Linda S.-Senior Affiliate & Paid Media Specialist
Check rate
Experience
Senior Consultant Paid Media
morefire GmbH
- Increased clients' affiliate revenues by at least 20 % p.a. each year and improved ROAS and profitability
- Managed and optimized affiliate and display campaigns for national and international E-Commerce clients
- Expanded and maintained partner networks and acquired new publishers
- Independently conducted pitches, affiliate audits and upselling consulting
- Tracking setups, data analysis, A/B tests, forecasting and reporting; AI training and Custom-GPTs
Senior Consultant Digital Marketing
REWE Digital via Hays
- Strategic and operational responsibility for paid display, social ads and affiliate channels; implementation of paid display and social ads campaigns for PENNY and toom
- Budget responsibility of up to 3 Mio. € p.a. and KPI-based management
- Independently built and scaled the affiliate program for toom Baumarkt (award-winning); co-managed the programs of PENNY, REWE and Zooroyal
- KPI monitoring, performance analysis and reporting with Google Analytics, Adobe Analytics and Looker Studio, including dashboards and connectors
- A/B tests, brand-lift studies and channel tests; management of external agencies and consulting for internal stakeholders
Freelance Affiliate & Paid Media Consultant
Self-employed (lindaschaelte.com)
Consulting and operational support in affiliate marketing
I build, optimize and scale affiliate programs for advertisers in various industries. With over 15 years of experience, I know affiliate marketing from every perspective: network, publisher, media owner, agency and advertiser.
- Program setup, strategy and implementation (commission models, tracking, network selection)
- Ongoing support and management of publisher partnerships, including negotiations, campaign planning and publisher newsletters
- Management, evaluation and reporting of campaigns
- Affiliate and tracking audits
- Cooperation with all major networks (including AWIN, adcell, Rakuten etc.)
- In addition: influencer affiliate and paid media (paid social, display ads, retargeting, mobile growth)
- Consulting for national and international clients on affiliate marketing and paid media: program setup, optimization, audits and interim support
- Tracking and campaign requirements, publisher and contract reviews, renegotiations with publishers and networks
- Selected client projects, e.g. D2C client (solar energy): budget responsibility of over 1 Mio. € p.a., holistic optimization and evaluation of campaigns at customer journey level, influencer affiliate and partner onboarding; reduced costs by almost a factor of 10
Senior Publisher Sales Manager / Mobile Performance Marketing
Ströer Mobile Performance
- Managed international key accounts on the advertiser and media owner sides and acquired new clients and media owners worldwide
- Planned and implemented international mobile performance campaigns, mainly in English
- Built an international traffic partner network and further developed reporting
Publisher Sales Manager / Affiliate Marketing
CJ Affiliate (Conversant)
- Helped build and establish CJ in the DACH market
- Acquired, selected and managed publishers; supported campaign planning and trade fair representation
Program Manager / Affiliate Marketing
Omnicom Media Group (UDG, nsC)
- Started as a Junior Account Manager, promoted to Program Manager in Affiliate Marketing
- Managed national and international clients with leading networks, including budget responsibility, reporting, and partner acquisition
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Energy, Retail, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Audit, Sales, Customer Service, Business Intelligence, and Project Management.
Summary
Senior Affiliate and Paid Media freelancer with over 15 years of experience on the agency, network, publisher and advertiser sides. I know the market from every perspective and understand what matters when it comes to program setup, tracking, commission models and partner selection.
My focus is building, managing and scaling affiliate programs, nationally and internationally, across all major networks (including AWIN, CJ, Tradedoubler, Belboon, Rakuten, Impact). I also manage display, paid social and native campaigns and consider paid media from the start so that the shop converts throughout the entire customer journey.
The results:
- Budget responsibility of up to 3 Mio. € p.a.
- Increased clients' affiliate revenues by at least 20 % p.a.
- Built an award-winning affiliate program for toom Baumarkt
- Reduced costs by almost a factor of 10 for a D2C client
I am looking for projects in E-Commerce and D2C: program setup, optimization and scaling, affiliate and tracking audits, as well as interim support. Available immediately. Working languages: German (native language) and English (C2).
