Head of Sales in Germany
in minutes from over 15,000 CVs with the power of AIBring in a sales leader for team setup, pipeline recovery, channel strategy, or key-account growth. Ideal when you need someone who can shape the sales process, coach reps, and turn commercial plans into execution. Fast, precise matching with vetted, available freelancers.
Meet FRATCH Head of Sales in Germany
Ornel Franck W.
Last position:
Sales Partner at ERGO PRO
- Industry: Insurance, Trade, IT
- Customers & Projects: Consulting and selling insurance and similar services
- Main tasks: Insurance consulting (health insurance, retirement planning, wealth building); commercial services, inside and field sales; sales data analysis and forecasting; customer consulting and support; opening a new sales headquarters for private and business customers; business development & innovation management; business use case development; process optimization; stakeholder management; team leadership and training; preparation and delivery of trainings;
- Technologies used: Microsoft Office 365, Microsoft Teams, Jira, Draw.IO, Camunda 8, Java (8, 17,21,25), Git, Spring Boot, Spring Batch, Spring Data REST, Spring Web, Spring Security, J-Unit, Playwright, Lombock, Vaadin, H2, PostgreSQL (16, 17 18), pgAdmin, Docker, LLMs, JasperSoft Studio, JasperReports
Silvia B.
Last position:
Fractional VP Sales, Executive Sales Coach & GTM Advisor, AI Transformation Management at Self-employed
- Advise B2B technology and mid-market companies on commercial strategy, sales effectiveness, operating model design, and scalable growth.
- Coach senior sales leaders and executive teams on GTM choices, leadership effectiveness, accountability, and execution.
- Support market entry and growth planning through structured assessment of customer segments, value propositions, channel options, coverage models, investment priorities, KPIs, and risks.
- Facilitate peer-level strategy sparring and translate strategic decisions into measurable commercial initiatives.
- Combine systemic coaching, sales leadership experience, and change management practice to ensure decisions are practical and adopted.
Jelena K.
Last position:
B2B Sales Coaching and Strategic Sparring Partner at HR Impact Partners
- 1:1 sales coaching and strategic sparring on the development of the B2B sales strategy and commercial setup for the planned HR services venture
- Development of initial sales foundations, including target customer segmentation, value proposition, sales process, pricing approach and objection handling
- Support in translating the business concept into a scalable sales structure and preparing for future operational implementation
Offer D.
Last position:
VP Sales at PlusLingua Group
Service provider: technical documentation, translations, training, consulting activities D-A-CH Focus on automotive, mechanical engineering, medical devices (LifeSciences) SMB, key accounts (all automotive OEMs) Sales strategy, marketing, pricing Operational sales activities
Thomas W.
Last position:
Interim Sales Manager at Inovan GmbH & Co. KG
Situation:
- Decline in sales
- Need for support in identifying and developing new sales markets
TASK:
- Expansion of the B2B network and development of new strategic partnerships to access additional sales opportunities and new markets.
MEASURES:
- Identification and approach of potential B2B customers and partners
- Expansion of existing contacts in the market environment
- Development of new strategic partnerships
- Customer and market discussions mainly in the field
- Support in developing new sales opportunities
RESULTS:
- B2B network specifically expanded
- New strategic partnerships initiated
- Additional market and sales potential made visible
- Stronger customer presence through personal market development
Alexander H.
Last position:
Vice President Sales Key Accounts at Compugrou Medical (CGM)
- Hospital Information System
- Development of the DACH market strategy
- Responsibility for strategic key accounts and complex enterprise sales projects in the hospital market in Germany and Switzerland.
- Management of pipeline, forecasting, and key account activities for Clinical DE/CH, as well as further development of the growth and account strategy.
- Management of complex hospital information system transformation and migration programs for hospital networks—from bid strategy and stakeholder management to alignment with Solution Management, Delivery, and partners.
Stefan R.
