Peer W.-Co-Founder
Check rate
Experience
Co-Founder
shopconsulting.ai
Set up backend assistants, prompt engineering, customer communication, growth strategy
Successful implementation of AI shopping assistants e.g. Thalgo.de
Growth & Marketing Interim Manager
external.marketing
Interim Positions & Consultancy:
International Insurance Enterprise: Allianz Deutschland Interim Marketing Lead Germany for an international parkmanagement company: Intelli Park German Netherlands Chamber of Commerce Online bag & luggage store: My Bag Factory SAP consultancy Mobility startup
Tasks
- Providing external sales & marketing & growth services
- Growth strategy Germany, USA: lead acquisition, marketing & sales collaterals, funnel optimization
- Rework the German website: content and SEO optimization
- Set up of growth strategy & implementation: templates, sales collaterals, lead generation, content creation, campaign management
- Workshop and marketing concept for Q4 sales push
- Development of innovative KI product chatbot supporting users to find the perfect product match
- Go-to-Market strategy and operational implementation
- Set up e-commerce shop for serial production reservations
- Marketing strategy, lead acquisition & retention process, external marketing communications. Leading the marketing team (7 direct reports)
- Set up a new team structure and career path and hiring new marketing managers
- Create and implement strategy for Go-To-Market USA
- Implement new processes for SEO and SEA and evaluate and onboard new agencies
- Set up a new combined automated lead generation process with Apollo, LinkedIn and HubSpot
Head of Growth
ChargeX
Marketing & sales strategy, customer & lead acquisition & retention process, all revenues, external marketing communications. Leading the sales & marketing team (11 direct reports)
Set up and implement new funnel strategy
Hiring of new sales and marketing managers and set up of new sales remuneration structure
Evaluate and onboard new agencies
Prepare IAA Mobility (booth & PR stunt) and other events
Create and present the growth plan to investors for the successful final closing of the Series B
Head of Sales & Marketing & Partner Management
fulfin / Isarlend
Revenue generation. Customer & lead acquisition & onboarding & retention process, external marketing communications. Find and manage new partners. Leading the sales & marketing team (9 direct reports)
Define the marketing and GTM strategy and implement the funnel operational tactics
Increase of monthly revenues: +210%, SEA performance: +180%, reduction cost-per-lead: -55%
Implement tracking tool ETracker to link customer acquisition costs to lead source
Create and implement the first data insight feature, an e-commerce scoring model which was nominated for the ECommerce Award
Director Sales & Marketing & Ecommerce
STARK Verlag
Planning and executing the b-to-c and b-to-b sales & marketing strategy for DACH. Responsible for all revenues (ca. 14 million € via retail, e-commerce). Planning and executing the e-commerce strategy: owned webshop and external e.g. Amazon, buecher.de, thalia.de. Leading the sales & marketing with 9 direct and 10 indirect reports (sales call center)
From 2nd place to market leader in 2019
Increase Amazon & webshop revenues in average by 20% each year
No. 1 download in March 2020 cooperation education partner StudySmarter subscription app with >800 000 new users and define innovative subscription model
Conceptualisation and implementation of one new webshop & content platform for Pearson DACH unification of four business units and two brands STARK and Pearson on one platform
Over 50 million media contacts via press relations (till June 2020). Set up TV cooperation Sat1, "Luke, die Schule und ich" 5 seasons with 6 episodes
Director Marketing
Pearson
Director Marketing
Wall Street English Germany
Planning and executing the 360° b-to-c and b-to-b marketing and lead generation strategy, managing the marketing budget (ca. 2.1 Mio €) and the marketing & inside sales team with 5 direct and 6 indirect reports
Revenue turnaround: first increase after a period of 5 years constant decline through adapted branding strategy and new monthly subscription model
Reducing the cost of online generated contracts by 80%
Quadrupled lead booking & sales appointment rate within one year
Director Marketing Central & East Europe, CIS
Lectra
Planning and executing the adaptation of the corporate marketing and product strategy, managing the regional budget and marketing team in Croatia, Germany, Poland, Romania, Russia with 8 direct reports in 5 countries
Identified new market potential and prospects
Restructuring the entire subscription customer database
Established innovative marketing processes and KPIs
Set up and hired the international marketing team
Head of Corporate Communications, Product Marketing, Employer Branding
conject
Creation and execution of marketing strategy and operational tactics
Increase of sales accepted leads through the new demand generation process: six times higher
Increase of job applications: six times higher, hiring rate: three times higher
Head of Product Marketing / Product Management
Teleson
Conceptualization of all subscription products and tariffs and the according marketing strategy
Set up from scratch and leading the product management and sales service division
Marketing Communication Manager
streamgate
- Conceptualization and execution of market entry b-to-c campaign, budget 750 000 €, market penetration and set up of vendor & partner management
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Education, Media and Entertainment, Telecommunication, Construction, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Product Development, Human Resources, Strategy, and Information Technology.
