Ralf Gößling-Owner and Managing Director
Check rate
Experience
Owner and Managing Director
Marketing Du Nord
Offering interim management and freelance services for a wide range of online marketing channels, including performance marketing, SEO, SEA, social media, and email marketing.
Advising on and implementing data-driven marketing strategies to increase reach, conversion, and brand positioning.
Flexible project management for marketing initiatives in different industries, tailored to the specific business goals and challenges of clients.
Head of Marketing
XING Marketing Solutions
Responsible for the strategic and operational leadership of the entire marketing team, with a focus on scalable lead generation and revenue growth.
Realignment of the marketing strategy with a focus on digital performance channels (SEA, Paid Social, Native) and data-driven measures to maximize ROAS.
Budget responsibility (planning, control & analysis) to ensure optimal use of resources and achievement of growth targets.
Implementation of a marketing automation platform (including segmentation, scoring, and automated journeys) to increase efficiency and enable personalized user communication.
Relaunch and conversion optimization of the company website with a focus on UX, SEO, and lead funnel – significant increase in organic leads through targeted content marketing.
Close collaboration with Sales, CRM, and Product for coordinated communication along the entire customer journey.
Digital Marketing Team Lead
XING E-Recruiting
Responsible for the strategic and operational management of digital marketing activities with the goal of generating qualified leads for the sales team.
Leadership and development of an interdisciplinary team of digital specialists with a focus on performance, collaboration, and continuous growth.
Development and implementation of performance-driven campaigns (SEA, Paid Social, Display) to improve efficiency across the entire funnel.
Alignment of branding and demand strategies to increase brand awareness and conversion rates at the same time.
Close collaboration with product marketing, CRM, and sales to address defined target groups in a targeted way along the customer journey.
Account Director Digital
Geometry Global
Strategic leadership of digital marketing activities for VW Commercial Vehicles with a focus on lead generation, conversion, and brand positioning.
Development and implementation of integrated marketing strategies across owned, earned, and paid media, tailored to target groups, customer journey, and business goals.
Further development of the website and CRM programs through data-based optimizations, testing, and targeted personalization.
Close management of media, SEA, and creative partners to deliver effective brand and performance campaigns with a clear focus on goals and KPIs.
Efficient budget responsibility and resource management to maximize ROMI and marketing effectiveness.
Senior Consultant Digital
DDB Tribal
Leading the development and execution of business development activities to win new clients and increase revenue.
Project management for the launch and implementation of an internal social media network ("Connect!") to promote internal communication and collaboration.
Leading projects to optimize conversion and usability aspects of the company website as well as other digital platforms.
Close collaboration with internal departments such as creative, social media, planning, and IT to ensure a holistic and consistent execution of marketing strategies.
Technical leadership of two consultants, including guidance, employee development, and performance management.
Online Marketing Manager
Aon Germany
Overall responsibility for digital marketing in Germany, from performance campaigns to content, social media, email marketing, and SEO.
Development and implementation of a holistic online marketing strategy aligned with company goals, the customer journey, and cross-channel impact.
Management of international coordination to align local measures with the global brand strategy.
Leading complex web projects (e-commerce & branding), including project management, UX concept development, and implementation together with international stakeholders.
Performance-driven scaling of SEO and SEA measures to increase visibility, traffic, and lead potential.
Online Marketing Manager
Immonet.de
Building and expanding strategic partnerships with nationwide cooperation partners and affiliate networks to increase reach and leads.
Planning and implementation of integrated branding and performance campaigns, with a focus on awareness, traffic, and conversions.
Introduction and continuous optimization of usability to improve the user experience and increase the conversion rate.
Development and implementation of incentive programs to activate and retain partner networks.
Management of external agencies, including budget planning, briefing, and performance control to achieve marketing goals.
Project Manager
AOL
End-to-end responsibility for digital e-commerce campaigns, from concept to execution and performance analysis, with a focus on increasing revenue and reach.
Cross-functional coordination between internal teams, agencies, and external partners to efficiently implement and scale campaigns.
Conducting and analyzing market and target group studies, focus groups, and user surveys to optimize marketing activities based on data.
Close cooperation with sales and product teams to develop target group-specific offers and optimize performance.
Management Trainee / Project Manager
HypoVereinsbank
Concept development and project management for the new intranet site, with a focus on usability, internal communication, and cross-functional collaboration.
CMS selection & requirements management: analysis of different providers and evaluation for the introduction of a new content management system.
Active involvement in the website relaunch (hypovereinsbank.de), including content, UX concept development, QA, and coordination with internal stakeholders.
Planning and implementation of marketing campaigns for retail customers with the goal of increasing brand awareness and customer loyalty.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Information Technology, Media and Entertainment, Banking and Finance, Real Estate, and Insurance.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Information Technology, and Sales.
Skills
- B2b Marketing
- B2c Marketing
- Lead Generation
- Marketing Automation
- Strategy Development
- Team Leadership
- Digital Campaign Management
- Agency Management
- Content Marketing
Languages
Education
Westfälische Wilhelms Universität Münster
Diplom Kaufmann, International Marketing, Business Law · Business Administration · Münster, Germany
Université de Montpellier
Bachelor (Licence en Sciences Economiques et Gestion d´Entreprise), Business Administration · Economics · Montpellier, France
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Expertise
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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