Last position:
Senior Vice President Sales International at Retarus GmbH
Management of all Retarus GmbH subsidiaries with P&L responsibility in non-German speaking countries (Spain, Italy, France, Singapore and USA) totaling €40 million revenue with 86% gross profit
Driving and managing complex SaaS solution sales processes
Winning and managing Key Accounts in the Global 2000 target account group
Managing and growing teams across countries totaling over 140 employees
Developing and implementing country-specific sales and marketing strategies focused on strong organic growth
Ensuring the quality of products and services
Employee retention and promotion
Developed and implemented a new GTM strategy for Global 2000 target customers
Reorganized personnel at management levels in the USA, Italy and Singapore
Established a Sales Operations and telemarketing unit to increase sales team efficiency
Designed and implemented uniform external and internal training and coaching measures across all markets
Doubled the sales team from 25 to 50 employees in the first three years
Established partner sales and marketing in European and North American core markets
Increased growth rates from 5% to over 30% year over year in all regions, doubling international revenue from €20 million to €40 million
Secured key accounts including BNP Paribas, Travelers Insurance, Santander and Generali
Achieved an EBITDA ratio over 30%, generating 100% of the group’s profit
Reduced lead costs by more than 50%
Shortened sales cycle from 6 months to 4 months through training and removing pricing and legal hurdles
Increased employee retention and customer satisfaction by over 50% measured through reintroduced quality-of-service indicators
Martin Z.
Last position:
Interim Head of Internal Sales at Trepel Airport Equipment GmbH, Mafi Transport-Systeme GmbH
- Leading the Internal Sales and Sales Steering teams
- Change management
- Developing and appointing the Head of Internal Sales
- Clearing backlogs (inquiries, orders)
- Leading and taking part in several cross-functional projects
- Developing / implementing KPIs, deriving / initiating measures
- Further development of Hubspot CRM
- Reporting to the CSO
Peter H.
Last position:
Head of Household and Commercial Customers ad interim at Stadtwerke Dessau
- Developed and implemented strategic measures to further develop the company
- Analyzed and optimized business, sales, and organizational processes
- Developed management approaches and KPI structures
- Analyzed market, competitor, and customer developments
- Supported senior management in strategic decision-making processes
- Managed cross-functional transformation and change processes
- Connected strategic analysis with concrete operational implementation
Ron M.
Last position:
Revamping Business Strategy and Scaling at Company in the HR software sector
- Develop vision and business goals
- Define and implement strategy for different markets
- Build customer focus into processes
- Rebuild methods in lead generation
Patrice A.
Last position:
International Sales Manager at Deguim Consulting
International Sales Professionals with strong and long experience in: Software (SaaS and IT Sales Solutions), Business Development, Key Account Management, Upselling, Cross-Selling. As Freelance I support companies to develop their business in BENELUX, France, Germany and Africa. I'm at your service to discuss about how can I support you to grow your market share and profitability.
Topics:
- International Sales Management
- SaaS & IT Sales Consulting
- Business Development
- Upselling
- Cross-Selling
- Closing
- Customer Retention
- Customer Winback
- Digital Marketing
- SPIN Strategy
- Outsourcing
- Offshoring
- Hunting
Laszlo A.
Last position:
Director Sales Central Europe & Account Manager at Baan Company
for Baan Front Office Solutions
Jörg Hernando G.
Last position:
Managing Director at HEGO Management GmbH
- Executive Interim Management (CEO, CSO, CMO, CTO)
- Sales / Business Development (Sales and Marketing)
- Change Management / PMO (Transformation)
- Industrial / commercial representation (robotics, metal/plastic products)
- Advisory board and consulting activities (industrial and service sectors)
Jantien V.
Last position:
Head of Digital Experience & Marketing at B2B IT Solutions Provider
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Ramin R.
Last position:
Independent Advisor at Independent Advisor
- Selective advisory engagements in business development, OEM partnerships and market development in mobility.
Discover over 15,000 top freelancers
Head of Sales statistics
Aggregated from the professional profiles of matched freelancers.
Experience
24 years
Position duration
3 years
Positions per freelancer
10
Top business areas
Sales, Marketing, Strategy
Top industries
Information Technology, Professional Services, Manufacturing
Certification focus areas
Human Resources, Project Management, Sales
Bachelor's degree or higher
82%
Master's degree or higher
39%
Doctorate
2%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
97%
Based on our profile pool as of 3 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates for Head of Sales in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 3 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Head of Sales experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (63%)
- Professional Services (52%)
- Manufacturing (41%)
- Automotive (34%)
- Retail (28%)
- Energy (25%)
- Banking and Finance (25%)
- Advertising (24%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the role
What they do
A Head of Sales sets the commercial direction and turns it into daily execution. They work across prospecting, pipeline management, forecast discipline, team coaching, and closing strategy.
- Build and adjust the sales plan
- Lead and coach account executives, SDRs, or regional sales teams
- Review pipeline health and deal progress
- Improve sales process, CRM use, and forecast quality
- Support strategic deals and negotiation
When to bring one in
Companies hire a freelance Head of Sales when growth stalls, a team needs structure, or a leader is needed for a transition. It also fits during market entry, a new product launch, or after a change in pricing, channels, or target segments.
