Tim Knebel - Online & Performance Marketing

Q: Where is Tim based?

Tim is based in Nauheim, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Tim speak?

Tim speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate) .

Q: How many years of experience does Tim have?

Tim has at least 29 years of experience. During this time, Tim has worked in at least 15 different roles and for 17 different companies . The average length of individual experience is 2 years and 9 months . Note that Tim may not have shared all experience and actually has more experience.

Q: What is Tim's latest experience?

Tim's most recent position is Online & Performance Marketing at Argentum Pflege Holding GmbH .

Q: What companies has Tim worked for in recent years?

In recent years, Tim has worked for Argentum Pflege Holding GmbH , Industrialpartners GmbH , Biolitec AG , BMW AG , and Smartesting Solutions .

Q: Which industries is Tim most experienced in?

Tim is most experienced in industries like Tourism , Food and Beverage , and Information Technology . Tim also has some experience in Automotive , Media and Entertainment , and Retail .

Q: Which business areas is Tim most experienced in?

Tim is most experienced in business areas like Marketing , Project Management , and Operations . Tim also has some experience in Human Resources , Procurement , and Product Development .

Q: Which industries has Tim worked in recently?

Tim has recently worked in industries like Tourism , Information Technology , and Healthcare .

Q: Which business areas has Tim worked in recently?

Tim has recently worked in business areas like Marketing , Information Technology , and Project Management .

Recommended expert

Nauheim, Germany

Check rate

Experience

Jan 2024 - Dec 9999

7976 years

Bad Homburg, Germany

Online & Performance Marketing

Argentum Pflege Holding GmbH

Social media and account management for 40 senior residences
Cross-functional leadership
B2B2C content creation
Editorial and campaign planning
Employer marketing
SEO optimizations

Jan 2023 - Dec 9999

7977 years

Frankfurt, Germany

Online Marketing Strategy & CRM

Industrialpartners GmbH

Evaluation, selection, and implementation of a CRM system
B2B content creation for newsletters, blog articles, and social media
Campaign planning and paid ads
Data analysis
Social media consulting and channel management
Strategic and operational support for the website relaunch

Jan 2023 - Dec 2024

2 years

Bonn, Germany

Audit & Online Marketing Management

Biolitec AG

Conducted an online marketing audit and developed an online marketing strategy
Paid ads optimization
Developed and implemented an SEO concept
B2B content planning, creation, and management
Developed and established new marketing processes

Jan 2022 - Dec 2023

2 years

Munich, Germany

Senior Project Manager for BMW and MINI

BMW AG

Project owner for digital headquarters projects (e.g., delivery model)
Planning, managing, and executing customer mailings
Campaign planning
Account management
Marketing automation
Digital transformation

Jan 2022 - Dec 2023

2 years

Online & Social Media Marketing for DACH

Smartesting Solutions

Budget planning and responsibility (€2.5 million per year)

Jan 2021 - Dec 2023

3 years

Newsletter Marketing

Invictus Edelmetalle

Newsletter Marketing

Jan 2021 - Dec 2022

2 years

Weiterstadt, Germany

Customer Experience Manager for SEAT and CUPRA

SEAT Deutschland

Project Owner for digital projects (e.g. development of an interactive catalog)
Development and implementation of micro surveys to improve customer experience
Optimization and analysis of customer experience across all online channels

Jan 2020 - Dec 9999

7980 years

Head of eCommerce, CRM & Loyalty

Norwegian Cruise Line Ltd.

Development, management and monitoring of all online channels, performance optimization, campaign planning and reporting
Team leader for two teams in Germany and the UK
Newsletter distribution in eleven markets and six languages
Planning and management of multilingual direct mailings (print)
Responsible for EMEA website relaunch and NCL app in EMEA

Jan 2019 - Dec 2021

3 years

Head of Marketing | Co-Founder

Mindbrotherz OÜ

Online and performance marketing for existing customers
Strategic email marketing
Development of app and web services
Stakeholder management and investor relations

Jan 2017 - Dec 2019

3 years

Business Consultant | Analyst

HolidayCheck AG

Project owner for HolidayCheck Card
Concept, planning and implementation of the HolidayCheck Card
Partner management and collaborations (B2B)

Jan 2015 - Dec 2016

2 years

Head of Marketing | Co-Founder

Travelmundo South-East Asia Ltd.

