Customer Relationship Management Experts in Hamburg

• Developed a market entry strategy for the claims division of an insurance services provider.
• Analyzed and optimized existing claims processes.
• Defined management metrics and KPIs to improve performance and efficiency.
• Advised management on market positioning and process digitalization.
• Led an IT team of 13 employees as part of an interim vacancy cover.
• Ensured stable IT operations and managed external IT service providers.
• Led regulatory projects, particularly the implementation of the DORA regulation.
• Prepared and supported an IT security audit.
• Change management and conflict moderation in a challenging transformation environment (FI migration).

• Designed and moderated a NIS2 preparation workshop for RAS Reinhardt Maschinenbau GmbH and its IT service provider Catuno GmbH. Together with executive management and IT leadership, the current status was assessed, an initial GAP analysis was conducted and areas for action were prioritized based on ISO 27001.
• Developed an ISO-27001-based regulatory framework (ISMS) for NIS2 compliance, including a structured current/target GAP analysis, targeted improvement of the security maturity level and preparation of the organization for NIS2 audit readiness.

• Owning RAG, LLM-System, ML-ops-Pipelines for various startups in Insurance, Banking, Energy (KRITIS)

VALUE ADDED:

The structured analysis and further development of business requirements and processes is driving the modernization of contract administration in a focused manner. Complex business matters and dependencies are made transparent, optimization potential is identified, and transferred into scalable solution approaches that enable as much straight-through processing as possible. This creates clearer and more efficient processes as well as reliable decision-making and implementation foundations for business departments, architecture, and development.

• Development of business requirements and processes for the further development and modernization of contract administration
• Creation and further development of business concepts, process descriptions, and decision-making documents for implementing new and optimized processes
• Analysis of existing processes and identification of optimization potential to simplify and scale processes
• Structuring of complex business matters in a dynamic project environment to ensure transparency and traceability for all involved
• Identification and clarification of business dependencies and interfaces, especially in interaction with adjacent systems and departments
• Contribution to business target models and development of solution approaches for new, scalable processes that also enable straight-through processing
• Leadership and moderation of business workshops to coordinate and further develop requirements with internal stakeholders from business departments, architecture, and development
• Prioritization of business topics and requirements for targeted implementation
• Support with testing, reviews, and quality assurance, including the creation and coordination of business test cases to verify the implemented solutions
• Use of SharePoint and Kanban to document and manage tasks

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

• Took over management of the SAP S4 Transformation program after 15 months of project execution
• Assessed the quality of soft facts, particularly the quality of collaboration and communication
• Evaluation, program planning, resource management, and realignment of the timeline
• Introduction of the software delivery model and quality gates
• Initial scope definition in the form of business capabilities
• Introduction of enterprise architecture
• Reporting to the SteerCo for the S4 Transformation program / C-level
• Risk management and escalation when identifying project risks
• Coordination of the various projects within the program

• Administration and further development of the M365 environment, including Teams, Exchange Online, Intune, and SharePoint Online
• Development of dashboards for performance monitoring with Microsoft Power BI
• Implementation of user requirements and processes with low-code/no-code technologies (Power Apps, Power Automate)
• Use of Jira and Azure DevOps to plan and implement user stories in an agile project context
• Participation in daily stand-ups, sprint planning, sprint reviews, and retrospectives as the technical point of contact
• Planning and implementation of security policies using Azure Conditional Access and multi-factor authentication
• Configuration and deployment of clients and applications via MECM (SCCM) and Baramundi

The online service "Special Use of Streets and No-Parking Zone" was in a partially completed state. The following tasks had to be carried out to reach final completion:

• Preparation of an expert report on the status of the online service, and recommendations for action
• Ensuring that all LEIKAS to be used are available (service catalog / service descriptions of the authorities)
• Creating and aligning concepts for complex IT projects (business/IT concepts, architecture, interfaces, roadmaps)
• Requirements management
• Multi-project management with 3 stakeholders (Police, Dataport, development company)
• Determining resource needs
• Coordination to identify technical requirements through the IT architects
• Creating use cases and test cases
• Creating action items
• Managing external IT service providers
• Coordination and management of all activities
• Conflict resolution / business mediation
• User Acceptance Test (UAT) and acceptance by Hamburg Police (Traffic Directorate, Policy Department, Central Road Traffic Authority)

