Markus Kümpel - Online Marketing Expert

Q: Where is Markus based?

Markus is based in Frankfurt, Germany and prefers 100% remote projects.

Q: What languages does Markus speak?

Markus speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate) .

Q: How many years of experience does Markus have?

Markus has at least 16 years of experience. During this time, Markus has worked in at least 19 different roles and for 19 different companies . The average length of individual experience is 1 year and 10 months . Note that Markus may not have shared all experience and actually has more experience.

Q: What is Markus's latest experience?

Markus's most recent position is Online Marketing Expert at S2 Software GmbH & Co. KG .

Q: What companies has Markus worked for in recent years?

In recent years, Markus has worked for S2 Software GmbH & Co. KG , SpaceGenie (Canyon Operations GmbH) , Evulpo AG , Happy Ocean Foods GmbH , and Zizzooboats GmbH .

Q: Which industries is Markus most experienced in?

Markus is most experienced in industries like Professional Services , Insurance , and Food and Beverage . Markus also has some experience in Retail , Information Technology , and Advertising .

Q: Which business areas is Markus most experienced in?

Markus is most experienced in business areas like Marketing , Business Intelligence , and Customer Service . Markus also has some experience in Strategy , Product Development , and Sales .

Q: Which industries has Markus worked in recently?

Markus has recently worked in industries like Food and Beverage , Professional Services , and Retail .

Q: Which business areas has Markus worked in recently?

Markus has recently worked in business areas like Marketing , Business Intelligence , and Product Development .

Recommended expert

Frankfurt, Germany

Check rate

Experience

Oct 2024 - Present

1 year 10 months

Online Marketing Expert

S2 Software GmbH & Co. KG

Lead generation for S2 Software in 10 European countries
Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
Increased leads by 250% between October and April (the company has been on the market for 10+ years)
Responsible for the performance of 8 lead-gen websites and 2 online shops

Jun 2024 - Dec 2024

7 months

Interim CMO

SpaceGenie (Canyon Operations GmbH)

Established marketing for SpaceGenie (esp. digital marketing: SEA, SEO, etc.)
Built the lead funnel, doubling customers within the first 8 weeks after project start
Led the development of the digital product (UX and conversion optimization)
Built performance dashboards in Google Looker Studio

Mar 2024 - Jul 2024

5 months

Freelance Lead Google Marketing

Evulpo AG

Analyzed market environment and identified opportunities for Evulpo, managed the freelance team
Responsible for a monthly Google Ads budget of >€50,000, spread over 7 EU markets
Optimized campaigns, tracking, conversions, and landing pages
Led the freelance team for continuous campaign ROAS improvements

Feb 2024 - Jul 2024

6 months

Interim Manager Growth

Happy Ocean Foods GmbH

Took over the SEA channel and further developed the online shop
Multiplied online revenue in the first month of collaboration
Set up shopping, Performance Max, brand, and competitor campaigns on Google
Implemented various Shopify tools (review management, email automation)

Aug 2023 - Nov 2023

4 months

Interim Head of Growth

Zizzooboats GmbH

Took over growth activities as a link between marketing, product, and data
Improved conversion rate through typical measures like A/B testing (Oct + Nov: +25% YoY)
Expanded performance channels (esp. SEA)
Redefined lead types, greatly improving lead quality and sales conversion
Created performance dashboards in Google Looker Studio and Tableau

Apr 2023 - Dec 2023

9 months

Project Manager Data Analytics

Bayerische Beamten Lebensversicherung a.G.

Leading the project to introduce a new tool for visualizing campaign and closing numbers
Monitoring and documenting progress in close coordination with developers
Creating requirements in collaboration with internal and external stakeholders

Apr 2023 - Aug 2023

5 months

Senior Product Marketing Manager Go-To-Market

We Love Holidays Limited

Supporting the market entry (multi-million € project) in Germany with the General Manager
5× the conversion rate in the first 4 months after launch, acquiring the first 10,000 customers
Onboarding new colleagues to the project
Supporting the teams in London as the market and data expert

Feb 2022 - Dec 2022

11 months

Senior Online Marketing Manager

R+V Versicherung AG

Advising the marketing team on various topics (SEA, SEO, analytics, email, CRO)
Building and expanding affiliate and email channels (sending emails to over 5 million recipients)
Designing and developing funnel dashboards to visualize all application processes
Implementing Trustpilot & eKomi in funnels, leading to measurable improvement in CVR

