Stefan Kasbauer-Freelancer for Conversion Tracking & Web Analytics
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Experience
Head of Performance Marketing
ARTGROUP Werbeagentur
Building and leading the performance marketing team within the agency Responsible for the success of all clients' performance marketing activities Further development of the team
Web Analyst
seoCon - Online Marketing Agentur
Developing tracking concepts Implementing conversion tracking for different platforms Training in web analytics
Freelancer Web Analytics and Tracking
stefan-kasbauer.at
Conversion tracking, web analytics, reporting and training Google Analytics, Google Tag Manager, Google Ads, Google Analytics (GA4), Meta Pixel, LinkedIn Pixel, TikTok Pixel, Omniture, Matomo, Piwik Pro, Hotjar
Server-side tracking Google Tag Manager, Meta Conversion API
Online Marketing Manager
TeamEcho GmbH
Building performance marketing processes and campaigns in the startup
Setup, management and optimization of social ads and Google Ads
Building and ongoing optimization of Hubspot as the central CRM tool
Project Manager
ambuzzador GmbH
- Online Marketing
- Social Media Marketing
- Prototyping & Innovation
- Ad Management
- Campaigning
- Analysing & Reporting
Marketing Intern
ambuzzador GmbH
- Online Marketing
- Social Media Marketing
- Community Building
- Web Analytics & Tracking
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, Information Technology, Operations, and Project Management.
Summary
Your expert for data that tells stories.
Your campaigns need the right data to write success stories. Because only then can they be developed and optimized in the best possible way.
I make sure you get this data so your campaigns are measurable and successful.
Skills
Setup Tools
Conversion Tracking
E-Commerce Tracking
Consent Management Integration
Setup Dashboards
Reportings
Trainings
Google Tag Manager
Google Analytics
Google Ads
Google Looker Studio
Meta Pixel
Tiktok Pixel
Pinterest Pixel
Matomo
Languages
Education
Danube University Krems
Online Media Marketing · Krems an der Donau, Austria
Institute of Technology, Carlow
Marketing · Carlow, Ireland
University of Applied Sciences Kufstein Tirol
Marketing · Kufstein, Austria
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Stefan is based in Hagenberg, Austria and can operate in on-site, hybrid, and remote work models.
Stefan speaks the following languages: German (Native), English (Advanced), French (Elementary), Italian (Elementary).
Stefan has at least 11 years of experience. During this time, Stefan has worked in at least 6 different roles and for 5 different companies. The average length of individual experience is 2 years and 9 months. Note that Stefan may not have shared all experience and actually has more experience.
Based on recent experience, Stefan would be well-suited for roles such as: Head of Performance Marketing, Web Analyst, Freelancer Web Analytics and Tracking.
Stefan's most recent position is Head of Performance Marketing at ARTGROUP Werbeagentur.
In recent years, Stefan has worked for ARTGROUP Werbeagentur, seoCon - Online Marketing Agentur, stefan-kasbauer.at, and TeamEcho GmbH.
Stefan is most experienced in industries like Professional Services and Advertising.
Stefan is most experienced in business areas like Marketing, Business Intelligence, and Information Technology. Stefan also has some experience in Operations and Project Management.
Stefan has recently worked in industries like Professional Services and Advertising.
Stefan has recently worked in business areas like Marketing, Business Intelligence, and Information Technology.
Stefan holds a Master in Online Media Marketing from Danube University Krems, a Bachelor in Marketing from Institute of Technology, Carlow and a Bachelor in Marketing from University of Applied Sciences Kufstein Tirol.
Stefan is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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