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Christina (Dr.) Dudko

Digital Brand Strategy & Web Presence

Christina Dudko
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Würzburg, Germany

Experience

May 2025 - Present
11 months

Digital Brand Strategy & Web Presence

Ingdilligenz GmbH

Expertise details
Position Summary
Digital Brand Strategy & Web Presence at Ingdilligenz GmbH
Industries
Advertising
Professional Services
Business Areas
Marketing
Project Management
Sustainability Management
  • Strategic project management in a digital environment
  • Developing a website concept with a focus on brand positioning and user experience
  • Content and landing page strategies
  • Integration of sustainable brand messages
  • Green marketing
  • Project management
  • Brand management
May 2025 - Present
11 months

Sustainable Brand and Marketing Strategy

Ingdilligenz GmbH

Expertise details
Position Summary
Sustainable Brand and Marketing Strategy at Ingdilligenz GmbH
Industries
Professional Services
Business Areas
Marketing
Strategy
Sustainability Management
  • Building and positioning a sustainable brand
  • Developing a holistic marketing and sales strategy with a sustainability focus
  • Strategic target audience approach and differentiation
  • Concept development
  • Brand management
May 2025 - Present
11 months

Strategic Business Expansion: Sustainability as a Service

Ingdilligenz GmbH

Expertise details
Position Summary
Strategic Business Expansion: Sustainability as a Service at Ingdilligenz GmbH
Industries
Professional Services
Business Areas
Marketing
Research and Development
Strategy
  • Developing a sustainable marketing concept for a digital service model
  • Conducting market analyses
  • Brand management
  • Campaign control
  • Change management
  • Green marketing
  • Marketing strategy
Jan 2025 - May 2025
5 months

Software Development for Materiality Analysis under CSRD

Ingdilligenz GmbH

Expertise details
Position Summary
Software Development for Materiality Analysis under CSRD at Ingdilligenz GmbH
Industries
Information Technology
Professional Services
Business Areas
Information Technology
Marketing
Product Development
  • Communication during software design, testing, and feedback loops
  • Interface between development and marketing
  • Change communication
  • Design
Dec 2024 - May 2025
6 months

Sustainability Compliance CSRD

Ingdilligenz GmbH

Expertise details
Position Summary
Sustainability Compliance CSRD at Ingdilligenz GmbH
Industries
Professional Services
Business Areas
Sustainability Management
  • Designing and facilitating workshops on double materiality
  • Developing consulting formats for CSRD implementation in marketing and sales environments
Dec 2024 - May 2025
6 months

Materiality Analysis according to CSRD and EU Taxonomy

Ingdilligenz GmbH

Expertise details
Position Summary
Materiality Analysis according to CSRD and EU Taxonomy at Ingdilligenz GmbH
Industries
Professional Services
Business Areas
Marketing
Sales
Sustainability Management
  • Designing and moderating workshops on double materiality
  • Developing consulting formats for CSRD implementation and EU Taxonomy in the marketing and sales environment
Dec 2024 - Dec 2024
1 month

Materiality Analysis according to CSRD

Ingdilligenz GmbH

Expertise details
Position Summary
Materiality Analysis according to CSRD at Ingdilligenz GmbH
Industries
Information Technology
Business Areas
Strategy
Sustainability Management
  • Conducting workshops on double materiality with a focus on regulatory sustainability communication and strategic alignment in the tech context
Oct 2024 - Jan 2025
4 months

Designing Materiality Analysis, especially Longlist and Shortlist

Ingdilligenz GmbH

Expertise details
Position Summary
Designing Materiality Analysis, especially Longlist and Shortlist at Ingdilligenz GmbH
Industries
Professional Services
Business Areas
Marketing
Strategy
  • Developing a standardized concept for the longlist of the materiality analysis
  • Deriving relevant strategic aspects for communication and marketing based on regulatory requirements
  • Creating and maintaining an Excel tool for documentation
Oct 2024 - Jan 2025
4 months

