Brand Consultants in Germany
from over 15,000 CVs with the power of AINeed a clear brand platform, sharper positioning, or a full identity refresh? Brand consultants shape messaging, tone of voice, visual direction, and launch plans for rebrands, new products, and market entries. Get fast, precise matching with vetted, available freelancers.
Meet FRATCH Brand Consultants in Germany
Corinna Schmidt
Last position:
Strategic Advisor Brand and Change at Targobank
- Strategic consulting for the Head of Brand on brand strategy and change processes
- Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
- Development and implementation of recommendations for action to improve processes and increase efficiency
- Project management and change management for the successful implementation of measures
- Management and selection of external service providers to ensure smooth execution
- Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
- Effective acceleration of decision-making and management processes in brand management
- Successful management of external service providers and agencies for more efficient workflows and higher quality
Katharina Neumann
Last position:
Consultant Global Communications & Corporate Branding/ Strategic Brand & Marketing Project Lead at Merck
Project management for the development, launch, and company-wide implementation of the strategic realignment of the brand based on the new corporate vision (CEO-driven transformation project).
Key responsibilities:
- Designing, enhancing, and implementing the global brand and communication strategy (internal and external) to strengthen strategic positioning, including follow-up concepts for internal identification with the new corporate vision (cross-country implementation with over 60k employees) and external activation.
- Developing and executing new global campaigns across owned and paid channels, including channel strategy, (social) media strategy, and creative concepts.
- Developing and implementing a data-driven approach to manage and optimize brand communication.
- Managing internal communication on strategic topics, including internal events.
- Leading interdisciplinary project teams and collaborating with stakeholders across various functions and hierarchy levels.
- Budget responsibility and managing and integrating external agencies and service providers.
- Driving the integration of AI into brand management and communication.
- Acting as a strategic sparring partner for organization design and the further development of the division strategy and project roadmap in corporate branding. Result: Implemented the global brand and communication strategy and established data-driven and AI-supported foundations for future-ready brand management, strengthened internal anchoring of the corporate vision, and significantly advanced the transformation of corporate branding; awarded the CEO Award.
Jan Zinal
Last position:
Founder & Strategy / Business Development Consultant at eberty partners
- Developed positioning strategies, external narratives, and communication concepts for technology ventures; created customer journey analyses and management-ready presentations for decision-makers
- Secured approval for an autonomous mobility pilot in Berlin through structured stakeholder coordination (public sector, mobility, real estate)
- Generated EUR 30k+ in revenue across 4 mandates; prepared investor-ready materials and supported fundraising processes
Tina Hölscher-Wendt
Last position:
Brand Strategy & Consulting at Freelance
- Communication strategist and consultant with many years of corporate and agency experience.
- Development and implementation of demonstrably successful brand and communication strategies for B2B and B2C brands such as RINGANA, NIVEA, O2 Business, Florena, thyssenKrupp, BENTELER, BMI Group, Lexware, MTM, Simplicity, Haufe, and others, including the creation of brand and design guidelines.
- Development of distinctive brand language concepts and naming strategies for Siemens, NIVEA, Vodafone, Deutsche Glasfaser, RINGANA, BENTELER, BVR, MTM and others.
- Workshops, market research projects and innovation development.
- 8 successful B2B Effie submissions (2 Gold and 6 Bronze Effies) as well as various other awards.
Michael Reinicke
Last position:
Director Digital Strategy (part-time) at VASATASCHRÖDER GmbH
- Focus on integrated comms planning, marketing consulting and brand strategy in a director role (3 direct reports)
- Providing C-level advice on brand building and management
- Responsible for major new business wins
- Strategic development of integrated marcom and brand strategy
- Clients (among others): Pfister, Mainova, Hamburger Energienetze
Sebastian Klein
Last position:
Senior Consultant Brand & AI Strategy at klein&klar Markenberatung
Brand analysis
Development of strategic positioning
Consulting on integrating AI tools into marketing and communication
Development of clear brand architecture and automation blueprint
Efficiency improvement in marketing processes
GDPR-compliant integration of AI models into company culture
Roxana Bieber
Last position:
Omnichannel Strategy Lead & Transformation Management at emetriq GmbH
- Development and optimization of holistic full-funnel marketing strategies
- Analysis and evaluation of existing tracking and attribution models
- Development of recommendations to optimize data flow and tool integration
- Deriving insights based on performance data
- Creating management reports and deriving strategic recommendations for the C-level
- Developing an integrated, data-driven approach to manage digital marketing and communication activities
Verena Kunz-Gehrmann
Last position:
Lecturer at IU International University of Applied Sciences
- Lecturing on Growth Hacking in the Marketing department of the university.