Strategic planning, design and development of an innovative tourism app
Stakeholder management and investor relations
Establishing a partner network in Asia

Jan 2012 - Dec 2015

4 years

Online and Marketing Manager

OBI GmbH; goldgas GmbH, goldpower Gruppe

Concept, planning and management of marketing activities
Project management of website relaunch in 2012 and soft relaunch in 2014 for the OBI app
Strategic development of social media channels with over 10K Facebook fans
Project management and coordination of the agency network
Sponsorship, hospitality and partnerships
Responsible for corporate communications from April 2014

Jan 2011 - Dec 2012

2 years

Senior Product Manager

EVO Solutions GmbH

Strategic development of a geo-based online business directory
Development and management of a multi-level communication concept and campaign management
Team leadership
Europe-wide sales and acquisition (B2B)
Planning and execution of workshops and events

Jan 2011 - Dec 2012

2 years

Project lead for live communication of the CX5 launch

Mazda Motors GmbH

Europe-wide on-site acquisition with over 250 partners in 14 countries within six months
Project management of live communication for the CX5 launch

Jan 2008 - Dec 2009

2 years

Marketing Manager

Deutsche Bahn AG

Jan 2005 - Dec 2007

3 years

Spain

Head of Marketing | Co-Founder

Dreamtech Architects Canarias S.L.

Set up the party and lifestyle portal [link]
Developed and managed marketing activities
Built the sales and partner network and formed partnerships
Organized events and parties including a disco tour

Jan 1996 - Dec 2006

11 years

Bartender | Bar Chef | Mentor

Enchilada GmbH

Classic bartending and show bartending
Team leadership
Planning, ordering, and billing
Training new bar teams at new locations

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Tourism, Food and Beverage, Information Technology, Automotive, Media and Entertainment, and Retail.

Tourism

Food and Beverage

Information Technology

Automotive

Media and Entertainment

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Operations, Human Resources, Procurement, and Product Development.

Marketing

Project Management

Operations

Human Resources

Procurement

Product Development

Summary

In my professional career, I’ve had the privilege to work with various teams across different industries, which has allowed me to develop versatile skills and an adaptable approach to strategies. I thrive in environments that require innovative thinking and decisive action.

One of my greatest strengths is my ability to inspire and motivate my team. I lead by example and maintain a positive attitude and a cool head even in challenging situations.

One of my core strengths is my capacity to distill complex data into clear, actionable insights, which has been key to the success of numerous projects.

Digital marketing strategist with over 15 years of experience in developing and implementing innovative digital strategies, omnichannel campaigns, and marketing automation for leading global brands in the automotive and tourism industry. Working as a freelancer and interim manager since 2020, specializing in optimizing marketing processes and implementing effective, data-driven solutions.

Skills

Crm
Cx
Campaign Management
Social Media Management
Meta
Content Creation
Google Ads
Seo
E-Mail Marketing
Google Analytics
Marketing Automation
Digital Transformation
Customer Experience Management
Scrum
Jira
Confluence
Kanban
Safe
Indesign
Design Thinking
Zoho Crm
Adobe Experience Manager
Brevo
Central Station Crm
Pipedrive
Meta

Languages

German

Native

English

Advanced

Spanish

Intermediate

Education

Oct 2009 - Jun 2011

Institute for Marketing and Communication

Diploma, Marketing and Communications Specialist · Marketing and Communication · Wiesbaden, Germany

Statistics

Experience

Total positions 17

Experience in Tourism 11.5 y

Avg length 3 y 2 m

Longest experience 10 y 11 m

Global Experience

Countries worked in 2 (Germany, Spain)

Primary country Germany

Expertise

Recent roles Online & Performance Marketing, Online Marketing Strategy & CRM, Audit & Online Marketing Management

Main industries Tourism, Food and Beverage, Information Technology

Main business areas Marketing, Project Management, Operations

Qualifications

Highest degree Bachelor

Profile

Created

November 2022

Last Update

June 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Tim based?

Tim is based in Nauheim, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Tim speak?

Tim speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate).

How many years of experience does Tim have?

Tim has at least 29 years of experience. During this time, Tim has worked in at least 15 different roles and for 17 different companies. The average length of individual experience is 2 years and 9 months. Note that Tim may not have shared all experience and actually has more experience.

What roles would Tim be best suited for?

Based on recent experience, Tim would be well-suited for roles such as: Online & Performance Marketing, Online Marketing Strategy & CRM, Audit & Online Marketing Management.

What is Tim's latest experience?

Tim's most recent position is Online & Performance Marketing at Argentum Pflege Holding GmbH.

What companies has Tim worked for in recent years?

In recent years, Tim has worked for Argentum Pflege Holding GmbH, Industrialpartners GmbH, Biolitec AG, BMW AG, and Smartesting Solutions.

Which industries is Tim most experienced in?

Tim is most experienced in industries like Tourism, Food and Beverage, and Information Technology. Tim also has some experience in Automotive, Media and Entertainment, and Retail.

Which business areas is Tim most experienced in?

Tim is most experienced in business areas like Marketing, Project Management, and Operations. Tim also has some experience in Human Resources, Procurement, and Product Development.