Find the perfect Head of Sales in Germany in minutes from over 15,000 CVs with the power of AI
Bring in a sales leader for team setup, pipeline recovery, channel strategy, or key-account growth. Ideal when you need someone who can shape the sales process, coach reps, and turn commercial plans into execution. Fast, precise matching with vetted, available freelancers.
About the role
What they do
A Head of Sales sets the commercial direction and turns it into daily execution. They work across prospecting, pipeline management, forecast discipline, team coaching, and closing strategy.
- Build and adjust the sales plan
- Lead and coach account executives, SDRs, or regional sales teams
- Review pipeline health and deal progress
- Improve sales process, CRM use, and forecast quality
- Support strategic deals and negotiation
When to bring one in
Companies hire a freelance Head of Sales when growth stalls, a team needs structure, or a leader is needed for a transition. It also fits during market entry, a new product launch, or after a change in pricing, channels, or target segments.
In Germany, this often comes up in B2B software, industrial sales, SaaS, logistics, and technical services, where the sales cycle is complex and the internal team needs clear direction.
Skills that matter
Strong Heads of Sales combine leadership with commercial judgment. They understand how to build a repeatable sales motion and how to adapt it to the market.
- Sales strategy and territory planning
- Pipeline management and forecasting
- Team leadership and coaching
- CRM systems such as Salesforce or HubSpot
- B2B negotiation and account development
- Clear handover between marketing, sales, and customer success
Deliverables
A good freelancer is specific about outputs. They do not just advise; they leave the team with clearer priorities and a better operating rhythm.
Typical deliverables include sales targets, account plans, weekly pipeline reviews, deal support, playbooks, and a simple reporting structure. In some projects, the Head of Sales also helps recruit, onboard, or restructure the sales team.
What strong professionals stand for
The best Sales Directors and Heads of Sales are calm, direct, and measurable in how they work. They ask where revenue is really coming from, where deals are stuck, and what the team can repeat.
They are useful when a company needs temporary leadership, an external view, or hands-on execution. They fit best when they can work with founders, managing directors, and cross-functional teams without needing much supervision.
Collaboration in Germany
Freelance sales leadership can be remote, on-site, or mixed. Remote works well for pipeline reviews, team coaching, and process design. On-site is often better for workshop settings, leadership alignment, and support on important customer meetings.
For German teams, clear communication matters. A freelance Head of Sales should be comfortable with structured meetings, written follow-up, and, when needed, working in German and English.
Meet FRATCH Head of Sales
Offer Dattner
Operational New Business Build
Last position:
VP Sales at PlusLingua Group
Service provider: technical documentation, translations, training, consulting D-A-CH Focus on automotive, mechanical engineering, medical devices (LifeSciences) SMB, large accounts (all automotive OEMs) Sales strategy, marketing, pricing Operational sales activities
Stefan Rath
Sales Advisor
Last position:
Senior Vice President Sales International at Retarus GmbH
Management of all Retarus GmbH subsidiaries with P&L responsibility in non-German speaking countries (Spain, Italy, France, Singapore and USA) totaling €40 million revenue with 86% gross profit
Driving and managing complex SaaS solution sales processes
Winning and managing Key Accounts in the Global 2000 target account group
Managing and growing teams across countries totaling over 140 employees
Developing and implementing country-specific sales and marketing strategies focused on strong organic growth
Ensuring the quality of products and services
Employee retention and promotion
Developed and implemented a new GTM strategy for Global 2000 target customers
Reorganized personnel at management levels in the USA, Italy and Singapore
Established a Sales Operations and telemarketing unit to increase sales team efficiency
Designed and implemented uniform external and internal training and coaching measures across all markets
Doubled the sales team from 25 to 50 employees in the first three years
Established partner sales and marketing in European and North American core markets
Increased growth rates from 5% to over 30% year over year in all regions, doubling international revenue from €20 million to €40 million
Secured key accounts including BNP Paribas, Travelers Insurance, Santander and Generali
Achieved an EBITDA ratio over 30%, generating 100% of the group’s profit
Reduced lead costs by more than 50%
