Maxime Péricat - Senior Data Strategy & Analytics Consultant

Q: Where is Maxime based?

Maxime is based in Bischofsmais, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Maxime speak?

Maxime speaks the following languages: German (Native), French (Native), English (Advanced) .

Q: How many years of experience does Maxime have?

Maxime has at least 11 years of experience. During this time, Maxime has worked in at least 6 different roles and for 4 different companies . The average length of individual experience is 2 years and 11 months . Note that Maxime may not have shared all experience and actually has more experience.

Q: What is Maxime's latest experience?

Maxime's most recent position is Analytics & Marketing Consultant at Data Strategy Consulting - Péricat .

Q: What companies has Maxime worked for in recent years?

In recent years, Maxime has worked for Data Strategy Consulting - Péricat and Trakken GmbH .

Q: Which industries is Maxime most experienced in?

Maxime is most experienced in industries like Advertising , Professional Services , and Information Technology . Maxime also has some experience in Retail and Media and Entertainment .

Q: Which business areas is Maxime most experienced in?

Maxime is most experienced in business areas like Marketing , Information Technology , and Business Intelligence . Maxime also has some experience in Project Management .

Q: Which industries has Maxime worked in recently?

Maxime has recently worked in industries like Professional Services , Advertising , and Information Technology .

Q: Which business areas has Maxime worked in recently?

Maxime has recently worked in business areas like Business Intelligence , Marketing , and Project Management .

Recommended expert

Bischofsmais, Germany

Experience

Jun 2023 - Mar 2025

1 year 10 months

Analytics & Marketing Consultant

Data Strategy Consulting - Péricat

As a freelancer, I help companies build and use online marketing and analytics strategically.
Together, we develop a sustainable strategy to reach your target audience, use data sensibly and in compliance with data protection, and set up your website optimally.
I rely on close, long-term collaboration – transparent, pragmatic, and without unnecessary jargon.
My goal is to make your company strong digitally and give you the tools to make informed decisions.
I work at a senior level in my role.
Skills:
Digital (Web) Analytics
Marketing Technology
Web Data Protection (GDPR & TDDDSG)
Cookies & Cookie Banners
Data Strategy
Google Analytics
Google Tag Manager
Google Ads
Digital Project Management

Jun 2022 - May 2023

1 year

Tech & Data Strategy Consultant

Trakken GmbH

In this role, I designed comprehensive online marketing, data, and analytics setups and coordinated with various client departments to apply them.
I worked as a project lead at the senior level.
Skills:
Technical Understanding
Business Understanding
Analytics and Marketing Technology
Strategy Development
Project Management

Aug 2021 - Jun 2022

11 months

Business Development Manager

Trakken GmbH

In this role, I partly developed internal services and products and also improved analytics and marketing setups for our clients.
Skills:
Analytical skills for technical processes
Technical Competence
Digital Analytics Setups
Online Marketing Setups
Project Management

Oct 2018 - Aug 2021

2 years 11 months

Digital Analytics Consultant (Technical)

Trakken GmbH

In this role, I conceptually developed analytics and marketing setups and then implemented them technically for our clients.
I then managed these setups to support the business.
Skills:
Google Analytics
Google Tag Manager
Data Analysis
Technical Implementations
Data Quality
Data Protection
Google Marketing Platform (GMP)
Google Cloud (GC)
Looker Studio
Digital Marketing

Apr 2015 - Sep 2018

3 years 6 months

Dual Study Program in Digital Marketing

iRobot Corporation

Close collaboration with Amazon (AWS) to increase marketing efficiency and boost sales.
Skills:
Amazon Web Services (AWS)
Online Marketing
Amazon Seller Central
E-Commerce
Excel
Microsoft 365

Nov 2013 - Oct 2015

2 years

Web Development, Marketing & Graphic Design

Visual Shape Studios

Founded while still in school, we built and launched websites for clients and handled marketing projects.
Skills:
Web Development
Adobe Creative Suite
Business-to-Business (B2B)
WordPress
Typo3
Marketing
Social Media Marketing
Print

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Professional Services, Information Technology, Retail, and Media and Entertainment.