Summary
As Co-Founder of [link] I am very experienced in building up AI frameworks. I develop AI product & shopping assistants, processes and analysis for e-commerce websites. Additionally I am able to set up AI Marketing Tech Stacks. They enable a single person or small teams to steer a complete automated marketing funnel: strategy, channel media planning, performance, content creation, tracking, dashboard analysis etc. I connect all relevant platforms for e-mail marketing, SEO & GEO, website CMS systems etc. and collect all information in dashboards and templates.
My historical background: I am senior marketing & sales leader with a strong focus on growth, customer centricity, digital transformation and team coaching. I have years of experience managing teams, building relationships with media, clients, agencies, internal and external stakeholders. In four startups, several SMEs and large international enterprises I have been holding leadership positions for both B2B and B2C industries.
Skills
Marketing And Sales Skills & Know How
- Ai Developing Ai Shopping Assistants For Online Shops; Co-Founder: Shopconsulting.Ai; Developed Several Chatgpt Assistants E.G. Cold Mail, Product Finder For Online Shops, Ai Tools For Sales & Marketing
- Funnel & Pipeline Kpi Management And Crm Strategy
- Go-To-Market Strategies For Germany And International Markets: Dach, Usa, Eastern Europe, Russia
- Create And Implement New Customer Journeys And User Experience Processes From Scratch For Different Target Groups
- Marketing Communications (B-To-B & B-To-C): Branding & Ci; Social Media & Content Strategy And Management, Event Organizing, Employer Branding
- Building Pr Relationships With Broad Media (Newspapers, Blogs, Influencers, Tv And Special Interest Magazines) To Build Up Brand Awareness
- Setting Up New Subscription Business Models For B2c And B2b
- Product Marketing & Management; Field Marketing; Channel Marketing; Account Based Marketing; Promotion & Campaigns
- Performance & Growth Hacking Sea, Seo; E-Commerce; Demand Generation & Lead Nurturing; Affiliate
- Building & Leading High Impact Programs In Multinational Matrix Organizations
- Sales Skills & Methodology Trained: Spin, Consultative Selling
- Sales & Business & Partner Development And Management
- Professional Scrum Master I Psm I
Software & Hardware Knowledge
- Crm / Marketing Automation: Hubspot; Pipedrive; Mailchimp; Brevo / Sendinblue; Marketo; Eloqua; Apollo.Io
- Saas; Telco; Cloud Technology
- E-Commerce / Online Performance Marketing: Google Ads & Google Analytics; Etracker; Sistrix; Ubersuggest; Amazon; Apollo.Io; Belboon
- Collaboration & Production: Atlassian; Slack; Confluence; Jira; Trello; Ms Office; Miro; Asana; Prezi
- Design: Canva; Pitch
- Content Management Systems: Wordpress; Typo 3
Leadership
- 15 Years Member Of Executive Management Teams
- 20+ Years Professional Lead Of Marketing & Sales & Call Center Teams Up To 10 Direct And Additional 10 Indirect Reports
- Leadership Style: Autonomous, Empowering And Enabling The Team, Kpi Oriented
- Experienced In Okr Methodology
Personal Business Characteristics
- Strategic & Experienced Leader And Coach
- Entrepreneur Spirit, Sales And Customer Focused, Excellent Communication Skills, Analytical, Hands On Mentality, Agile, Very Creative, Targeted.
- Experienced Event Moderator & Speaker
Languages
Education
Technical University of Applied Science Augsburg
Diplom Betriebswirt FH · Business Administration, Marketing · Augsburg, Germany
S&K Communications
Vocational training as advertising specialist (Werbekaufmann, IHK certified)
Certifications & licenses
Data Driven Marketing Expert
KI Tools For Marketing
AI Bootcamp 3.0 - Digital Bash EXTREME
HubSpot Marketing-Software Certification
KI & SEO - OMT SEO
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Peer is based in Munich, Germany.
Peer speaks the following languages: German (Native), English (Advanced), French (Elementary).
Peer has at least 26 years of experience. During this time, Peer has worked in at least 10 different roles and for 11 different companies. The average length of individual experience is 2 years and 5 months. Note that Peer may not have shared all experience and actually has more experience.
Based on recent experience, Peer would be well-suited for roles such as: Co-Founder, Growth & Marketing Interim Manager, Head of Growth.
Peer's most recent position is Co-Founder at shopconsulting.ai.
In recent years, Peer has worked for shopconsulting.ai, external.marketing, ChargeX, fulfin / Isarlend, and STARK Verlag.
Peer is most experienced in industries like Information Technology, Education, and Media and Entertainment. Peer also has some experience in Telecommunication, Construction, and Manufacturing.
Peer is most experienced in business areas like Marketing, Sales, and Product Development. Peer also has some experience in Human Resources, Strategy, and Information Technology.
Peer has recently worked in industries like Education, Media and Entertainment, and Information Technology.
Peer has recently worked in business areas like Marketing, Sales, and Strategy.
Peer holds a Bachelor in Business Administration, Marketing from Technical University of Applied Science Augsburg and a Bachelor in Vocational training as advertising specialist (Werbekaufmann, IHK certified) from S&K Communications.
Peer has 6 certificates. Among them, these include: Data Driven Marketing Expert, KI Tools For Marketing, and Professional Scrum Master™ I PSM I.
Peer is immediately available for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 18 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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