Materiality Analysis according to CSRD

Ingdilligenz GmbH

Expertise details
Position Summary
Materiality Analysis according to CSRD at Ingdilligenz GmbH
Industries
Professional Services
Business Areas
Project Management
Strategy
Sustainability Management
  • Designing and conducting workshops
  • Strategic stakeholder communication
  • Briefing and gathering ideas
  • Task distribution
  • Strategy planning
Oct 2024 - Dec 2024
3 months

Sustainability Strategy and CSRD Reporting

Ingdilligenz GmbH

Expertise details
Position Summary
Sustainability Strategy and CSRD Reporting at Ingdilligenz GmbH
Industries
Professional Services
Business Areas
Strategy
Sustainability Management
  • Conducting workshops
  • Advising on positioning in the sustainability context
  • Stakeholder communication
  • Follow-up
Sep 2024 - Nov 2024
3 months

EU Taxonomy Concept

Ingdilligenz GmbH

Expertise details
Position Summary
EU Taxonomy Concept at Ingdilligenz GmbH
Industries
Professional Services
Business Areas
Marketing
Project Management
Sustainability Management
  • Strategic project management in the field of circular economy
  • Development of a questionnaire for the EU taxonomy for operational and communication implementation in marketing and reporting
Feb 2023 - Jan 2024
1 year

Campaign Execution for Seasonal Product

Ingdilligenz GmbH

Expertise details
Position Summary
Campaign Execution for Seasonal Product at Ingdilligenz GmbH
Industries
Advertising
Business Areas
Marketing
Project Management
Strategy
  • Project management
  • Full responsibility for the concept, execution, and debrief of a seasonal campaign with multiple internal and external stakeholders
  • Coordination and briefings
  • Communication strategy
  • Task distribution
  • Strategy planning and marketing
  • Debrief
Jan 2023 - Jun 2023
6 months

Development of a Stakeholder Guide

Ingdilligenz GmbH

Expertise details
Position Summary
Development of a Stakeholder Guide at Ingdilligenz GmbH
Industries
Professional Services
Business Areas
Marketing
Project Management
  • Project management
  • Content and visual preparation of relevant topics for internal and external target groups
  • Structured project planning and coordination of distribution
Oct 2022 - May 2023
8 months

Corporate Reorganization and Brand Strategy

Ingdilligenz GmbH

Expertise details
Position Summary
Corporate Reorganization and Brand Strategy at Ingdilligenz GmbH
Industries
Professional Services
Business Areas
Marketing
Project Management
Strategy
  • Strategic realignment of the company including internal communication
  • Team leadership
  • Brand and sales development
  • Opportunity and risk assessment as well as stakeholder coordination
  • Strategy planning
  • Project management
  • Data collection
May 2022 - Jul 2023
1 year 3 months

Development of Marketing Concepts

Ingdilligenz GmbH

Expertise details
Position Summary
Development of Marketing Concepts at Ingdilligenz GmbH
Industries
Advertising
Professional Services
Business Areas
Marketing
Research and Development
  • Target group analysis and creation of data-driven marketing approaches
  • Design of targeted measures with a focus on market research, objective and strategy preparation
May 2021 - Jun 2021
2 months

KPI Strategy for Marketing

Ingdilligenz GmbH

Expertise details
Position Summary
KPI Strategy for Marketing at Ingdilligenz GmbH
Industries
Professional Services
Business Areas
Business Intelligence
Marketing
Project Management
  • Development of a data-driven strategy for KPI collection and analysis
  • Preparation of a reporting framework for marketing teams
  • Project management
  • Data collection
  • Requirements analysis
  • KPI selection
  • Market research
Mar 2021 - Feb 2024
3 years

Product Launches

Ingdilligenz GmbH

Expertise details
Position Summary
Product Launches at Ingdilligenz GmbH
Industries
Professional Services
Business Areas
Marketing
Product Development
Project Management
  • Project leadership and overall responsibility for multiple product launches
  • Coordination with stakeholders
  • Project planning
  • Marketing concept and operational implementation
  • Task allocation
Mar 2021 - Apr 2021
2 months

