Kudret Y.-Marketing Manager
Check rate
Experience
Marketing Manager Migrolcard
Migrol AG
- Overall responsibility for the planning, execution, and monitoring of B2B and B2C marketing for Migrolcard, online and offline — from strategy through to execution.
- Budget ownership for all marketing activities, including performance tracking and KPI analysis, with clear recommendations for improvement.
- Managed campaigns, partners, and budgets to strengthen customer loyalty and card usage.
- Built an AI-supported lead workflow: qualified and enriched incoming LinkedIn leads, then automatically passed them to the relevant person for follow-up and quotation.
Digital Marketing Manager
SMEs & Agencies
- Performance campaigns (SEA, Paid Social) for B2B and B2C audiences; improved ROAS and conversions through continuous A/B testing.
- Landing page reviews and conversion optimization; transparent reporting to clients.
- End-to-end planning of an industry event for 120 guests, including C-level executives.
Media Excellence Manager
Migros Fachmarkt AG
- Increased ROAS by 25% — more revenue with the same marketing allocation for Micasa, Sportx, and Bike World.
- Established a three-way collaboration between the client, two media agencies, and several creative agencies to deliver work efficiently. Focused on processes, workflows, and results across the partnership.
- Rebranding of SportX, Bike World, and Micasa; national cross-channel campaigns (Digital, Paid Social, TV, Print, OOH), including budget ownership and ongoing campaign optimization.
Senior Media Account Manager
Publicis Media
- Cross-channel media and performance strategies for global key accounts (Haleon/ex-GSK, Les Ambassadeurs, Walt Disney Company).
- Increased audience reach for GSK by 30%: optimized a spill-in mechanism combining TV and online across the customer journey — lower costs, greater reach.
- Planned and managed Programmatic Display, Paid Social, and Video (YouTube, Meta, LinkedIn Ads) using data-driven targeting.
Digital Account Manager
IPG Mediabrands
- Led and provided end-to-end digital consulting for international clients (Patek Philippe, Lego, Carlsberg) — digital and traditional.
- Set up billing for new clients, renegotiated terms, and handled reporting.
Media Account Manager
Omnicom Media Group
- Strategic media consulting for Renault, Dacia and Uber. From strategy to implementation, as well as professional guidance for a Junior Planner.
- Reporting to the European headquarters in line with international brand guidelines; co-leading a data project.
Marketing Coordinator B2C
Sunrise Communications
- Regional promotions, events, co-marketing with Apple, Samsung and Sony; retail media, CRM and direct marketing.
Media Planner
Omnicom Media Group
- Media strategies for Apple, Porsche and Migros; including the launch of the Porsche Macan and iPhone 4/5/5s.
Marketing Assistant
Propaganda Zürich AG
- Promotions, events and below-the-line activities.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Automotive, Advertising, Information Technology, Healthcare, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Customer Service, Project Management, and Sales.
Summary
Marketing manager with 16 years of experience in integrated B2B and B2C campaigns from awareness to performance. A good fit for both corporate and agency environments, with a dynamic working style and the ability to quickly grasp challenges and respond with confidence. Strong in demand generation across the entire customer journey, live budget management, and coordinating teams across internal departments, external agencies, and AI agents for preparation and follow-up. Productive use of AI in workflows for strategy, segmentation, content, and lead management.
Data vs. Emotions Loop: Data provides the basis for decisions and actions, while cognitive, conative, and affective factors drive the target audience to generate new data.
- Demand generation from awareness through to handover to Sales for lead development
- Coordination of hybrid teams: internal departments, external agencies, and AI agents
- Productive use of GenAI: custom workflows for content, segmentation, and leads
- Budget ownership with consistent management based on impact
Skills
- Marketing
- Communications
- Demand Generation
- Generative Ai
- Technical Understanding
- B2b2c Campaigns
- Google Stack
- Live Budget Management
- Kpi Development & Reporting
- Agency Coordination
- Adobe Cc Stack
- Data Work
- A/B Testing
Ai Workflows
- Claude · Strategy & Code
- Gemini / Perplexity · Research
- Manus · Competitor Watch
- Nano Banana Pro · Images/Graphics
- Higgsfield · Creative Platform
Martech Stack
- Cdp (Tealium) · Cms
- Ga4 & Analytics
- Salesforce Crm
- Sitecore
- Looker And Tag Manager
Tools
- Microsoft 365
- Adobe Cc (Ps, In, Pr, Lr)
- Google Ad Stack
Working Style
- Big-Picture Thinking
- Calm And Organized
- Consulting Experience
- Diplomatic Skills
Languages
Education
Hochschule Luzern (HSLU), Wirtschaft
MSc. in BA · Online Business & Marketing · Lucerne, Switzerland
Hochschule für Wirtschaft Zürich (HWZ)
BSc. in (Business) Communication · Business Communication · Zürich, Switzerland
Wirtschaftsmittelschule Luzern
Commercial training with vocational baccalaureate · Lucerne, Switzerland
Certifications & licenses
Google Cloud Digital Leader
Google AVADO Digital Marketing Cert.
Google Project Management
ETHx Agile Software Development
Coursera Agile meets Design Thinking
SMA Marketing Specialist Course
Amazon
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Kudret is based in Arth, Switzerland.
Kudret speaks the following languages: German (Native), Turkish (Native), English (Advanced), French (Elementary).
Kudret has at least 14 years of experience. During this time, Kudret has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 2 years and 9 months. Note that Kudret may not have shared all experience and actually has more experience.
Based on recent experience, Kudret would be well-suited for roles such as: Marketing Manager Migrolcard, Digital Marketing Manager, Media Excellence Manager.
Kudret's most recent position is Marketing Manager Migrolcard at Migrol AG.
In recent years, Kudret has worked for Migrol AG, SMEs & Agencies, Migros Fachmarkt AG, and Publicis Media.
Kudret is most experienced in industries like Retail, Automotive, and Advertising. Kudret also has some experience in Information Technology, Healthcare, and Media and Entertainment.
Kudret is most experienced in business areas like Marketing, Customer Service, and Project Management. Kudret also has some experience in Sales.
Kudret has recently worked in industries like Advertising, Healthcare, and Media and Entertainment.
Kudret has recently worked in business areas like Marketing and Project Management.
Kudret holds a Master in Online Business & Marketing from Hochschule Luzern (HSLU), Wirtschaft and a Bachelor in Business Communication from Hochschule für Wirtschaft Zürich (HWZ).
Kudret has 8 certificates. Among them, these include: Microsoft Azure Fundamentals (AZ-900), Google Cloud Digital Leader, and Google AVADO Digital Marketing Cert..
Kudret will be available full-time from December 2026.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 11 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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