Find the perfect Head of Sales in Germany in minutes from over 15,000 CVs with the power of AI
Bring in a sales leader for team setup, pipeline recovery, channel strategy, or key-account growth. Ideal when you need someone who can shape the sales process, coach reps, and turn commercial plans into execution. Fast, precise matching with vetted, available freelancers.
About the role
What they do
A Head of Sales sets the commercial direction and turns it into daily execution. They work across prospecting, pipeline management, forecast discipline, team coaching, and closing strategy.
- Build and adjust the sales plan
- Lead and coach account executives, SDRs, or regional sales teams
- Review pipeline health and deal progress
- Improve sales process, CRM use, and forecast quality
- Support strategic deals and negotiation
When to bring one in
Companies hire a freelance Head of Sales when growth stalls, a team needs structure, or a leader is needed for a transition. It also fits during market entry, a new product launch, or after a change in pricing, channels, or target segments.
In Germany, this often comes up in B2B software, industrial sales, SaaS, logistics, and technical services, where the sales cycle is complex and the internal team needs clear direction.
Skills that matter
Strong Heads of Sales combine leadership with commercial judgment. They understand how to build a repeatable sales motion and how to adapt it to the market.
- Sales strategy and territory planning
- Pipeline management and forecasting
- Team leadership and coaching
- CRM systems such as Salesforce or HubSpot
- B2B negotiation and account development
- Clear handover between marketing, sales, and customer success
Deliverables
A good freelancer is specific about outputs. They do not just advise; they leave the team with clearer priorities and a better operating rhythm.
Typical deliverables include sales targets, account plans, weekly pipeline reviews, deal support, playbooks, and a simple reporting structure. In some projects, the Head of Sales also helps recruit, onboard, or restructure the sales team.
What strong professionals stand for
The best Sales Directors and Heads of Sales are calm, direct, and measurable in how they work. They ask where revenue is really coming from, where deals are stuck, and what the team can repeat.
They are useful when a company needs temporary leadership, an external view, or hands-on execution. They fit best when they can work with founders, managing directors, and cross-functional teams without needing much supervision.
Collaboration in Germany
Freelance sales leadership can be remote, on-site, or mixed. Remote works well for pipeline reviews, team coaching, and process design. On-site is often better for workshop settings, leadership alignment, and support on important customer meetings.
For German teams, clear communication matters. A freelance Head of Sales should be comfortable with structured meetings, written follow-up, and, when needed, working in German and English.
Meet FRATCH Head of Sales
Martin Zeller
Interim Head of Internal Sales
Last position:
Interim Head of Internal Sales at Trepel Airport Equipment GmbH, Mafi Transport-Systeme GmbH
- Leading the Internal Sales and Sales Steering teams
- Change management
- Developing and appointing the Head of Internal Sales
- Clearing backlogs (inquiries, orders)
- Leading and taking part in several cross-functional projects
- Developing / implementing KPIs, deriving / initiating measures
- Further development of Hubspot CRM
- Reporting to the CSO
Ron Meyknecht
Revamping Business Strategy and Scaling
Last position:
Revamping Business Strategy and Scaling at Company in the HR software sector
- Develop vision and business goals
- Define and implement strategy for different markets
- Build customer focus into processes
- Rebuild methods in lead generation
Jürgen Ring
Head of Sales IT Asset Disposition
Last position:
Head of Sales IT Asset Disposition at PROCURRI Group (EXEO Global Pte Ltd)
- Managed global large customer segment
- Acquired international projects
- Conducted key account management in IT lifecycle management
- Implemented IT remarketing and end-of-life asset return processes
- Oversaw certified data erasure and media destruction
- Provided IT asset management consulting
- Managed asset recovery, IT logistics, returns management, excess inventory and brokerage
Christian Albersmeier
Partner
Last position:
Partner at S&P Mergers and Acquisitions GmbH
- Strategic advisory for entrepreneurs and investors
- Preparation of information memoranda and term sheets
- Leading contract negotiations
- Assembling transaction teams
- Overseeing the due diligence process
- Supporting post-merger integration
- Conducting market analyses and company valuations
