Artur Schmalz - Marketing Leader & Transformation

Q: Where is Artur based?

Artur is based in Zülpich, Germany and prefers 100% remote projects.

Q: What languages does Artur speak?

Artur speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Artur have?

Artur has at least 21 years of experience. During this time, Artur has worked in at least 20 different roles and for 20 different companies . The average length of individual experience is 1 year and 1 month . Note that Artur may not have shared all experience and actually has more experience.

Q: What is Artur's latest experience?

Artur's most recent position is Marketing Consultant // Strategy & Campaigning at Stadtwerke Lübeck .

Q: What companies has Artur worked for in recent years?

In recent years, Artur has worked for Stadtwerke Lübeck , Sachsen Energie GmbH , Goldgas GmbH , Deichmann SE , and Digital Quality GmbH .

Q: Which industries is Artur most experienced in?

Artur is most experienced in industries like Advertising , Professional Services , and Utilities . Artur also has some experience in Energy , Healthcare , and Media and Entertainment .

Q: Which business areas is Artur most experienced in?

Artur is most experienced in business areas like Marketing , Project Management , and Strategy . Artur also has some experience in Information Technology , Product Development , and Sales .

Q: Which industries has Artur worked in recently?

Artur has recently worked in industries like Professional Services , Utilities , and Retail .

Q: Which business areas has Artur worked in recently?

Artur has recently worked in business areas like Marketing , Project Management , and Information Technology .

Recommended expert

Zülpich, Germany

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Experience

Oct 2024 - Feb 2025

5 months

Marketing Consultant // Strategy & Campaigning

Stadtwerke Lübeck

Marketing consulting for the business units EDL@Home and Commodity (electricity & gas)
Development and implementation of the marketing/sales strategy in close coordination with the department head
Definition and expansion of key channels (web, app, portal, social, paid, sales partners)
Goal, annual, and budget planning for the EDL@Home business unit
Leading and running team workshops to define goals & develop campaigns
Campaign/content planning for different target groups
Concept and implementation of the regional multi-channel sales campaign incl. A/B testing
Optimization of the customer experience across all channels
Technical support/advice for the product teams during iterative implementation
Building and managing a campaign dashboard to measure success
Managing external agencies and internal teams
Regular results presentations and reporting to department leadership
Active stakeholder management

Apr 2023 - Jul 2024

1 year 4 months

Marketing Consultant/Campaigning & Product Innovation

Sachsen Energie GmbH

Strategic consulting for the further development of the marketing/sales strategy for the launch of the regional "SachsenGigaBit" introduction campaign
Target group analysis and potential assessment for the sales area
Planning & management of the omni-channel campaign as well as development of campaign messages and visuals
Roll-out and A/B tests to improve campaign performance
Building and managing a campaign dashboard incl. lessons learned formats
Managing internal and external stakeholders
Touchpoint analysis and expansion of key channels
Concept & management of customer retention programs/campaigns
Consulting on the development of sales partner models and affiliate programs
Support & testing for the launch of the SAP platform
Reporting and coordination with department & marketing leadership
Planning and management of competitor analysis for providers
Assessment of the current status of existing IT systems & customer journey
Collection and modeling of core and support processes
Definition of requirements for the introduction of dynamic tariff models

May 2022 - Jun 2023

1 year 2 months

Marketing Consultant & PMO // Customer Experience & Automation

Goldgas GmbH

Consulting and further development of the marketing/sales/digital strategy
Building and further developing a backlog in an OKR context, including prioritization and sprint planning
Developing a CX roadmap together with department leadership
Optimizing and supporting the automation of customer experience processes
Concept and further development of customer lifecycle measures to increase customer loyalty & reduce churn rate
Consulting and support for the DYMATRIX rollout (marketing automation)
Planning and implementation of the umbrella brand communication "LetsGoZero" incl. adaptation for employer branding, sustainability, engagement, and products
Consulting & support for the agency pitch for the goldgas redesign
Service provider management & stakeholder management for innovation, product, customer service, marketing, IT, and legal
Leading and managing workshop formats for umbrella brand development
Documentation and weekly meetings with management/department leadership
Agile project management (Scrum/OKR)

