Recommended expert
Marcel Lätzsch-Scalable growth systems for Amazon brands from 1M in revenue | Mathematical precision instead of marketing gut feeling |
Check rate
Experience
Jan 2025 - Present
1 year 8 monthsFounder
APEX HORIZONS - Amazon Growth Systems
Position Summary
Founder at APEX HORIZONS - Amazon Growth Systems
Industries
Retail
Business Areas
Business Intelligence
Marketing
Strategy
- Amazon growth consulting: Strategic support for brands building scalable ad infrastructures.
- Systematizing growth: Implementing data logic to make operational decisions measurable and repeatable.
- Expansion support: Strategic consulting for the systematic development of new marketplaces and products (USA & EU).
- Target group: Ambitious brands from 1 million € in annual revenue or with a clear focus on this milestone.
Feb 2023 - Apr 2024
1 year 3 monthsOnline Marketing Specialist
hurra.com
Position Summary
Online Marketing Specialist at hurra.com
Industries
Retail
Business Areas
Business Intelligence
Marketing
Strategy
Explore Marketing Specialists in Germany Learn more
Explore Online Marketing Managers in Germany Learn more
Amazon Advertising Specialist:
- Development of data-driven advertising strategies for Amazon Advertising
- Building structured PPC campaigns
- Analysis and optimization of Amazon campaigns based on performance data
- Advising clients on the strategic direction of their Amazon advertising activities
Nov 2022 - Dec 2024
2 years 2 monthsInternational Amazon Manager
Continental
Position Summary
International Amazon Manager at Continental
Industries
Retail
Business Areas
Marketing
Operations
Sales
Strategy
- Sole responsibility for managing the international Amazon business (EMEA & NA) for a premium brand in the DIY, Home & Deco segment
- Independent control of all sales and marketing-related activities without an additional team or external support
- Full responsibility for the Amazon business: strategy, content, SEO, PPC, account management, vendor/seller support
- Direct responsibility for results for the entire Amazon sales channel
- Success: 8x annual revenue growth from 2022 to 2024 through independently developed and implemented strategies
Apr 2020 - Oct 2022
2 years 7 monthsBudenheim, Germany
Head of Marketing
Thats Shopping GmbH
Position Summary
Head of Marketing at Thats Shopping GmbH
Industries
Retail
Business Areas
Marketing
Sales
Strategy
Explore Heads of Marketing in Germany Learn more
- Overall responsibility for the areas of marketplaces, online shop, content, SEO and SEA
- Special focus on marketplace management, especially Amazon
- Building Amazon Advertising and developing and profitably scaling a data-driven advertising strategy
- Building and leading a marketing team of up to 7 people
- Main responsible trainer for e-commerce specialists (apprentices)
- Development and implementation of cross-functional e-commerce strategies
Sep 2018 - Mar 2020
1 year 7 monthsBudenheim, Germany
Content & SEO Manager
Thats Shopping GmbH
Position Summary
Content & SEO Manager at Thats Shopping GmbH
- Creation and optimization of content for Amazon and eBay
- Development and implementation of SEO strategies for marketplace presence
- Keyword research and optimization for better visibility
- Integration of content strategies into the overall marketplace presence
Jul 2015 - Aug 2018
3 years 2 monthsFreelancer / Self-employed
Freelance
Position Summary
Freelancer / Self-employed at Freelance
Industries
Professional Services
Business Areas
Marketing
Strategy
- Content and SEO for niche sites
- Social media advertising
- Consulting on digital marketing strategies
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Retail and Professional Services.
Retail
Professional Services
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Sales, Business Intelligence, and Operations.
Marketing
Strategy
Sales
Business Intelligence
Operations
Summary
Growth is no coincidence - it is the result of flawless systems.
Most Amazon agencies sell you hope. I build you infrastructure.
