Brigitte Kütscher-Board Member and Founding Member
Check rate
Experience
Board Member and Founding Member
Einstweilige Vertretung eG
- Founding member of a partnership for project and interim management in Berlin
Interim Manager & Consultant
Self-Employed Activity
- Head of Sales & Marketing at Energiegewinner in Cologne: target group definition, B2B new customer acquisition, partner management for energy supply, repositioning
- Sales & Marketing Consultant at Adaptive Balancing Power in Pfungstadt: lead acquisition and nurturing
- Lecturer in Marketing Management and Brand Management (MBA) at Fresenius University of Applied Sciences, Faculty of Business and Media
- Senior Advisor at Deekeling Arndt Advisors in Frankfurt for industrial and energy clients
- Sales Manager at Tcl.digital in Hanau: building up sales and business development in the finance, insurance, and energy sectors
- Support for a global product launch at Dentsply Sirona in Bensheim and rollout in the DACH region
- Marketing Consultant at Sanitätshaus Aktuell in Vettelschoß: analysis of marketing processes and workshop moderation for project management
- Senior Product Manager in the Insurance Solutions business unit at CompuGroup Medical in Koblenz
- Development and positioning of digital services at MGS Meine Gesundheit in Koblenz
- Interim Head of Marketing Communications at PubliCare GmbH in Cologne: onboarding new clients after tender wins, rollout of a startup subsidiary, development of sales strategies and materials
- Content marketing, digital brand communication, business modeling, and workshop moderation at Deltaprise Digital Agency in Düsseldorf
- Brand relaunch and new website for the 10th anniversary at Anteon in Düsseldorf
- Sales strategies, new customer acquisition, and distributor network at D.SignT in Kerken
Head of Marketing & Sales Management
VIACTIV Krankenkasse
- Corporate branding: renaming BKK vor Ort to VIACTIV, managing the nationwide launch campaign, and rolling out the brand positioning across all media
- Responsible for planning, implementation, and controlling of sales and marketing activities; providing professional advice to regional teams
- Digitalization of CRM and sales processes as project manager
Freelance Marketing Consultancy
- Corporate design development, website launch, and sales positioning at D.SignT in Kerken
- Business development for Quality Smile and consulting for subsidiaries at Consultdent in Koblenz
Head of Marketing
Stadtwerke Aachen AG
- Redesign of the Stawag brand, relaunch of the website and customer magazine, adaptation of all marketing materials
- Product marketing: development of B2B and B2C products, USP definition, and launch strategy for a national green electricity and gas product
- Introduction of a customer loyalty program in collaboration with retail partners
Head of Marketing
W. Girardet KG
- Responsible for all strategic and operational marketing activities, including brand and sales campaigns, event marketing, and sponsorship
- Managed an in-house agency
- Launched a loyalty program with a customer card, special offers for subscribers, reader trips, and contests with kickbacks
Head of Market Communications and Customer Retention
Mittelrhein-Verlag GmbH & RZ Markt & Medien GmbH
- Led the overall project to launch an intelligent customer card with up to 90 project participants and a nationwide roll-out across 26 newspapers
- Designed the brand identity and managed traditional and below-the-line activities for B2B and B2C
- Built the marketing department, developed brand and sales campaigns, organized events and promotions
- Business Development: developed numerous new products
- CRM: developed an annual family campaign, acquired partners and sponsors, communication via magazine, ads, inserts, and website
Intern and Student Assistant
ibi Institute for Business Innovation
Bank Clerk
Volksbank Mayen-Mendig e.G.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Professional Services, Energy, Information Technology, Insurance, and Banking and Finance.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Product Development, Sales, Customer Service, and Finance.
Skills
- Ms Office Suite
- Crm Tools, Including Hubspot, Pipedrive
- Collaboration Tools, Including Atlassian Confluence, Jira, Trello, Slack, Miro, Evernote
- Ai Tools, Including Make.Com, Copy.Ai, Various Llms Like Chatgpt
Languages
Education
Master of Business Administration, Leisure and Tourism Management · Business Administration · 1,7
Regional Technical College Galway
Marketing · Galway, Ireland
Koblenz University of Applied Sciences
Diploma in Business Administration (FH) · Business Administration · Koblenz, Germany · 1,8
Certifications & licenses
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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