Stefan Kasbauer - Conversion Tracking and Web Analytics

Q: Where is Stefan based?

Stefan is based in Hagenberg, Austria and can operate in on-site , hybrid , and remote work models.

Q: What languages does Stefan speak?

Stefan speaks the following languages: German (Native), English (Advanced), French (Elementary), Italian (Elementary) .

Q: How many years of experience does Stefan have?

Stefan has at least 10 years of experience. During this time, Stefan has worked in at least 6 different roles and for 5 different companies . The average length of individual experience is 2 years and 9 months . Note that Stefan may not have shared all experience and actually has more experience.

Q: What is Stefan's latest experience?

Stefan's most recent position is Head of Performance Marketing at ARTGROUP Werbeagentur .

Q: What companies has Stefan worked for in recent years?

In recent years, Stefan has worked for ARTGROUP Werbeagentur , seoCon - Online Marketing Agentur , stefan-kasbauer.at , and TeamEcho GmbH .

Q: Which industries is Stefan most experienced in?

Stefan is most experienced in industries like Advertising and Professional Services .

Q: Which business areas is Stefan most experienced in?

Stefan is most experienced in business areas like Marketing , Business Intelligence , and Information Technology . Stefan also has some experience in Operations and Project Management .

Q: Which industries has Stefan worked in recently?

Stefan has recently worked in industries like Professional Services and Advertising .

Q: Which business areas has Stefan worked in recently?

Stefan has recently worked in business areas like Marketing , Business Intelligence , and Information Technology .

Recommended expert

Available

Hagenberg, Austria

Check rate

Experience

Apr 2022 - Oct 2025

3 years 7 months

Linz, Austria

On-site

Head of Performance Marketing

ARTGROUP Werbeagentur

Building and leading the performance marketing team within the agency Responsible for the success of all clients' performance marketing activities Developing the team

Feb 2022 - Apr 2023

1 year 3 months

Linz, Austria

Web Analyst

seoCon - Online Marketing Agentur

Developing tracking concepts Implementing conversion tracking for different platforms Training in web analytics

Oct 2019 - Present

6 years 11 months

Freelancer Web Analytics and Tracking

stefan-kasbauer.at

Conversion tracking, web analytics, reporting and training Google Analytics, Google Tag Manager, Google Ads, Google Analytics (GA4), Meta Pixel, LinkedIn Pixel, TikTok Pixel, Omniture, Matomo, Piwik Pro, Hotjar

Server-side tracking Google Tag Manager, Meta Conversion API

Aug 2019 - Feb 2022

2 years 7 months

Linz, Austria

Online Marketing Manager

TeamEcho GmbH

Building performance marketing processes and campaigns in the startup

Setup, management and optimization of social ads and Google Ads

Building and ongoing optimization of Hubspot as the central CRM tool

Jun 2016 - Jul 2019

3 years 2 months

Vienna, Austria

Project Manager

ambuzzador GmbH

Online Marketing
Social Media Marketing
Prototyping & Innovation
Ad Management
Campaigning
Analysing & Reporting

Mar 2016 - Jun 2016

4 months

Vienna, Austria

Marketing Intern

ambuzzador GmbH

Online Marketing
Social Media Marketing
Community Building

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising and Professional Services.

Advertising

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Business Intelligence, Information Technology, Operations, and Project Management.

Marketing

Business Intelligence

Information Technology

Operations

Project Management

Summary

Your expert for data that tells stories.

Your campaigns need the right data to write success stories. Because only then can they be developed and optimized in the best way.

I make sure you get this data so your campaigns become measurable and successful.

Skills

Setup Tools
Conversion Tracking
E-Commerce Tracking
Consent Management Integration
Setup Dashboards
Reportings
Training
Google Tag Manager
Google Analytics
Google Ads
Google Looker Studio
Meta Pixel
Tiktok Pixel
Pinterest Pixel
Matomo

Languages

German

Native

English

Advanced

French

Elementary

Italian

Elementary

Education

Oct 2016 - Jun 2018

Danube University Krems

Online Media Marketing · Krems an der Donau, Austria

Jan 2015 - Dec 2015

Institute of Technology, Carlow

Marketing · Carlow, Ireland

Oct 2013 - Jun 2016

University of Applied Sciences Kufstein Tirol

Marketing · Kufstein, Austria

Statistics

Experience

Total positions 6

Experience in Advertising 7 y

Avg length 2 y 11 m

Longest experience 6 y 10 m

Global Experience

Countries worked in 1 (Austria)

Primary country Austria

Expertise

Recent roles Head of Performance Marketing, Web Analyst, Freelancer Web Analytics and Tracking

Main industries Advertising, Professional Services

Main business areas Marketing, Business Intelligence, Information Technology

Qualifications

Highest degree Master

Profile

Created

August 2026

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Frequently asked questions

Have questions? Find more information here.

Stefan is based in Hagenberg, Austria and can operate in on-site, hybrid, and remote work models.

Stefan speaks the following languages: German (Native), English (Advanced), French (Elementary), Italian (Elementary).

Stefan has at least 10 years of experience. During this time, Stefan has worked in at least 6 different roles and for 5 different companies. The average length of individual experience is 2 years and 9 months. Note that Stefan may not have shared all experience and actually has more experience.

Based on recent experience, Stefan would be well-suited for roles such as: Head of Performance Marketing, Web Analyst, Freelancer Web Analytics and Tracking.

Stefan's most recent position is Head of Performance Marketing at ARTGROUP Werbeagentur.

In recent years, Stefan has worked for ARTGROUP Werbeagentur, seoCon - Online Marketing Agentur, stefan-kasbauer.at, and TeamEcho GmbH.

Stefan is most experienced in industries like Advertising and Professional Services.

Stefan is most experienced in business areas like Marketing, Business Intelligence, and Information Technology. Stefan also has some experience in Operations and Project Management.

Stefan has recently worked in industries like Professional Services and Advertising.

Stefan has recently worked in business areas like Marketing, Business Intelligence, and Information Technology.

Stefan holds a Master in Online Media Marketing from Danube University Krems, a Bachelor in Marketing from Institute of Technology, Carlow and a Bachelor in Marketing from University of Applied Sciences Kufstein Tirol.

Stefan is immediately available part-time for suitable projects.

Stefan's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Stefan, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

0 2 4 6 8

<€640 €640-720 €800-880 €960-1040 €1040+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

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250

Daily rate avg. 891 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 960 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.