Franziska Bittner
Last position:
Marketing Strategy Trainer (Global Programs) at Merck Group
- Design and delivery of marketing and brand strategy trainings for international marketing teams
- Training and facilitation of established strategic frameworks focused on market analysis, stakeholder behavior and value creation
- Translation of complex strategy models into practical, actionable workshop formats
- Facilitation of hybrid learning journeys (onsite & remote) with a strong focus on equal participation and engagement
Andreas Wiehrdt
Last position:
Brand Strategist at mattweis GmbH
- Setup and expansion of brand strategy services and acquisition of new business.
Usman Latif
Last position:
Senior Manager Brand Partnerships (GSA) at Sony Music Entertainment Germany GmbH
- Management of cross-functional and independent KPI-based digital marketing campaigns and strategic collaborations between brands and Sony Music artists.
- Established and maintained relationships with key clients such as Sony Electronics, Porsche and many more, resulting in increased customer loyalty.
- Apache207 x Sony Electronics
- Tate McRae x MCM
- Anfisa x Gentle Monster
- Liaising with the Vice President of Brand Partnerships to craft, execute, and monitor strategic plans and actions to achieve continuous improvement and drive sustainable business development.
Tanja Contreras Morales
Last position:
Creative Strategist & Content Lead at Boehringer Ingelheim
- Strategic leadership of 360° and social-first campaigns as part of brand modernization.
- Managing cross-functional teams and agencies within transformation projects.
- Driving AI & Tech innovation for modern content production.
Jörg Rentrop
Last position:
Co-Marketing Director and Interim Marketing Lead at HWP Handwerkspartner
- Developing brand, marketing, and communication strategies
- Managing agencies and handling copywriting
- Management consulting and coaching
- Interim Marketing Lead since 2025-02 with personnel responsibility
Tim Kleinke
Last position:
Brand Strategy Consultant Partner at STUDIO L’
Barbara Freund
Last position:
Project Lead – Roll-out Brand Relaunch (Implementation Phase) at QIAGEN GmbH
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Brand Consultants statistics
Aggregated from the professional profiles of matched freelancers.
Experience
21 years
Position duration
2.6 years
Positions per freelancer
12
Top business areas
Marketing, Strategy, Sales
Top industries
Advertising, Professional Services, Information Technology
Certification focus areas
Human Resources, Marketing, Project Management
Bachelor's degree or higher
89%
Master's degree or higher
50%
Doctorate
6%
Certifications per freelancer
1
Most common languages
English, German, French
Speak two or more languages
100%
Based on our profile pool as of 27 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Brand Consultants in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 27 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
What they do
Brand consultants define how a company should be seen and understood. They turn business goals into clear positioning, brand messaging, and a practical roadmap for design, content, and rollout. Common deliverables include brand audits, positioning statements, messaging frameworks, tone of voice guides, naming support, and launch recommendations.
Core skills
- Brand strategy and positioning
- Messaging, tone of voice, and story development
- Audits of existing brand assets and market perception
- Workshop facilitation with marketing, product, and leadership teams
- Coordination with designers, copywriters, and agencies
- Clear documentation that teams can actually use
When companies hire
Companies bring in a brand consultant when the market is unclear, the brand feels inconsistent, or a new offer needs a stronger story. The role is also useful before a rebrand, merger, product launch, or international expansion. In Germany, many clients look for support that works well with local decision-makers, English-speaking teams, and cross-border brand teams.
