Artur S.-Senior Manager Business Transformation | PMO | Strategy & Product Owner
Check rate
Experience
Senior Marketing & Transformation Consultant
Stadtwerke Lübeck
- Marketing consulting for the EDL@Home and Commodity (electricity & gas) business areas
- Development of data-driven marketing and sales strategies
- Definition and expansion of key channels (Web, App, Portal, Social, Paid, Sales Partners)
- Target, annual and budget planning for the EDL@Home business area
- Definition of business requirements for marketing platforms
- KPI-based performance management
- Development of dashboards to measure success
- Performance reviews with management
- Management of external service providers
- Stakeholder management between Marketing, Sales, IT, Customer Service and Management
Product Owner/ Business Analyst
Sachsen Energie GmbH
Business analysis for digital tariff and marketing processes
Analysis of existing IT systems, data flows and interfaces
Modeling of the Customer Journey & process variants
Definition of technical requirements for dynamic tariff models
Selection and evaluation of SaaS providers
Business support for technical implementation
Building backlogs, prioritization, sprint management
Development of KPI-based decision-making foundations
Management of external service providers
Delivery Management
Agile implementation according to Scrum
Strategic consulting for the further development of the marketing/sales strategy for the launch of the regional “SachsenGigaBit” introduction campaign
Target group analysis and potential assessment
Planning & management of the omni-channel campaign
Development and management of campaign messages/motifs
Roll-out of the entire sales campaign
Conducting A/B tests to optimize campaign performance
Building KPI-based campaign and retention dashboards
Lessons-learned formats for each campaign phase
Management of internal and external stakeholders
Optimization of the Customer Journey along relevant churn touchpoints
Development of campaign mechanics to increase contract renewals and cross-selling
Development & setup of affiliate programs (Telecommunications & Commodity) for the launch of the new sales strategy
Support & testing for the launch of the SAP platform for the Affiliate & Sales Partner channels
Reporting and coordination with Department & Marketing Management
Senior Transformation Consultant
Goldgas GmbH
Consulting and further development of the marketing/sales and digital strategy
Development of a CX and retention roadmap
Analysis & optimization of churn-critical Customer Journeys
Setup of automated customer lifecycle measures
Design and implementation of retention and loyalty campaigns
Development of data-based measures to reduce churn
Marketing Automation & process automation
Optimization of customer-relevant processes (switching, cancellation, moving, installments, self-services)
Setup of KPI-supported retention and CX mechanisms
Stakeholder & service provider management
Design, planning and implementation of the umbrella brand communication “LetsGoZero” in cooperation with the Executive Board
Adaptation to the areas: Employer Branding, company values/brand, sustainability
Business analysis of systems & interfaces (CRM)
Further development of marketing, CRM and Customer Experience processes
Definition of business requirements
Development of automated customer lifecycle processes
Setup of an OKR-based backlog
Development of a CX roadmap
Prioritization and management of sprint planning
Introduction of data-driven Marketing Automation (product change, cancellation, moving etc.)
Stakeholder management between Customer Service, Marketing, IT and Innovation
Management of the CRM transformation
Digital Marketing Manager // Brand & eCommerce Campaigning
Deichmann SE
- Digital marketing consulting and further development of national omni-channel campaigns for the umbrella brand, private label and collaboration campaigns with Leni X Fila; planning and management of content production for annual campaigns
- Further development and optimization of persona definition and targeting (wording)
- Coordination of product categories, topics and sales planning with Purchasing & eCommerce
- Planning, setup and implementation of landing pages (eCommerce) for sales topics/campaigns; management & implementation of measures for the channels: BTL, CRM, POS, NL, Onsite, eCommerce, SEA/SEO and Performance
- Central interfaces to stakeholders: Brand, Marketing, Sales, Creative, Content
- Support and introduction of a central project tool (Wrike)
- Tracking and setup of a campaign dashboard to measure success
- Reporting and optimization of campaigns
- Agile project management
Transformation Manager & PO-IT
Digital Quality GmbH
- Management of strategic transformation projects for marketing, sales and digital organizations
- Analysis and optimization of cross-functional business processes
- Development of target visions & transformation roadmaps
- Modeling of end-to-end processes (BPMN 2.0)
- Definition of business requirements for platforms, SaaS solutions and digital business processes
- Setup of governance and collaboration models
- Product ownership including backlog, sprint and roadmap management
- Management of MVP/proof-of-concept projects
- Introduction of AI-supported process automation
- Executive Reporting & Management Presentations
- Management of interdisciplinary project teams
- Coaching of departments and project teams
Marketing Manager & PL // Portfolio Management & Campaigning eMob
EnBW AG
- Strategic consulting and further development of product strategies/portfolio management for the launch of the national “Wir laden Deutschland Campaign”
- Set-up and maintenance of the central project roadmap, milestone planning and status dashboards
- Planning, management and responsibility for all product management components in the eMob area “Charging at home and on the go”
- Definition and alignment of requirements for the creation of campaign assets
- Planning and further development of bundle and employee tariffs
- Development of the customer journey and product communication for the eMob area
- Further development of digital campaign/product management processes for the ordering process
- Support and planning of sprints for the launch of the eMob components (landing page, eMob app, tariff presentation and calculator, bundle elements)
- Central interface as PL/PO for the stakeholders: Product Management, Marketing, Creative, Content, Service, IT, BICC, Legal
- Agile project management including weekly reporting to the Chapter Lead.