Nov 2021 - May 2022

7 months

Digital Marketing Manager // Brand & eCommerce Campaigning

Deichmann SE

Digital marketing consulting and further development of national omni-channel campaigns for the umbrella brand and own brand as well as cooperation campaigns
Planning and management of content production for annual campaigns
Further development of persona definition and addressing (wording)
Coordination of product categories, topics, and sales planning with purchasing & eCommerce
Planning, building, and delivering landing pages in eCommerce
Managing measures for BTL, CRM, POS, NL, onsite, SEA/SEO, and performance
Central interface to brand, marketing, sales, creative, and content
Introduction of a central project tool (Wrike)
Tracking and building a campaign dashboard to measure success
Reporting and optimizing campaigns
Agile project management

Oct 2021 - Present

4 years 10 months

Marketing & IT Consultant

Digital Quality GmbH

Strategic and operational marketing consulting
Future-ready analysis, optimization & further development of digital strategies/business models
Process analysis, modeling (BPMN 2.0), documentation, and transformation of processes (core & support)
Selection and support of the implementation of SaaS & automation solutions
Change & stakeholder management
Brand development & management
Concept and management of omni-channel campaigns
Agile project management
Implementation of new work principles
Marketing & transformation workshops
Coaching & training of internal teams

Apr 2021 - Aug 2021

5 months

Marketing Manager & PL // Portfolio Management & Campaigning eMob

EnBW AG

Strategic consulting and further development of product strategies for the launch of the national “Wir laden Deutschland” campaign
Building and maintaining the central project roadmap, milestone planning, and status dashboards
Planning, steering, and taking responsibility for the product management components for eMob “charging at home and on the go”
Defining requirements for campaign assets, bundle tariffs, and employee tariffs
Developing the customer journey and product communication
Further development of digital campaign and product management processes
Supporting and planning the sprints for the launch of the eMob components
Central point of contact as PL/PO for stakeholders
Agile project management incl. weekly reporting to the chapter lead

Dec 2020 - May 2021

6 months

Digital Marketing Manager & PO // Digital Business

thyssenkrupp Elevator GmbH

Further development of the digital strategy with a focus on channel expansion/optimization and virtual events
Building and leading stakeholder workshops to gather requirements
Prioritizing measures and creating the roadmap
Consulting on the optimization of internal support processes and external communication solutions
Conceptualizing and developing a digital hub on the website
Building and integrating SaaS solutions into the IT architecture
Planning and steering performance campaigns for lead generation
Central point of contact as PO for Sales, Marketing, Service, IT, and Legal
Tracking, evaluating, and optimizing campaigns
Agile project management (Scrum) and reporting

Sep 2020 - Nov 2020

3 months

Marketing Consultant & PMO // Strategy & Digital Transformation

Wefra Life Solution GmbH

Business model analysis and building the transformation roadmap
Strategic consulting on the repositioning together with the CEO
Optimizing the digital strategy based on the transformation goals
Analyzing, selecting, and evaluating B2B platforms
Change management and workshops incl. Business Model Canvas, OKR goal setting, channel alignment, New Work
Building and integrating SaaS collaboration platforms
Agile project management according to Scrum
Reporting at C-level

May 2018 - Jul 2020

2 years 3 months

Marketing Manager & Product Owner IT // Campaigning & eCommerce

Eprimo GmbH

Digital marketing consulting and further development of the marketing strategy for repositioning
Planning, steering, and taking responsibility for brand and performance campaigns
Target group analysis, development of campaign messaging, and content per channel
Planning and steering of multi-channel media planning (TV, portals, social media, SEA/SEO, affiliate, sales partners)
Roll-out and A/B testing to optimize campaign performance
Building and steering a campaign dashboard incl. lessons learned formats
Introducing a common alignment process (OKR & Scrum)
Identifying system/user requirements for a new CMS/brand management system
Steering and further development of digital company processes
Concept, planning, and steering of launch and prototyping phases
Change management and training of teams for system rollout
Implementing the SaaS solution and CMS system together with IT architects
Agile project management (Scrum) and reporting to IT/management