Dirk Rosenstock
Interim CCO, Chief Commercial Officer
Last position:
Interim CCO, Chief Commercial Officer at LADE GmbH
defining product/market fit and strategic positioning including ramp-up planning
designing, implementing & optimizing target-group-oriented marketing activities
strategic alignment of sales & digitalization as well as process optimization (CRM: HubSpot, ERP: weclapp)
developing new markets & partners as well as operational sales of charging solutions including key account management
tripling revenue compared to the previous year and building an AE funnel of over €4 million
increasing sales efficiency through clear prioritization of leads, customers and partners as well as centralizing sales work in one CRM (HubSpot)
introducing partner management
recruiting new employees, building and leading a sales team including necessary processes and preparing handover to the successor
Henry Baase
Sales and Leadership Executive
Last position:
Interim Head of Leads at Provider of a digital learning platform for apprentices (SaaS)
- Developed and implemented a scalable sales strategy
- Conducted demo sessions to win large customers
- Generated leads by expanding digital sales channels
- Secured larger customers and associations
- Achieved sustainable improvement of key performance indicators (KPIs)
- Drove continuous company growth
Jan Arfwedson
Sales Director / Business Developer
Last position:
Sales Director / Business Developer at Enterprise AG
- Strategic responsibility for building and further developing the Healthcare & Security business unit
- Focus on go-to-market strategy, sharpening the portfolio in a regulated environment, scaling the sales structures, and executive-level customer and partner relationships
- Sparring partner to senior management on growth initiatives and strategic direction
Adriano Ropeter
Sales Manager
Last position:
Sales Manager at All For One Data & Analytics GmbH
- Sales of data, analytics & software services (SAP, Microsoft Fabric)
- Optimization of sales processes & resource allocation
- Set up of AI-driven lead generation, e.g. Apollo & LinkedIn Sales Navigator
- Funnel setup & CRM implementation (Microsoft Dynamics)
Jörg Hernando Gotthardt
Managing Director
Last position:
Managing Director at HEGO Management GmbH
- Executive Interim Management (CEO, CSO, CMO, CTO)
- Sales / Business Development (Sales and Marketing)
- Change Management / PMO (Transformation)
- Industrial / commercial representation (robotics, metal/plastic products)
- Advisory board and consulting activities (industry and services sector)
Roger Kautz
Interim Head of Marketing
Last position:
Sales & Marketing Lead (Project) at nititec vauum gripper GmbH
Responsible for building operational sales and a scalable sales structure in the early stage of a technology-driven company.
- Developed positioning, messaging, and value proposition
- Introduced CRM-based lead, funnel, and reporting processes
- Independently acquired pilot projects and clients in the robotics and automation sector
- Actively worked the market with direct sales of vacuum gripper solutions
- Set up initial demand generation activities (content, SEO, landing pages, outreach)
- Structured alignment between marketing and sales
- Operational execution of strategy, content, web, analytics, and go-to-market
Tobias Schuetz
Deputy Managing Director
Last position:
Deputy Managing Director at HORIBA Jobin Yvon GmbH
- Strategic and operational leadership of the company as subsidiary
- Managing the inhouse Sales Team consisting of 8 people
- Organizational development and transformation into new structures
- Implementation of SalesForce as the new CRM system
Christina Soh
Global Sales Operation Leader | Sales Enablement GTM
Last position:
Global Sales Operation Leader | Sales Enablement GTM at Infios GmbH (Körber Software Supply Chain GmbH)
- Responsible for managing the operational efficiency of selling within the business unit and ensuring all CRM processes, sales analytics and KPIs are driving an increased level of sales achievement.
- Manage change communication with tight collaboration across departmental stakeholders.
- Collaborate effectively within Körber, including the executive team, product management, support, marketing, services and sales.
- Plan and monitor scope by ensuring that needs are within the SOW's scope and communicating any variances for inclusion in the Salesforce change process.
- Identify opportunities and weaknesses within territories/market verticals and propose solutions to create value, increase operational efficiency and grow revenue.
- Oversee the entire GTM process; identify opportunities for efficiencies, integration and overall effectiveness for supporting product sales play.
