Dagmar Kirchner-B2B Marketing Expert - Strategic Consulting and Interim Management
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Experience
B2B Marketing Expert - Strategic Consulting and Interim Management
Dagmar Kirchner Consulting
- Consulting and interim management for SMEs in IT and consulting, focusing on strategic marketing, funnel management, brand positioning, lead generation, and employer branding.
- Hands-on and results-oriented: fast implementation, sustainable solutions, measurable KPIs.
Head of Marketing & Communications
Ventum Consulting
- Solely responsible for all strategic marketing and PR activities in a consulting firm specializing in IT and engineering projects.
- Member of the leadership team.
Head of Marketing & Sales
Timmermann Group
- Responsible for all marketing and sales activities in a growing, dynamic change management consultancy.
- Team leadership.
Group Head Consulting and Planning
Serviceplan Gruppe (Mediaplus Media 1 and 2)
- Strategic leadership of the BMW account and management of the planning team (6 members).
Senior/Junior Media Planner
Serviceplan Gruppe (Mediaplus Media 1)
- (Co-)responsible for various clients, including ADAC, Saturn, MINI, Dänisches Bettenlager, and STIHL.
Marketing Consultant
BMW Autohaus Kathan
- Oversaw all marketing activities.
Various International Internships and Diploma Thesis
BMW AG, NK Garment, DAB Bank
- Trade marketing
- Marketing communications
- Overseas production
Brand Positioning & Strategic Realignment
IT Security Service Provider
- Designed and facilitated a positioning process to sharpen brand identity, target audience focus, offering logic, and value proposition.
- Developed the brand core, brand values, and USPs.
- Outcome: clear and differentiated brand positioning as a strategic foundation for all future communications and scalable sales.
HubSpot CRM Implementation
Timmermann Group
- Supported a structured CRM and marketing automation implementation from goal setting to automations, templates, and team training for effective lead handling.
- Outcome: a fully integrated CRM and marketing automation system for capturing, developing, and processing qualified leads.
Cross-Media Lead Generation Campaign
Timmermann Group
- Designed and managed a target group-specific campaign with lead generation through organic search, partnerships, social media, and webinars.
- Lead nurturing, personalized email sequences, and landing pages.
- Outcome: a significantly above-average number of new contacts and qualified leads handed over to sales.
Corporate Design & Brand Identity
Ventum Consulting
- Developed a value-oriented brand identity, including a new corporate design, visual language, and templates for internal and external communication.
- Result: a consistent, modern brand presence with strong recognition and a clear positioning both internally and externally.
Website Relaunch
Ventum Consulting
- Led the technical, content, and visual relaunch of the company website with a focus on effective and modern content marketing.
- Result: a modern site with significantly improved user navigation, clear positioning, and much higher visibility in search engines.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Professional Services, Automotive, Fashion, Banking and Finance, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Production, and Sales.
Summary
20 years of marketing experience on both the agency and client side, including over 10 years in leadership roles
Analytical thinker, trusted leader and pragmatic problem-solver
Skills
- Marketing Strategy
- Brand Identity & Positioning
- Ai Tools In Marketing
- Customer Retention/Crm/Marketing Automation
- Website Relaunch/Seo
- B2b Sales Funnel & Performance Marketing
- Impactful Campaigns
- Team Leadership & Development
Languages
Education
Munich Business School; Universidad Complutense; Centro Villanueva, Madrid; European Business School, London
Diploma · International Business Administration · London, United Kingdom · 1.6
Certifications & licenses
Advanced Certificate in Business Spanish
London Chamber of Commerce and Industry Test
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Dagmar is based in Munich, Germany.
Dagmar speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate), French (Intermediate), Italian (Elementary), Chinese (Elementary).
Dagmar has at least 24 years of experience. During this time, Dagmar has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 3 years and 4 months. Note that Dagmar may not have shared all experience and actually has more experience.
Based on recent experience, Dagmar would be well-suited for roles such as: B2B Marketing Expert - Strategic Consulting and Interim Management, Head of Marketing & Communications, Head of Marketing & Sales.
Dagmar's most recent position is B2B Marketing Expert - Strategic Consulting and Interim Management at Dagmar Kirchner Consulting.
In recent years, Dagmar has worked for Dagmar Kirchner Consulting and Ventum Consulting.
Dagmar is most experienced in industries like Advertising, Professional Services, and Automotive. Dagmar also has some experience in Fashion, Banking and Finance, and Information Technology.
Dagmar is most experienced in business areas like Marketing, Production, and Sales.
Dagmar has recently worked in industries like Professional Services and Information Technology.
Dagmar has recently worked in business areas like Marketing.
Dagmar holds a Doctorate in International Business Administration from Munich Business School; Universidad Complutense; Centro Villanueva, Madrid; European Business School, London.
Dagmar has 2 certificates. These include: Advanced Certificate in Business Spanish and London Chamber of Commerce and Industry Test.
The availability of Dagmar needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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