Shortened sales cycle from 6 months to 4 months through training and removing pricing and legal hurdles
Increased employee retention and customer satisfaction by over 50% measured through reintroduced quality-of-service indicators
Stefan Rath
Sales Advisor
Last position:
Senior Vice President Sales International at Retarus GmbH
- Management of all Retarus GmbH subsidiaries with P&L responsibility in non-German speaking countries (Spain, Italy, France, Singapore and USA) totaling €40 million revenue with 86% gross profit
- Driving and managing complex SaaS solution sales processes
- Winning and managing Key Accounts in the Global 2000 target account group
Management of all Retarus GmbH subsidiaries with P&L responsibility in non-German speaking countries (Spain, Italy, France, Singapore and USA) totaling €40 million revenue with 86% gross profit
Driving and managing complex SaaS solution sales processes
Winning and managing Key Accounts in the Global 2000 target account group
Managing and growing teams across countries totaling over 140 employees
Developing and implementing country-specific sales and marketing strategies focused on strong organic growth
Ensuring the quality of products and services
Employee retention and promotion
Developed and implemented a new GTM strategy for Global 2000 target customers
Reorganized personnel at management levels in the USA, Italy and Singapore
Established a Sales Operations and telemarketing unit to increase sales team efficiency
Designed and implemented uniform external and internal training and coaching measures across all markets
Doubled the sales team from 25 to 50 employees in the first three years
Established partner sales and marketing in European and North American core markets
Increased growth rates from 5% to over 30% year over year in all regions, doubling international revenue from €20 million to €40 million
Secured key accounts including BNP Paribas, Travelers Insurance, Santander and Generali
Achieved an EBITDA ratio over 30%, generating 100% of the group’s profit
Reduced lead costs by more than 50%
Shortened sales cycle from 6 months to 4 months through training and removing pricing and legal hurdles
Increased employee retention and customer satisfaction by over 50% measured through reintroduced quality-of-service indicators
Managing and growing teams across countries totaling over 140 employees
Developing and implementing country-specific sales and marketing strategies focused on strong organic growth
Ensuring the quality of products and services
Employee retention and promotion
Developed and implemented a new GTM strategy for Global 2000 target customers
Reorganized personnel at management levels in the USA, Italy and Singapore
Established a Sales Operations and telemarketing unit to increase sales team efficiency
Designed and implemented uniform external and internal training and coaching measures across all markets
Doubled the sales team from 25 to 50 employees in the first three years
Established partner sales and marketing in European and North American core markets
Increased growth rates from 5% to over 30% year over year in all regions, doubling international revenue from €20 million to €40 million
Secured key accounts including BNP Paribas, Travelers Insurance, Santander and Generali
Achieved an EBITDA ratio over 30%, generating 100% of the group’s profit
Reduced lead costs by more than 50%
Shortened sales cycle from 6 months to 4 months through training and removing pricing and legal hurdles
Increased employee retention and customer satisfaction by over 50% measured through reintroduced quality-of-service indicators
Martin Zeller
Interim Head of Internal Sales
Last position:
Interim Head of Internal Sales at Trepel Airport Equipment GmbH, Mafi Transport-Systeme GmbH
- Leading the Internal Sales and Sales Steering teams
- Change management
- Developing and appointing the Head of Internal Sales
- Clearing backlogs (inquiries, orders)
- Leading and taking part in several cross-functional projects
- Developing / implementing KPIs, deriving / initiating measures
- Further development of Hubspot CRM
- Reporting to the CSO
Martin Zeller
Interim Head of Internal Sales
Last position:
Interim Head of Internal Sales at Trepel Airport Equipment GmbH, Mafi Transport-Systeme GmbH
- Leading the Internal Sales and Sales Steering teams
- Change management
- Developing and appointing the Head of Internal Sales
- Clearing backlogs (inquiries, orders)
- Leading the Internal Sales and Sales Steering teams
- Change management
- Developing and appointing the Head of Internal Sales
- Clearing backlogs (inquiries, orders)
- Leading and taking part in several cross-functional projects
- Developing / implementing KPIs, deriving / initiating measures
- Further development of Hubspot CRM
- Reporting to the CSO
- Leading and taking part in several cross-functional projects
- Developing / implementing KPIs, deriving / initiating measures
