Artur Schmalz - Marketing Consultant // Strategy - Brand

Q: Where is Artur based?

Artur is based in Zülpich, Germany and prefers 100% remote projects.

Q: What languages does Artur speak?

Artur speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Artur have?

Artur has at least 21 years of experience. During this time, Artur has worked in at least 20 different roles and for 20 different companies . The average length of individual experience is 1 year and 1 month . Note that Artur may not have shared all experience and actually has more experience.

Q: What is Artur's latest experience?

Artur's most recent position is Marketing Consultant // Strategy & Campaigning at Stadtwerke Lübeck .

Q: What companies has Artur worked for in recent years?

In recent years, Artur has worked for Stadtwerke Lübeck , Sachsen Energie GmbH , Goldgas GmbH , Deichmann SE , and Digital Quality GmbH .

Q: Which industries is Artur most experienced in?

Artur is most experienced in industries like Advertising , Professional Services , and Utilities . Artur also has some experience in Energy , Healthcare , and Media and Entertainment .

Q: Which business areas is Artur most experienced in?

Artur is most experienced in business areas like Marketing , Project Management , and Strategy . Artur also has some experience in Information Technology , Product Development , and Sales .

Q: Which industries has Artur worked in recently?

Artur has recently worked in industries like Professional Services , Utilities , and Retail .

Q: Which business areas has Artur worked in recently?

Artur has recently worked in business areas like Marketing , Project Management , and Information Technology .

Recommended expert

Zülpich, Germany

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Experience

Oct 2024 - Feb 2025

5 months

Marketing Consultant // Strategy & Campaigning

Stadtwerke Lübeck

Marketing consulting for the business units EDL@Home and Commodity (electricity & gas)
Development and implementation of the marketing/sales strategy in close coordination with the division management
Definition and expansion of key channels (web, app, portal, social, paid, sales partners)
Targets, annual and budget planning for the EDL@Home business unit
Leading and conducting team workshops for goal setting & campaign development
Campaign/content planning for different target groups
Designing and executing the regional multi-channel sales campaign including A/B testing
Optimizing the customer experience across all channels
Providing expert support and advice to product teams during iterative implementation
Building and managing a campaign dashboard to measure success
Managing external agencies and internal teams
Regular results presentations and reporting to division management
Active stakeholder management

Apr 2023 - Jul 2024

1 year 4 months

Marketing Consultant // Campaigning & Product Innovation

Sachsen Energie GmbH

Strategic consulting to further develop the marketing/sales strategy for the launch of the regional "SachsenGigaBit" introduction campaign
Target group analysis and potential assessment for the sales area
Planning & management of the omni-channel campaign and development of campaign messages and creative concepts
Roll-out and A/B testing to optimize campaign performance
Building and managing a campaign dashboard including lessons learned formats
Managing internal and external stakeholders
Touchpoint analysis and expansion of key channels
Designing & managing programs/campaigns for existing customers
Advising on the development of sales partner models and affiliate programs
Support & testing for the SAP platform launch
Reporting and coordination with division & marketing management
Planning and managing the competitive analysis of providers
Assessing the status quo of existing IT systems & customer journey
Gathering and modeling core and support processes
Defining requirements for introducing dynamic pricing models

May 2022 - Jun 2023

1 year 2 months

Marketing Consultant & PMO // Customer Experience & Automation

Goldgas GmbH

Consulting and further development of the marketing/sales/digital strategy
Setting up and evolving a backlog in the OKR context including prioritization and sprint planning
Developing a CX roadmap in collaboration with division management
Optimizing and supporting the automation of customer experience processes
Designing and enhancing customer lifecycle measures to increase loyalty & reduce churn rate
Advising and supporting the DYMATRIX implementation (marketing automation)
Planning and executing the umbrella brand communication "LetsGoZero" including adaptation for employer branding, sustainability, engagement, and products
Consulting & support for the agency pitch on the Goldgas redesign
Managing service providers & stakeholder management for innovation, product, customer service, marketing, IT, and legal
Leading and managing workshop formats for umbrella brand development
Documentation and weekly updates with management/division leadership
Agile project management (Scrum/OKR)