May 2020 - Dec 2021

1 year 8 months

Digital Account Manager Germany & Switzerland

iptiQ by SwissRe

Main marketing lead for partners IKEA (Switzerland, Singapore, Mexico), Verti, Degenia
Advisor for the marketing teams of IKEA and Verti on marketing the white-label iptiQ products
Advising on creating and signing off the partners' marketing plans for 2021 and 2022
CRO in funnels through A/B testing, heatmapping, user recording, continuously improving CVR
Marketing disciplines: SEA, SEO, content, display, native, email, affiliate, influencer, analytics, CRO

Apr 2020 - Aug 2020

5 months

Go-to-Market-/Online Marketing Consultant

Vaillant Group

Main person responsible for marketing in the go-to-market project
Advising on building the funnel and UX concept
Setting up and implementing Google Analytics, including conversion and event tracking
Designing and executing marketing channels Paid Search and Paid Social

Nov 2019 - Present

6 years 9 months

Marketing Advisor

Founder Consulting and Mentoring

Sparring partner for the marketing leadership at Kuchentratsch GmbH (featured on 'Höhle der Löwen')
Founder consulting on marketing topics at Happy Ocean Foods GmbH (featured on 'Höhle der Löwen')
Marketing mentor at Plug and Play Tech Center & Tech Quartier Frankfurt
Marketing consulting for the founder on website and social media at &Spirit – Spiritual Wellness Space
Marketing consulting for the founder and setting up paid search and paid social campaigns at NelaElla
Marketing consulting for the founder and setting up paid search and paid social campaigns at Oelefanten

Nov 2019 - Apr 2020

6 months

Interim Head of Performance Marketing

Bankenscore GmbH

Took over all marketing activities and expanded performance marketing
Scaled the paid search channel and introduced remarketing
Implemented conversion tracking and improved the funnel/user flow

Nov 2017 - Oct 2019

2 years

Frankfurt, Germany

Head of Marketing

Mobilehead Holding GmbH

Took over all marketing activities as the first marketing hire
Grew the team up to five people and onboarded service providers
Developed and implemented the marketing strategy for five platforms
Advanced the funnel and user journey, and set up event and conversion tracking
Main channels: SEA, SEO, Paid Social, Email, Xing, LinkedIn, Affiliate, Referrals, PR

Feb 2017 - Oct 2017

9 months

Frankfurt, Germany

CMO

myPension Altersvorsorge GmbH

Advanced and implemented the go-to-market strategy
Took over and grew the marketing team to up to four people
Rebranding (logo, slogan, website, UX) and built and scaled the marketing channels
Main channels: SEA, SEO, Paid Social, PR, Display, Affiliate

May 2016 - Jan 2017

9 months

Frankfurt, Germany

Online Marketing Manager

Klickkonzept GmbH

Won an agency competition with Google, including an invitation to Google Headquarters Europe in Dublin
Took over all marketing activities for the online shop Pavo Real (SEA, social, remarketing, UX)
Took over various marketing activities for Channel21 (affiliate, YouTube, cashback)
Led an SEO and SEA project for the APCOA group

Oct 2015 - Apr 2016

7 months

Cologne, Germany

Marketing Manager

Unitymedia GmbH

Took over an internal project to reorganize marketing materials
Worked on various projects in marketing and digital

Jan 2015 - Oct 2015

10 months

Cologne, Germany

Co-Founder

MITADU UG

First founding experience with a scholarship from the renowned accelerator "Startplatz"
Developed the MITADU platform, UX design & mapping the customer journey
Took over marketing and acquired first customers for seed funding

Sep 2011 - Oct 2014

3 years 2 months

Frankfurt am Main, Germany

Dual Student

AXA Konzern AG

First dual student at AXA, working in corporate strategy
Supported B2C and B2B agency clients in financial matters for two years
Worked in market intelligence, contributed to the launch of the AXA Innovation Campus

Aug 2010 - Jul 2011

1 year

Frankfurt, Germany

Marketing Intern

H&P Public Relations GmbH

Responsible for building the new media area (Facebook & Instagram)
Drafted the first social media concepts for agency clients
Set up and grew Facebook pages for multiple agency clients

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Insurance, Food and Beverage, Retail, Information Technology, and Advertising.

Professional Services

Insurance

Food and Beverage

Retail

Information Technology

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Business Intelligence, Customer Service, Strategy, Product Development, and Sales.