Advertising

Professional Services

Information Technology

Retail

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Information Technology, Business Intelligence, and Project Management.

Marketing

Information Technology

Business Intelligence

Project Management

Summary

I quickly understand complex digital systems, turn them into clear structures, and get them running as scalable solutions. With over 10 years of experience at the intersection of data strategy, technology, and law, I help companies use data as a strategic resource – GDPR-compliant, measurable, and sustainable. Focus areas: Data Strategy & Governance · Tech & Data Privacy (GDPR/TDDDSG) · Analytics & MarTech · Stakeholder Management

My work always starts with the same four perspectives: Data collection -> Data storage -> Data use -> Data protection.

As a freelance consultant, I guide companies from SMEs to multinational corporations on this path. I capture what is. I develop what should be. And I implement what works.

What sets me apart from a classic consultant: I think both technically and strategically. I studied business administration – I’m not a developer. But I speak all the languages: legal, IT, and executive. That is my added value.

My core strengths: → Data Strategy & Governance – data strategy concepts, data architecture, workshops, roadmaps → Tech & Data Privacy – GDPR/TDDDSG, consent management, DPO interface, OneTrust, Usercentrics → Analytics & MarTech – GA4, GTM, server-side tracking, attribution, Looker Studio → Data Analysis – data-driven audience and competitive analyses as a strategy basis

Industry experience: Telecommunications · Insurance · E-Commerce · Online marketplaces · Agency & Consulting · Public sector & Municipalities

Numbers that speak for themselves: · Managed 120+ Google projects across stakeholders · Implemented 50+ analytics setups · Led 25+ technical data protection projects · Documented 25+ web services for a multinational telecom group in a GDPR-compliant way

Selected Projects

Period / Role: 12/2023–12/2024 Tech & Data Privacy Consultant Client: Multinational Corporation (NDA), Telecommunications · Munich Task · Result · Technologies: GDPR-compliant documentation of web technologies for the DPO. Interface between legal (DPO/DSK), IT departments, and business units. Technical training for lawyers, analysis of privacy solutions (OneTrust, Usercentrics), support for a global digital transformation project. → Documented and supported implementation of 25+ web services in a GDPR-compliant way · Managed 7 internal corporate websites · Established privacy-centric solutions group-wide · Main contact for DPO inquiries. OneTrust · Usercentrics · GDPR/TDDDSG · Web Technologies · Stakeholder Management · Technical Training

Period / Role: 10/2023–01/2024 Data Strategy Consultant Client: City of Deggendorf, Public Sector & Municipality · Bavaria Task · Result · Technologies: Developed a comprehensive data strategy: assessed data infrastructure, ran stakeholder workshops, defined goals, and created a target vision. Data mapping, built a data catalogue, and considered GIS, governance, and security requirements. → Delivered a full data strategy concept based on the Bavarian digitization study for municipalities. Data Strategy · Data Catalogue · Data Mapping · GIS · Governance · Stakeholder Management · Workshop Facilitation

Period / Role: 03/2025–present Data Analyst Consultant Client: PR & Strategy Agency (NDA), International Agency · Berlin Task · Result · Technologies: Data-driven audience and competitive analyses to inform strategic communication decisions. Prepared and visualized data, presented results directly to international clients. → Supported 6 strategic projects · Grounded strategy development on valid data analyses · Derived actionable recommendations with measurable impact. Best 4 Planning · SEMrush · Google Analytics · Data Visualization · Market Analysis · Strategy Consulting