Nov 2021 - May 2022

7 months

Digital Marketing Manager // Brand & eCommerce Campaigning

Deichmann SE

Digital marketing consulting and further development of national omni-channel campaigns for the umbrella brand and private label, as well as partnership campaigns
Planning and managing content production for annual campaigns
Evolving persona definitions and messaging (wording)
Aligning product categories, themes, and sales planning with purchasing & eCommerce
Planning, building, and implementing landing pages in eCommerce
Managing activities for BTL, CRM, POS, NL, onsite, SEA/SEO, and performance
Central interfaces with brand, marketing, sales, creative, and content teams
Introducing a centralized project tool (Wrike)
Tracking and creating a campaign dashboard to measure success
Reporting and optimizing campaigns
Agile project management

Oct 2021 - Present

4 years 8 months

Marketing & IT-Consultant

Digital Quality GmbH

Strategic and operational marketing consulting
Future-ready analysis, optimization & development of digital strategies/business models
Process analysis, modeling (BPMN 2.0), documentation, and transformation of processes (core & support)
Selection and support of SaaS & automation solution implementations
Change & stakeholder management
Brand development & management
Designing and managing omni-channel campaigns
Agile project management
Implementing new work principles
Marketing & transformation workshops
Coaching & training internal teams

Apr 2021 - Aug 2021

5 months

Marketing Manager & PL // Portfolio Management & Campaigning eMob

EnBW AG

Strategic consulting and further development of product strategies for the launch of the national "Wir laden Deutschland" campaign
Establishing and maintaining the central project roadmap, milestone planning, and status dashboards
Planning, managing, and owning the product management components for eMob "Charging at home and on the go"
Defining requirements for campaign assets, bundle, and employee tariffs
Developing the customer journey and product communication
Further developing digital campaign and product management processes
Supporting and planning sprints for the launch of the eMob components
Central interface as PL/PO for stakeholders
Agile project management including weekly reporting to the chapter lead

Dec 2020 - May 2021

6 months

Digital Marketing Manager & PO // Digital Business

thyssenkrupp Elevator GmbH

Further developing the digital strategy with a focus on channel expansion/optimization and virtual events
Setting up and managing stakeholder workshops for requirement gathering
Prioritizing actions and creating the roadmap
Advising on optimizing internal support processes & external communication solutions
Conceptualizing and developing a digital hub on the website
Building and integrating SaaS solutions into the IT architecture
Planning and managing performance campaigns for lead generation
Central interface as PO for Sales, Marketing, Service, IT, and Legal
Tracking, analyzing, and optimizing campaigns
Agile project management (Scrum) and reporting

Sep 2020 - Nov 2020

3 months

Marketing Consultant & PMO // Strategy & Digital Transformation

Wefra Life Solution GmbH

Business model analysis and building the transformation roadmap
Strategic consulting for realignment with the CEO
Optimizing the digital strategy based on transformation goals
Analyzing, selecting, and evaluating B2B platforms
Change management and workshops including Business Model Canvas, OKR goal setting, channel alignment, New Work
Setting up and integrating SaaS collaboration platforms
Agile project management using Scrum
C-level reporting

May 2018 - Jul 2020

2 years 3 months

Marketing Manager & Product Owner IT // Campaigning & eCommerce

Eprimo GmbH

Digital marketing consulting and further development of the marketing strategy for repositioning
Planning, managing, and owning brand & performance campaigns
Target group analysis, developing campaign messages and content for each channel
Planning & managing multi-channel media planning (TV, portals, social media, SEA/SEO, affiliate, distribution partners)
Roll-out and A/B tests to optimize campaign performance
Building and managing a campaign dashboard including lessons-learned formats
Introducing a unified approval process (OKR & Scrum)
Gathering system/user requirements for a new CMS/brand management system
Managing and improving digital business processes
Conceptualizing, planning, and managing launch and prototyping phases
Change management and training teams on system rollout
Implementing the SaaS solution & CMS system in collaboration with IT architects
Agile project management (Scrum) and reporting to IT/executive management

