
Customer Relationship Management Experts in Cologne
with precise AI matching and vetted, available freelancersHire experts who configure CRM platforms, connect sales and service data, and improve customer journeys across systems such as Salesforce, HubSpot and Microsoft Dynamics 365. FRATCH finds a precise match quickly from vetted, available freelancers.
Meet FRATCH Experts in Cologne, who have recently used Customer Relationship Management
Suparni N.
Last position:
AI-based communication & marketing automation at Commtribe Ltd.
- Expansion of the competence portfolio to include AI-driven marketing & chatbot integration
- Design and development of several intelligent chatbots (Steno, UChat, ManyChat, GHL) for MeditationSoul.org and Physio Point for automated promotion of workshops, retreats, and online courses
- Experience with social media automation tools and AI content tools (e.g., ChatGPT, Gamma, HeyGen)
- Creation of automations with n8n for marketing and CRM processes (lead nurturing, event promotion, funnel flows)
- Combining creative brand communication and AI-supported automation to increase efficiency and personalization in digital marketing campaigns
Matthias S.
Last position:
Overall Project Coordinator at Bundeswehr Informatik (BWI GmbH)
- PMO Lead Security Clearance 2 (SÜ2) verified
- Reporting to the GMN sub-program management
- System maintenance 25+
- Functional management and coordination of the Jira setup
- Preparation of decision papers (e.g. project planning, governance model, communication plans, controlling models, roles and responsibilities matrices)
- Development of program-wide knowledge management using Confluence, creation of Jira concept
- Development of an access concept for all project tools
- Analysis of existing processes, identification of improvement potential, and design of solutions to increase efficiency and effectiveness
- Development of a concept for introducing automation approaches into existing tools
- Creation of intranet articles for project marketing
- Responsible for project governance through reporting and resource planning in the sub-program
- Agile development of the project methodology
- Gathering customer requirements (Requirements Engineering)
- Preparation and support of contract negotiations (7-year term, 500+ million budget)
Emre S.
Last position:
IT Project Manager | SAP E-Invoicing Outbound at Rohde & Schwarz
Project: Introduction of statutory-compliant electronic invoicing (outbound, Germany) in SAP for an international technology group.
- Project management: Planning, steering and reporting of the E-Invoicing outbound rollout across all affected business areas, including budget and resource coordination.
- UAT: Structured user acceptance test with key users per business area, test cases per invoice scenario, and consolidated test results for decision making.
- Defect management: Handover and tracking of defects in Jira, including validation of the generated invoices against the statutory schemas.
- Cutover, go-live and hypercare: Readiness checks and cutover planning aligned with the statutory deadlines, coordination of go-live and stabilization during hypercare.
- Stakeholder management and reporting: Alignment with Finance, Tax, business departments and IT, preparation of status reports and decision papers, and consistent follow-up of open items.
- Change management and documentation: Communicated process changes to the business departments, enabled key users, and created process and compliance documentation to ensure traceability and audit readiness.
Armen M.
Last position:
CTO/CPO Platform & Technology at Green Mobility Holding
- Overall responsibility for platform transformation across ERP, CRM, PIM and AI-supported process automation
- ERP transformation: Introduction and migration to Microsoft Dynamics 365 Business Central
- CRM & Growth Stack: Implementation of HubSpot as the central CRM and platform for lead and marketing automation
- Product data & Commerce Enablement: Introduction of an ePIM to scale Category Management and digital Commerce processes
- AI-supported process automation: Design and introduction of agent-based AI workflows to automate processes in Business Services, Accounting, Tender Management and Marketing
- Building a scalable platform organization consisting of Product Development, DevOps, UX, Cloud Engineering and Corporate IT
- Introduction of modern product and portfolio governance (e.g. OKRs, portfolio boards, value-based roadmaps) to manage technology-driven initiatives
