Kristoffer Lange

Research-driven Experience & Conversion Optimization in Automotive E-Commerce. Responsible for driving research-led optimization of key user journeys across vehicle search, configurator, and homepage. Worked cross-functionally with Marketing, Product, and partially Sales to translate insights into measurable business impact.

• User Research & Insight Generation: Led qualitative rapid user research following the launch of the new marketplace to identify usability issues, conversion barriers, and immediate optimization opportunities. Synthesized findings into actionable hypotheses for A/B testing and product improvements.
• Experimentation & Data-informed Optimization: Designed, evaluated, and iterated A/B tests to optimize configurator entry points, search forms, filter and sorting logics. Leveraged GA, Clarity, and experimentation data to derive statistically relevant insights and inform product decisions.
• UX & Interaction Concept Development: Conceptualized new configurator entry mechanisms, quick filters, navigation concepts, and checkout progress indicators to improve orientation and decision confidence.
• Personalization Strategy & Frameworks: Developed personalization hypotheses and use cases and collaborated with external vendors (e.g. Dynamic Yield). Established a scalable framework covering processes, responsibilities, and testing pipelines.
• Homepage Research & Experience Strategy: Co-led research-informed homepage initiatives, including cross-functional workshops, definition of user needs and requirements, phased concept development, and alignment with key stakeholders.

• Crafted a comprehensive strategy that places Allianz’s brand values at the forefront, making insurance coverage an emotionally resonant experience.

• Designed and tested prototypes in Figma that were functional and brand-aligned for cohesive customer experiences.

• Performed market research to identify trends and ensure product alignment with Allianz’s identity.

• Collaborated with product managers, developers, designers, and C-level executives to maintain consistent brand messaging.

• Developed detailed customer journeys communicating Allianz’s core messages.

• Established a strategic framework to guide product development, launch, and scaling.

• Monitored and iteratively improved the product based on customer feedback and performance data.

• Led the strategic repositioning of an outdoor platform, translating Red Bull’s dynamic brand identity into the digital realm.

• Developed a new brand vision aligning business goals with the adventurous lifestyle and spirit of Red Bull.

• Utilized secondary market research to analyze brand perception and identify enhancement opportunities.

• Facilitated ideation and collaborative workshops with internal and external stakeholders to develop a cohesive brand strategy.

• Created customer journey maps embedding core brand messages throughout the user experience.

• Developed scalable design guidelines in Figma to ensure consistent brand vision as the platform expanded.

• Defined the roadmap for LEDVANCE’s transition to a digital lamp brand, aligning with the 2025 vision.

• Refined brand identity and guided the transition to a future-oriented, digitized enterprise.

• Conducted extensive interviews and analyses to identify internal strengths and market opportunities.

• Developed innovative strategies leveraging insights to differentiate LEDVANCE as a forward-thinking brand.

• Created detailed customer journeys optimizing every touchpoint, from product experience to brand communication.

• Defined actionable, brand-centric initiatives for digital transformation reinforcing market differentiation.

• Collaborated closely with internal stakeholders to ensure consistent brand representation.

• Provided strategic guidance to startups in AI, robotics, smart sensors, VR content, and automation for European market adaptation.

• Delivered 1:1 coaching on digital strategy, user experience, and customer experience for market readiness.

• Helped startups implement localization strategies to align with European expectations and standards.

• Supported identification of gaps and opportunities to improve market fit and scalability.

• Encouraged innovative thinking and actionable steps to enhance product usability and customer engagement.

• Conducted secondary and primary research and competitor analysis to identify growth opportunities and user behavior trends.

• Developed detailed personas and customer journeys to inform strategy and enhance user engagement.

• Created tools and frameworks to support strategic digital transformation initiatives.

• Applied service design and UX methodologies to leverage business opportunities.

• Delivered tailored solutions for clients including Samsung, Procter & Gamble, Nestlé, Admiral Direkt, Merz, Kölnmesse, and SUPER RTL.

• Partnered with cross-disciplinary teams to align strategic goals with digital product execution.

• Oversaw relationships with key clients including SUPER RTL, Deutscher Fußball Bund, and Verbraucherzentrale.

• Planned and executed marketing campaigns across digital and offline channels tailored to client objectives.

• Directed end-to-end project processes, ensuring alignment with client goals, timelines, and budgets.

• Developed integrated cross-channel strategies to maximize reach and engagement.

• Collaborated with internal teams and external partners to deliver cohesive marketing solutions.

• Tracked and analyzed campaign performance to optimize results and inform future strategies.