Marketing

Business Intelligence

Customer Service

Strategy

Product Development

Sales

Summary

Experienced marketer with 10+ years of hands-on experience in developing online marketing strategies
Well-rounded profile with proven skills in lead generation, growth marketing & e-commerce
Management and project experience with numerous successfully completed engagements
Deep specialization in SEA, SEO, tracking, web analytics, and conversion optimization
Passionate about growth strategies, startups, tech, investments, travel, and diving

Skills

Performance Marketing: Experience In Various Disciplines

Paid Search (Sea) Responsible For Accounts And Campaigns With Multiple Six-Figure Monthly Spends, Total Spend In The Multiple Seven Figures
Paid Social (Meta) Planning, Creation And Management Of Over 50 Campaigns, Total Ad Spend Of >€1m
Email Marketing Sent Over 10 Million Emails To Existing Customers, Newsletter Subscribers, And Purchased Lists
Seo Built Websites/Blogs With >100k Organic Users Per Month, Provided Seo Consulting For Several Clients
Affiliate Marketing Set Up Affiliate Programs With Financeads & Awin For Multiple Companies
Display & Native Ads Implemented Campaigns Across Various Networks: Gdn, Outbrain, Taboola, Seeding-Alliance, Plista
Linkedin & Xing Planned And Executed A Growth Hacking Strategy, Generating Thousands Of Leads Via Linkedin And Xing
Web Analytics Set Up The Entire Analytics Infrastructure With Google Analytics, Tag Manager, And Data Studio

Programming Languages

Html & Css

Personal Interests & Traits

Lifestyle: Travel, Freediving, Climbing, Diving
Further Development: Online Marketing Tools, Technology, Startups, Investments, Personal Development
Special Qualities: Strong Communication Skills, Understanding Of Complex Contexts, Solution-Oriented Mindset, Imagination

Languages

German

Native

English

Advanced

Spanish

Intermediate

Education

Nov 2011 - Oct 2014

Bachelor of Arts · Business Administration - Finance and Insurance · Mannheim, Germany

Certifications & licenses

Training Certificate (AdA)

Statistics

Experience

Total positions 19

Experience in Professional Services 7.5 y

Avg length 1 y 2 m

Longest experience 6 y 8 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Online Marketing Expert, Interim CMO, Freelance Lead Google Marketing

Main industries Professional Services, Insurance, Food and Beverage

Main business areas Marketing, Business Intelligence, Customer Service

Qualifications

Highest degree Bachelor

Certifications earned 1

Profile

Created

October 2024

Last Update

June 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Markus based?

Markus is based in Frankfurt, Germany and prefers 100% remote projects.

What languages does Markus speak?

Markus speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate).

How many years of experience does Markus have?

Markus has at least 16 years of experience. During this time, Markus has worked in at least 19 different roles and for 19 different companies. The average length of individual experience is 1 year and 10 months. Note that Markus may not have shared all experience and actually has more experience.

What roles would Markus be best suited for?

Based on recent experience, Markus would be well-suited for roles such as: Online Marketing Expert, Interim CMO, Freelance Lead Google Marketing.

What is Markus's latest experience?

Markus's most recent position is Online Marketing Expert at S2 Software GmbH & Co. KG.

What companies has Markus worked for in recent years?

In recent years, Markus has worked for S2 Software GmbH & Co. KG, SpaceGenie (Canyon Operations GmbH), Evulpo AG, Happy Ocean Foods GmbH, and Zizzooboats GmbH.

Which industries is Markus most experienced in?

Markus is most experienced in industries like Professional Services, Insurance, and Food and Beverage. Markus also has some experience in Retail, Information Technology, and Advertising.

Which business areas is Markus most experienced in?

Markus is most experienced in business areas like Marketing, Business Intelligence, and Customer Service. Markus also has some experience in Strategy, Product Development, and Sales.

Which industries has Markus worked in recently?

Markus has recently worked in industries like Food and Beverage, Professional Services, and Retail.

Which business areas has Markus worked in recently?

Markus has recently worked in business areas like Marketing, Business Intelligence, and Product Development.

What is Markus's education?

Markus holds a Bachelor in Business Administration - Finance and Insurance.

Does Markus have any certificates?

Markus has 1 certificate: Training Certificate (AdA).

What is the availability of Markus?

Markus is immediately available full-time for suitable projects.

What is the rate of Markus?

Markus's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.