Jun 2017 - Jan 2018

8 months

Digital Marketing Manager // eCommerce & Campaigning

REWE Digital & Group

Marketing consulting and campaign management for omni-channel campaigns of the parent brand & online store
Project/team setup including goal definition per channel
Resource planning and team leadership (7-10 people)
Target group analysis, development and management of campaign elements and content
Roll-out and A/B tests to optimize campaign performance
Building and managing a campaign dashboard including lessons-learned formats
Central stakeholder interface for TV, POS, UX/UI, mobile, content, CRM, social media, performance, and media
Continuous analysis, monitoring and optimization of campaigns
Agile project management (Scrum) and reporting

Oct 2016 - Apr 2017

7 months

Head of Digital Marketing & PMO // Performance & Social Media

Sunzinet AG

Overall responsibility for all online marketing activities with a focus on performance, SEA/SEO & social media
Building and further developing the marketing department
Defining, developing and coordinating strategies, goals and KPIs in digital marketing & social media
Designing and planning digital initiatives with a focus on B2B companies
Further developing the digital portfolio (websites, newsletters, social media, content, displays)
Serving as interface to concept, design, editorial & IT development
Managing and monitoring marketing programs & activities
Tracking & reporting to derive action recommendations
Resource planning and team leadership (6 people)
Planning & conducting workshops/trainings
Facilitating daily, weekly meetings and reviews
Reporting to the management

Apr 2016 - Aug 2016

5 months

Senior Program Management // Strategy & Digital Campaigning

SapientRazorfish

Digital marketing consulting and further development of international multi-channel campaigns for Hugo Boss
Defining goals, scoping and project planning by estimation
Resource planning and leading a team of 8-10 people
Planning, managing and optimizing campaigns across website, eCommerce, app, newsletter, social media, DOOH, SEA/SEO and paid channels
Acting as central interface to creative, content, social media and development teams
Active stakeholder management
Campaign planning, tracking and management via Salesforce
Agile project management (Scrum) with JIRA & Podio
Facilitating daily, weekly meetings and reviews
Reporting to the local director team

Mar 2015 - Jan 2016

11 months

Marketing Consultant & PO // EMEA Strategy & Programs

Dell Germany

Further developing and executing go-to-market strategies for ProSupport Plus, Pro Deployment, Future Readiness & Blueprint Assessments
Planning and managing EMEA programs for the German market
Coordinating and integrating local programs into X-BU
Leading service campaigns in omni-channel, distribution, lead generation and sales enablement
Annual budget planning and tracking in MASCOT/budget tracker
Funding EMEA programs with Intel & Microsoft
Managing campaigns via Salesforce
Leading internal teams and external agencies
Weekly reporting to the marketing director & EMEA team in London

Oct 2013 - Feb 2014

5 months

Senior Account Manager // Digital Campaigning

Inventiv Health Communications Europe

Marketing consulting to optimize digital brand and online activities
Planning and executing national product launches in the oncology sector
Implementing and adapting digital campaigns (print/online)
Creating and expanding CD guidelines on SharePoint for web, app and content
Personnel and resource planning
Leading internal teams and external agencies
Weekly reporting to the account director and department head

May 2012 - Oct 2013

1 year 6 months

Head of Digital Division Manager & PO-IT // Strategy & Sales

Medizinischer Verlag

Strategic development of operational marketing in digital services
Optimizing and further developing digital brands & online activities (portal, online shop, blog, social media, newsletter)
Expanding digital products and services for website, portal, podcast and on-demand presentations
Designing and implementing a web app with a closed B2B area
Annual planning, budgeting and management of all digital marketing activities
Key account management for media sales
Tracking, controlling and optimizing campaigns
Project management and reporting to the executive board