- Harmonization of heterogeneous system landscapes and transformation into a modular, scalable platform architecture (ERP, CRM, PIM, integrated customer journeys)
- Coaching and development of Product Owners, Tech Leads, Delivery Managers and UX teams in building a scalable product organization
Peter W.
Last position:
Director IT at LMT Group
Responsible for the IT operations of a medium-sized mechanical engineering company (approximately 2 000 employees, annual revenue of approximately 400 million euros worldwide). Direct responsibility for 13 employees. At the same time, project manager for an internal carve-out (commercial and technical separation of the two business units worldwide).
Industry: Mechanical and plant engineering
Function: Director IT
- Responsibility for outsourced IT operations; provider management and service management.
- Responsibility for the complete separation of the two business units (applications, SAP R//3, Active Directory, IT infrastructure, ...); project planning and management; selection and management of service providers.
- TiSAX certification for one business unit; budget planning 2025 ff.
- Establishment and structuring of application operations, including the definition of operating models, SLAs/KPIs, and provider management in the SAP environment.
- Preparation of the operating organization for application operations of S/4 Hana (private cloud).
Christian B.
Last position:
External Commercial Advisor / Project Manager at Global automotive supplier for press and stamped parts
Automotive | Manufacturing | Commercial Excellence
- Analyzed sales strategy, product/market positioning, customer portfolio, acquisition approach, sales funnel, opportunity quality, and conversion.
- Developed a prioritized sales roadmap with quick wins and structural measures for target customers, pipeline, roles, routines, and management reviews.
Luisa J.
Last position:
Product & AI Workflow Consultant at Freelance
- Development of AI-enabled workflow concepts for marketing and product teams
- Consulting on automation, AI tool integration & process optimization
- Project management for personalized digital products (audio/AI-powered MVP)
- Tool evaluations including rollout plans, requirements mapping, and training design.
- byBianca: Digital product for personalized audio coaching — orchestrated 10+ systems, from idea to go-live in 5 months.
Henning U.
Last position:
Senior Expert Data Governance, Master Data Quality and Data Migration at E.ON
- Planning and implementation of a migration strategy for master and transaction data for the continuous loading of a cloud-independent database
- Creation and pilot implementation of a company-wide Business Data Model for customers, suppliers, contracts, products, prices, consumption, invoices, and dunning
- Concept and consulting for a Data Governance Framework incl. definition of committees, roles, processes, and metadata model
- Operationalization of the Data Governance Framework with definition of data standards
- Sub-project management in two pilot projects (PoCs) for Data Governance systems (ErwinDIS and Atlan)
- Training and coaching the data team in migration, data quality, and data modeling
Achim R.
Last position:
Project and Program Manager, PMO Lead at Freelancer / Interim Manager
Successful delivery of projects on behalf of customers:
-> 2023 – present: Project management for the consolidation of sites/data centers for a large telecommunications provider (infrastructure project, customer: Telefonica)
Opening and preparing new sites
Application migrations
Decommissioning and handover of old sites
-> 2021 – 2022: IT multi-project management for a large car leasing company (customer: Athlon)
Migration of applications to the cloud and to another data center
Additional projects to expand and optimize the application landscape
-> 2021: Project management for the development of a platform providing internet access on aircraft operated by various airlines (customer: m3Connect/German Telekom)
-> 2017-2020: Responsible management of an IP network consolidation (infrastructure project, customer: Cisco/Vodafone) at a large telecommunications provider
Planning and coordination of migrations and their rollout
Team leadership and integration of different teams (network operators, hardware and service providers)
Farah S.
Last position:
Management Consultant & Interim Executive at Freelancer
- Interim & Business Management: Strategic consulting and operational leadership of business units and large projects with a focus on profitability (P&L), growth, and portfolio development.
