Marketing Strategists in Germany
in minutes from over 15,000 CVs with the power of AISupport for go-to-market planning, brand positioning, channel mix, and campaign roadmaps. Ideal when you need a marketing strategist, marketing consultant, or growth marketer who can turn market insight into clear action, with fast and precise matching to vetted, available freelancers.
Meet FRATCH Marketing Strategists in Germany
Jens Sander
Last position:
Marketing Consultant – [New customer acquisition (B2B), Social Media, SEO] at Manufacturer of precision parts made of metal [confidential]
Strategic Marketing / New Customer Acquisition (B2B):
- Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
- Concept for a cross-media, personalized multi-touch campaign
- Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
- Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
- Visualized the logic of the contact sequences (flowchart)
- Described the distinction from "account-based marketing"
- Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners
Social Media Marketing:
- Target categorization, definition and recommendation for action
- Review and selection of channels
- Concept for channel management
- Developed an 11-week editorial plan (Instagram & LinkedIn)
- Created, implemented and published image and video posts
- Campaign launch, ongoing monitoring and optimization
Search Engine Optimization (SEO):
- Website audit with indexing check
- Ranking, backlink, traffic and competition analysis
- Analyzed search and user behavior
- Consulting on SEO risks during relaunches with domain changes
- Keyword research and recommendations for action
Jan Zinal
Last position:
Founder & Strategy / Business Development Consultant at eberty partners
- Developed positioning strategies, external narratives, and communication concepts for technology ventures; created customer journey analyses and management-ready presentations for decision-makers
- Secured approval for an autonomous mobility pilot in Berlin through structured stakeholder coordination (public sector, mobility, real estate)
- Generated EUR 30k+ in revenue across 4 mandates; prepared investor-ready materials and supported fundraising processes
Jantien Von Eisenhart-Rothe
Last position:
Head of Digital Experience & Marketing at B2B IT Solutions Provider
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Felix Maas
Last position:
AI Trainer at AKIA Academy for AI & Automation
- Led the 12-week training program to become an AI and automation specialist
- Created training materials & video courses on "AI Fundamentals", "Working with ChatGPT", "Prompt Engineering", "AI Agents with N8N", "Automations with Make.com" & AI-generated marketing content (images, videos, blog posts & social media posts)
- Conducted workshops on the above topics
- Tools: Loom, N8N, Make.com, ChatGPT, Midjourney, Gamma.app, Canva, Kling AI, Magnific AI
- Result: Participants learn the technical and business know-how to successfully build a business as AI and automation specialists
Tim Knebel
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
Bianca Winkler-Hacke
Last position:
Business Consultant and Marketing Strategist at Self-employed
- E.ON Mecklenburg-Vorpommern: Communication strategy on IT security for a nuclear waste storage facility
- LEAG: Advisory on internal communication, IT security, and change management
- Fielmann AG: CRM digitization across the entire group, project lead "360 Degree Customer-centric Campaign Management"
- Finanzcheck.de: Rebranding and brand positioning strategy
- Urban Sports Club: Rebranding, change management communication strategy, preparation for a funding round
- Doo.shop: Business strategy, corporate identity, employer branding
- EnneaVC: Travel VC, various projects for investments
- Schober.de: Development and content of a new company website, content marketing strategy
- Carl-Thiem-Klinikum Cottbus (academic teaching hospital of Charité): Social media strategy
- RSG (McFIT’s VC/incubation): Market entry strategy for a new lifestyle brand
- Targus Management Consulting: Corporate communications and social media strategy, as well as content creation
Since spring 2021, leading a company with multiple employees for digital transformation consulting and implementation in brick-and-mortar retail, and managing physical stores, online shops, and affiliate websites
Nominated in spring 2022 for the "Entrepreneur of the State of Brandenburg 2022" award and qualified for the shortlist among more than 200 applicants
Roxana Bieber
Last position:
Omnichannel Strategy Lead & Transformation Management at emetriq GmbH
- Development and optimization of holistic full-funnel marketing strategies
- Analysis and evaluation of existing tracking and attribution models
- Development of recommendations to optimize data flow and tool integration
- Deriving insights based on performance data
- Creating management reports and deriving strategic recommendations for the C-level
- Developing an integrated, data-driven approach to manage digital marketing and communication activities
Ulf Walliczek
Last position:
Partner at Team ZukunftsQuartiere GmbH
Marketable usage concepts for existing and new development projects
Initiator of the cluster living concept "StadtFamilie"
Positioning projects for municipalities (e.g. Patrick Henry Village district development/City of Heidelberg; Marien-Quartier/City of Cottbus)
Positioning projects for developers (e.g. Business Campus Wangen/Art-Invest; BrauWerk Cologne/Cube RE; Quartier am Grüngürtel/Heimgrund; Schwandorf residential quarter/Turning Blocks)
Positioning projects for asset managers (e.g. NRW residential quarter/Columbia Threadneedle; NRW portfolio review/Aroundtown)