Digital Marketing Manager & PO // Digital Business
thyssenkrupp Elevator GmbH
- Further development of the digital strategy with a focus on “channel expansion/optimization” to integrate virtual events and interaction solutions
- Set-up and management of stakeholder workshops to gather requirements and objectives
- Transfer of workshop ideas into a prioritized action plan and roadmap
- Consulting and support for the optimization of internal support processes and external communication solutions
- Design and development of the initiatives as a Digital HUB on thyssenkrupp-elevator.com
- Set-up and integration of SAAS solutions (communication/collaboration platforms) into the existing IT architecture
- Planning and management of performance campaigns for lead generation and new customer acquisition
- Central interface as PO for the stakeholders: Sales, Marketing, Service, IT and Legal
- Tracking, evaluation and optimization of campaigns
- Agile project management (Scrum)
- Reporting and weekly meetings with divisional management
Marketing Consultant & PMO // Strategy & Digital Transformation
Wefra Life Solution GmbH
- Business model analysis and development of the transformation roadmap
- Strategic consulting and further development of the realignment with the CEO
- Optimization of the digital strategy based on the objectives and transformation roadmap
- Analysis, selection and evaluation of IT solutions (B2B platforms)
- Change management and conducting workshops including internal training formats (Business Model Canvas, objective definition/OKR target setting, channel alignment, New Work)
- Set-up and integration of SAAS solutions in the form of collaboration platforms (project and DAM system)
- Agile project management according to Scrum
- Reporting and weekly meetings at C-level
Product Owner IT
Eprimo GmbH
Analysis of existing IT systems/user requirements and interfaces (status quo)
Definition of objectives for the new CMS and brand management system, including the API interfaces to the existing IT systems
Management and further development of digital business processes
Concept, planning and management of the respective launch/prototyping phases
Consulting and development of the role and access rights concept (CMS/brand management system)
Change management and team training for system implementation
Implementation of the SAAS solution and CMS system in cooperation with IT architects
Support of acceptance criteria and testing
Sprint planning and agile project management according to Scrum
Regular results presentations (daily, weekly, reviews) and reporting
Marketing consulting and further development of the strategy for repositioning
Development and implementation of customer retention strategies
Planning and execution of lifecycle and customer loyalty initiatives to reduce the churn rate
Conducting A/B tests and performance analyses to optimize customer retention
Planning, management and responsibility for all brand and performance campaigns
Target group analysis, development of the campaign message and content for each channel
Set-up of KPI-based campaign and CX dashboards for measuring campaign objectives
Optimization of digital customer processes and touchpoints
Roll-out of the entire sales campaign
Lessons-learned formats for each campaign phase
Central interface for the stakeholders
Management of external agencies/service providers
Regular results presentations (daily, weekly, reviews) and reporting
Digital Marketing Manager // eCommerce & Campaigning
REWE Digital & Group
- Marketing consulting and campaign management to implement omni-channel campaigns for the REWE master brand and online store
- Project/team set-up including objective definition for each channel
- Resource planning and team leadership (approx. 7-10 people)
- Target group analysis, development and management of all campaign elements, the campaign message and content for each channel
- Roll-out of the entire annual campaign
- Conducting A/B tests to optimize campaign performance
- Set-up and management of a campaign dashboard to measure success, including lessons-learned formats for each campaign phase
- Central stakeholder interface for channel owners: TV, POS, UX/UI, Mobile (App), Content, CRM, Social Media, Performance (SEA/SEO) and Media (video/display campaign)
- Continuous analysis, monitoring and optimization of campaigns
- Preparation of campaign reports and presentations
- Agile project management according to Scrum (JIRA & ASANA)
- Regular results presentations (daily, weekly, reviews) and reporting to divisional/corporate management