Period / Role: 10–12/2023 MarTech & Analytics Consultant Client: Online Shop Futtermedicus, E-Commerce · Bavaria Task · Result · Technologies: Restored conversion attribution after cookie consent integration. Developed a custom attribution logic (cookie redirect) for correct affiliate assignments considering GDPR consent settings. → Implemented a clean technical consent setup with server-side tracking and attribution logic. GTM · Server-Side Tagging · CMP · Consent Logic · Cookie Redirect · GA4 · Attribution

Period / Role: 08–10/2025 Data & Technology Consultant Client: PV Installer, Craft · Bavaria Task · Result · Technologies: Designed and implemented an end-to-end data pipeline to extract PV system data from the manufacturer's cloud, store it in an in-house PostgreSQL database (Hetzner server), and visualize it in a live dashboard (Looker Studio) on the company website. → Established a stable data flow into the database; laid the foundation for AI solutions, alerting, and monitoring. N8N · PostgreSQL · Hetzner · Data Pipeline · Data Transformation · Looker Studio · Data Privacy & Security

Want to build your data setup strategically, make your analytics infrastructure GDPR-compliant, or develop a data strategy?

Get in touch – I look forward to connecting.

[email] | 🌐 [link]

Languages

German

Native

French

Native

English

Advanced

Education

Apr 2015 - Sep 2018

iba – Internationale Berufsakademie

Bachelor of Arts · Business Administration with a focus on Marketing Communication / PR · Berlin, Germany

Certifications & licenses

Google Analytics Individual Qualification (GAIQ)

Google Cloud Digital Leader Certificate

Google Cloud Sales Credential

Google Privacy for Agencies and Partners

Statistics

Experience

Total positions 6

Experience in Advertising 6.5 y

Avg length 1 y 11 m

Longest experience 3 y 5 m

Expertise

Recent roles Analytics & Marketing Consultant, Tech & Data Strategy Consultant, Business Development Manager

Main industries Advertising, Professional Services, Information Technology

Main business areas Marketing, Information Technology, Business Intelligence

Qualifications

Highest degree Bachelor

Certifications earned 4

Profile

Created

November 2023

Last Update

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Maxime based?

Maxime is based in Bischofsmais, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Maxime speak?

Maxime speaks the following languages: German (Native), French (Native), English (Advanced).

How many years of experience does Maxime have?

Maxime has at least 11 years of experience. During this time, Maxime has worked in at least 6 different roles and for 4 different companies. The average length of individual experience is 2 years and 11 months. Note that Maxime may not have shared all experience and actually has more experience.

What roles would Maxime be best suited for?

Based on recent experience, Maxime would be well-suited for roles such as: Analytics & Marketing Consultant, Tech & Data Strategy Consultant, Business Development Manager.

What is Maxime's latest experience?

Maxime's most recent position is Analytics & Marketing Consultant at Data Strategy Consulting - Péricat.

What companies has Maxime worked for in recent years?

In recent years, Maxime has worked for Data Strategy Consulting - Péricat and Trakken GmbH.

Which industries is Maxime most experienced in?

Maxime is most experienced in industries like Advertising, Professional Services, and Information Technology. Maxime also has some experience in Retail and Media and Entertainment.

Which business areas is Maxime most experienced in?

Maxime is most experienced in business areas like Marketing, Information Technology, and Business Intelligence. Maxime also has some experience in Project Management.

Which industries has Maxime worked in recently?

Maxime has recently worked in industries like Professional Services, Advertising, and Information Technology.

Which business areas has Maxime worked in recently?

Maxime has recently worked in business areas like Business Intelligence, Marketing, and Project Management.

What is Maxime's education?

Maxime holds a Bachelor in Business Administration with a focus on Marketing Communication / PR from iba – Internationale Berufsakademie.

Does Maxime have any certificates?

Maxime has 4 certificates. Among them, these include: Google Analytics Individual Qualification (GAIQ), Google Cloud Digital Leader Certificate, and Google Cloud Sales Credential.

What is the availability of Maxime?

Maxime is immediately available part-time for suitable projects.

What is the rate of Maxime?

Maxime's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.