Nicole Straub-Winowsky
Last position:
Interim Content & Strategic Marketing Manager at Carl Zeiss Meditec AG
- Content Management: Developing the messaging and creating content for the website, brochure, and social media activities as part of a product launch in the USA (neurosurgery)
- Strategic Marketing: Developing the customer profile, positioning, and messaging as part of the go-to-market strategy for a product launch (ENT surgery)
- Briefing and managing external service providers as well as stakeholder management
Mannu Brieskorn
Last position:
Head of Marketing & Communications at STABL Energy GmbH
- Developed a comprehensive brand guide and multi-channel marketing strategy to enhance product value perception
- Utilised CRM strategies to analyse customer interactions, segment audiences, and personalise email campaigns, achieving a 20% increase in engagement within 6 months
- Identified and articulated unique selling propositions (USPs) and customer benefits, creating compelling collateral
- Hired and led a team of 8 to produce targeted content that boosted customer engagement and social media presence
Franziska Bittner
Last position:
Marketing Strategy Trainer (Global Programs) at Merck Group
- Design and delivery of marketing and brand strategy trainings for international marketing teams
- Training and facilitation of established strategic frameworks focused on market analysis, stakeholder behavior and value creation
- Translation of complex strategy models into practical, actionable workshop formats
- Facilitation of hybrid learning journeys (onsite & remote) with a strong focus on equal participation and engagement
Markus Roder
Last position:
Director CXIC Publicis Sapient at Publicis Sapient
Abu Dhabi aimed to optimize and digitize all government services to improve speed, comfort, efficiency and macroeconomic value by saving citizen and employee time, measured against Estonia and UK benchmarks.
"TAMM" consolidates all government services into intuitive user journeys by 2028, enabling fully digital interactions from applications to Formula 1 event organization.
Created a value-effort matrix to prioritize high-value, quickly implementable journeys.
Led a steering committee as Head of Strategy, balancing economic impact with user-friendly journey mapping and design.
Coordinated four consultancies (Publicis Sapient, KPMG, IBM, PwC) to establish an agile organization, ensure quality standards and minimize time to deployment.
Delivered:
Prioritized service offerings by value/effort
Rapid prototyping and testing
Developed a "Lifetime Education Account" digital safe linked to UAE Citizen Pass for continuous education support
Agile development and deployment for "Work & Education" and "Culture" journeys
Synchronized progress within an agile release train structure
Achieved by 2023:
One of the top 3 government service portals worldwide
108 user journeys across 10 application domains, delivering over 60% of the roadmap
Team-generated economic value exceeding USD 3 million per month by 2021
Maren Ehlting
Last position:
Digital Marketing Lead at Volt Deutschland
- Digital strategies for the federal and state elections
- Building digital channels, community growth, and performance marketing
- Advising the board and candidates
Liam Hennessy
Last position:
Content & Social Media Manager at MBS GmbH
- Led brand-building initiatives for MBS GmbH and full season across content, social, and web channels to strengthen visibility and market presence.
- Own SEO- and social-led growth activities that expand reach, improve discoverability, and support brand awareness.
- Coordinate web and content projects with internal and external stakeholders, ensuring timely delivery and aligned messaging.
- Develop and execute social media campaigns that connect digital engagement with in-person events and broader brand communications.
- Support website implementation projects and ongoing digital content optimisation to improve execution and brand consistency
- Employer Branding: Set up employer branding-focused social media channels, career website, coordinated content across channels
Deniz Kahraman
Last position:
Marketing Strategy & UX/UI Design at Telefónica Germany Retail GmbH
- As a UX/UI Designer & Digital Growth CRM Marketing Campaigning consultant, I advise companies on improving their digital presence.
- I develop user-friendly designs.
- I support digital projects.
- I accompany digitization in cooperation with a team of Web & App Developers.
Discover over 15,000 top freelancers
Marketing Strategists statistics
Aggregated from the professional profiles of matched freelancers.
Experience
18 years
Position duration
3.3 years
Positions per freelancer
10
Top business areas
Marketing, Strategy, Project Management
Top industries
Information Technology, Advertising, Professional Services
Certification focus areas
Marketing, Project Management, Product Development
Bachelor's degree or higher
95%
Master's degree or higher
47%
Certifications per freelancer
1
Most common languages
German, English, French
Speak two or more languages
96%
Based on our profile pool as of 27 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Marketing Strategists in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 27 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
What they do
A marketing strategist turns business goals into a clear market plan. They shape positioning, define target groups, choose the right channels, and connect brand, demand, and sales into one practical strategy. Companies often bring in a marketing strategist when they need sharper messaging, a launch plan, or a reset across paid, owned, and earned media.