Head of Digital Marketing & PMO // Performance & Social Media
Sunzinet AG
- Overall responsibility for all online marketing activities/measures, focusing on performance, SEA/SEO & social media
- Building and developing the marketing department (team, resources, skills)
- Defining, developing and coordinating strategies, goals, and KPIs in Digital Marketing & Social Media
- Developing and planning digital activities/campaigns – focusing on B2B companies
- Further developing the digital portfolio (websites, newsletters, social media, content, displays)
- Jointly developing quality standards & process descriptions
- Interface between concept, design, editorial & IT development
- Managing and monitoring marketing programs & activities
- Tracking & reporting on online activities with the goal of identifying recommendations for action and optimizations
- Resource planning and team management (6 people)
- Planning & conducting workshops/training sessions
- Moderating daily, weekly and results presentations (Daily, Weekly, Reviews)
- Reporting to the management board
Senior Program Management // Strategy & Digital Campaigning
SapientRazorfish
- Digital marketing consulting and further development of international multi-channel campaigns for the client HUGO BOSS
- Goal definition, scoping and project planning through estimation
- Resource planning and management of a team of 8-10 people
- Set-up, planning, management and optimization of multi-channel campaigns for:
- Website, eCommerce, app, newsletter, social media, DOOH, performance (SEA/SEO) and paid media
- Central interface to the creative, content, social media and developer teams
- Active stakeholder management in a central role
- Campaign planning, tracking and management via Salesforce
- Agile project management according to Scrum (JIRA & Podio)
- Moderating daily, weekly and results presentations (Daily, Weekly, Reviews)
- Reporting to the local Director team
Marketing Consultant & PO // EMEA Strategy & Programs
Dell Germany
- Further development & execution of “go-to-market” strategies for the product areas: ProSupport Plus, Pro Deployment, Future Readiness & Blue Print Assessments
- Planning & management of EMEA programs for the local German market
- Coordination & integration of local X-BU programs
- Leading & implementing services campaigns in the areas of: omni-channel, distribution, lead generation, sales enablement
- Annual budget planning, management and responsibility in the MASCOT/budget tracker
- Funding of local EMEA programs & marketing activities with the cooperation partners INTEL & Mircosoft
- Campaign management & management via Salesforce
- Managing and coordinating internal teams and external agencies
- Weekly, review and reporting to the local Marketing Director & EMEA team in London
Senior Account Manager // Digital Campaigning
Inventiv Health Communications Europe
- Marketing consulting to further develop and optimize digital brands & online activities
- Planning, managing and implementing national product launches in the “Oncology” indication area
- Implementing & adapting digital campaigns (print/online)
- Planning, managing and taking responsibility for digital marketing activities
- Building and expanding CD guidelines on SharePoint for the digital area (web, app, content)
- Personnel and resource planning
- Managing and coordinating internal teams and external agencies
- Weekly reporting to the Account Director and division management
Head of Digital Division Manager & PO-IT // Strategy & Sales
Medizinischer Verlag
- Strategic development of operational marketing in the area of digital services
- Optimizing and further developing existing digital brands & online activities (portal, online shop, blog, social media channel and customer newsletter)
- Expanding digital products, services and marketing solutions for the channels: website, portals, podcast, on-demand lectures for the indication areas: Orthopedics&Ophthalmology
- Conceptualizing, planning and implementing a web app including a closed B2B area for the “Orthopedics” indication area
- Annual planning, budgeting, management and responsibility for all digital marketing activities
- Managing major customers for media marketing (content, newsletter, portal and app)
- Tracking, controlling campaigns and managing customer placements
- Measuring and optimizing campaign success
- Project management and regular reporting to the management board
Senior Account Manager & PMO // Content & Campaigning
Salon Deluxe Werbeagentur
- Marketing consulting & PMO for the client SAMSUNG Germany
