Katharina Polansky
Freelance Manager & Consultant
Experience
Freelance Manager & Consultant
Freelance
- Interim Manager with a focus on driving a comprehensive rebranding initiative
- Strategic consultant for brand and communications, advising teams across brand, marketing and communication
- Manager and facilitator for various brand domains (e.g. brand asset management, brand guidance enablement, platforms and processes)
- Holistic management from strategic and concept development to implementation and ongoing brand governance
Senior Project Manager Marketing, Teamlead Marketing PMO
Brainlab AG
Marketing PMO team lead: central management development and implementation of all internal product, brand, and corporate projects (15 product lines, 7 expert teams, 7 PMO team members)
Strategic consultant (brand, communication) to VP Marketing
Project lead for Brainlab multibrand rebranding for 5 subsidiaries: strategic development, implementation and brand guardianship
Process owner: development and advancement of all PMO related processes; cross-functional alignment with product management and all expert teams
Successful and acclaimed relaunch of multibrand rebranding for Brainlab subsidiaries (Snke OS, Mint Medical, Langer Medical, Level Ex, Medphoton), ongoing brand guardianship
Ongoing management of approx. 50+ projects per financial year, including strategic development, communication framework, alignment of relevant KPIs (sales, product)
Senior Brand Change Consultant
VIM Group Implementation GmbH
Management of large, complex and multidisciplinary brand change projects for international companies (end-to-end)
Consultancy areas: brand ecosystems, including brand technology, brand management, brand governance, process optimization, change management and communication
Client lead and key account: central point of contact for customers, agencies and partners in all tactical, strategic, operational and organizational issues
Acclaimed and successful brand relaunches managed for EnBW, Henkel and Lidl
Efficacious roll out of 15+ Templafy implementations
Successful advisory support including impact analyses, brand audits and agency selection for 10+ international clients
Senior Manager Program Experience & Communication
Miles & More GmbH
360° management of marketing communication with focus on status customer campaigns and program information, including strategic and conceptual development, implementation, budget supervision and stakeholder management
PMO for interdisciplinary project team for internal M&M communication strategy with 15+ team members and 30+ sub-projects
Effective implementation of cross-functional and cross-company projects (M&M – LH Group)
Process owner (internal): advancement of internal process workflows (e.g. marketing review boards, campaign processes, resource handling), including embedding into tool landscape (Atlassian family)
Successful continuation of interface role towards loyalty and customer insights department Lufthansa for communication consultancy and planning
Senior Project Manager, Management Support – Freelance
Lufthansa Group GmbH
Sub-stream PMO: overall project and budget planning and management for marketing stream within customer insights and loyalty program project (total budget: 35 M EUR / stream: 5.5 M EUR)
Strategy and concept development with focus on marketing and brand communication, customer involvement
Efficacious roll-out of pre-launch communication for the new customer insights and loyalty program
Creation of optimized interface role towards Miles & More GmbH program communication for all status relevant content, channels and media, including launch preparation and management
Client Services Manager (until 2017-09) | Client Services Director (from 2017-10)
Martin et Karczinski GmbH
Team lead for interdisciplinary setup for clients Lufthansa, Lufthansa Group and Miles & More as brand lead agency
Key account manager for global Lufthansa rebranding (approx. €4 M annual revenue)
Project management lead for various clients
Effective introduction of optimized brand management toolset and processes for efficient implementation of rebranding across 10 Lufthansa partner agencies and 20+ internal team members
Highly acclaimed re-launch of award-winning new Lufthansa brand design, including continuous brand lead projects and strategic consultancy for further brand development
Successful development of new retail strategy, brand image projects and launch of Miles & More WorldShop
Interactive Program Manager
SapientNitro GmbH
Management of an international project team for extensive B2B/B2C digital transformation projects for Siemens Digital Factory
Focus on project management, process optimization and UX/UI development
Successful implementation of cross-functional development and management processes (BI experts, UX/UI designers, content developers, programmers), leading to successful rollout
Novel project documentation and controlling via Confluence and JIRA
