Artur Schmalz - Marketing Consultant // Strategy - Brand

Q: Where is Artur based?

Artur is based in Zülpich, Germany and prefers 100% remote projects.

Q: What languages does Artur speak?

Artur speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Artur have?

Artur has at least 21 years of experience. During this time, Artur has worked in at least 20 different roles and for 20 different companies . The average length of individual experience is 1 year and 1 month . Note that Artur may not have shared all experience and actually has more experience.

Q: What is Artur's latest experience?

Artur's most recent position is Marketing Consultant // Strategy & Campaigning at Stadtwerke Lübeck .

Q: What companies has Artur worked for in recent years?

In recent years, Artur has worked for Stadtwerke Lübeck , Sachsen Energie GmbH , Goldgas GmbH , Deichmann SE , and Digital Quality GmbH .

Q: Which industries is Artur most experienced in?

Artur is most experienced in industries like Advertising , Professional Services , and Utilities . Artur also has some experience in Energy , Healthcare , and Media and Entertainment .

Q: Which business areas is Artur most experienced in?

Artur is most experienced in business areas like Marketing , Project Management , and Strategy . Artur also has some experience in Information Technology , Product Development , and Sales .

Q: Which industries has Artur worked in recently?

Artur has recently worked in industries like Professional Services , Utilities , and Retail .

Q: Which business areas has Artur worked in recently?

Artur has recently worked in business areas like Marketing , Project Management , and Information Technology .

Recommended expert

Zülpich, Germany

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Experience

Oct 2024 - Feb 2025

5 months

Marketing Consultant // Strategy & Campaigning

Stadtwerke Lübeck

Marketing consulting for the EDL@Home and Commodity (electricity & gas) divisions
Developing and implementing the marketing/sales strategy in close coordination with the division management
Defining and expanding key channels (web, app, portal, social, paid, sales partners)
Setting targets, annual plans, and budgets for the EDL@Home division
Leading and running team workshops for goal setting & campaign development
Planning campaigns/content for different target groups
Designing and executing the regional multi-channel sales campaign, including A/B testing
Optimizing the customer experience across all channels
Providing expert guidance/advice to product teams during iterative implementation
Building and managing a campaign dashboard for performance measurement
Managing external agencies and internal teams
Regular result presentations and reporting to the division management
Active stakeholder management

Apr 2023 - Jul 2024

1 year 4 months

Marketing Consultant/Campaigning & Product Innovation

Sachsen Energie GmbH

Strategic consulting on the development of the marketing/sales strategy for the launch of the regional "SachsenGigaBit" introduction campaign
Target group analysis and potential assessment for the sales region
Planning & management of the omni-channel campaign and developing campaign messages and themes
Roll-out and A/B testing to optimize campaign performance
Building and managing a campaign dashboard, including lessons-learned formats
Managing internal and external stakeholders
Touchpoint analysis and expansion of key channels
Designing & managing customer retention programs/campaigns
Advising on the development of sales partner models and affiliate programs
Support & testing for the SAP platform launch
Reporting and coordination with division & marketing management
Planning and managing competitor analysis of providers
Assessing the current state of existing IT systems & customer journey
Gathering and modeling core and support processes
Defining requirements for the introduction of dynamic pricing models

May 2022 - Jun 2023

1 year 2 months

Marketing Consultant & PMO // Customer Experience & Automation

Goldgas GmbH

Consulting and developing the marketing/sales/digital strategy
Building and maintaining a backlog in an OKR context, including prioritization and sprint planning
Developing a CX roadmap in collaboration with division management
Optimizing and overseeing the automation of customer experience processes
Designing and advancing customer lifecycle measures to increase loyalty & reduce churn rate
Advising and supporting the DYMATRIX implementation (marketing automation)
Planning and executing the corporate brand communication "LetsGoZero," including adaptations for employer branding, sustainability, engagement, and products
Advising & supporting the agency pitch for the goldgas redesign
Managing service providers & stakeholder management for innovation, product, customer service, marketing, IT, and legal
Leading and managing workshop formats for corporate brand development
Documentation and weekly meetings with management/division leadership
Agile project management (Scrum/OKR)