Jan 2011 - Apr 2012

1 year 4 months

Senior Account Manager & PMO // Content & Campaigning

Salon Deluxe Werbeagentur

Marketing consulting & PMO for Samsung Germany
Independent planning, budgeting and control of online/offline campaigns and sales programs
Personnel and resource planning
Concept of relaunch campaigns and national roadshows
Management of content production (photo shoots, video, content)
Leading internal teams and external service providers
Moderation of meetings and reviews
Reporting to management and clients
Project management & controlling

Oct 2009 - Feb 2010

5 months

Senior Account Manager & PO-IT // Digital Services & Campaigning

H-Zwo Kommunikation GmbH

Marketing consulting to develop digital initiatives for Krüger Cafe & Esselte Leitz
Planning, budgeting and leading national/international online campaigns
Optimization of digital brands & activities (portal, rich media, online shop, games, newsletters)
Design of story/mood boards for video content
Adapting TV spots into digital activities
Leading internal teams and external service providers
Project controlling, quality management and reporting

Oct 2007 - Jun 2008

9 months

Management Supervisor // B2B & Trade Communication

von Mannstein Werbeagentur GmbH

Marketing consulting & budget management for B2B and trade clients
Optimization and expansion of the service and digital unit
Development and support of roll-out phases for the agency's repositioning
Managing various client accounts including annual planning & budgeting
Conceptual development of ATL/BTL campaigns
Management of online/offline marketing activities
Project management and controlling
New business development

May 2001 - Oct 2007

6 years 6 months

Managing Director & Consultant // B2B & FMCG Strategy & Campaigning

Tsunami Design & Advertising

Strategic and operational company management including personnel and resource planning
Marketing consulting for B2B/B2C companies
Concept and execution of national and international campaigns for mechanical engineering, FMCG, DIY, healthcare, pharma and publishing
Planning, management and leadership of online/offline marketing activities
Project controlling & campaign performance measurement
Client presentations, pitches and new business development
IHK trainer for marketing clerks

Sep 2000 - Apr 2001

8 months

Account Manager // B2B & DIY Campaigning

Assenmacher Network GmbH

Marketing consulting & budget management for B2B and trade clients like Bundeswehr, Dynamit Nobel, Fiskars, Holzland and Wella
Conceptualization of ATL & BTL campaigns
Budget planning, management and execution of activities
Team and vendor management
Media planning and production supervision
Project management and controlling
Reporting to account management/executive board

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Professional Services, Utilities, Energy, Healthcare, and Media and Entertainment.

Advertising

Professional Services

Utilities

Energy

Healthcare

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Strategy, Information Technology, Product Development, and Sales.

Marketing

Project Management

Strategy

Information Technology

Product Development

Sales

Summary

Marketing and transformation consultant with over 20 years of experience in strategic brand development and guiding change processes through communication. My focus is on helping companies clearly position themselves, actively shape change, and use communication purposefully as a lever for sustainable transformation.

Skills

Expertise

Strategic Consulting For Realigning Marketing, Brand & Communication/Customer Experience In A Transformation Context
Development Of Integrated Omni-Channel Marketing Strategies (B2b/B2c) & Campaigns Across The Entire Customer Journey
Management Of Transformation Projects For Digitizing Marketing Processes And Structures
Process Consulting & Lean Management To Improve Efficiency In Marketing
Implementation And Optimization Of Marketing Technologies (Martech) & Saas Solutions As A Product Owner
Building Agile Marketing Teams & Introducing Agile Methods (Scrum, Kanban)
Designing & Conducting Workshops To Empower Teams In New Tools & Processes
Supporting Change Management Processes With A Focus On Cultural Change And New Ways Of Working
Stakeholder Management To Successfully Embed Marketing Innovations

Additional Qualifications

Process Management/Bpmn 2.0
Agile Project Management
Brand Management System (Frontify)
Web Experience Management (Sitecore)
Google Analytics 360