In Germany, this often comes up in B2B software, industrial sales, SaaS, logistics, and technical services, where the sales cycle is complex and the internal team needs clear direction.
Skills that matter
Strong Heads of Sales combine leadership with commercial judgment. They understand how to build a repeatable sales motion and how to adapt it to the market.
- Sales strategy and territory planning
- Pipeline management and forecasting
- Team leadership and coaching
- CRM systems such as Salesforce or HubSpot
- B2B negotiation and account development
- Clear handover between marketing, sales, and customer success
Deliverables
A good freelancer is specific about outputs. They do not just advise; they leave the team with clearer priorities and a better operating rhythm.
Typical deliverables include sales targets, account plans, weekly pipeline reviews, deal support, playbooks, and a simple reporting structure. In some projects, the Head of Sales also helps recruit, onboard, or restructure the sales team.
What strong professionals stand for
The best Sales Directors and Heads of Sales are calm, direct, and measurable in how they work. They ask where revenue is really coming from, where deals are stuck, and what the team can repeat.
They are useful when a company needs temporary leadership, an external view, or hands-on execution. They fit best when they can work with founders, managing directors, and cross-functional teams without needing much supervision.
Collaboration in Germany
Freelance sales leadership can be remote, on-site, or mixed. Remote works well for pipeline reviews, team coaching, and process design. On-site is often better for workshop settings, leadership alignment, and support on important customer meetings.
For German teams, clear communication matters. A freelance Head of Sales should be comfortable with structured meetings, written follow-up, and, when needed, working in German and English.
Frequently asked questions
Questions about Head of Sales? Start with the answers below.
A Head of Sales usually takes over sales leadership, not just sales activity. That includes pipeline management, team coaching, forecast discipline, and support for important deals. Depending on the setup, the role can also cover sales process design, reporting, and coordination with marketing or customer success.
The title often depends on company size and structure. A Sales Manager is usually closer to day-to-day team management, while a Sales Director or Head of Sales often works more on strategy, structure, and revenue ownership. In practice, the overlap is large, so the scope matters more than the title.
A freelance Head of Sales makes sense when you need leadership quickly, but not necessarily a permanent hire. Common cases are growth pressure, team churn, a new market, or a sales process that is too dependent on a few people. It is also useful when founders need experienced commercial leadership before creating a long-term position.
A strong candidate should combine leadership, sales execution, and process thinking. Look for experience with B2B sales, forecasting, pipeline reviews, negotiation, and team coaching. Familiarity with CRM systems like Salesforce or HubSpot is usually important as well.
In Germany, freelance Head of Sales support is common in B2B software, industrial companies, technical services, logistics, and professional services. These environments often have longer sales cycles and more stakeholders, so structured sales leadership helps. The role also fits companies that sell complex solutions and need a clearer commercial process.
Yes, much of the work can be done remotely. Forecast reviews, pipeline management, coaching, and sales planning translate well to video calls and shared tools. On-site work is still useful for workshops, team alignment, and key customer meetings, especially in the German market.
Judge the person by the quality of their sales system, not by broad claims. A good Sales Director or Head of Sales can explain how they build forecasts, develop account plans, and improve team performance. Ask for concrete examples of how they handled slow pipeline, weak conversion, or a team in transition.
Freelancers should expect clear commercial goals, regular reporting, and close contact with leadership. The best assignments give room to shape the process and still require hands-on execution. In Germany, companies often value direct communication, well-structured meetings, and reliable follow-through.
The average hourly rate for Head of Sales in Germany is 135 €, which corresponds to a daily rate of about 1,083 € based on an 8-hour working day.
Of the freelancers working as Head of Sales in Germany, 82% hold at least a Bachelor's degree, 39% hold at least a Master's degree, and 2% hold a doctorate.
On average, freelancers working as Head of Sales in Germany have 24 years of professional experience, with a single engagement typically lasting around 3 years.
The most common languages among freelancers working as Head of Sales in Germany are German (100%), English (97%), and French (34%).
The most common industries among freelancers working as Head of Sales in Germany are Information Technology (63%), Professional Services (52%), and Manufacturing (41%).
The most common business areas among freelancers working as Head of Sales in Germany are Sales (100%), Marketing (84%), and Strategy (73%).
FRATCH Head of Sales main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Munich Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
