Artur Schmalz - Marketing Consultant // Strategy - Brand

Q: Where is Artur based?

Artur is based in Zülpich, Germany and prefers 100% remote projects.

Q: What languages does Artur speak?

Artur speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Artur have?

Artur has at least 21 years of experience. During this time, Artur has worked in at least 20 different roles and for 20 different companies . The average length of individual experience is 1 year and 1 month . Note that Artur may not have shared all experience and actually has more experience.

Q: What is Artur's latest experience?

Artur's most recent position is Marketing Consultant // Strategy & Campaigning at Stadtwerke Lübeck .

Q: What companies has Artur worked for in recent years?

In recent years, Artur has worked for Stadtwerke Lübeck , Sachsen Energie GmbH , Goldgas GmbH , Deichmann SE , and Digital Quality GmbH .

Q: Which industries is Artur most experienced in?

Artur is most experienced in industries like Advertising , Professional Services , and Utilities . Artur also has some experience in Energy , Healthcare , and Media and Entertainment .

Q: Which business areas is Artur most experienced in?

Artur is most experienced in business areas like Marketing , Project Management , and Strategy . Artur also has some experience in Information Technology , Product Development , and Sales .

Q: Which industries has Artur worked in recently?

Artur has recently worked in industries like Professional Services , Utilities , and Retail .

Q: Which business areas has Artur worked in recently?

Artur has recently worked in business areas like Marketing , Project Management , and Information Technology .

Recommended expert

Zülpich, Germany

Experience

Oct 2024 - Feb 2025

5 months

Marketing Consultant // Strategy & Campaigning

Stadtwerke Lübeck

Marketing consulting for the EDL@Home and Commodity (electricity & gas) business units
Developing and implementing the marketing and sales strategy in close coordination with department management
Defining and expanding key channels (web, app, portal, social, paid, sales partners)
Target, annual, and budget planning for the EDL@Home business area
Leading and conducting team workshops for goal definition & campaign development
Campaign and content planning for different target groups
Designing and executing the regional multi-channel sales campaign including A/B testing
Optimizing the customer experience across all channels
Providing professional support and advice to product teams during iterative implementation
Building and managing a campaign dashboard for performance measurement
Managing external agencies and internal teams
Regular result presentations and reporting to department management
Active stakeholder management

Apr 2023 - Jul 2024

1 year 4 months

Marketing Consultant/Campaigning & Product Innovation

Sachsen Energie GmbH

Strategic consulting for evolving the marketing and sales strategy for the launch of the regional “SachsenGigaBit” introductory campaign
Conducting target group analysis and determining potential in the sales region
Planning & managing the omni-channel campaign and developing campaign messages and motifs
Rolling out and conducting A/B tests to optimize campaign performance
Building and managing a campaign dashboard incl. lessons-learned formats
Managing internal and external stakeholders
Analyzing touchpoints and expanding key channels
Designing & managing existing customer programs/campaigns
Consulting on the development of sales partner models and affiliate programs
Supporting & testing for the SAP platform launch
Reporting and alignment with department and marketing management
Planning and managing competitive analysis of providers
Assessing the status quo of existing IT systems & customer journey
Collecting and modeling core and support processes
Defining requirements for the introduction of dynamic tariff models

May 2022 - Jun 2023

1 year 2 months

Marketing Consultant & PMO // Customer Experience & Automation

Goldgas GmbH

Advising and evolving marketing, sales, and digital strategy
Building and expanding a backlog in the OKR context, including prioritization and sprint planning
Developing a CX roadmap in collaboration with department management
Optimizing and supporting the automation of customer experience processes
Designing and improving customer lifecycle measures to boost customer loyalty & reduce churn rate
Advising and supporting the DYMATRIX implementation (marketing automation)
Planning and executing the umbrella brand communication “LetsGoZero” incl. adaptation for employer branding, sustainability, engagement, and products
Consulting & supporting the agency pitch for the Goldgas redesign
Managing service providers & stakeholder management for innovation, product, customer service, marketing, IT, and legal
Leading and managing workshop formats for umbrella brand development
Documentation and weekly meetings with executive management/department heads
Agile project management (Scrum/OKR)

Nov 2021 - May 2022

7 months

Digital Marketing Manager // Brand & eCommerce Campaigning

Deichmann SE

Digital marketing consulting and development of national omni-channel campaigns for the umbrella brand, private label, and partnership campaigns
Planning and managing content production for annual campaigns
Developing persona definitions and messaging (wording)
Aligning product categories, themes, and sales planning with purchasing & e-commerce
Planning, building, and launching landing pages in e-commerce
Managing measures for BTL, CRM, POS, newsletters, onsite, SEA/SEO, and performance
Acting as central interface to brand, marketing, sales, creative, and content teams
Introducing a central project tool (Wrike)
Tracking and building a campaign dashboard for performance measurement
Reporting and optimizing campaigns
Agile project management