- Further development of Hubspot CRM
- Reporting to the CSO
Ron Meyknecht
Revamping Business Strategy and Scaling
Last position:
Revamping Business Strategy and Scaling at Company in the HR software sector
- Develop vision and business goals
- Define and implement strategy for different markets
- Build customer focus into processes
- Rebuild methods in lead generation
Ron Meyknecht
Revamping Business Strategy and Scaling
Last position:
Revamping Business Strategy and Scaling at Company in the HR software sector
- Develop vision and business goals
- Define and implement strategy for different markets
- Build customer focus into processes
- Rebuild methods in lead generation
- Develop vision and business goals
- Define and implement strategy for different markets
- Build customer focus into processes
- Rebuild methods in lead generation
Ralf-Kurt Koberschinski
Interim Executive | C-Level, Country & Sales Turnaround | Passion for People – Motivating Teams for Lasting Success
Last position:
Interim Executive Director Sales and Country Manager Germany at KARL STORZ SE & Co. KG
Overall responsibility and management (field sales, inside sales and marketing)
- Turnaround management and continuous organizational development
- Growth of market share and its sustainable profitability
- Monitoring key indicators: revenue, expenses, P&L responsibility
- Efficient management of the company's assets/resources and their adjustment to changing requirements
Ralf-Kurt Koberschinski
Interim Executive | C-Level, Country & Sales Turnaround | Passion for People – Motivating Teams for Lasting Success
Last position:
Interim Executive Director Sales and Country Manager Germany at KARL STORZ SE & Co. KG
Overall responsibility and management (field sales, inside sales and marketing)
- Turnaround management and continuous organizational development
- Growth of market share and its sustainable profitability
Overall responsibility and management (field sales, inside sales and marketing)
- Turnaround management and continuous organizational development
- Growth of market share and its sustainable profitability
- Monitoring key indicators: revenue, expenses, P&L responsibility
- Efficient management of the company's assets/resources and their adjustment to changing requirements
- Monitoring key indicators: revenue, expenses, P&L responsibility
- Efficient management of the company's assets/resources and their adjustment to changing requirements
Jürgen Ring
Head of Sales IT Asset Disposition
Last position:
Head of Sales IT Asset Disposition at PROCURRI Group (EXEO Global Pte Ltd)
- Managed global large customer segment
- Acquired international projects
- Conducted key account management in IT lifecycle management
- Implemented IT remarketing and end-of-life asset return processes
- Oversaw certified data erasure and media destruction
- Provided IT asset management consulting
- Managed asset recovery, IT logistics, returns management, excess inventory and brokerage
Jürgen Ring
Head of Sales IT Asset Disposition
Last position:
Head of Sales IT Asset Disposition at PROCURRI Group (EXEO Global Pte Ltd)
- Managed global large customer segment
- Acquired international projects
- Conducted key account management in IT lifecycle management
- Implemented IT remarketing and end-of-life asset return processes
- Managed global large customer segment
- Acquired international projects
- Conducted key account management in IT lifecycle management
- Implemented IT remarketing and end-of-life asset return processes
- Oversaw certified data erasure and media destruction
- Provided IT asset management consulting
- Managed asset recovery, IT logistics, returns management, excess inventory and brokerage
- Oversaw certified data erasure and media destruction
- Provided IT asset management consulting
- Managed asset recovery, IT logistics, returns management, excess inventory and brokerage
Jörg Hernando Gotthardt
Managing Director
Last position:
Managing Director at HEGO Management GmbH
- Executive Interim Management (CEO, CSO, CMO, CTO)
- Sales / Business Development (Sales and Marketing)
- Change Management / PMO (Transformation)
- Industrial / commercial representation (robotics, metal/plastic products)
- Advisory board and consulting activities (industrial and service sectors)
Jörg Hernando Gotthardt
Managing Director
Last position:
Managing Director at HEGO Management GmbH
- Executive Interim Management (CEO, CSO, CMO, CTO)
- Sales / Business Development (Sales and Marketing)
- Change Management / PMO (Transformation)
- Executive Interim Management (CEO, CSO, CMO, CTO)
- Sales / Business Development (Sales and Marketing)
- Change Management / PMO (Transformation)
- Industrial / commercial representation (robotics, metal/plastic products)
- Advisory board and consulting activities (industrial and service sectors)
- Industrial / commercial representation (robotics, metal/plastic products)
