Dagmar Kirchner - B2B Marketing Expert - Strategic...

Q: Where is Dagmar based?

Dagmar is based in Munich, Germany .

Q: What languages does Dagmar speak?

Dagmar speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate), French (Intermediate), Italian (Elementary), Chinese (Elementary) .

Q: How many years of experience does Dagmar have?

Dagmar has at least 23 years of experience. During this time, Dagmar has worked in at least 7 different roles and for 7 different companies . The average length of individual experience is 3 years and 4 months . Note that Dagmar may not have shared all experience and actually has more experience.

Q: What is Dagmar's latest experience?

Dagmar's most recent position is B2B Marketing Expert - Strategic Consulting and Interim Management at Dagmar Kirchner Consulting .

Q: What companies has Dagmar worked for in recent years?

In recent years, Dagmar has worked for Dagmar Kirchner Consulting , Ventum Consulting , and Timmermann Group .

Q: Which industries is Dagmar most experienced in?

Dagmar is most experienced in industries like Advertising , Automotive , and Professional Services . Dagmar also has some experience in Fashion , Banking and Finance , and Information Technology .

Q: Which business areas is Dagmar most experienced in?

Dagmar is most experienced in business areas like Marketing , Production , and Sales .

Q: Which industries has Dagmar worked in recently?

Dagmar has recently worked in industries like Professional Services and Information Technology .

Q: Which business areas has Dagmar worked in recently?

Dagmar has recently worked in business areas like Marketing and Sales .

Recommended expert

Munich, Germany

Experience

May 2025 - Present

11 months

Munich, Germany

B2B Marketing Expert - Strategic Consulting and Interim Management

Dagmar Kirchner Consulting

Consulting and interim management for SMEs in IT and consulting, focusing on strategic marketing, funnel management, brand positioning, lead generation, and employer branding.
Hands-on and results-oriented: fast implementation, sustainable solutions, measurable KPIs.

Sep 2021 - Nov 2024

3 years 3 months

Munich, Germany

Head of Marketing & Communications

Ventum Consulting

Solely responsible for all strategic marketing and PR activities in a consulting firm specializing in IT and engineering projects.
Member of the leadership team.

Feb 2019 - Jul 2021

2 years 6 months

Munich, Germany

Head of Marketing & Sales

Timmermann Group

Responsible for all marketing and sales activities in a growing, dynamic change management consultancy.
Team leadership.

May 2013 - Jul 2018

5 years 3 months

Munich, Germany

Group Head Consulting and Planning

Serviceplan Gruppe (Mediaplus Media 1 and 2)

Strategic leadership of the BMW account and management of the planning team (6 members).

Jul 2008 - May 2013

4 years 11 months

Munich, Germany

Senior/Junior Media Planner

Serviceplan Gruppe (Mediaplus Media 1)

(Co-)responsible for various clients, including ADAC, Saturn, MINI, Dänisches Bettenlager, and STIHL.

Oct 2005 - Jun 2008

2 years 9 months

Bad Wiessee, Germany

Marketing Consultant

BMW Autohaus Kathan

Oversaw all marketing activities.

Jan 2001 - Dec 2004

4 years

Various International Internships and Diploma Thesis

BMW AG, NK Garment, DAB Bank

Trade marketing
Marketing communications
Overseas production

Brand Positioning & Strategic Realignment

IT Security Service Provider

Designed and facilitated a positioning process to sharpen brand identity, target audience focus, offering logic, and value proposition.
Developed the brand core, brand values, and USPs.
Outcome: clear and differentiated brand positioning as a strategic foundation for all future communications and scalable sales.

HubSpot CRM Implementation

Timmermann Group

Supported a structured CRM and marketing automation implementation from goal setting to automations, templates, and team training for effective lead handling.
Outcome: a fully integrated CRM and marketing automation system for capturing, developing, and processing qualified leads.

Cross-Media Lead Generation Campaign

Timmermann Group

Designed and managed a target group-specific campaign with lead generation through organic search, partnerships, social media, and webinars.
Lead nurturing, personalized email sequences, and landing pages.
Outcome: a significantly above-average number of new contacts and qualified leads handed over to sales.