- Independent planning, budgeting and management of local online/offline campaigns and sales programs for the business areas: AV, Camera, Smartphone, White Goods, Laptop and Storage
- Personnel and resource planning
- Conceptual development of complete relaunch campaigns (ATL & BTL) and national roadshows in collaboration with the creative team
- Planning and management of the entire content & asset production (photo shoots, moving images, content)
- Management and coordination of internal teams and external service providers
- Moderation of meetings and reviews
- Reporting to management and the client
- Project management & project controlling
- Campaign tracking and reporting
- Client presentations and pitches
Senior Account Manager & PO-IT // Digital Services & Campaigning
H-Zwo Kommunikation GmbH
- Marketing consulting for the development of digital activities for the clients Krüger Cafe & Esselte Leitz
- Independent planning, budgeting, management and leadership of national/international online campaigns
- Optimization and further development of existing digital brands & activities (portal, rich media solution, online shop, competitions, games, newsletters) to acquire new customers & retain existing customers
- Conceptualization and creation of storyboards/moodboards for the production of blue-screen videos & content
- Adaptation and implementation of TV commercials for digital activities
- Management and coordination of internal teams and external service providers
- Project controlling/quality management and reporting
- Project management & campaign optimization
Management Supervisor // B2B & Handelskommunikation
von Mannstein Werbeagentur GmbH
- Marketing consulting & budget management for B2B and retail clients
- Optimization and further development of von Mannstein services and expansion of the digital unit
- In collaboration with management, development and support of the roll-out phases for the repositioning of the von Mannstein agency
- Independent management of various client accounts, including annual planning & budgeting
- Conceptual development of ATL/BTL campaigns in collaboration with the creative team
- Management and leadership of marketing activities (online/offline)
- Implementation of an external customer base
- Project management and controlling
- Client presentations and pitches
- New Business Development
Geschäftsführer & Consultant // B2B & FMCG Strategy & Campaigning
Tsunami Design & Advertising
- Strategic and operational management of the company
- Personnel responsibility, resource and personnel planning
- Marketing consulting for B2B/B2C companies
- Independent management, coordination and further development of marketing strategies
- Conceptual development and implementation of national and international campaigns for companies in the following sectors: mechanical engineering, FMCG, Do-it-Yourself, healthcare, pharma, publishing
- Planning, management & leadership of marketing activities (online/offline)
- Project controlling & campaign performance measurement
- Client presentations & pitches
- New Business Development & customer retention IHK-
- Trainer „Marketingkaufmann/-frau“
Account Manager // B2B & DIY Campaigning
Assenmacher Network GmbH
- Marketing consulting & budget management for B2B and retail clients
- Independent management of various client accounts (B2B/B2C), including: Bundeswehr, Dynamit Nobel, Fiskars Ebert Design, Holzland, Wella
- Conceptual development of ATL & BTL campaigns
- Budget planning, management and execution of ATL/BTL activities
- Team and service provider management
- Media planning and production supervision (print/online)
- Project management and project controlling
- Reporting to the account management/management team
- Presentations & pitches (New Business)
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Healthcare, Manufacturing, Media and Entertainment, Information Technology, Pharmaceutical, and Energy.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Marketing, Sales, Product Development, Strategy, and Information Technology.
Summary
Senior Transformation Manager with over 20 years of experience managing complex transformation programs and digitizing business processes. Extensive expertise at the interface of management, sales, marketing and IT, with a focus on program management, governance, performance management and end-to-end process optimization. Successful leadership of cross-functional projects as Project Manager, Product Owner and PMO in the energy sector and technology-driven companies.