Nov 2021 - May 2022

7 months

Digital Marketing Manager // Brand & eCommerce Campaigning

Deichmann SE

Digital marketing consulting and enhancement of national omni-channel campaigns for the corporate brand, private label, and partnership campaigns
Planning and managing content production for annual campaigns
Advancing persona definitions and messaging (wording)
Aligning product categories, themes, and sales planning with purchasing & eCommerce
Planning, building, and implementing landing pages in eCommerce
Managing measures for BTL, CRM, POS, newsletters, onsite, SEA/SEO, and performance
Central coordination points with brand, marketing, sales, creative, and content teams
Introducing a central project tool (Wrike)
Tracking and building a campaign dashboard for performance measurement
Reporting and optimizing campaigns
Agile project management

Oct 2021 - Present

4 years 7 months

Marketing & IT-Consultant

Digital Quality GmbH

Strategic and operational marketing consulting
Future-ready analysis, optimization & development of digital strategies/business models
Process analysis, modeling (BPMN 2.0), documentation, and transformation of processes (core & support)
Selection and support in implementing SaaS & automation solutions
Change & stakeholder management
Brand development & management
Designing and managing omni-channel campaigns
Agile project management
Implementing new-work principles
Marketing & transformation workshops
Coaching & training of internal teams

Apr 2021 - Aug 2021

5 months

Marketing Manager & PL // Portfolio Management & eMob Campaigning

EnBW AG

Strategic consulting and further development of product strategies for the launch of the national “Wir laden Deutschland” campaign
Build and maintain the central project roadmap, milestone planning, and status dashboards
Planning, management, and responsibility for the product management components for eMob “Zuhause und unterwegs laden”
Defining requirements for campaign assets, bundle and employee tariffs
Developing the customer journey and product communication
Further development of digital campaign and product management processes
Support and planning of sprints for the launch of eMob components
Central interface as PL/PO for stakeholders
Agile project management including weekly reporting to the chapter lead

Dec 2020 - May 2021

6 months

Digital Marketing Manager & PO // Digital Business

thyssenkrupp Elevator GmbH

Further development of the digital strategy with focus on channel expansion/optimization and virtual events
Setting up and managing stakeholder workshops for requirements gathering
Prioritizing initiatives and creating the roadmap
Advising on optimizing internal support processes & external communication solutions
Designing and developing a digital hub on the website
Setting up and integrating SaaS solutions into the IT architecture
Planning and managing performance campaigns for lead generation
Central interface as PO for sales, marketing, service, IT, and legal
Tracking, analysis, and optimization of campaigns
Agile project management (Scrum) and reporting

Sep 2020 - Nov 2020

3 months

Marketing Consultant & PMO // Strategy & Digital Transformation

Wefra Life Solution GmbH

Business model analysis and development of the transformation roadmap
Strategic consulting for realignment with the CEO
Optimizing the digital strategy based on transformation goals
Analyzing, selecting, and evaluating B2B platforms
Change management and workshops including Business Model Canvas, OKR setting, channel alignment, New Work
Setting up and integrating SaaS collaboration platforms
Agile project management according to Scrum
Reporting at C-level

May 2018 - Jul 2020

2 years 3 months

Marketing Manager & Product Owner IT // Campaigning & eCommerce

Eprimo GmbH

Digital marketing consulting and further development of the marketing strategy for repositioning
Planning, management, and responsibility for brand & performance campaigns
Target group analysis, development of campaign messaging and content per channel
Planning & management of multi-channel media planning (TV, portals, social media, SEA/SEO, affiliate, sales partners)
Roll-out and A/B tests to optimize campaign performance
Building and managing a campaign dashboard including lessons-learned formats
Introducing a unified alignment process (OKR & Scrum)
Determining system/user requirements for the new CMS/brand management system
Managing and further developing digital business processes
Concept, planning, and management of launch and prototyping phases
Change management and training teams for system implementation
Implementing the SaaS solution & CMS system in collaboration with IT architects
Agile project management (Scrum) and reporting to IT/executive management