Skills
Publisher Network
- Built A Large, Established Publisher Network Over More Than 15 Years: Content Partners, Influencers, B2b Partners, Media Owners And Networks, Nationally And Internationally
- Very Well Connected, Enabling Direct Access To Relevant Partners, Campaigns And Special Placements, As Well As Fast Access To The Right Publishers For Every Program
Affiliate
- Affiliate Strategy And Program Setup: Strategy, Network Selection And Commission Logic, New Setup, Relaunch, Internationalization And Network Migration
- Publishers, Content Partners, Influencers (Affiliate) And B2b Partnerships
- Day-To-Day Management And Publisher Support
- Communication, Negotiations, Campaigns And Special Placements, Reporting, Monitoring And Ongoing Optimization
- Affiliate And Tracking Audits: Review Of Partner Structure, Publisher Mix, Compensation Model And Processes, As Well As The Correct Tracking And Attribution Of Sales
- Fraud Prevention, Tracking Setups And Network Expertise: Awin (Certified), Cj, Tradedoubler, Webgains, Adcell, Belboon, Rakuten, Impact, Adtraction Etc.
- Feed Management (Including Channable, Merchant Center)
Paid Media
- Display & Brand, Programmatic (Dv360 / Cm360, The Trade Desk, Criteo)
- Paid Social (Meta Ads, Pinterest, Youtube)
- Retargeting And Native Ads (Outbrain, Taboola)
- Mobile Growth And Mobile Performance Marketing, International Mobile Campaigns
- Customer Journey And Attribution: Interaction Between Affiliate And Paid Media Across The Entire Journey
- Brand-Lift Studies And Channel Tests
- Performance Marketing (Sea), Retail Media, App Growth And Programmatic Advertising In Cooperation With Experienced Partners From My Network
Sales & Acquisition
- Publisher And Media Owner Acquisition, Key Account Management On The Advertiser And Media Owner Sides, Worldwide
- Pitches, Upselling Consulting And Trade Fair Representation
Management & Analysis
- Budget Responsibility Of Up To 3 Mio. € P.A., Forecasting And Kpi-Based Management
- Kpi Reporting, Dashboards And Data Analysis: Ga4, Adobe Analytics, Looker Studio, Google Tag Manager, Server-Side Tracking
- A/B Tests And Prioritized Actions
- Management Of External Agencies, Stakeholder Management
Consulting
- Workshops, Sparring And Interim Support
- Partner Marketing Basics, Training Sessions Including Ai Workshops And Custom-Gpts (Chatgpt, Claude, Gemini, Perplexity)
Industries
- Grocery Retail, Diy, Fashion, Beauty, Home & Living, Sports & Outdoor, Supplements, Pet Food, Travel And More.
Languages
- German (Native Language), English (C2), Spanish (A2), Portuguese (A1+)
Other Tools & Project Management
- Shopify, Adpolice, Salesforce, Hubspot, Trello, Clickup, Excel, Powerpoint, Canva
Languages
Education
K3 events
Event Management Assistant · Event Management Assistant · Düsseldorf, Germany · 2,0
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Linda is based in Cologne, Germany and can operate in on-site, hybrid, and remote work models.
Linda speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Portuguese (Elementary).
Linda has at least 14 years of experience. During this time, Linda has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 2 years and 5 months. Note that Linda may not have shared all experience and actually has more experience.
Based on recent experience, Linda would be well-suited for roles such as: Senior Consultant Paid Media, Senior Consultant Digital Marketing, Freelance Affiliate & Paid Media Consultant.
Linda's most recent position is Senior Consultant Paid Media at morefire GmbH.
In recent years, Linda has worked for morefire GmbH, REWE Digital via Hays, and Self-employed (lindaschaelte.com).
Linda is most experienced in industries like Energy, Retail, and Advertising.
Linda is most experienced in business areas like Marketing, Audit, and Sales. Linda also has some experience in Customer Service, Business Intelligence, and Project Management.
Linda has recently worked in industries like Energy and Retail.
Linda has recently worked in business areas like Marketing, Audit, and Business Intelligence.
Linda attended K3 events for Event Management Assistant.
Linda has 5 certificates. Among them, these include: AWIN Certification, Pitch Training, and Google Data Studio.
Linda is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Daniel R.
Beate M.
Artur S.
Torben S.
Sonja G.
Markus K.
Markus L.
Gudrun A.
Jens S.
Christian H.
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Senior Consultant Paid Media
Tim R.
Franz S.
Peer W.
Anna S.
Stephanie G.
Gabriele S.
Philip E.
Alexander U.
Raya P.
Hong F.
Nearby freelancers
Professionals working in or nearby Cologne, Germany
Thorsten H.
Eberhart N.
Andreas S.
Rafael D.
Wilhelm K.
Markus B.
Matthias S.
Patrick L.
Christian B.
Marc H.