Introduction of Agile Communication Processes

Ingdilligenz GmbH

Expertise details
Position Summary
Introduction of Agile Communication Processes at Ingdilligenz GmbH
Industries
Information Technology
Professional Services
Business Areas
Project Management
  • Project leadership
  • Implementation of agile methods in communication management
  • Establishment of agile routines
  • Coaching of project participants
Jan 2021 - Jun 2021
6 months

Master's Thesis

Ingdilligenz GmbH

Expertise details
Position Summary
Master's Thesis at Ingdilligenz GmbH
Industries
Automotive
Food and Beverage
Information Technology
Business Areas
Research and Development
Strategy
  • Topic: Circular Economy: An analysis of best practices

  • Successful implementation of a circular economy based on theoretical foundations and their practical applications

  • Analysis of companies in the IT, FMCG, and automotive industries

  • Derivation of concrete success factors for sustainable corporate strategies in an international comparison

Dec 2020 - Feb 2021
3 months

Marketing Roadmap 2021

Ingdilligenz GmbH

Expertise details
Position Summary
Marketing Roadmap 2021 at Ingdilligenz GmbH
Industries
Advertising
Business Areas
Marketing
  • Development and visualization of strategic marketing goals
  • Central communication interface for the marketing team
  • Visualization of the marketing roadmap
Sep 2020 - Feb 2021
6 months

Building a central cloud SharePoint

Ingdilligenz GmbH

Expertise details
Position Summary
Building a central cloud SharePoint at Ingdilligenz GmbH
Industries
Information Technology
Business Areas
Information Technology
  • Co-built and took charge of a central cloud SharePoint
  • Helped set up an internal communication structure
  • Main responsibility for content management and structure
Sep 2020 - Feb 2021
6 months

Cloud Foundation Project

Ingdilligenz GmbH

Expertise details
Position Summary
Cloud Foundation Project at Ingdilligenz GmbH
Industries
Information Technology
Business Areas
Marketing
Project Management
  • Scrum Master role including sprint planning, daily moderation, product backlog refinements
  • Agile marketing responsibility in the project team
  • Main point of contact for communication with external consultants and providers
Sep 2020 - Feb 2021
6 months

Jira board in an agile environment

Ingdilligenz GmbH

Expertise details
Position Summary
Jira board in an agile environment at Ingdilligenz GmbH
Industries
Information Technology
Business Areas
Project Management
  • Set up a Jira process for agile project management
  • Coordinated with internal teams and external consultants and providers as the main point of contact
  • Created and maintained a Jira board
Jun 2020 - Feb 2021
9 months

Sustainability concept for FMCG products

Ingdilligenz GmbH

Expertise details
Position Summary
Sustainability concept for FMCG products at Ingdilligenz GmbH
Industries
Food and Beverage
Business Areas
Marketing
Research and Development
Sustainability Management
  • Developed a circular economy concept
  • Analyzed target groups and identified marketing opportunities for sustainable products
  • Conducted market research
Mar 2019 - Sep 2019
7 months

International social media campaigns

Ingdilligenz GmbH

Expertise details
Position Summary
International social media campaigns at Ingdilligenz GmbH
Industries
Advertising
Business Areas
Marketing
  • Designed and ran international social media campaigns
  • Created content
  • Planned editorial calendars
  • Measured performance

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Advertising, Information Technology, Food and Beverage, and Automotive.

Professional Services
Advertising
Information Technology
Food and Beverage
Automotive
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Product Development, Strategy, Research and Development, and Sustainability Management.

Marketing
Project Management
Product Development
Strategy
Research and Development
Sustainability Management
Profile match chart

Summary

As a marketing expert and business developer, I help companies develop sustainable brand strategies and innovation-driven growth – focusing on positioning, communication, and future-proof business models.