Corporate Design & Brand Identity

Ventum Consulting

Developed a value-oriented brand identity, including a new corporate design, visual language, and templates for internal and external communication.
Result: a consistent, modern brand presence with strong recognition and a clear positioning both internally and externally.

Website Relaunch

Ventum Consulting

Led the technical, content, and visual relaunch of the company website with a focus on effective and modern content marketing.
Result: a modern site with significantly improved user navigation, clear positioning, and much higher visibility in search engines.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Professional Services, Automotive, Fashion, Banking and Finance, and Information Technology.

Advertising

Professional Services

Automotive

Fashion

Banking and Finance

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Production, and Sales.

Marketing

Production

Sales

Summary

20 years of marketing experience on both the agency and client side, including over 10 years in leadership roles

Analytical thinker, trusted leader and pragmatic problem-solver

Skills

Marketing Strategy
Brand Identity & Positioning
Ai Tools In Marketing
Customer Retention/crm/marketing Automation
Website Relaunch/seo
B2b Sales Funnel & Performance Marketing
Impactful Campaigns
Team Leadership & Development

Languages

German

Native

English

Advanced

Spanish

Intermediate

French

Intermediate

Italian

Elementary

...and 1 more

Education

Sep 2000 - Sep 2004

Munich Business School; Universidad Complutense; Centro Villanueva, Madrid; European Business School, London

Diploma · International Business Administration · London, United Kingdom · 1.6

Certifications & licenses

Advanced Certificate in Business Spanish

London Chamber of Commerce and Industry Test

Statistics

Experience

Total positions 12

Experience in Advertising 10 y

Avg length 1 y 11 m

Longest experience 5 y 2 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles B2B Marketing Expert - Strategic Consulting and Interim Management, Head of Marketing & Communications, Head of Marketing & Sales

Main industries Advertising, Professional Services, Automotive

Main business areas Marketing, Production, Sales

Qualifications

Highest degree Doctorate

Certifications earned 2

Profile

Created

March 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Dagmar based?

Dagmar is based in Munich, Germany.

What languages does Dagmar speak?

Dagmar speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate), French (Intermediate), Italian (Elementary), Chinese (Elementary).

How many years of experience does Dagmar have?

Dagmar has at least 23 years of experience. During this time, Dagmar has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 3 years and 4 months. Note that Dagmar may not have shared all experience and actually has more experience.

What roles would Dagmar be best suited for?

Based on recent experience, Dagmar would be well-suited for roles such as: B2B Marketing Expert - Strategic Consulting and Interim Management, Head of Marketing & Communications, Head of Marketing & Sales.

What is Dagmar's latest experience?

Dagmar's most recent position is B2B Marketing Expert - Strategic Consulting and Interim Management at Dagmar Kirchner Consulting.

What companies has Dagmar worked for in recent years?

In recent years, Dagmar has worked for Dagmar Kirchner Consulting, Ventum Consulting, and Timmermann Group.

Which industries is Dagmar most experienced in?

Dagmar is most experienced in industries like Advertising, Automotive, and Professional Services. Dagmar also has some experience in Fashion, Banking and Finance, and Information Technology.

Which business areas is Dagmar most experienced in?

Dagmar is most experienced in business areas like Marketing, Production, and Sales.

Which industries has Dagmar worked in recently?

Dagmar has recently worked in industries like Professional Services and Information Technology.

Which business areas has Dagmar worked in recently?

Dagmar has recently worked in business areas like Marketing and Sales.

What is Dagmar's education?

Dagmar holds a Doctorate in International Business Administration from Munich Business School; Universidad Complutense; Centro Villanueva, Madrid; European Business School, London.

Does Dagmar have any certificates?

Dagmar has 2 certificates. These include: Advanced Certificate in Business Spanish and London Chamber of Commerce and Industry Test.

What is the availability of Dagmar?

Dagmar will be available full-time from March 2026.

What is the rate of Dagmar?

Dagmar's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.