Jun 2017 - Jan 2018

8 months

Digital Marketing Manager // eCommerce & Campaigning

REWE Digital & Group

Marketing consulting and campaign management for omni-channel campaigns of the umbrella brand & online store
Project/team setup including target setting per channel
Resource planning and team leadership (7-10 people)
Target group analysis, development, and management of campaign elements and content
Roll-out and A/B tests to optimize campaign performance
Building and managing a campaign dashboard including lessons-learned formats
Central stakeholder interface for TV, POS, UX/UI, mobile, content, CRM, social media, performance, and media
Continuous analysis, monitoring, and optimization of campaigns
Agile project management (Scrum) and reporting

Oct 2016 - Apr 2017

7 months

Head of Digital Marketing & PMO // Performance & Social Media

Sunzinet AG

Overall responsibility for all online marketing activities with a focus on performance, SEA/SEO & social media
Building and developing the marketing department
Defining, developing, and coordinating strategies, goals, and KPIs in digital marketing & social media
Designing and planning digital initiatives with a focus on B2B companies
Expanding the digital portfolio (websites, newsletters, social media, content, displays)
Acting as the interface to concept, design, editorial & IT development
Managing and monitoring marketing programs & activities
Tracking & reporting to derive action recommendations
Resource planning and team leadership (6 people)
Planning & conducting workshops/training
Moderating daily standups, weeklies, and reviews
Reporting to executive management

Apr 2016 - Aug 2016

5 months

Senior Program Management // Strategy & Digital Campaigning

SapientRazorfish

Digital marketing consulting and development of international multi-channel campaigns for Hugo Boss
Defining objectives, scoping, and project planning by estimation
Resource planning and leading a team of 8-10 people
Planning, managing, and optimizing campaigns across website, eCommerce, app, newsletter, social media, DOOH, SEA/SEO, and paid channels
Central interface to creative, content, social media, and development
Active stakeholder management
Campaign planning, tracking, and management via Salesforce
Agile project management (Scrum) with JIRA & Podio
Moderating daily standups, weeklies, and reviews
Reporting to the local director team

Mar 2015 - Jan 2016

11 months

Marketing Consultant & PO // EMEA Strategy & Programs

Dell Germany

Enhancing & executing go-to-market strategies for ProSupport Plus, Pro Deployment, Future Readiness & Blueprint Assessments
Planning & managing EMEA programs for the German market
Aligning & integrating local programs into X-BU
Leading service campaigns in omni-channel, distribution, lead gen, and sales enablement
Annual budget planning and tracking in MASCOT/Budget Tracker
Funding EMEA programs with Intel & Microsoft
Managing campaigns via Salesforce
Leading internal teams and external agencies
Weekly reporting to Marketing Director & EMEA team in London

Oct 2013 - Feb 2014

5 months

Senior Account Manager // Digital Campaigning

Inventiv Health Communications Europe

Marketing consulting to optimize digital brand & online activities
Planning and executing national product launches in oncology
Implementing & adapting digital campaigns (print/online)
Creating and expanding CD guidelines on SharePoint for web, app, and content
Staff and resource planning
Leading internal teams and external agencies
Weekly reporting to account director and department head

May 2012 - Oct 2013

1 year 6 months

Head of Digital Division Manager & PO-IT // Strategy & Sales

Medizinischer Verlag

Strategic development of operational marketing in digital services
Optimizing and expanding digital brands & online activities (portal, online shop, blog, social media, newsletter)
Expanding digital products and services for website, portal, podcast, and on-demand lectures
Designing and implementing a web app with a closed B2B area
Annual planning, budgeting, and managing all digital marketing activities
Managing key accounts for media sales
Tracking, controlling, and optimizing campaigns
Project management and reporting to executive management