Embedding of international colleagues (India, US) in German team and client structures
Project Management - Freelance
Freelance
- Support of various project teams in offline and online projects
- Responsibility for budget and resources, planning and controlling
Account Manager
Interone GmbH
Exclusive supervision and support of MINI International clients (14 market websites, EMEA region) for international showroom rollouts, holistic online campaigns and market specific projects
Management of international project team (China, Germany) in staged website migration project for BMW China (analysis, concept, development with focus on front end)
Overall quality management role for various project teams (German and English content)
Effective and efficient implementation of 30+ regional and international MINI campaigns and 12+ website relaunches
Development and implementation of new didactic concept of web-based training for BMW (system platform Evolution) as educational and technical project lead
Account Manager | Project Management
jetztdesign GmbH
Concept development (UX design, usability) for B2B and internal intranet communication platforms, including technical support and development of training and user guides
Management of corporate design and print projects for key accounts
Successful management and launch of 10+ B2B platforms for Vodafone and Siemens; numerous marketing and event projects
Creation of 30+ brand, trainer and user guides
Optimization of quotation management tool and processes
Junior Marketing Manager | Office Management - Freelance
Helbling Technik GmbH
- Concept and development of promotionally effective marketing material, including creation of press releases and informational material for internal and external communication
- Office management for managing directors: coordination of events, workshops, team allocation, project scheduling, support accounting, travel booking and expense reporting
Public Relations | Graphic Design
Steindruckwerkstatt des Künstlerhauses
- Public relations and organisational assistance for 1st European Lithographic Days; support and cooperation with artists, printers and visitors
- Creation of informational material and compilation of press kit
Public Relations | Graphic Design - Freelance
Sabine Hentschel Marketing – Events - Lifestyle
- Creation of press releases and other informational material for clients
- Development of marketing concepts for clients, events and workshops
Public Relations | Brand Manager - Freelance
Hamami Public Relations
- Development of marketing and event planning strategies supporting clients’ marketing and advertising departments
- Concept and creation of press kits, including research and analysis of sales and marketing reports, drafting and review of press releases, coordination of photo shootings, press conferences and interviews
- Layout and booking of print ads for clients in high-end magazines and publications
Junior Creative Marketing Manager
Saint Xavier University, Shannon Center
- Junior creative director for the athletic department in close cooperation with public relations and other departments regarding marketing and promotional strategies for the university
Industry Experience
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Experienced in Advertising, Media and Entertainment, Information Technology, Professional Services, Aerospace and Defense, and Automotive.
Business Area Experience
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Experienced in Marketing, Project Management, Research and Development, Strategy, Business Intelligence, and Product Development.
Summary
Enthusiastic, highly adaptable, and qualified project and account manager with comprehensive experience in the fields of corporate & digital communication, brand development, marketing, public relations, and design. Utilizes strong skills in management, communication, and design to establish client needs and to prepare and deliver appropriate concepts with attention to detail and time management. Enjoys being a resourceful and reliable member of a successful and innovative team, with focus on collaboration and trusting relationships, thrives in creative and challenging working environments.
Skills
- Ms Office Suite (Word, Excel, Powerpoint Etc.) | Constant Usage
- Google Suite
- Prince2 (Project Management) | Scrum Master Certified (Foundation)
- Atlassian Suite (Jira|confluence) | Wrike | Constant Usage
- Adobe Photoshop, Illustrator, Indesign (Mac|pc) | Constant Usage
- Wcms/open Cms | Css/html | Good
Languages
Education
Saint Xavier University
Bachelor of Art, Graphic Design (Minor: Psychology) · Graphic Design · Chicago, United States · summa cum laude
Luitpold Gymnasium
Abitur (German secondary school diploma) · Munich, Germany
Certifications & licenses
Prince2 (Project Management)
SCRUM Master Certified (Foundation)
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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