Skills
Business Transformation
- Several Years Of Experience As Pmo & Product Owner In Agile Projects / Digital Transformation
- Business Analysis And Translation Of Business Requirements Into Technical Concepts
- Development Of Data-Driven Transformation Strategies & Execution
- Program Management & Business Transformation
- Governance & Target Operating Model
- Change Management
Process Management
- Business Analysis
- Process Consulting & Lean Management/Six Sigma To Increase Efficiency And Optimize Processes
- In-Depth End-To-End Perspective
- Bpmn 2.0 (Core/Support Processes)
- Customer Journey Optimization
- Expertise In Data-Driven/Ai-Supported Process Optimization (Rpa, Llms, No- & Low-Code)
Stakeholder & Project Management
- Excellent Stakeholder Management: Executive Board/Management/Department Management, Sales & Marketing, Customer Service, Customer Portal, It, Legal
- Agencies & External Partners
- Project Management/Product Ownership/Pmo
- Kpi Frameworks & Business Performance Management
- Agile Delivery (Scrum/Kanban)
- Resource Planning & Milestone Planning
- Roadmap Management & Steering Committees
- Executive Reporting & Management Dashboards
Energy Sector
- Several Years Of Experience In The Business Areas: Commodity, Emobility & Edl@ Home
- Strategic Development & Marketing Of Different Tariff Models
- Development & Management Of Customer Lifecycle Measures (Churn & Retention)
Program Knowledge
- Microsoft 365: Word, Excel, Powerpoint, Outlook, Onenote, Teams, Planner, Sharepoint, Onedrive
- Collaboration: Jira, Confluence, Sharepoint, Miro, Mural, Workspace (Frontify)
- Project Management: Asana, Jira, Wrike, Ms Teams Planner, Slack, Podio, Trello
- Analytics: Google Analytics 360, Hubspot, Optimizely, Mentimeter
- Cms Systems & Administration: Craft, Drupal, Ez, Sitecore, Typo3, Spirit, Joomla
- Crm Systems: Hubspot, Salesforce Marketing, Customer 360 (Basic)
- Ai & Automation (Rpa/Llms/Low- & No-Code): Power Automate, Flow, Openai, Claude, Zapier, Make
Methods
- Business Model Canvas
- Value Proposition Canvas
- Root Cause Analysis: 5 Why, Ishikawa Diagram, Fmea
- Dmaic: Structured Approach To Process Optimization
- Pdca: Method For Continuous Quality Improvement
- Raci: Clarification Of Roles And Responsibilities
- Agile Methods: Scrum, Kanban, Design Thinking
Industries
- Energy
- Diy
- Fmcg
- Fashion
- Health-Care
- It & Electronics
- Pharma
- Retail
- Telecommunications
Awards
- Best New 18/1 Out-Of-Home & Plakat Award 2007
- Mutmacher Der Nation – Nachwuchs Manager Award 2006
Languages
Education
EUFH Köln
Bachelor of Arts, General Management · General Management · Cologne, Germany
WAK Köln
Communications Specialist · Cologne, Germany
Certifications & licenses
Master Class Business Automation Manager
Haufe Akademie
Six Sigma Akademie Deutschland
Web Experience Management Collection
Sitecore
Scrum Org.
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Artur is based in Zülpich, Germany and prefers 100% remote projects.
Artur speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).
Artur has at least 21 years of experience. During this time, Artur has worked in at least 20 different roles and for 20 different companies. The average length of individual experience is 1 year and 1 month. Note that Artur may not have shared all experience and actually has more experience.
Based on recent experience, Artur would be well-suited for roles such as: Senior Marketing & Transformation Consultant, Product Owner/ Business Analyst, Senior Transformation Consultant.
Artur's most recent position is Senior Marketing & Transformation Consultant at Stadtwerke Lübeck.
In recent years, Artur has worked for Stadtwerke Lübeck, Sachsen Energie GmbH, Goldgas GmbH, Deichmann SE, and Digital Quality GmbH.
Artur is most experienced in industries like Healthcare, Manufacturing, and Media and Entertainment. Artur also has some experience in Information Technology, Pharmaceutical, and Energy.
Artur is most experienced in business areas like Project Management, Marketing, and Sales. Artur also has some experience in Product Development, Strategy, and Information Technology.
Artur has recently worked in industries like Information Technology, Utilities, and Energy.
Artur has recently worked in business areas like Information Technology, Product Development, and Project Management.
Artur attended EUFH Köln for General Management.
Artur has 4 certificates. Among them, these include: Master Class Business Automation Manager, Six Sigma Green Belt, and Web Experience Management Collection.
Artur is immediately available full-time for suitable projects.
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Average rates for similar positions
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Calculated based on our freelancers’ daily rates as of 26 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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