Core work
- Market and competitor analysis
- Audience segmentation and customer journey mapping
- Positioning, messaging, and value proposition work
- Channel strategy for web, email, paid media, social, and content
- Campaign planning and performance review
- Go-to-market support for new products or markets
- Alignment between marketing, sales, and product teams
Skills and tools
Strong marketing strategists combine analytical thinking with clear writing and commercial judgment. They work well with brand teams, performance marketers, product leads, and external agencies. Common tools include analytics dashboards, CRM systems, keyword research tools, social and ad platforms, presentation software, and survey or research tools. In many projects, the best fit is someone who can move between strategy decks and hands-on execution without losing focus.
When to hire
Freelance marketing strategists are useful when a company needs senior input without adding a permanent role. That is common during product launches, rebrands, new market entries, or periods when campaign results have stalled. They also help when internal teams in Germany need outside perspective, fast workshop support, or a clear plan for local and international audiences.
What good looks like
A strong marketing strategist does more than produce slides. They ask the right questions, challenge weak assumptions, and tie recommendations to business goals and customer behavior. Look for clear thinking, crisp communication, and the ability to make trade-offs. The best marketing consultants and brand strategists leave behind a plan teams can actually use.
Deliverables
- Marketing strategy decks and channel plans
- Positioning and messaging frameworks
- Launch plans and campaign concepts
- Customer personas and journey maps
- Prioritized action lists for internal teams
- Workshop inputs and leadership-ready summaries
Frequently asked questions
Before you brief your next project: the most common questions about Marketing Strategists.
A Marketing Strategist defines how a company should reach, convince, and retain the right audience. The work often includes market analysis, positioning, channel planning, campaign direction, and coordination with sales or product teams. In freelance projects, the scope is usually focused on a specific business goal, such as a launch, a repositioning, or a growth reset.
The strongest marketing strategists combine strategy, analysis, and clear communication. They should understand audience research, brand positioning, channel selection, and performance review, and they need to turn findings into practical actions. Experience with analytics, CRM data, content planning, and campaign tools is often valuable.
Not quite. A marketing strategist focuses on the plan and the reasoning behind it, while a marketing manager is often more responsible for day-to-day delivery and coordination. A growth marketer may focus more heavily on testing, conversion, and performance channels, although the roles can overlap in smaller teams.
A freelancer makes sense when you need senior input for a defined period or a specific challenge. That is common for launches, rebrands, market entry, or when internal teams need an outside view before committing to a longer-term structure. It also helps when speed and flexibility matter more than building a permanent headcount slot.
In Germany, a Marketing Strategist often supports B2B, industrial, SaaS, and consumer brands that need clear positioning and local market fit. They may work on German-language messaging, channel mix choices, sales alignment, or campaign planning for the DACH market. Remote collaboration is common, but on-site workshops can be useful for leadership alignment and stakeholder interviews.
Look for clear case examples, a structured way of thinking, and a direct link between recommendations and business goals. Strong candidates explain how they would research the market, define the audience, and choose the right channels, not just how they would make the brand look better. A good marketing strategist can also explain trade-offs and show how they work with internal teams.
A solid brief should explain the business goal, the target audience, current challenges, existing channels, and what has already been tried. It should also clarify who decides, who gives input, and what the final deliverable should look like. The clearer the brief, the easier it is for a marketing consultant or brand strategist to deliver useful work quickly.
Both can work, depending on the project. A Marketing Strategist can usually do research, planning, and drafts remotely, but workshops, stakeholder interviews, and leadership sessions may benefit from some in-person time. For companies in Germany, a hybrid setup is often the most practical choice when alignment across teams matters.
The average hourly rate for Marketing Strategists in Germany is 97 €, which corresponds to a daily rate of about 780 € based on an 8-hour working day.
Of the freelancers working as Marketing Strategists in Germany, 95% hold at least a Bachelor's degree and 47% hold at least a Master's degree.
On average, freelancers working as Marketing Strategists in Germany have 18 years of professional experience, with a single engagement typically lasting around 3.3 years.
The most common languages among freelancers working as Marketing Strategists in Germany are German (100%), English (91%), and French (26%).
The most common industries among freelancers working as Marketing Strategists in Germany are Information Technology (61%), Advertising (57%), and Professional Services (57%).
The most common business areas among freelancers working as Marketing Strategists in Germany are Marketing (100%), Strategy (83%), and Project Management (78%).
FRATCH Marketing Strategists main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
