Christina D.-Digital Brand Strategy & Online Presence
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Experience
Digital Brand Strategy & Online Presence
Ingdilligenz GmbH
- Strategic project management in the digital environment
- Development of a website concept with a focus on brand positioning and user experience
- Content and landing page strategies
- Integration of sustainable brand messages
- Green marketing
- Project management
- Brand management
Sustainable Brand and Marketing Strategy
Ingdilligenz GmbH
- Building and positioning a sustainable brand
- Development of a holistic marketing and sales strategy with a focus on sustainability
- Strategic target group engagement and differentiation
- Concept development
- Brand management
Strategic Business Expansion: Sustainability as a Service
Ingdilligenz GmbH
- Development of a sustainable marketing concept for a digital service model
- Conducting market analyses
- Brand management
- Campaign management
- Change management
- Green marketing
- Marketing strategy
Software Development for Materiality Analysis According to CSRD
Ingdilligenz GmbH
- Communication as part of software conceptualization, testing and feedback cycles
- Interface between development and marketing
- Change communication
- Design
Sustainability Compliance CSRD
Ingdilligenz GmbH
- Design and moderation of workshops on double materiality
- Development of consulting formats for implementing CSRD in marketing and sales
Double Materiality Assessment under CSRD and EU Taxonomy
Ingdilligenz GmbH
- Design and moderation of double materiality workshops
- Development of consulting formats for CSRD implementation and EU Taxonomy in the marketing and sales environment
Double Materiality Assessment under CSRD
Ingdilligenz GmbH
- Conducting double materiality workshops with a focus on regulatory sustainability communication and strategic direction in the tech context
Design of the Materiality Assessment, in particular Longlist and Shortlist
Ingdilligenz GmbH
- Development of a standardized concept for the longlist for the materiality assessment
- Derivation of relevant strategic aspects for communication and marketing based on regulatory requirements
- Creation and maintenance of an Excel tool for documentation
Double Materiality Assessment under CSRD
Ingdilligenz GmbH
- Workshop design and facilitation
- Strategic stakeholder communication
- Briefing and idea collection
- Task allocation
- Strategy planning
Sustainability Strategy and CSRD Reporting
Ingdilligenz GmbH
- Workshop facilitation
- Consulting on positioning in the sustainability context
- Stakeholder communication
- Follow-up
EU Taxonomy Concept
Ingdilligenz GmbH
- Strategic project management in the field of Circular Economy
- Developing a set of questions on the EU Taxonomy for operational and communication implementation in marketing and reporting
Campaign Implementation for Seasonal Product
Ingdilligenz GmbH
- Project management
- Overall responsibility for the planning, implementation and review of a seasonal campaign involving several internal and external stakeholders
- Coordination and briefings
- Communication strategy
- Task allocation
- Strategy planning and marketing
- Review
Development of a Stakeholder Guide
Ingdilligenz GmbH
- Project management
- Preparing relevant topics in terms of content and visuals for internal and external target groups
- Structured project planning and management of distribution
Corporate Reorganization and Brand Strategy
Ingdilligenz GmbH
- Strategic realignment of the company, including internal communication
- Team leadership
- Brand and sales development
- Assessment of opportunities and risks as well as stakeholder coordination
- Strategy planning
- Project management
- Data collection
Development of Marketing Concepts
Ingdilligenz GmbH
- Target group analysis and development of data-based marketing approaches
- Planning targeted measures with a focus on market research and the preparation of targets and strategies
KPI Strategy for Marketing
Ingdilligenz GmbH
- Development of a data-based strategy for KPI collection and analysis
- Preparation of a reporting framework for marketing teams
- Project management
- Data collection
- Requirements analysis
- KPI selection
- Market research
Product Launches
Ingdilligenz GmbH
- Project management and overall responsibility for several product launches
- Coordination with stakeholders
- Project planning
- Marketing concept development and operational implementation
- Task allocation
Introduction of Agile Communication Processes
Ingdilligenz GmbH
- Project management
- Implementation of agile methods in communication management
- Establishment of agile routines
- Coaching of project participants
Master's Thesis
Ingdilligenz GmbH
Topic: Circular Economy: An Analysis of Best Practices
Successful implementation of a circular economy based on theoretical principles and their practical applications
Analysis of companies from the IT, FMCG, and automotive industries
Identification of specific success factors for sustainable corporate strategies in an international comparison
Marketing Roadmap 2021
Ingdilligenz GmbH
- Development and visualization of strategic marketing goals
- Central communication interface for the marketing team
- Visualization of the marketing roadmap
Establishment of a Central Cloud SharePoint
Ingdilligenz GmbH
- Co-establishment and responsibility for a central Cloud SharePoint
- Support in setting up an internal communication structure
- Central responsibility for content management and structure
Cloud Foundation Project
Ingdilligenz GmbH
- Scrum Master function including sprint planning, daily moderation, and Product Backlog Refinements
- Agile marketing responsibility within the project team
- Central point of contact for communication with external consultants and providers
Jira Board in an Agile Environment
Ingdilligenz GmbH
- Setting up a Jira process for agile project management
- Coordination with internal teams and external consultants and providers as the central point of contact
- Creation and maintenance of a Jira Board
Sustainability Concept for FMCG Products
Ingdilligenz GmbH
- Development of a Circular Economy concept
- Target group analysis and identification of marketing potential for sustainable products
- Market research
International Social Media Campaigns
Ingdilligenz GmbH
- Development and implementation of international social media campaigns
- Content creation
- Editorial planning
- Performance measurement
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Advertising, Information Technology, Food and Beverage, and Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Strategy, Research and Development, Product Development, and Sustainability Management.
