Ralf G.-Interim Marketing Manager – B2B Lead Generation & Performance Marketing for Scale-ups
Check rate
Experience
Head of Performance Marketing & Email/CRM Marketing Teams
Ramp106 (parent company of OMR)
- Responsible for two teams as a parental leave replacement
- Managed performance marketing and CRM/email campaigns to promote the OMR Festival and OMR Education training products
- Worked closely with product, content, and event teams in a highly dynamic, strong-brand environment
Marketing Consultant
Bauer Media Group
- Advised on strategic marketing topics, especially in the context of digital transformation and change initiatives
- Improved workflows and project management for planning, running, and evaluating tests and prototypes
Head of Marketing
d.vinci HR
- Led the marketing team strategically and operationally, focusing on qualified B2B lead generation
- Developed an action plan for short-term performance improvements and a sustainable marketing strategy for 2026
- Optimized digital marketing channels (SEA, LinkedIn Ads, comparison sites, website) to improve conversion rates
- Introduced systematic marketing reporting to support data-driven decision-making
Owner and Managing Director
Marketing Du Nord
Provided interim management and freelance services across a range of online marketing channels, including performance marketing, SEO, SEA, social media, and email marketing.
Advised on and implemented data-driven marketing strategies to increase reach and conversions and strengthen brand positioning.
Managed marketing projects flexibly across industries, tailoring them to clients' specific business goals and challenges.
Interim management for B2B marketing – since then, three consecutive engagements with no gaps:
Head of Marketing
XING Marketing Solutions
Led the entire marketing team strategically and operationally, focusing on scalable lead generation and revenue growth.
Refocused the marketing strategy on digital performance channels (SEA, Paid Social, Native) and data-driven initiatives to maximize ROAS.
Managed the budget (planning, oversight, and analysis) to make the best use of resources and achieve growth targets.
Implemented a marketing automation platform (including segmentation, scoring, and automated journeys) to improve efficiency and personalize user communications.
Relaunched and optimized the company website for conversions, focusing on UX, SEO, and the lead funnel – significantly increased organic leads through targeted content marketing.
Worked closely with Sales, CRM, and Product to coordinate communications across the entire customer journey.
Digital Marketing Team Lead
XING E-Recruiting
Responsible for the strategic and operational management of digital marketing activities, with the goal of generating qualified leads for the sales team.
Led and developed a cross-functional team of digital specialists, focusing on performance, collaboration, and continuous growth.
Developed and implemented performance-focused campaigns (SEA, Paid Social, Display) to improve efficiency across the entire funnel.
Connected branding and demand strategies to increase both brand awareness and conversion rates.
Worked closely with product marketing, CRM, and sales to reach defined target groups along the customer journey.
Account Director Digital
Geometry Global
Led digital marketing activities for VW Nutzfahrzeuge, focusing on lead generation, conversion, and brand positioning.
Developed and implemented integrated marketing strategies across Owned, Earned, and Paid Media, tailored to target groups, the customer journey, and business goals.
Improved the website and CRM programs through data-driven optimization, testing, and targeted personalization.
Closely managed media, SEA, and creative partners to deliver effective brand and performance campaigns with clear objectives and KPIs.
Managed budgets and resources efficiently to maximize ROMI and marketing effectiveness.
Senior Consultant Digital
DDB Tribal
Led the development and implementation of business development activities to win new clients and increase revenue.
Managed the launch and implementation of an internal social media network ("Connect!") to support internal communication and collaboration.
Led projects to improve conversion and usability across the company website and other digital platforms.
Worked closely with internal teams, including creative, social media, planning, and IT, to ensure a cohesive and consistent approach to marketing strategies.
Provided functional leadership to two consultants, including guidance, employee development, and performance management.
Online Marketing Manager
Aon Germany
Full responsibility for digital marketing in Germany, from performance campaigns to content, social media, email marketing, and SEO.
Developed and implemented a comprehensive online marketing strategy aligned with business goals, the customer journey, and impact across channels.
Coordinated international discussions to align local activities with the global brand strategy.
Led complex web projects (E-Commerce & Branding), including project management, UX concept development, and implementation in collaboration with international stakeholders.
Scaled SEO and SEA activities with a focus on performance to increase visibility, traffic, and lead potential.