Technical environment: .NET, EfA minimum requirements, Leikas, Administrative Procedure Act (VwVfG), HWG (Hamburg Roads Act), Atlassian Jira, Confluence, MS Office

• I help SMEs get VSME/VS-ready before their biggest customers come asking.
• Tailored SME Readiness Assessment and Implementation Road Map

• Responsible for the end-to-end planning, conception and operational implementation of content production for Queisser Pharma and Doppelherz International, including the coordination of video and photo productions for international content.
• Strategic planning, management and implementation of the D2C content strategy for Doppelherz Germany, especially for platforms such as Amazon, to increase reach, engagement and conversion.
• Independently developed and implemented the collagen beauty campaign and organized and managed the Doppelherz image film project, including close coordination with internal departments, external agencies and production service providers.
• Ensured deadlines, budgets and quality standards while consistently adhering to the Doppelherz guidelines.

Energy, transmission system operator · Desktop, web application

• Products Digitalisation of the grid connection process; master data and processes of market locations; balancing of virtual MaBiS aggregate time series; the group's first searchable catalogue and visual UI pattern library

• Planning, running and analysing qualitative in-depth interviews: more than 100 interviews with external market partners and internal departments

• Designing qualitative interviews including interview guides and evaluation logics; recruiting and scheduling participants

• Analysing, preparing and presenting research findings as usability reports and result reports

• Translating research findings into UX and design requirements and deriving prioritised recommendations for improvement

• Presenting analysis and research results to departments, product owners and decision makers in a form suited to each audience

• UX research for internal enterprise and line-of-business applications along regulated market processes

• Quantitative methods: online surveys for roadmap prioritisation, questionnaire studies, definition and measurement of UX KPIs

• Facilitating requirements workshops; gathering, analysing, describing, agreeing and documenting functional and non-functional requirements

• Developing user flows and customer journeys; building and providing UX standards, methods and capabilities (UI pattern library)

• Working in product and project teams under Scrum, taking part in all subject-matter meetings and Scrum events

Impact Took three software products to launch

Tools Condens, Miro, FigJam, Figma, Whimsical, Microsoft Teams, Typeform

• Optimization of business results and expansion of sales activities
• Responsible for personnel organization
• Introduction of a document management system (DMS)
• Introduction and optimization of the ERP, CMS and CRM landscape
• Introduction of digital signatures
• Increase in revenue, reduction in costs and increase in EBIT

Technologies: n8n, Notion, OpenAI API, Claude, MS AI Foundry, MS CoPilot Studio, MS CoPilot, LLM, Node.js, Vercel, LangGraph, PostgreSQL, pgEdge, pgvector, Docker, LangChain, Ollama, Open WebUI

• Continuous evaluation and prioritization of internal automation needs
• ~20 AI agents in active use: research, content pipelines, document processing
• 5 n8n workflows for automated data and process control
• Architecture built on the same principles as in customer projects: state management, event-driven orchestration, API integration
• Ongoing operation and further development

Providing executive marketing leadership for multiple clients across scaling B2B technology and B2C consumer brands. Driving growth through strategic marketing leadership, owning positioning, brand and go-to-market execution while building AI-enabled operating systems and company-specific frameworks that make teams faster, preserve institutional knowledge, and scale more effectively. Leading a full repositioning for B2B cybersecurity SaaS client, rebuilt the messaging architecture, ICPs, buying groups and defined a new go-to-market strategy spanning marketing and sales, including the go-to-market brand and market-facing presence

• Implementing AI-enabled knowledge and operational systems that improve execution, cross-functional alignment, and institutional knowledge retention

• Consolidating multiple separate brands for a B2C client into a single umbrella brand, with a new go-to-market strategy and operating setup behind it

• Brand modernization and digital growth strategy for a premium consumer brand, redesigning the brand architecture, customer journey, and e-commerce experience

• Establishing scalable content, marketing, and operating systems to support long-term growth and more effective execution