Software Skills

Microsoft 365 (Word, Excel, Powerpoint, Outlook, Onenote, Teams, Planner, Sharepoint, Onedrive)
Collaboration: Jira, Confluence, Sharepoint, Miro, Mural, Workspace (Frontify)
Project Management: Asana, Jira, Wrike, Ms Teams Planner, Slack, Podio, Trello
Analytics: Google Analytics 360, Hubspot, Optimizely, Mentimeter
Cms & Administration: Craft, Drupal, Ez, Sitecore, Typo3, Spirit, Joomla
Crm: Hubspot, Salesforce Marketing, Customer 360 (Basic)

Methods

Business Model Canvas (Bmc)
Value Proposition Canvas (Vpc)
Root Cause Analysis (5 Whys, Ishikawa Diagram, Fmea)
Dmaic (Structured Approach To Process Optimization)
Pdac (Method For Continuous Quality Improvement)
Raci (Role And Responsibility Clarification)
Agile Methods: Scrum, Kanban, Design Thinking

Industries

Energy
Diy
Fmcg
Fashion
Healthcare
It & Electronics
Pharma
Retail
Telecommunications

Awards

Best New 18/1 Out-Of-Home & Poster Award 2007
Encourager Of The Nation – Young Manager Award 2006

Languages

German

Native

English

Advanced

Spanish

Elementary

Education

Oct 2010 - Jun 2014

EUFH Köln

Bachelor of Arts, General Management · General Management · Cologne, Germany

Oct 1996 - Jun 1998

WAK Köln

Communications Specialist · Cologne, Germany

Certifications & licenses

Master Class Business Automation Manager

Haufe Akademie

Six Sigma Green Belt

Six Sigma Akademie Deutschland

Web Experience Management Collection

Sitecore

PSM I (Scrum Org.)

Statistics

Experience

Total positions 20

Experience in Advertising 10 y

Avg length 1 y 2 m

Longest experience 6 y 5 m

Expertise

Recent roles Marketing Consultant // Strategy & Campaigning, Marketing Consultant // Campaigning & Product Innovation, Marketing Consultant & PMO // Customer Experience & Automation

Main industries Advertising, Professional Services, Utilities

Main business areas Marketing, Project Management, Strategy

Qualifications

Highest degree Bachelor

Certifications earned 4

Profile

Created

March 2025

Last Update

May 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Artur based?

Artur is based in Zülpich, Germany and prefers 100% remote projects.

What languages does Artur speak?

Artur speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Artur have?

Artur has at least 21 years of experience. During this time, Artur has worked in at least 20 different roles and for 20 different companies. The average length of individual experience is 1 year and 1 month. Note that Artur may not have shared all experience and actually has more experience.

What roles would Artur be best suited for?

Based on recent experience, Artur would be well-suited for roles such as: Marketing Consultant // Strategy & Campaigning, Marketing Consultant // Campaigning & Product Innovation, Marketing Consultant & PMO // Customer Experience & Automation.

What is Artur's latest experience?

Artur's most recent position is Marketing Consultant // Strategy & Campaigning at Stadtwerke Lübeck.

What companies has Artur worked for in recent years?

In recent years, Artur has worked for Stadtwerke Lübeck, Sachsen Energie GmbH, Goldgas GmbH, Deichmann SE, and Digital Quality GmbH.

Which industries is Artur most experienced in?

Artur is most experienced in industries like Advertising, Professional Services, and Utilities. Artur also has some experience in Energy, Healthcare, and Media and Entertainment.

Which business areas is Artur most experienced in?

Artur is most experienced in business areas like Marketing, Project Management, and Strategy. Artur also has some experience in Information Technology, Product Development, and Sales.

Which industries has Artur worked in recently?

Artur has recently worked in industries like Professional Services, Utilities, and Retail.

Which business areas has Artur worked in recently?

Artur has recently worked in business areas like Marketing, Project Management, and Information Technology.

What is Artur's education?

Artur holds a Bachelor in General Management from EUFH Köln.

Does Artur have any certificates?

Artur has 4 certificates. Among them, these include: Master Class Business Automation Manager, Six Sigma Green Belt, and Web Experience Management Collection.

What is the availability of Artur?

Artur is immediately available full-time for suitable projects.

What is the rate of Artur?

Artur's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.