- Advisory board and consulting activities (industrial and service sectors)
Jantien Von Eisenhart-Rothe
Strategic Marketing & Communication | Go-to-market | Digital Marketing & Sales Strategies | Customer Experience | Customer
Last position:
Head of Digital Experience & Marketing at B2B IT Solutions Provider
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Jantien Von Eisenhart-Rothe
Strategic Marketing & Communication | Go-to-market | Digital Marketing & Sales Strategies | Customer Experience | Customer
Last position:
Head of Digital Experience & Marketing at B2B IT Solutions Provider
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Julia Weber
Head of Sales DACH
Last position:
Head of Sales DACH at ITEM m6
- Led regional growth and sales strategy across channels (Wholesale, Online, Marketplaces)
- Direct team leadership, strategic planning and new business development
- Supported expansion into international markets including Scandinavia and the USA
- P&L responsibility, pricing strategy and cross-department alignment
- Coached and developed the team in consultative selling, goal planning, and CX alignment
- Collaborated on training content, onboarding processes and cross-team collaboration
Julia Weber
Head of Sales DACH
Last position:
Head of Sales DACH at ITEM m6
- Led regional growth and sales strategy across channels (Wholesale, Online, Marketplaces)
- Direct team leadership, strategic planning and new business development
- Supported expansion into international markets including Scandinavia and the USA
- P&L responsibility, pricing strategy and cross-department alignment
- Led regional growth and sales strategy across channels (Wholesale, Online, Marketplaces)
- Direct team leadership, strategic planning and new business development
- Supported expansion into international markets including Scandinavia and the USA
- P&L responsibility, pricing strategy and cross-department alignment
- Coached and developed the team in consultative selling, goal planning, and CX alignment
- Collaborated on training content, onboarding processes and cross-team collaboration
- Coached and developed the team in consultative selling, goal planning, and CX alignment
- Collaborated on training content, onboarding processes and cross-team collaboration
Christian Albersmeier
Partner
Last position:
Partner at S&P Mergers and Acquisitions GmbH
- Strategic advisory for entrepreneurs and investors
- Preparation of information memoranda and term sheets
- Leading contract negotiations
- Assembling transaction teams
- Overseeing the due diligence process
- Supporting post-merger integration
- Conducting market analyses and company valuations
Christian Albersmeier
Partner
Last position:
Partner at S&P Mergers and Acquisitions GmbH
- Strategic advisory for entrepreneurs and investors
- Preparation of information memoranda and term sheets
- Leading contract negotiations
- Assembling transaction teams
- Overseeing the due diligence process
- Strategic advisory for entrepreneurs and investors
- Preparation of information memoranda and term sheets
- Leading contract negotiations
- Assembling transaction teams
- Overseeing the due diligence process
- Supporting post-merger integration
- Conducting market analyses and company valuations
- Supporting post-merger integration
- Conducting market analyses and company valuations
Silvia Bürmann
Fractional VP Sales & RevOps | Executive Coach | B2B SaaS & Enterprise Software | DACH & EMEA | North America
Last position:
Coach & Business Consultant, SaaS and Mobile Data at Self-employed
- Provided coaching to individuals, management teams, and C-level executives.
- Guided organisations of all sizes in defining, optimising and scaling their processes.
- Designed and implemented sales enablement programs, including curriculum development and certification frameworks.
- Promoted operational excellence by establishing KPIs and developing learning pathways for a global SaaS company.
Silvia Bürmann
Fractional VP Sales & RevOps | Executive Coach | B2B SaaS & Enterprise Software | DACH & EMEA | North America
Last position:
Coach & Business Consultant, SaaS and Mobile Data at Self-employed
- Provided coaching to individuals, management teams, and C-level executives.
- Guided organisations of all sizes in defining, optimising and scaling their processes.
- Provided coaching to individuals, management teams, and C-level executives.
- Guided organisations of all sizes in defining, optimising and scaling their processes.
- Designed and implemented sales enablement programs, including curriculum development and certification frameworks.
- Promoted operational excellence by establishing KPIs and developing learning pathways for a global SaaS company.
- Designed and implemented sales enablement programs, including curriculum development and certification frameworks.
- Promoted operational excellence by establishing KPIs and developing learning pathways for a global SaaS company.