Summary
As a marketing expert and business developer, I support companies in developing sustainable brand strategies and innovation-driven growth – with a focus on positioning, communication and future-proof business models.
Skills
Agile Project Management
International Management
Sustainable Transformation
Change Management
Marketing & Sales: Online Marketing, Content Marketing, Email Marketing, Social Media Marketing, Campaign Management, International Marketing, Brand Management, Green Marketing, Marketing Strategy, Positioning, Target Group Analysis, Greenwashing, Market Research, Performance Marketing, Crm, Agile Marketing, Intercultural Marketing
Sustainability Management: Sustainable Brand, Sustainable Strategy, Circular Economy, Greenwashing, Sustainable Management, Esg, Esrs, Eu Taxonomy, Green Marketing, Materiality Analysis, Csrd
International Management: Innovation, Corporate Management, Intercultural Skills
Project Management: Scrum, Agile Project Management, Kanban, Program Planning, Product Launch, Change Management, Innovation Management, Marketing
Data Management: Kpi’S, Business Analytics, Reporting
Marketing And Sales, Strategy Development, Business Development, Project Management, Life Cycle Assessment (Lca), Cti, Csrd, Circular Economy/ Circular Economy, Esg, Esrs, Communication, Intercultural Skills, Innovation Management
Market And Target Group Analysis, Benchmarking, Swot, Pestel, Campaign Management, Agile Project Management, Project Communication, Business Analysis, Requirements Management, Scrum, Design Thinking, Lean Management, Process Analysis, Gap Analysis
Ms Office, Canva, Asana, Jira, Beepro, Mailchimp, Trello, Sap, Xecm, Smartsheet, Lineupr, Ads Manager, Bi-Analyzer, Databases, Spss, Confluence, Kdp, Fb Insights, Some Platforms, Airtable, Sharepoint, Iwork, Miro, Planner, Powerapps
Fmcg, E-Commerce, Consumer Goods, Media, Retail, It, Automotive Industry, Publishing, Cosmetics, Stationery, Banking, Services
Languages
Education
Master Business Management, Marketing Intelligence & Innovation Management · Business Management
Bachelor Wirtschaftswissenschaften · Wirtschaftswissenschaften
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Christina is based in Würzburg, Germany.
Christina speaks the following languages: German (Advanced), English (Advanced).
Christina has at least 6 years of experience. During this time, Christina has worked in at least 24 different roles and for 1 company. The average length of individual experience is 3 months. Note that Christina may not have shared all experience and actually has more experience.
Based on recent experience, Christina would be well-suited for roles such as: Digital Brand Strategy & Online Presence, Sustainable Brand and Marketing Strategy, Strategic Business Expansion: Sustainability as a Service.
Christina's most recent position is Digital Brand Strategy & Online Presence at Ingdilligenz GmbH.
In recent years, Christina has worked for Ingdilligenz GmbH.
Christina is most experienced in industries like Professional Services, Advertising, and Information Technology. Christina also has some experience in Food and Beverage and Automotive.
Christina is most experienced in business areas like Marketing, Project Management, and Research and Development. Christina also has some experience in Strategy, Product Development, and Sustainability Management.
Christina has recently worked in industries like Professional Services, Advertising, and Information Technology.
Christina has recently worked in business areas like Marketing, Project Management, and Product Development.
Christina holds a Master in Business Management and a Bachelor in Wirtschaftswissenschaften.
The availability of Christina needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 6 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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