- Business Case & Strategy: Development of complex business models (e.g. 5G campus networks, platform business) and execution of strategic market studies for international clients.
- People & Leadership: Many years of experience in disciplinary leadership and development of large teams (>100 employees), building competence centers, and coaching managers in agile environments.
- Partner & Vendor Ecosystems: Management and negotiation of high-value framework agreements (T&M, fixed price) as well as steering multinational supplier and partner relationships.
- End-to-End Project Governance: Responsibility for the full lifecycle management of large technical projects (mobile core network, integration, rollout) while meeting the highest quality and security standards.
Franz S.
Last position:
Senior Project Manager at interone GmbH
As a Freelance Senior Project Manager at Interone (Omnicom Group), I support the digital transformation of a leading British energy provider. My focus is on managing interdisciplinary teams in UX, UI and strategy to implement complex web optimizations and journey mappings. In this international environment, I serve as the central interface to stakeholders in the UK and am responsible for efficient project delivery and expectation management in English. I also manage the Deutsche Telekom account as project manager for the relaunch of a new loyalty shop
Sara B.
Last position:
Marketing Manager at amber Tech GmbH
- Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
- Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
- Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
- Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
- Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
- Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.
Yaroslav S.
Last position:
Senior Low-Code Consultant at Freelancer
Structured analysis and evaluation of business processes
Gathering, documenting, and prioritizing requirements
Creating business-friendly and technically executable process models
Use of Camunda tools
Deriving requirements and interfaces from BPMN diagrams
Coordination with stakeholders and business units
Translating business requirements into technical solution designs
Implementing efficient and tailored applications
Systematic collection, analysis, and documentation of requirements
Prioritizing and validating requirements in close collaboration with stakeholders
Alignment between business and development to ensure shared objectives
Creating use cases, user stories, and acceptance criteria
Continuous requirements and change management throughout the project lifecycle
Define project goals and create project plans
Delegate tasks and monitor project progress
Monitor budgets and inform stakeholders
Mendix: Architecture, development, and maintenance of custom applications (Microflows, Domain Model, Security, XPath)
Modeling Mendix workflows for process optimization
Develop scalable apps with Mendix including REST/SOAP integration with SAP, SQL, Azure & SharePoint
UI design for Mendix using Atlas UI, Fluent UI, HTML, CSS, JavaScript
Develop web & mobile apps with Mendix using agile methods (Scrum, Kanban)
Implement business logic with Mendix Microflows and Nanoflows
Performance optimization and architecture improvements for Mendix applications
Conduct Mendix training
Create technical documentation and best practices for Mendix
Coaching and mentoring for low-code development with Mendix
Jonas H.
Last position:
Senior Performance Marketing Manager at HDI Versicherung AG
- Developed data-driven performance strategies and managed cross-functional agency teams.
- Led KPI forecasting, budgeting, and implemented scalable creative solutions.
- Linked creative insights with analytics to increase marketing efficiency.
- Developed inspiring campaigns based on brand strategy and data-driven insights.
- Performed budget planning, forecasting, and full KPI accountability.
- Led and executed an agency pitch for performance marketing.
Carolin K.
Last position:
Campaign Management CRM Loyalty at REWE Markt GmbH
Planning and delivery of cross-target group CRM and loyalty campaigns for the REWE Bonus Program across digital and offline channels. Coordination of cross-functional stakeholders and analysis of campaign performance to specifically improve customer engagement, new customer acquisition, and customer retention.
Discover over 15,000 top freelancers
Statistics of experts using Customer Relationship Management
Aggregated from the professional profiles of matched freelancers.
Experience
21 years