Online Marketing Manager
Immonet.de
Built and expanded strategic partnerships with national partners and affiliate networks to increase reach and leads.
Planned and delivered integrated branding and performance campaigns, focusing on awareness, traffic, and conversions.
Introduced and continuously improved usability to enhance the user experience and increase the conversion rate.
Designed and implemented incentive programs to activate and retain partner networks.
Managed external agencies, including budget planning, briefings, and performance monitoring, to achieve marketing goals.
Project Manager
AOL
End-to-end responsibility for digital e-commerce campaigns, from planning and execution to performance analysis, with a focus on increasing revenue and reach.
Cross-functional coordination between internal teams, agencies, and external partners to efficiently implement and scale campaigns.
Conducted and analyzed market and target audience studies, focus groups, and user surveys to optimize marketing activities based on data.
Worked closely with Sales and Product teams to develop targeted offers and optimize performance.
Management Trainee / Project Manager
HypoVereinsbank
Planned and led the project to create the new intranet, with a focus on usability, internal communications, and cross-functional collaboration.
CMS selection and requirements management: analyzed various providers and evaluated options for introducing a new content management system.
Actively contributed to the website relaunch (hypovereinsbank.de), including content, UX planning, QA, and coordination with internal stakeholders.
Planned and implemented marketing campaigns for retail customers to increase brand awareness and customer loyalty.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Information Technology, Media and Entertainment, Banking and Finance, Real Estate, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Information Technology, and Sales.
Summary
Interim Marketing Manager with over 20 years of experience in B2B lead generation and performance marketing – including 9 years working at a growing scale-up (XING). Combines strong hands-on delivery at Head/Team Lead level with an executive-level understanding of go-to-market strategy, especially for complex products. Most recently responsible for performance and CRM marketing at Ramp106, the parent company of OMR. Clear and direct with a northern German style, steadfast like a Westphalian, with a touch of French creativity – available at short notice, quick to get up to speed, and results-oriented.
Skills
- B2b Marketing
- B2c Marketing
- Lead Generation
- Marketing Automation
- Strategy Development
- Team Leadership
- Digital Campaign Management
- Agency Management
- Content Marketing
- B2b Lead Generation & Performance Marketing (Sea, Paid Social, Conversion Optimization)
- Executive-Level Go-To-Market Strategy
- Change And Transformation Support
- Quick To Get Up To Speed In New Industries And Organizations
- Marketing Automation & Crm/Email Marketing
- Team Leadership & Cross-Functional Coordination (Sales, Product, It)
- Strategic New Business Pitches & Stakeholder Management
Languages
Education
Westfälische Wilhelms Universität Münster
Diplom Kaufmann, International Marketing, Business Law · Business Administration
Université de Montpellier
Bachelor (Licence en Sciences Economiques et Gestion d´Entreprise), Business Administration · Economics
Statistics
Experience
Global experience
Expertise
Frequently asked questions
Have questions? Find more information here.
Ralf is based in Hamburg, Germany.
Ralf speaks the following languages: German (Native), English (Advanced), French (Advanced), Spanish (Elementary).
Ralf has at least 27 years of experience. During this time, Ralf has worked in at least 10 different roles and for 12 different companies. The average length of individual experience is 2 years and 3 months. Note that Ralf may not have shared all experience and actually has more experience.
Based on recent experience, Ralf would be well-suited for roles such as: Head of Performance Marketing & Email/CRM Marketing Teams, Marketing Consultant, Head of Marketing.
Ralf's most recent position is Head of Performance Marketing & Email/CRM Marketing Teams at Ramp106 (parent company of OMR).
In recent years, Ralf has worked for Ramp106 (parent company of OMR), Bauer Media Group, d.vinci HR, Marketing Du Nord, and XING Marketing Solutions.
Ralf is most experienced in industries like Advertising, Information Technology, and Media and Entertainment. Ralf also has some experience in Banking and Finance, Real Estate, and Insurance.
Ralf is most experienced in business areas like Marketing, Project Management, and Information Technology. Ralf also has some experience in Sales.
Ralf has recently worked in industries like Advertising, Professional Services, and Media and Entertainment.
Ralf has recently worked in business areas like Marketing and Project Management.
Ralf attended Westfälische Wilhelms Universität Münster for Business Administration.
Ralf is immediately available for suitable projects.
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Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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