Dagmar K.-B2B Marketing Expert - Strategic Consulting and Interim Management
Check rate
Experience
Brand Positioning & Strategic Realignment
IT Security Services Company
- Designed and facilitated a positioning process to sharpen brand identity, target audience focus, offering structure and value proposition.
- Developed brand core, brand values and USPs.
- Result: a clear and differentiated brand positioning as a strategic foundation for all future communications and scalable sales.
B2B Marketing Expert - Strategic Consulting and Interim Management
Dagmar Kirchner Consulting
- Consulting & interim management for SMEs in IT & consulting, focusing on strategic marketing, funnel management, brand positioning, lead generation and employer branding.
- Hands-on and results-oriented: fast implementation, lasting solutions and measurable KPIs.
Website Relaunch
Ventum Consulting
- Led the technical, content and visual relaunch of the company website, focusing on effective and up-to-date content marketing.
- Result: a modern presence with a much-improved user experience, clear positioning and significantly increased search engine visibility.
Corporate Design & Brand Identity
Ventum Consulting
- Developed a values-based brand identity, including a new corporate design, visual language and templates for internal and external communications.
- Result: a consistent, modern brand presence with strong recognition and clear positioning internally and externally.
Head of Marketing & Communications
Ventum Consulting
- Solely responsible for all strategic marketing and PR activities at a consulting firm specializing in IT and engineering projects.
- Member of the management team.
Cross-Channel Lead Generation Campaign
Timmermann Group
- Designed and managed a campaign tailored to the target audience, generating leads through organic search, partnerships, social media and webinars.
- Lead nurturing, personalized email sequences and landing pages.
- Result: a significantly above-average number of new contacts and qualified leads that could be handed over to Sales.
Head of Marketing & Sales
Timmermann Group
- Responsible for all marketing and sales activities at a growing and dynamic change management consultancy.
- Team leadership.
CRM Implementation with HubSpot
Timmermann Group
- Supported a structured CRM and marketing automation implementation, from defining goals through to automations, templates and team training for effective lead management.
- Result: a fully integrated CRM and marketing automation system for capturing, developing and managing qualified leads.
Group Head Consulting and Planning
Serviceplan Gruppe (Mediaplus Media 1 und 2)
- Strategic leadership of the BMW account and management of the planning team (6 employees).
Senior/Junior Media Planner
Serviceplan Gruppe (Mediaplus Media 1)
- (Co-)responsible for various clients, including ADAC, Saturn, MINI, Dänisches Bettenlager and STIHL.
Marketing Specialist
BMW Autohaus Kathan
- Managing all marketing activities.
Various international internships and diploma thesis
BMW AG, NK Garment, DAB Bank
- Trade marketing
- Marketing communications
- Overseas production
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Professional Services, Automotive, Fashion, Banking and Finance, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Production, Sales, Information Technology, Strategy, and Project Management.
Summary
20 years of professional experience in marketing on both the agency and client sides, including over 10 years in leadership positions
Analytical thinker, trusted leader and pragmatic problem-solver
Skills
- Marketing Strategy
- Brand Identity & Positioning
- Ai Tools In Marketing
- Customer Retention/Crm/Marketing Automation
- Website Relaunch/Seo
- B2b Sales Funnel & Performance Marketing
- Campaigns That Make An Impact
- Team Leadership & Building
Languages
Education
Munich Business School; Universidad Complutense; Centro Villanueva, Madrid; European Business School, London
Diplom · International Business Administration · London, United Kingdom · 1,6
Certifications & licenses
Certificado Superior De Español De Los Negocios
London Chamber Of Commerce And Industry Test
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Dagmar is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
Dagmar speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate), French (Intermediate), Italian (Elementary), Chinese (Elementary).
Dagmar has at least 24 years of experience. During this time, Dagmar has worked in at least 12 different roles and for 8 different companies. The average length of individual experience is 2 years. Note that Dagmar may not have shared all experience and actually has more experience.
Based on recent experience, Dagmar would be well-suited for roles such as: Brand Positioning & Strategic Realignment, B2B Marketing Expert - Strategic Consulting and Interim Management, Website Relaunch.
Dagmar's most recent position is Brand Positioning & Strategic Realignment at IT Security Services Company.
In recent years, Dagmar has worked for IT Security Services Company, Dagmar Kirchner Consulting, and Ventum Consulting.
Dagmar is most experienced in industries like Advertising, Professional Services, and Automotive. Dagmar also has some experience in Fashion, Banking and Finance, and Information Technology.
Dagmar is most experienced in business areas like Marketing, Production, and Sales. Dagmar also has some experience in Information Technology, Strategy, and Project Management.
Dagmar has recently worked in industries like Professional Services and Information Technology.
Dagmar has recently worked in business areas like Marketing, Strategy, and Project Management.
Dagmar holds a Doctorate in International Business Administration from Munich Business School; Universidad Complutense; Centro Villanueva, Madrid; European Business School, London.
Dagmar has 2 certificates. These include: Certificado Superior De Español De Los Negocios and London Chamber Of Commerce And Industry Test.
Dagmar is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 15 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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