Jan 2011 - Apr 2012

1 year 4 months

Senior Account Manager & PMO // Content & Campaigning

Salon Deluxe Werbeagentur

Marketing consulting & PMO for Samsung Germany
Independent planning, budgeting and management of online/offline campaigns and sales programs
Staff and resource planning
Concept development for relaunch campaigns and national roadshows
Managing content production (photoshoots, motion pictures, content)
Leading internal teams and external vendors
Moderating meetings and reviews
Reporting to management and clients
Project management & controlling

Oct 2009 - Feb 2010

5 months

Senior Account Manager & PO-IT // Digital Services & Campaigning

H-Zwo Kommunikation GmbH

Marketing consulting for the development of digital projects for Krüger Cafe & Esselte Leitz
Planning, budgeting and managing national/international online campaigns
Optimizing digital brands & activities (portal, rich media, online shop, games, newsletter)
Creating story/mood boards for video content
Adapting TV spots into digital formats
Leading internal teams and external vendors
Project controlling, quality management and reporting

Oct 2007 - Jun 2008

9 months

Management Supervisor // B2B & Trade Communication

von Mannstein Werbeagentur GmbH

Marketing consulting & budget management for B2B and trade clients
Optimizing and expanding the service and digital unit
Developing and supporting the roll-out phases for the agency's repositioning
Leading various client accounts including annual planning & budgeting
Conceptual development of ATL/BTL campaigns
Managing online/offline marketing activities
Project management and controlling
New business development

May 2001 - Oct 2007

6 years 6 months

Managing Director & Consultant // B2B & FMCG Strategy & Campaigning

Tsunami Design & Advertising

Strategic and operational company management including staff and resource planning
Marketing consulting for B2B/B2C companies
Designing and executing national and international campaigns for mechanical engineering, FMCG, DIY, healthcare, pharma and publishing
Planning, managing and leading online/offline marketing activities
Project controlling & campaign performance measurement
Client presentations, pitches and new business development
IHK certified trainer for marketing clerks

Sep 2000 - Apr 2001

8 months

Account Manager // B2B & DIY Campaigning

Assenmacher Network GmbH

Marketing consulting & budget management for B2B and trade clients like the German Armed Forces, Dynamit Nobel, Fiskars, Holzland and Wella
Designing ATL & BTL campaigns
Budget planning, management and execution of activities
Managing teams and vendors
Media planning and production oversight
Project management and controlling
Reporting to account directors/management

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Professional Services, Utilities, Energy, Healthcare, and Media and Entertainment.

Advertising

Professional Services

Utilities

Energy

Healthcare

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Strategy, Information Technology, Product Development, and Sales.

Marketing

Project Management

Strategy

Information Technology

Product Development

Sales

Summary

Marketing and transformation consultant with over 20 years of experience in strategic brand development and supporting change processes through communication. I focus on helping companies position themselves clearly, actively shape change, and use communication as a lever for lasting transformation.

Skills

Expertise

Strategic Consulting For Realigning Marketing, Brand & Communication/customer Experience In Transformation Contexts
Developing Integrated Omni-channel Marketing Strategies (B2b/b2c) & Campaigns Across The Entire Customer Journey
Managing Transformation Projects For Digitalizing Marketing Processes And Structures
Process Consulting & Lean Management To Increase Marketing Efficiency
Implementing And Optimizing Marketing Technologies (Martech) & Saas Solutions As A Product Owner
Building Agile Marketing Teams & Introducing Agile Methods (Scrum, Kanban)
Designing & Conducting Workshops To Enable Teams In New Tools & Processes
Supporting Change Management Processes With A Focus On Cultural Change And New Ways Of Working
Stakeholder Management To Successfully Embed Marketing Innovations

Additional Qualifications

Process Management/bpmn 2.0
Agile Project Management
Brand Management System (Frontify)
Web Experience Management (Sitecore)
Google Analytics 360