Skills

  • Agile Project Management

  • International Management

  • Sustainable Transformation

  • Change Management

  • Marketing & Sales: Online Marketing, Content Marketing, Email Marketing, Social Media Marketing, Campaign Management, International Marketing, Brand Management, Green Marketing, Marketing Strategy, Positioning, Target Group Analysis, Greenwashing, Market Research, Performance Marketing, Crm, Agile Marketing, Cross-cultural Marketing

  • Sustainability Management: Sustainable Brand, Sustainable Strategy, Circular Economy, Greenwashing, Sustainable Management, Esg, Esrs, Eu Taxonomy, Green Marketing, Materiality Analysis, Csrd

  • International Management: Innovation, Corporate Management, Intercultural Skills

  • Project Management: Scrum, Agile Project Management, Kanban, Program Planning, Product Launch, Change Management, Innovation Management, Marketing

  • Data Management: Kpis, Business Analytics, Reporting

  • Marketing And Sales, Strategy Development, Business Development, Project Leadership, Life Cycle Assessment (Lca), Cti, Csrd, Circular Economy, Esg, Esrs, Communication, Intercultural Skills, Innovation Management

  • Market And Target Group Analysis, Benchmarking, Swot, Pestel, Campaign Management, Agile Project Management, Project Communication, Business Analysis, Requirements Management, Scrum, Design Thinking, Lean Management, Process Analysis, Gap Analysis

  • Ms Office, Canva, Asana, Jira, Beepro, Mailchimp, Trello, Sap, Xecm, Smartsheet, Lineupr, Ads Manager, Bi-analyzer, Databases, Spss, Confluence, Kdp, Fb Insights, Social Media Platforms, Airtable, Sharepoint, Iwork, Miro, Planner, Powerapps

  • Fmcg, E-commerce, Consumer Goods, Media, Retail, It, Automotive Industry, Publishing, Cosmetics, Stationery, Banking, Services

Languages

German
Advanced
English
Advanced

Education

Master Business Management, Marketing Intelligence & Innovation Management · Business Management

Bachelor in Economics · Economics

Statistics

Experience

Total positions 25
Experience in Professional Services 4.5 y
Avg length 7 m
Longest experience 2 y 11 m

Expertise

Recent roles Digital Brand Strategy & Web Presence, Sustainable Brand and Marketing Strategy, Strategic Business Expansion: Sustainability as a Service
Main industries Professional Services, Advertising, Information Technology
Main business areas Marketing, Project Management, Product Development

Qualifications

Highest degree Master

Profile

Created
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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Christina based?

Christina is based in Würzburg, Germany.

What languages does Christina speak?

Christina speaks the following languages: German (Advanced), English (Advanced).

How many years of experience does Christina have?

Christina has at least 6 years of experience. During this time, Christina has worked in at least 24 different roles and for 1 company. The average length of individual experience is 3 months. Note that Christina may not have shared all experience and actually has more experience.

What roles would Christina be best suited for?

Based on recent experience, Christina would be well-suited for roles such as: Digital Brand Strategy & Web Presence, Sustainable Brand and Marketing Strategy, Strategic Business Expansion: Sustainability as a Service.

What is Christina's latest experience?

Christina's most recent position is Digital Brand Strategy & Web Presence at Ingdilligenz GmbH.

What companies has Christina worked for in recent years?

In recent years, Christina has worked for Ingdilligenz GmbH.

Which industries is Christina most experienced in?

Christina is most experienced in industries like Professional Services, Advertising, and Information Technology. Christina also has some experience in Food and Beverage and Automotive.

Which business areas is Christina most experienced in?

Christina is most experienced in business areas like Marketing, Project Management, and Product Development. Christina also has some experience in Research and Development, Strategy, and Sustainability Management.

Which industries has Christina worked in recently?

Christina has recently worked in industries like Professional Services, Advertising, and Information Technology.

Which business areas has Christina worked in recently?

Christina has recently worked in business areas like Marketing, Project Management, and Product Development.

What is Christina's education?

Christina holds a Master in Business Management and a Bachelor in Economics.

What is the availability of Christina?

Christina is immediately available full-time for suitable projects.

What is the rate of Christina?

Christina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Christina?

To hire Christina, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
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Rate comparison chart
Market avg: 870-1030 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.