Dirk Rosenstock
Interim CCO, Chief Commercial Officer
Last position:
Interim CCO, Chief Commercial Officer at LADE GmbH
defining product/market fit and strategic positioning including ramp-up planning
designing, implementing & optimizing target-group-oriented marketing activities
strategic alignment of sales & digitalization as well as process optimization (CRM: HubSpot, ERP: weclapp)
developing new markets & partners as well as operational sales of charging solutions including key account management
tripling revenue compared to the previous year and building an AE funnel of over €4 million
increasing sales efficiency through clear prioritization of leads, customers and partners as well as centralizing sales work in one CRM (HubSpot)
introducing partner management
recruiting new employees, building and leading a sales team including necessary processes and preparing handover to the successor
Dirk Rosenstock
Interim CCO, Chief Commercial Officer
Last position:
Interim CCO, Chief Commercial Officer at LADE GmbH
- defining product/market fit and strategic positioning including ramp-up planning
- designing, implementing & optimizing target-group-oriented marketing activities
- strategic alignment of sales & digitalization as well as process optimization (CRM: HubSpot, ERP: weclapp)
defining product/market fit and strategic positioning including ramp-up planning
designing, implementing & optimizing target-group-oriented marketing activities
strategic alignment of sales & digitalization as well as process optimization (CRM: HubSpot, ERP: weclapp)
developing new markets & partners as well as operational sales of charging solutions including key account management
tripling revenue compared to the previous year and building an AE funnel of over €4 million
increasing sales efficiency through clear prioritization of leads, customers and partners as well as centralizing sales work in one CRM (HubSpot)
introducing partner management
recruiting new employees, building and leading a sales team including necessary processes and preparing handover to the successor
developing new markets & partners as well as operational sales of charging solutions including key account management
tripling revenue compared to the previous year and building an AE funnel of over €4 million
increasing sales efficiency through clear prioritization of leads, customers and partners as well as centralizing sales work in one CRM (HubSpot)
introducing partner management
recruiting new employees, building and leading a sales team including necessary processes and preparing handover to the successor
Henry Baase
Sales and Leadership Executive
Last position:
Interim Head of Leads at Provider of a digital learning platform for apprentices (SaaS)
- Developed and implemented a scalable sales strategy
- Conducted demo sessions to win large customers
- Generated leads by expanding digital sales channels
- Secured larger customers and associations
- Achieved sustainable improvement of key performance indicators (KPIs)
- Drove continuous company growth
Henry Baase
Sales and Leadership Executive
Last position:
Interim Head of Leads at Provider of a digital learning platform for apprentices (SaaS)
- Developed and implemented a scalable sales strategy
- Conducted demo sessions to win large customers
- Generated leads by expanding digital sales channels
- Secured larger customers and associations
- Developed and implemented a scalable sales strategy
- Conducted demo sessions to win large customers
- Generated leads by expanding digital sales channels
- Secured larger customers and associations
- Achieved sustainable improvement of key performance indicators (KPIs)
- Drove continuous company growth
- Achieved sustainable improvement of key performance indicators (KPIs)
- Drove continuous company growth
Julius Schafmeister
Vice President Sales Central Europe & Nordics
Last position:
Vice President Sales Central Europe & Nordics at Devicenow GmbH
- Responsible for operational sales scaling in Central Europe and establishing the sales organisation and go-to-market strategy in Scandinavia, particularly Sweden and Norway.
- Establishing strategic partnerships and indirect sales channels alongside direct sales.
- Management of the second and third levels of leadership, control of over 90% of sales and interim management of international sales, with a focus on France, the UK and the USA.
- Expansion and professionalisation of sales operations and sales analytics.
- Significant increase in company revenue of more than 1100% since joining the company.
- Establishment of strategic partnerships and indirect sales channels in Scandinavia (including with Apple and TechStep).
- Implementation of two sales software solutions to improve forecasting and intent.
- Redesign and optimisation of cross-functional sales processes to shorten the sales cycle and increase efficiency in other departments.
Julius Schafmeister
Vice President Sales Central Europe & Nordics
Last position:
Vice President Sales Central Europe & Nordics at Devicenow GmbH
- Responsible for operational sales scaling in Central Europe and establishing the sales organisation and go-to-market strategy in Scandinavia, particularly Sweden and Norway.
- Establishing strategic partnerships and indirect sales channels alongside direct sales.
- Responsible for operational sales scaling in Central Europe and establishing the sales organisation and go-to-market strategy in Scandinavia, particularly Sweden and Norway.
- Establishing strategic partnerships and indirect sales channels alongside direct sales.
- Management of the second and third levels of leadership, control of over 90% of sales and interim management of international sales, with a focus on France, the UK and the USA.
- Expansion and professionalisation of sales operations and sales analytics.
- Significant increase in company revenue of more than 1100% since joining the company.
- Establishment of strategic partnerships and indirect sales channels in Scandinavia (including with Apple and TechStep).
- Implementation of two sales software solutions to improve forecasting and intent.
- Redesign and optimisation of cross-functional sales processes to shorten the sales cycle and increase efficiency in other departments.
- Management of the second and third levels of leadership, control of over 90% of sales and interim management of international sales, with a focus on France, the UK and the USA.
- Expansion and professionalisation of sales operations and sales analytics.
- Significant increase in company revenue of more than 1100% since joining the company.
- Establishment of strategic partnerships and indirect sales channels in Scandinavia (including with Apple and TechStep).