- Create sales play framework, structure and processes; drive implementation and operationalization.
- Conduct sales enablement training and onboarding for new sellers (30-90-120 plan).
- Act as a liaison between the sales team and internal support members (product, marketing, etc.) to ensure sales cycle efficiency and consistent sales play process execution.
Marc Brocato
Director Sales & Marketing | Strategic Initiatives
Last position:
Director Sales & Marketing | Strategic Initiatives at 4Nature UG
- Led strategic international projects in upcycling, real estate, startups, and solar energy
- Responsible for sales, marketing, digital lead generation, and coordinating international teams
- Key projects:
- Ramissa Upcycling, Kenya – market entry and sales strategy
- NEC Solar Energy Fund, Germany – lead generation & marketing
- CrazyHate "I Hate Racism" project – concept development & branding
- IceBreaker – multi-channel marketing campaigns
- Aream Solar Panel Agra Projects – strategic development and project execution
Patrick Wilth
Head of Sales
Last position:
Head of Sales at aimpower
- Developed and led sales strategies in AI-powered marketing.
- Responsible for over 500 client meetings with brand, trade, and shopper marketing teams.
- Built and led a high-performing team of 7 people.
- Revenue responsibility for new business: €2M.
- Recruited and developed talent to support sales and growth strategies.
- Built and maintained a network focused on C-level decision-makers in DACH and Asia.
- Implemented AI tools to optimize marketing activities for international clients.
Daniel Mautz
Interim Head of Sales and Marketing
Last position:
Interim Head of Sales and Marketing at The Mobility House
- Successful go-to-market for a New Energy brand as a spin off
- Developed brand positioning, marketing and communication activities including brand strategy, website, landing pages, videos, influencer cooperations, press conference, press releases, Google and Meta campaigns
- Responsible for product, marketing, sales and operations of energy tariff
Discover over 15,000 top freelancers
Head of Sales statistics
Typical experience
24 years
Average project duration
2.7 years
Certifications per freelancer
2
Top business areas
Sales, Marketing, Product Development
Top industries
Information Technology, Professional Services, Automotive
Most common languages
German, English, French
Bachelor's degree or higher
73%
Master's degree or higher
35%
Doctorate
4%
Salary / Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Head of Sales & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Got questions? Learn key details about FRATCH right now
A Head of Sales usually takes over sales leadership, not just sales activity. That includes pipeline management, team coaching, forecast discipline, and support for important deals. Depending on the setup, the role can also cover sales process design, reporting, and coordination with marketing or customer success.
The title often depends on company size and structure. A Sales Manager is usually closer to day-to-day team management, while a Sales Director or Head of Sales often works more on strategy, structure, and revenue ownership. In practice, the overlap is large, so the scope matters more than the title.
A freelance Head of Sales makes sense when you need leadership quickly, but not necessarily a permanent hire. Common cases are growth pressure, team churn, a new market, or a sales process that is too dependent on a few people. It is also useful when founders need experienced commercial leadership before creating a long-term position.
A strong candidate should combine leadership, sales execution, and process thinking. Look for experience with B2B sales, forecasting, pipeline reviews, negotiation, and team coaching. Familiarity with CRM systems like Salesforce or HubSpot is usually important as well.
In Germany, freelance Head of Sales support is common in B2B software, industrial companies, technical services, logistics, and professional services. These environments often have longer sales cycles and more stakeholders, so structured sales leadership helps. The role also fits companies that sell complex solutions and need a clearer commercial process.
Yes, much of the work can be done remotely. Forecast reviews, pipeline management, coaching, and sales planning translate well to video calls and shared tools. On-site work is still useful for workshops, team alignment, and key customer meetings, especially in the German market.
Judge the person by the quality of their sales system, not by broad claims. A good Sales Director or Head of Sales can explain how they build forecasts, develop account plans, and improve team performance. Ask for concrete examples of how they handled slow pipeline, weak conversion, or a team in transition.
Freelancers should expect clear commercial goals, regular reporting, and close contact with leadership. The best assignments give room to shape the process and still require hands-on execution. In Germany, companies often value direct communication, well-structured meetings, and reliable follow-through.
Request a Free Demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