Position duration
2.9 years (Germany: 3.2 years)

Positions per freelancer
13 (Germany: 11)

Top business areas
Project Management, Information Technology, Sales

Top industries
Information Technology, Professional Services, Retail

Certification focus areas
Project Management, Information Technology, Human Resources
Bachelor's degree or higher
84% (Germany: 88%)
Master's degree or higher
49% (Germany: 55%)
Doctorate
4% (Germany: 7%)

Certifications per freelancer
3

Most common languages
German, English, French

Speak two or more languages
100% (Germany: 97%)
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Cologne are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Cologne using Customer Relationship Management
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Customer Relationship Management experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (66%)
- Professional Services (62%)
- Retail (50%)
- Manufacturing (42%)
- Banking and Finance (40%)
- Telecommunication (36%)
- Automotive (34%)
- Food and Beverage (30%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
CRM foundations
Customer Relationship Management, commonly called CRM, combines processes, data and software for managing interactions with prospects and customers. Companies use it to organize accounts, leads, opportunities, service cases and communication history in one working environment. A well-designed CRM supports consistent customer experiences from first contact through retention.
Platforms and tooling
The ecosystem includes Salesforce, HubSpot, Microsoft Dynamics 365, SAP Customer Experience and industry-specific CRM products. Specialists work with data models, workflow rules, permissions, dashboards, APIs and integration middleware. They may also connect CRM records with ERP, marketing automation, customer support, telephony and analytics tools.
Typical deliverables
CRM professionals turn business requirements into usable systems and measurable processes.
- Configure sales pipelines, account structures and opportunity stages
- Design service queues, case workflows and knowledge processes
- Build lead routing, campaign journeys and automated notifications
- Migrate, cleanse and deduplicate customer data
- Create reports, dashboards and role-based views
When companies need support
Freelance expertise is useful during a new CRM rollout, a platform change or a period of rapid commercial growth. Companies also bring in specialists when adoption is low, reporting is unreliable or teams maintain customer data in disconnected tools. In Cologne, local organizations can combine on-site workshops with remote configuration and delivery, depending on team preferences.
Skills that matter
Strong professionals understand both customer-facing workflows and the technical structure behind them. They can map sales, marketing and service processes, challenge unnecessary customization and document decisions clearly. Relevant adjacent skills include data governance, integration design, SQL, API usage, user training, change management and analytics. Familiarity with German-speaking stakeholders can support collaboration for Cologne-based teams.
Signs of quality
Look for professionals who explain how they protect data quality, handle permissions and test automation before release. A reliable specialist can show clear deliverables such as a process map, migration plan, integration specification or adoption guide. They ask about business outcomes rather than configuring features in isolation, and they leave a maintainable system that internal teams can operate.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Customer Relationship Management.
Customer Relationship Management is used to organize customer, prospect and account information across sales, marketing and service activities. CRM systems help teams track interactions, manage opportunities, automate follow-up and provide a shared view of customer needs.
CRM focuses on customer-facing processes such as selling, marketing and support, while ERP usually manages finance, procurement, operations and supply chains. The two systems often work together, with integrations exchanging accounts, orders, invoices and service information.
Customer Relationship Management projects often involve Salesforce, HubSpot or Microsoft Dynamics 365. SAP Customer Experience and specialized industry products are also common, so the right freelancer should match the platform, business model and integration landscape.
A strong CRM professional often combines process analysis with data migration, API integration, reporting and workflow automation. Experience with user permissions, data governance, training and change management is also valuable for successful adoption.
The right Customer Relationship Management experience depends on scope, platform complexity and data quality. A focused configuration may need a specialist with a narrow platform focus, while a multi-system rollout calls for someone who can lead process design, migration, testing and stakeholder alignment.
Yes, CRM work is often suitable for remote collaboration because configuration, documentation and testing take place in shared cloud environments. Cologne teams may still prefer on-site workshops for process discovery, training or stakeholder sessions, with remote delivery used for the remaining work.
Ask a Customer Relationship Management professional to explain how they would model processes, protect data quality and test automation. Strong answers include concrete deliverables, clear assumptions and a plan for user adoption rather than a list of platform features alone.
Before joining a CRM project, clarify the platform, business goals, data sources, integration boundaries and decision-makers. Successful work also depends on understanding how sales, marketing and service teams operate, because technical configuration must support real customer processes.
The average hourly rate of freelancers in Cologne, Germany who have used Customer Relationship Management in their recent projects is 106 €, which corresponds to a daily rate of about 847 € based on an 8-hour working day.
Of the freelancers in Cologne, Germany who have used Customer Relationship Management in their recent projects, 84% hold at least a Bachelor's degree, 49% hold at least a Master's degree, and 4% hold a doctorate.
On average, freelancers in Cologne, Germany who have used Customer Relationship Management in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 2.9 years.
The most common languages among freelancers in Cologne, Germany who have used Customer Relationship Management in their recent projects are German (100%), English (100%), and French (34%).
The most common industries among freelancers in Cologne, Germany who have used Customer Relationship Management in their recent projects are Information Technology (66%), Professional Services (62%), and Retail (50%).
The most common business areas among freelancers in Cologne, Germany who have used Customer Relationship Management in their recent projects are Project Management (82%), Information Technology (74%), and Sales (66%).
Main locations of FRATCH Experts, who have recently used Customer Relationship Management
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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