At Apex Horizons, we design high-performing ad systems and data logic for brands that do not want to leave their scaling to chance. My focus is on brands that have already crossed the 1 million euro annual revenue mark or want to safely reach this goal within the next 12-24 months through systematic growth.
Through my experience leading the ad infrastructure of a top-30 Amazon seller as well as my time as International Amazon Manager at Continental (DAX), I know the levers needed for real market leadership. We transfer this industrial precision to your setup.
Our core pillars:
- PPC infrastructure: Algorithmic control instead of manual guessing.
- Data foundation: Clear reporting without vanity metrics.
- Growth systems: Validated processes for your expansion in the USA & EU.
If you are ready to stop hoping for growth and start programming it - let's talk.
Skills
- Strategy
- Analytical Skills
- Online Marketing
Languages
German
Native English
Advanced Education
Technische Universität Darmstadt
Bachelor's degree · Mathematics · Darmstadt, Germany
Eleonoren-Gymnasium
High school diploma · Worms, Germany
Statistics
Experience
Total positions 6
Experience in Retail 8 y
Avg length 2 y
Longest experience 3 y 1 m
Global Experience
Countries worked in 1 (Germany)
Primary country Germany
Expertise
Recent roles Founder, Online Marketing Specialist, International Amazon Manager
Main industries Retail, Professional Services
Main business areas Marketing, Strategy, Sales
Qualifications
Highest degree Bachelor
Profile
Created
Frequently asked questions
Have questions? Find more information here.
Marcel speaks the following languages: German (Native), English (Advanced).
Marcel has at least 11 years of experience. During this time, Marcel has worked in at least 6 different roles and for 5 different companies. The average length of individual experience is 2 years and 10 months. Note that Marcel may not have shared all experience and actually has more experience.
Based on recent experience, Marcel would be well-suited for roles such as: Founder, Online Marketing Specialist, International Amazon Manager.
Marcel's most recent position is Founder at APEX HORIZONS - Amazon Growth Systems.
In recent years, Marcel has worked for APEX HORIZONS - Amazon Growth Systems, hurra.com, Continental, and Thats Shopping GmbH.
Marcel is most experienced in industries like Retail and Professional Services.
Marcel is most experienced in business areas like Marketing, Strategy, and Sales. Marcel also has some experience in Business Intelligence and Operations.
Marcel has recently worked in industries like Retail.
Marcel has recently worked in business areas like Marketing, Strategy, and Sales.
Marcel holds a Bachelor in Mathematics from Technische Universität Darmstadt.
Marcel is immediately available for suitable projects.
Marcel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Marcel, click the Meet button on the profile to request a meeting and discuss your project needs.
Similar Freelancers
Discover other experts with similar qualifications and experience
Gudrun Aydt
View profile
Philip Ehlers
View profile
Christian Hildebrandt
View profile
Oliver Hickfang
View profile
Peer Wiesner
View profile
Alexander Karl
View profile
Markus Feigelbinder
View profile
Corinna Picker
View profile
Florian Dieterle
View profile
Artur Schmalz
View profile
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Founder
Philip Ehlers
Interim Lead Growth & Optimization Amazon EU8 & US
View Profile
Gudrun Aydt
Retail & E-Commerce Transformation | Omnichannel Growth | Program & PMO Leadership
View Profile
Alexander Karl
PMO Marketing & E-Commerce
View Profile
Jennifer Kiunke
AI Product Manager and Engineer
View Profile
Florian Dieterle
Project Manager Marketing
View Profile
Katharina Neumann
Growth, Brand, Marketing & Digital Strategy Consultant
View Profile
Stefan Fröhlich
Senior Consultant – Go-to-Market, Growth & Digital Transformation
View Profile
Chrisabel Prischl
Senior Manager
View Profile
Markus Feigelbinder
Global Director B2B SaaS and Digital Growth
View Profile
Florian Forster
Senior Director, Global Education Excellence
View Profile
Most recent projects
FRATCH works with many companies and recruitment agencies. Here you will find our recently posted projects and opportunities.
