Brigitte K.-Executive Board Member and Founding Member

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Experience
Executive Board Member and Founding Member
Einstweilige Vertretung eG
- Founding member of a project and interim management partnership in Berlin
Interim Manager & Consultant
Self-employed
- Head of Sales & Marketing at Energiegewinner in Cologne: target group definition, B2B new customer acquisition, energy supply partner management, repositioning
- Sales & Marketing Consultant at Adaptive Balancing Power in Pfungstadt: lead acquisition and nurturing
- Lecturer in Marketing Management and Brand Management (MBA) at Hochschule Fresenius, Department of Business and Media
- Senior Advisor at Deekeling Arndt Advisors in Frankfurt for industrial and energy clients
- Sales Manager at Tcl.digital in Hanau: building sales structures and business development in the finance, insurance, and energy sectors
- Supported a worldwide product launch at Dentsply Sirona in Bensheim and rollout in the DACH region
- Marketing Consultant at Sanitätshaus Aktuell in Vettelschoß: analysis of marketing processes and workshop facilitation for project management
- Senior Product Manager in the Business Unit Insurance Solutions at CompuGroup Medical in Koblenz
- Development and positioning of digital services at MGS Meine Gesundheit in Koblenz
- Head of Marketing Communications (interim) at PubliCare GmbH in Cologne: onboarding new customers after winning tenders, rollout of startup subsidiary, development of sales strategies and materials
- Content marketing, digital brand communication, business modeling, workshop facilitation at Deltaprise Digitalagentur in Düsseldorf
- Brand relaunch and new website for the 10th anniversary at Anteon in Düsseldorf
- Sales strategies, new customer acquisition, and distributor network at D.SignT in Kerken
Head of Marketing and Sales Management
VIACTIV Krankenkasse
- Corporate branding: renaming BKK vor Ort to VIACTIV, managing the nationwide launch campaign, and rolling out the brand positioning across all media
- Responsibility for planning, implementation, and controlling of sales and marketing activities; professional support for the regions
- Digitization of CRM and sales processes as project manager
Self-employed Marketing Consultant
- Corporate design development, website launch, and sales positioning at D.SignT in Kerken
- Business development for Quality Smile and consulting for subsidiaries at Consultdent in Koblenz
Head of Marketing
Stadtwerke Aachen AG
- Redesign of the Stawag brand, website and customer magazine relaunch, adaptation of all advertising materials
- Product marketing: development of B2B and B2C products, USP definition, and launch strategy for a national green electricity and gas product
- Introduction of a customer loyalty program in cooperation with the retail sector
Head of Marketing
W. Girardet KG
- Responsibility for all strategic and operational marketing topics, including image and sales campaigns, event marketing and sponsorship
- Management of an in-house agency
- Introduction of a loyalty program with a customer card, special offers for subscribers, reader trips and competitions with kickbacks
Head of Market Communications and Customer Loyalty
Mittelrhein-Verlag GmbH & RZ Markt & Medien GmbH
- Management of the overall project to introduce an intelligent customer card with up to 90 project participants and a nationwide roll-out across 26 newspapers
- Development of the brand presence and management of classic and below-the-line activities for B2B and B2C
- Establishment of the marketing department, development of image and sales campaigns, organization of events and promotions
- Business Development: development of numerous new products
- CRM: development of an annual family promotion, acquisition of partners and sponsors, communication via magazine, advertisements, supplements and website
Intern and Student Assistant
ibi Institut für Betriebsinnovation
Bank Clerk
Volksbank Mayen-Mendig e.G.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Professional Services, Energy, Information Technology, Insurance, and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Product Development, Sales, Customer Service, and Finance.
Skills
- Ms-Office Suite
- Crm Tools, Including Hubspot, Pipedrive
- Collaboration Tools, Including Atlassian Confluence, Jira, Trello, Slack, Miro, Evernote
- Ai Tools, Including Make.Com, Copy.Ai, Various Llms Such As Chat Gpt
Languages
Education
Master of Business Administration, Freizeit- und Tourismusmanagement · Business Administration · 1,7
Regional Technical College Galway
Marketing · Galway, Ireland
Fachhochschule Koblenz
Diplom-Betriebswirtin (FH) · Betriebswirtschaft · Koblenz, Germany · 1,8
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Brigitte is based in Düsseldorf, Germany.
Brigitte speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate), French (Elementary).
Brigitte has at least 32 years of experience. During this time, Brigitte has worked in at least 7 different roles and for 9 different companies. The average length of individual experience is 4 years and 6 months. Note that Brigitte may not have shared all experience and actually has more experience.
Based on recent experience, Brigitte would be well-suited for roles such as: Executive Board Member and Founding Member, Interim Manager & Consultant, Head of Marketing and Sales Management.
Brigitte's most recent position is Executive Board Member and Founding Member at Einstweilige Vertretung eG.
In recent years, Brigitte has worked for Einstweilige Vertretung eG and Self-employed.
Brigitte is most experienced in industries like Media and Entertainment, Professional Services, and Energy. Brigitte also has some experience in Information Technology, Insurance, and Banking and Finance.
Brigitte is most experienced in business areas like Marketing, Project Management, and Product Development. Brigitte also has some experience in Sales, Customer Service, and Finance.
Brigitte has recently worked in industries like Professional Services, Energy, and Information Technology.
Brigitte has recently worked in business areas like Project Management, Marketing, and Product Development.
Brigitte holds a Master in Business Administration and a Bachelor in Marketing from Regional Technical College Galway.
Brigitte has 4 certificates. Among them, these include: MBAI (Master Business in Artificial Intelligence), NLP-Practitioner, and SCRUM Master (PSM I).
Brigitte is immediately available part-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 5 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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