Jun 2017 - Jan 2018

8 months

Digital Marketing Manager // eCommerce & Campaigning

REWE Digital & Group

Marketing consulting and campaign management for omni-channel campaigns for the umbrella brand and online store
Project/team setup incl. goal definition per channel
Resource planning and team leadership (7-10 people)
Target group analysis, development, and steering of campaign elements and content
Roll-out and A/B testing to optimize campaign performance
Building and steering a campaign dashboard incl. lessons learned formats
Central stakeholder interface for TV, POS, UX/UI, mobile, content, CRM, social media, performance, and media
Continuous analysis, monitoring, and optimization of campaigns
Agile project management (Scrum) and reporting

Oct 2016 - Apr 2017

7 months

Head of Digital Marketing & PMO // Performance & Social Media

Sunzinet AG

Overall responsibility for all online marketing activities with a focus on performance, SEA/SEO & social media
Building and further developing the marketing department
Defining, developing, and coordinating strategies, goals, and KPIs in digital marketing & social media
Developing and planning digital measures with a focus on B2B companies
Further development of the digital portfolio (websites, newsletters, social media, content, displays)
Interface function between concept, design, editorial, and IT development
Steering and monitoring marketing programs & measures
Tracking & reporting to derive recommendations for action
Resource planning and team leadership (6 people)
Planning & running workshops/trainings
Moderating daily, weekly, and review meetings
Reporting to management

Apr 2016 - Aug 2016

5 months

Senior Program Management // Strategy & Digital Campaigning

SapientRazorfish

Digital marketing consulting and further development of international multi-channel campaigns for Hugo Boss
Goal definition, scoping, and project planning via estimation
Resource planning and leadership of a team of 8-10 people
Planning, steering, and optimizing campaigns across website, eCommerce, app, newsletter, social media, DOOH, SEA/SEO, and paid media
Central interface to creative, content, social media, and development
Active stakeholder management
Campaign planning, tracking, and management via Salesforce
Agile project management (Scrum) with JIRA & Podio
Moderating daily, weekly, and review meetings
Reporting to the local director team

Mar 2015 - Jan 2016

11 months

Marketing Consultant & PO // EMEA Strategy & Programs

Dell Germany

Further development & execution of go-to-market strategies for ProSupport Plus, Pro Deployment, Future Readiness & Blueprint Assessments
Planning & steering of EMEA programs for the German market
Coordination & integration of local programs into X-BU
Leading services campaigns in omni-channel, distribution, lead generation, and sales enablement
Annual budget planning and tracking in MASCOT/Budget Tracker
Funding of EMEA programs with Intel & Microsoft
Campaign management via Salesforce
Leading internal teams and external agencies
Weekly reporting to the Marketing Director & EMEA team London

Oct 2013 - Feb 2014

5 months

Senior Account Manager // Digital Campaigning

Inventiv Health Communications Europe

Marketing consulting to optimize digital brand & online measures
Planning and running national product launches in oncology
Implementing & adapting digital campaigns (print/online)
Building and expanding CD guidelines on SharePoint for web, app, and content
Personnel and resource planning
Leading internal teams and external agencies
Weekly reporting to the Account Director and department management

May 2012 - Oct 2013

1 year 6 months

Head of Digital Division Manager & PO-IT // Strategy & Sales

Medizinischer Verlag

Strategic development of operational marketing in the area of digital services
Optimization and further development of digital brands & online measures (portal, online shop, blog, social media, newsletter)
Expansion of digital products and services for website, portal, podcast, and on-demand lectures
Concept and implementation of a web app with a closed B2B area
Annual planning, budgeting, and steering of all digital marketing measures
Key account management for media sales
Tracking, controlling, and optimization of campaigns
Project management and reporting to management