- Implementation of two sales software solutions to improve forecasting and intent.
- Redesign and optimisation of cross-functional sales processes to shorten the sales cycle and increase efficiency in other departments.
Jan Arfwedson
Sales Director / Business Developer
Last position:
Sales Director / Business Developer at Enterprise AG
- Strategic responsibility for building and further developing the Healthcare & Security business unit
- Focus on go-to-market strategy, sharpening the portfolio in a regulated environment, scaling the sales structures, and executive-level customer and partner relationships
- Sparring partner to senior management on growth initiatives and strategic direction
Jan Arfwedson
Sales Director / Business Developer
Last position:
Sales Director / Business Developer at Enterprise AG
- Strategic responsibility for building and further developing the Healthcare & Security business unit
- Focus on go-to-market strategy, sharpening the portfolio in a regulated environment, scaling the sales structures,
- Strategic responsibility for building and further developing the Healthcare & Security business unit
- Focus on go-to-market strategy, sharpening the portfolio in a regulated environment, scaling the sales structures, and executive-level customer and partner relationships
- Sparring partner to senior management on growth initiatives and strategic direction
and executive-level customer and partner relationships
- Sparring partner to senior management on growth initiatives and strategic direction
Discover over 15,000 top freelancers
Head of Sales statistics
Aggregated from the professional profiles of matched freelancers.
Experience
24 years
Position duration
3.3 years
Positions per freelancer
10
Top business areas
Sales, Marketing, Strategy
Top industries
Information Technology, Professional Services, Manufacturing
Certification focus areas
Human Resources, Project Management, Sales
Bachelor's degree or higher
84%
Master's degree or higher
40%
Doctorate
2%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
97%
Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Head of Sales & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Got questions? Learn key details about FRATCH right now
A Head of Sales usually takes over sales leadership, not just sales activity. That includes pipeline management, team coaching, forecast discipline, and support for important deals. Depending on the setup, the role can also cover sales process design, reporting, and coordination with marketing or customer success.
The title often depends on company size and structure. A Sales Manager is usually closer to day-to-day team management, while a Sales Director or Head of Sales often works more on strategy, structure, and revenue ownership. In practice, the overlap is large, so the scope matters more than the title.
A freelance Head of Sales makes sense when you need leadership quickly, but not necessarily a permanent hire. Common cases are growth pressure, team churn, a new market, or a sales process that is too dependent on a few people. It is also useful when founders need experienced commercial leadership before creating a long-term position.
A strong candidate should combine leadership, sales execution, and process thinking. Look for experience with B2B sales, forecasting, pipeline reviews, negotiation, and team coaching. Familiarity with CRM systems like Salesforce or HubSpot is usually important as well.
In Germany, freelance Head of Sales support is common in B2B software, industrial companies, technical services, logistics, and professional services. These environments often have longer sales cycles and more stakeholders, so structured sales leadership helps. The role also fits companies that sell complex solutions and need a clearer commercial process.
Yes, much of the work can be done remotely. Forecast reviews, pipeline management, coaching, and sales planning translate well to video calls and shared tools. On-site work is still useful for workshops, team alignment, and key customer meetings, especially in the German market.
Judge the person by the quality of their sales system, not by broad claims. A good Sales Director or Head of Sales can explain how they build forecasts, develop account plans, and improve team performance. Ask for concrete examples of how they handled slow pipeline, weak conversion, or a team in transition.
Freelancers should expect clear commercial goals, regular reporting, and close contact with leadership. The best assignments give room to shape the process and still require hands-on execution. In Germany, companies often value direct communication, well-structured meetings, and reliable follow-through.
The average hourly rate for Head of Sales in Germany is 137 €, which corresponds to a daily rate of about 1,094 € based on an 8-hour working day.
Of the freelancers working as Head of Sales in Germany, 84% hold at least a Bachelor's degree, 40% hold at least a Master's degree, and 2% hold a doctorate.
On average, freelancers working as Head of Sales in Germany have 24 years of professional experience, with a single engagement typically lasting around 3.3 years.
The most common languages among freelancers working as Head of Sales in Germany are German (100%), English (97%), and French (32%).
The most common industries among freelancers working as Head of Sales in Germany are Information Technology (64%), Professional Services (54%), and Manufacturing (40%).
The most common business areas among freelancers working as Head of Sales in Germany are Sales (100%), Marketing (83%), and Strategy (72%).
FRATCH Head of Sales main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Philipp Thomaschewski
FRATCH CEO
