Thilo Schröder-Marketing Analytics Expert
Check rate
Experience
Founder / Marketing Analytics Consultant
thiloschroeder.com
I help marketing teams and leaders get from data to decision - understanding their business model, defining what to measure, and building the tracking and reporting infrastructure to make it happen.
- Built and optimized analytics setups for 60+ clients across D2C, E-Commerce, SaaS, LeadGen and Subscription businesses in my career - from early-stage startups to enterprises
- Core focus: GA4 & GTM tracking architecture (incl. server-side), consent-compliant measurement, marketing dashboards (Power BI) and attribution
- Trusted long-term partner: most client relationships extend well beyond the initial project into ongoing strategic and operational support (NPS > 9.4)
- Regularly act as analytical sparring partner for marketing leads and C-level stakeholders, bridging the gap between data, tech and business strategy
Head of Analytics / Expert Marketing Analytics (Freelance)
Front Row Europe (Finc3 Marketing Group)
Front Row (formerly Finc3) is an international online marketing group from Hamburg. I have built and lead the 'Actionable Analytics' team of Digital Analytics and BI experts until 2022. Since then I am currently still contributing as a Marketing Analytics Expert on a freelance basis.
- Providing high-end Analytics services for international clients
- Achieved excellent (> 9) NPS scores at peak unit profitability
Lecturer
Hamburg Media School
- Lecturer: Data & Business Analytics Track (MBA, since 2021)
- Lecturer: Web Analytics & Conversion Optimization (Online Marketing Camp)
Expert & Co-Author
Online Marketing Rockstars
- Expert: OMR Academy - Digital Marketing Analytics Academy E-Learning Course (since 2021)
- Co-Author: Digital Analytics – Professional Guide (since 2020)
- Lecturer: OMR Deep Dive | Digital Analytics (since 2019)
Digital Analytics Manager
Finc3 Marketing Group
I have built actionable digital analytics and business intelligence solutions for > 50 B2C and B2C companies, including
- High-end digital analytics measurement, using client-side and server-side tag management and conversion tracking
- Marketing reporting and automation implementation projects
Sustainable Business & Communications Intern
Unilever
Unilever is a multinational corporation selling consumer goods including foods, beverages, cleaning agents and personal care products. In this internship, I have crafted communication around Unilever's digital initiatives and analyzed sustainable business reports.
Marketing Communications Specialist
AL.EX Reisen
AL.EX Reisen is a Hamburg-based tour operator specialized in European city travel.
- Managed online and content marketing activities of the company
- Implemented web analytics tools and conversion tracking
Intern
PROJECT M GmbH
In this internship, I gave administrative support to the office and consultants of a strategy consultancy for the German tourism and leisure industry.
Sales Manager
AL.EX Reiseservice
- Sold travel products for several European tourist destinations
- Managed CRM and introduced upselling Marketing automations
- Gained international working experience in St. Petersburg, Russia
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Education, Tourism, Information Technology, Retail, and Cosmetics.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, Information Technology, Strategy, Sales, and Sustainability Management.
Summary
I'm a Marketing Analytics consultant helping marketing teams go from raw data to clear decisions. I build reliable tracking foundations (GA4, GTM, server-side GTM) and turn them into actionable insights (e.g. with Power BI) - from strategy to hands-on implementation. With 50+ clients across D2C, E-Commerce, SaaS and Subscription businesses, I've seen most challenges before and ramp up fast. Recognized industry expert as an OMR Academy lecturer and co-author, and lecturer for Marketing Analytics and BI at Hamburg Media School.
Skills
- Digital Analytics
- Google Analytics, Ga4 — Expert
- Adobe Analytics — Expert
- Tag Management
- Google Tag Manager — Expert
- Marketing Bi Reports
- Power Bi — Expert
- Looker Studio — Intermediate
- Marketing Etl
- Funnel.Io — Expert
- Supermetrics — Intermediate
- Stitch — Advanced
- Server-Side Measurement
- Measurement Protocol — Expert
- Gtm Server-Side — Advanced
- Cookie Consent & Gdpr
- Google Consent Mode — Expert
- Cmp Tools — Expert
- Crm Analytics
- Hubspot — Expert
- Salesforce — Advanced
- Pipedrive — Intermediate
- Conversion Modelling
- Google Ads — Advanced
- Facebook Conversion Api — Advanced
- Automation Tools
- Zapier — Advanced
- Powerautomate — Advanced
- Make.Com — Intermediate
- Database Analytics
- Google Bigquery — Intermediate
- Marketing Analytics Pm
- Asana
- Client Communication
- B- & C-Level
Languages
Education
University of Amsterdam
Master of Science · Communication Science · Amsterdam, Netherlands · Cum Laude
Leuphana University Lüneburg
Bachelor of Arts · Individual Studies in Communication · Lüneburg, Germany · 1.8
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Thilo is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.
Thilo speaks the following languages: German (Native), English (Advanced).
Thilo has at least 13 years of experience. During this time, Thilo has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 2 years and 6 months. Note that Thilo may not have shared all experience and actually has more experience.
Based on recent experience, Thilo would be well-suited for roles such as: Founder / Marketing Analytics Consultant, Head of Analytics / Expert Marketing Analytics (Freelance), Lecturer.
Thilo's most recent position is Founder / Marketing Analytics Consultant at thiloschroeder.com.
In recent years, Thilo has worked for thiloschroeder.com, Front Row Europe (Finc3 Marketing Group), Hamburg Media School, and Online Marketing Rockstars.
Thilo is most experienced in industries like Advertising, Education, and Tourism. Thilo also has some experience in Information Technology, Retail, and Cosmetics.
Thilo is most experienced in business areas like Marketing, Business Intelligence, and Information Technology. Thilo also has some experience in Strategy, Sales, and Sustainability Management.
Thilo has recently worked in industries like Advertising, Education, and Information Technology.
Thilo has recently worked in business areas like Business Intelligence, Marketing, and Information Technology.
Thilo holds a Master in Communication Science from University of Amsterdam and a Bachelor in Individual Studies in Communication from Leuphana University Lüneburg.
Thilo is immediately available part-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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