Jan 2011 - Apr 2012

1 year 4 months

Senior Account Manager & PMO // Content & Campaigning

Salon Deluxe Werbeagentur

Marketing consulting & PMO for Samsung Germany
Independent planning, budgeting, and management of on-/offline campaigns and sales programs
Staff and resource planning
Development of relaunch campaigns and national roadshows
Management of content production (photoshoots, moving image, content)
Leadership of internal teams and external service providers
Moderation of meetings and reviews
Reporting to management and clients
Project management & controlling

Oct 2009 - Feb 2010

5 months

Senior Account Manager & PO-IT // Digital Services & Campaigning

H-Zwo Kommunikation GmbH

Marketing consulting for the development of digital measures for Krüger Cafe & Esselte Leitz
Planning, budgeting, and management of national/international online campaigns
Optimization of digital brands & measures (portal, rich media, online shop, games, newsletter)
Development of story/mood boards for video content
Adaptation of TV spots into digital measures
Leadership of internal teams and external service providers
Project controlling, quality management, and reporting

Oct 2007 - Jun 2008

9 months

Management Supervisor // B2B & Trade Communications

von Mannstein Werbeagentur GmbH

Marketing consulting & budget management for B2B and trade clients
Optimization and expansion of the services and digital unit
Development and support of the rollout phases for the agency's repositioning
Management of various client budgets incl. annual planning & budgeting
Concept development of ATL/BTL campaigns
Management of on-/offline marketing measures
Project management and controlling
New business development

May 2001 - Oct 2007

6 years 6 months

Managing Director & Consultant // B2B & FMCG Strategy & Campaigning

Tsunami Design & Advertising

Strategic and operational company management including staff and resource planning
Marketing consulting for B2B/B2C companies
Development and execution of national and international campaigns for mechanical engineering, FMCG, DIY, healthcare, pharma, and publishing
Planning, management, and execution of on-/offline marketing measures
Project controlling & campaign performance measurement
Client presentations, pitches, and new business development
IHK trainer “Marketing communications specialist”

Sep 2000 - Apr 2001

8 months

Account Manager // B2B & DIY Campaigning

Assenmacher Network GmbH

Marketing consulting & budget management for B2B and trade clients such as the German Armed Forces, Dynamit Nobel, Fiskars, Holzland, and Wella
Development of ATL & BTL campaigns
Budget planning, management, and execution of measures
Team and service provider management
Media planning and production supervision
Project management and controlling
Reporting to budget director/management

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Professional Services, Utilities, Energy, Healthcare, and Media and Entertainment.

Advertising

Professional Services

Utilities

Energy

Healthcare

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Strategy, Information Technology, Product Development, and Sales.

Marketing

Project Management

Strategy

Information Technology

Product Development

Sales

Summary

Marketing and transformation consultant with more than 20 years of experience in strategic brand development and communication support for change processes. My focus is on helping companies position themselves clearly, shape change actively, and use communication in a targeted way as a lever for sustainable transformation.

Skills

Expertise

Strategic Consulting For The Realignment Of Marketing, Brand & Communication/Customer Experience In Transformation Contexts
Development Of Integrated Omni-Channel Marketing Strategies (B2b/B2c) & Campaigns Along The Entire Customer Journey
Management Of Transformation Projects For The Digitalization Of Marketing Processes And Structures
Process Consulting & Lean Management To Increase Efficiency In Marketing
Introduction And Optimization Of Marketing Technologies (Martech) & Saas Solutions As Product Owner
Building Agile Marketing Teams & Introducing Agile Methods (Scrum, Kanban)
Designing & Running Workshops To Enable Teams In New Tools & Processes
Supporting Change Management Processes With A Focus On Cultural Change And New Ways Of Working
Stakeholder Management For The Successful Anchoring Of Marketing Innovations

Additional Qualifications

Process Management/Bpmn 2.0
Agile Project Management
Brand Management System (Frontify)
Web Experience Management (Sitecore)
Google Analytics 360