Strong profiles
A strong brand consultant combines strategic thinking with commercial judgment. They ask the right questions, challenge vague assumptions, and separate what the company wants to say from what the market needs to hear. Good work is specific, usable, and aligned with business goals, not just visually polished.
- Can connect brand work to sales, marketing, and product goals
- Writes in a way that is concise and consistent
- Builds alignment across stakeholders without losing focus
- Knows when a brand problem is really a messaging or offer problem
Typical setup
Freelance brand consultants often work with founders, marketing leads, and in-house teams that need outside perspective for a defined phase. Some projects are remote and collaborative through workshops, shared docs, and review rounds. Others benefit from on-site sessions, especially when leadership alignment or a full rebrand is involved.
Adjacent roles
People sometimes search for a brand strategist, brand manager, or naming consultant when they need this kind of work. The difference is scope: a brand consultant usually focuses on analysis, positioning, and guidance, while execution stays with internal teams or specialist creatives. The best freelancers know how to bridge strategy and delivery without overcomplicating the process.
Frequently asked questions
Quick answers to the questions that come up most around Brand Consultants.
A brand consultant helps a company clarify how it should be positioned and described. The work usually starts with a brand audit, then moves into messaging, tone of voice, audience fit, and a practical plan for rollout. The goal is a brand that is easier to understand and easier to use across teams.
A brand consultant makes sense when you need focused expertise for a specific phase, such as a rebrand, launch, or strategic reset. Freelance support is often faster to activate than a permanent hire and is a better fit when the need is temporary or highly specialised. It also helps when the team needs an outside view before making a major brand decision.
A brand consultant usually works as an external advisor on diagnosis, direction, and messaging. A brand manager is more often responsible for day-to-day ownership and coordination, while a brand strategist may focus more narrowly on positioning and planning. In practice, the titles can overlap, so the real test is the scope of work.
Look for a brand consultant who can think strategically and communicate clearly. They should be able to run workshops, analyse markets and competitors, sharpen positioning, and turn abstract ideas into usable guidelines. Strong writing matters, but so does the ability to challenge weak assumptions and guide stakeholders toward decisions.
A brand consultant may deliver a brand audit, positioning framework, key messages, naming support, tone of voice guidance, and a launch or rollout plan. Some projects also include stakeholder interviews, competitor reviews, and workshop summaries. The best deliverables are concrete enough for marketing, design, and leadership teams to use right away.
A brand consultant can do a lot of the work remotely, especially research, interviews, and drafting. On-site time is useful for leadership workshops, conflict-heavy alignment work, and early brand discovery. Many clients use a mix of both, depending on how many decision-makers need to be involved.
A good brand consultant leaves you with clearer choices, not just more opinions. Their output should be specific, consistent, and easy for your team to apply across channels. Ask whether the recommendations are grounded in customer insight, business goals, and a realistic rollout plan.
Often yes, because a brand consultant solves a different problem. Designers shape the visual expression and marketing teams execute campaigns, but the consultant clarifies the brand logic behind both. If the team keeps producing mixed messages or the brand lacks direction, outside strategy can save a lot of rework.
The average hourly rate for Brand Consultants in Germany is 123 €, which corresponds to a daily rate of about 983 € based on an 8-hour working day.
Of the freelancers working as Brand Consultants in Germany, 89% hold at least a Bachelor's degree, 50% hold at least a Master's degree, and 6% hold a doctorate.
On average, freelancers working as Brand Consultants in Germany have 21 years of professional experience, with a single engagement typically lasting around 2.6 years.
The most common languages among freelancers working as Brand Consultants in Germany are English (100%), German (95%), and French (30%).
The most common industries among freelancers working as Brand Consultants in Germany are Advertising (75%), Professional Services (65%), and Information Technology (45%).
The most common business areas among freelancers working as Brand Consultants in Germany are Marketing (100%), Strategy (95%), and Sales (60%).
FRATCH Brand Consultants main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