Program Knowledge

Microsoft 365 (Word, Excel, Powerpoint, Outlook, Onenote, Teams, Planner, Sharepoint, Onedrive)
Collaboration: Jira, Confluence, Sharepoint, Miro, Mural, Workspace (Frontify)
Project Management: Asana, Jira, Wrike, Ms Teams Planner, Slack, Podio, Trello
Analytics: Google Analytics 360, Hubspot, Optimizely, Mentimeter
Cms & Admin: Craft, Drupal, Ez, Sitecore, Typo3, Spirit, Joomla
Crm Systems: Hubspot, Salesforce - Marketing, Customer 360 (Basic)

Methods

Business Model Canvas (Bmc)
Value Proposition Canvas (Vpc)
Root Cause Analysis (5 Whys, Ishikawa Diagram, Fmea)
Dmaic (Structured Approach To Process Optimization)
Pdac (Method For Continuous Quality Improvement)
Raci (Roles And Responsibilities Clarification)
Agile Methods: Scrum, Kanban, Design Thinking

Industries

Energy
Diy
Fmcg
Fashion
Health Care
It & Electronics
Pharma
Retail
Telecommunications

Award

Best New 18/1 Out-of-home & Poster Award 2007
Mutmacher Der Nation – Young Manager Award 2006

Languages

German

Native

English

Advanced

Spanish

Elementary

Education

Oct 2010 - Jun 2014

EUFH Köln

Bachelor of Arts, General Management · General Management · Cologne, Germany

Oct 1996 - Jun 1998

WAK Köln

Communications Specialist · Cologne, Germany

Certifications & licenses

Master Class Business Automation Manager

Haufe Akademie

Six Sigma Green Belt

Six Sigma Academy Germany

Web Experience Management Collection

Sitecore

PSM I (Scrum Org.)

Statistics

Experience

Total positions 20

Experience in Advertising 10 y

Avg length 1 y 2 m

Longest experience 6 y 5 m

Expertise

Recent roles Marketing Consultant // Strategy & Campaigning, Marketing Consultant/Campaigning & Product Innovation, Marketing Consultant & PMO // Customer Experience & Automation

Main industries Advertising, Professional Services, Utilities

Main business areas Marketing, Project Management, Strategy

Qualifications

Highest degree Bachelor

Certifications earned 4

Profile

Created

March 2025

Last Update

April 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Artur based?

Artur is based in Zülpich, Germany and prefers 100% remote projects.

What languages does Artur speak?

Artur speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Artur have?

Artur has at least 21 years of experience. During this time, Artur has worked in at least 20 different roles and for 20 different companies. The average length of individual experience is 1 year and 1 month. Note that Artur may not have shared all experience and actually has more experience.

What roles would Artur be best suited for?

Based on recent experience, Artur would be well-suited for roles such as: Marketing Consultant // Strategy & Campaigning, Marketing Consultant/Campaigning & Product Innovation, Marketing Consultant & PMO // Customer Experience & Automation.

What is Artur's latest experience?

Artur's most recent position is Marketing Consultant // Strategy & Campaigning at Stadtwerke Lübeck.

What companies has Artur worked for in recent years?

In recent years, Artur has worked for Stadtwerke Lübeck, Sachsen Energie GmbH, Goldgas GmbH, Deichmann SE, and Digital Quality GmbH.

Which industries is Artur most experienced in?

Artur is most experienced in industries like Advertising, Professional Services, and Utilities. Artur also has some experience in Energy, Healthcare, and Media and Entertainment.

Which business areas is Artur most experienced in?

Artur is most experienced in business areas like Marketing, Project Management, and Strategy. Artur also has some experience in Information Technology, Product Development, and Sales.

Which industries has Artur worked in recently?

Artur has recently worked in industries like Professional Services, Utilities, and Retail.

Which business areas has Artur worked in recently?

Artur has recently worked in business areas like Marketing, Project Management, and Information Technology.

What is Artur's education?

Artur holds a Bachelor in General Management from EUFH Köln.

Does Artur have any certificates?

Artur has 4 certificates. Among them, these include: Master Class Business Automation Manager, Six Sigma Green Belt, and Web Experience Management Collection.

What is the availability of Artur?

Artur is immediately available full-time for suitable projects.

What is the rate of Artur?

Artur's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.