Software Knowledge

Microsoft 365 (Word, Excel, Powerpoint, Outlook, Onenote, Teams, Planner, Sharepoint, Onedrive)
Collaboration: Jira, Confluence, Sharepoint, Miro, Mural, Workspace (Frontify)
Project Management: Asana, Jira, Wrike, Ms Teams Planner, Slack, Podio, Trello
Analytics: Google Analytics 360, Hubspot, Optimizely, Mentimeter
Cms Systems & Admin: Craft, Drupal, Ez, Sitecore, Typo3, Spirit, Joomla
Crm Systems: Hubspot, Salesforce - Marketing, Customer 360 (Basic)

Methods

Business Model Canvas (Bmc)
Value Proposition Canvas (Vpc)
Root Cause Analysis (5 Whys, Ishikawa Diagram, Fmea)
Dmaic (Structured Approach To Process Optimization)
Pdac (Method For Continuous Quality Improvement)
Raci (Clarifying Roles And Responsibilities)
Agile Methods: Scrum, Kanban, Design Thinking

Industries

Energy
Diy
Fmcg
Fashion
Health Care
It & Electronics
Pharma
Retail
Telecommunications

Award

Best New 18/1 Out-Of-Home & Poster Award 2007
Courage Builder Of The Nation – Young Manager Award 2006

Languages

German

Native

English

Advanced

Spanish

Elementary

Education

Oct 2010 - Jun 2014

EUFH Cologne

Bachelor of Arts, General Management · General Management · Cologne, Germany

Oct 1996 - Jun 1998

WAK Cologne

Communications Manager · Cologne, Germany

Certifications & licenses

Master Class Business Automation Manager

Haufe Akademie

Six Sigma Green Belt

Six Sigma Akademie Deutschland

Web Experience Management Collection

Sitecore

PSM I (Scrum Org.)

Statistics

Experience

Total positions 20

Experience in Advertising 10 y

Avg length 1 y 3 m

Longest experience 6 y 5 m

Expertise

Recent roles Marketing Consultant // Strategy & Campaigning, Marketing Consultant/Campaigning & Product Innovation, Marketing Consultant & PMO // Customer Experience & Automation

Main industries Advertising, Professional Services, Utilities

Main business areas Marketing, Project Management, Strategy

Qualifications

Highest degree Bachelor

Certifications earned 4

Profile

Created

March 2025

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Artur is based in Zülpich, Germany and prefers 100% remote projects.

Artur speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

Artur has at least 21 years of experience. During this time, Artur has worked in at least 20 different roles and for 20 different companies. The average length of individual experience is 1 year and 1 month. Note that Artur may not have shared all experience and actually has more experience.

Based on recent experience, Artur would be well-suited for roles such as: Marketing Consultant // Strategy & Campaigning, Marketing Consultant/Campaigning & Product Innovation, Marketing Consultant & PMO // Customer Experience & Automation.

Artur's most recent position is Marketing Consultant // Strategy & Campaigning at Stadtwerke Lübeck.

In recent years, Artur has worked for Stadtwerke Lübeck, Sachsen Energie GmbH, Goldgas GmbH, Deichmann SE, and Digital Quality GmbH.

Artur is most experienced in industries like Advertising, Professional Services, and Utilities. Artur also has some experience in Energy, Healthcare, and Media and Entertainment.

Artur is most experienced in business areas like Marketing, Project Management, and Strategy. Artur also has some experience in Information Technology, Product Development, and Sales.

Artur has recently worked in industries like Professional Services, Utilities, and Retail.

Artur has recently worked in business areas like Marketing, Project Management, and Information Technology.

Artur holds a Bachelor in General Management from EUFH Cologne.

Artur has 4 certificates. Among them, these include: Master Class Business Automation Manager, Six Sigma Green Belt, and Web Experience Management Collection.

Artur is immediately available full-time for suitable projects.

Artur's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Artur, click the Meet button on the profile to request a meeting and discuss your project needs.