Marcel Lätzsch-Scalable growth systems for Amazon brands from 1M in revenue | Mathematical precision instead of marketing gut feeling |
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Experience
Founder
APEX HORIZONS - Amazon Growth Systems
- Amazon growth consulting: Strategic support for brands building scalable ad infrastructures.
- Systematizing growth: Implementing data logic to make operational decisions measurable and repeatable.
- Expansion support: Strategic consulting for the systematic development of new marketplaces and products (USA & EU).
- Target group: Ambitious brands from 1 million € in annual revenue or with a clear focus on this milestone.
Online Marketing Specialist
hurra.com
Amazon Advertising Specialist:
- Development of data-driven advertising strategies for Amazon Advertising
- Building structured PPC campaigns
- Analysis and optimization of Amazon campaigns based on performance data
- Advising clients on the strategic direction of their Amazon advertising activities
International Amazon Manager
Continental
- Sole responsibility for managing the international Amazon business (EMEA & NA) for a premium brand in the DIY, Home & Deco segment
- Independent control of all sales and marketing-related activities without an additional team or external support
- Full responsibility for the Amazon business: strategy, content, SEO, PPC, account management, vendor/seller support
- Direct responsibility for results for the entire Amazon sales channel
- Success: 8x annual revenue growth from 2022 to 2024 through independently developed and implemented strategies
Head of Marketing
Thats Shopping GmbH
- Overall responsibility for the areas of marketplaces, online shop, content, SEO and SEA
- Special focus on marketplace management, especially Amazon
- Building Amazon Advertising and developing and profitably scaling a data-driven advertising strategy
- Building and leading a marketing team of up to 7 people
- Main responsible trainer for e-commerce specialists (apprentices)
- Development and implementation of cross-functional e-commerce strategies
Content & SEO Manager
Thats Shopping GmbH
- Creation and optimization of content for Amazon and eBay
- Development and implementation of SEO strategies for marketplace presence
- Keyword research and optimization for better visibility
- Integration of content strategies into the overall marketplace presence
Freelancer / Self-employed
Freelance
- Content and SEO for niche sites
- Social media advertising
- Consulting on digital marketing strategies
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Sales, Business Intelligence, and Operations.
Summary
Growth is no coincidence - it is the result of flawless systems.
Most Amazon agencies sell you hope. I build you infrastructure.
At Apex Horizons, we design high-performing ad systems and data logic for brands that do not want to leave their scaling to chance. My focus is on brands that have already crossed the 1 million euro annual revenue mark or want to safely reach this goal within the next 12-24 months through systematic growth.
Through my experience leading the ad infrastructure of a top-30 Amazon seller as well as my time as International Amazon Manager at Continental (DAX), I know the levers needed for real market leadership. We transfer this industrial precision to your setup.
Our core pillars:
- PPC infrastructure: Algorithmic control instead of manual guessing.
- Data foundation: Clear reporting without vanity metrics.
- Growth systems: Validated processes for your expansion in the USA & EU.
If you are ready to stop hoping for growth and start programming it - let's talk.
Skills
- Strategy
- Analytical Skills
- Online Marketing
Languages
Education
Technische Universität Darmstadt
Bachelor's degree · Mathematics · Darmstadt, Germany
Eleonoren-Gymnasium
High school diploma · Worms, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Marcel speaks the following languages: German (Native), English (Advanced).
Marcel has at least 11 years of experience. During this time, Marcel has worked in at least 6 different roles and for 5 different companies. The average length of individual experience is 2 years and 10 months. Note that Marcel may not have shared all experience and actually has more experience.
Based on recent experience, Marcel would be well-suited for roles such as: Founder, Online Marketing Specialist, International Amazon Manager.
Marcel's most recent position is Founder at APEX HORIZONS - Amazon Growth Systems.
In recent years, Marcel has worked for APEX HORIZONS - Amazon Growth Systems, hurra.com, Continental, and Thats Shopping GmbH.
Marcel is most experienced in industries like Retail and Professional Services.
Marcel is most experienced in business areas like Marketing, Strategy, and Sales. Marcel also has some experience in Business Intelligence and Operations.
Marcel has recently worked in industries like Retail.
Marcel has recently worked in business areas like Marketing, Strategy, and Sales.
Marcel holds a Bachelor in Mathematics from Technische Universität Darmstadt.
Marcel is immediately available for suitable projects.
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