Oct 2021 - Present

4 years 6 months

Marketing & IT-Consultant

Digital Quality GmbH

Strategic and operational marketing consulting
Future-ready analysis, optimization & development of digital strategies/business models
Process analysis, modeling (BPMN 2.0), documentation, and transformation of processes (core & support)
Selection and support of SaaS & automation solution implementation
Change & stakeholder management
Brand development & management
Designing and managing omni-channel campaigns
Agile project management
Implementing new work principles
Marketing & transformation workshops
Coaching & training internal teams

Apr 2021 - Aug 2021

5 months

Marketing Manager & PL // Portfolio Management & Campaigning eMob

EnBW AG

Strategic advice and further development of product strategies for the launch of the national "We Charge Germany" campaign
Building and maintaining the central project roadmap, milestone planning and status dashboards
Planning, steering and responsibility for product management components for eMob "charging at home and on the go"
Defining requirements for campaign assets, bundle and employee tariffs
Developing the customer journey and product communication
Further developing digital campaign and product management processes
Supporting and planning the sprints for the launch of eMob components
Central interface as PL/PO for stakeholders
Agile project management including weekly reporting to the chapter lead

Dec 2020 - May 2021

6 months

Digital Marketing Manager & PO // Digital Business

thyssenkrupp Elevator GmbH

Evolving the digital strategy with a focus on channel expansion/optimization and virtual events
Setting up and leading stakeholder workshops to gather requirements
Prioritizing actions and creating the roadmap
Advising on optimizing internal support processes & external communication solutions
Designing and developing a digital hub on the website
Implementing and integrating SaaS solutions into the IT architecture
Planning and managing performance campaigns for lead generation
Central interface as PO for sales, marketing, service, IT and legal
Tracking, analyzing and optimizing campaigns
Agile project management (Scrum) and reporting

Sep 2020 - Nov 2020

3 months

Marketing Consultant & PMO // Strategy & Digital Transformation

Wefra Life Solution GmbH

Business model analysis and building the transformation roadmap
Strategic advice on realignment with the CEO
Optimizing the digital strategy based on transformation goals
Analyzing, selecting and evaluating B2B platforms
Change management and workshops including Business Model Canvas, OKR setting, channel alignment, New Work
Implementing and integrating SaaS collaboration platforms
Agile project management using Scrum
Reporting at the C-level

May 2018 - Jul 2020

2 years 3 months

Marketing Manager & Product Owner IT // Campaigning & eCommerce

Eprimo GmbH

Digital marketing consulting and evolving the marketing strategy for repositioning
Planning, steering and owning brand & performance campaigns
Audience analysis, developing campaign messaging and content by channel
Planning & managing multi-channel media planning (TV, portals, social media, SEA/SEO, affiliate, sales partners)
Roll-out and A/B tests to optimize campaign performance
Building and managing a campaign dashboard including lessons-learned formats
Introducing a unified coordination process (OKR & Scrum)
Gathering system/user requirements for a new CMS/brand management system
Managing and improving digital business processes
Concept, planning and management of launch and prototyping phases
Change management and training teams for system implementation
Implementing the SaaS solution & CMS system in collaboration with IT architects
Agile project management (Scrum) and reporting to IT/executive management

Jun 2017 - Jan 2018

8 months

Digital Marketing Manager // eCommerce & Campaigning

REWE Digital & Group

Marketing consulting and campaign management for omni-channel campaigns of the umbrella brand & online store
Project/team setup including defining goals per channel
Resource planning and team leadership (7-10 people)
Audience analysis, developing and managing campaign elements and content
Roll-out and A/B tests to optimize campaign performance
Building and managing a campaign dashboard including lessons-learned formats
Central stakeholder interface for TV, POS, UX/UI, mobile, content, CRM, social media, performance and media
Continuous analysis, monitoring and optimization of campaigns
Agile project management (Scrum) and reporting

Oct 2016 - Apr 2017

7 months

Head of Digital Marketing & PMO // Performance & Social Media

Sunzinet AG

Overall responsibility for all online marketing activities with a focus on performance, SEA/SEO & social media
Building and further developing the marketing department
Defining, developing and coordinating strategies, goals and KPIs in digital marketing & social media
Conceptualizing and planning digital initiatives focused on B2B companies
Expanding the digital portfolio (websites, newsletters, social media, content, displays)
Acting as an interface between concept, design, editorial & IT development
Managing and monitoring marketing programs & initiatives
Tracking & reporting to derive recommendations for action
Resource planning and team leadership (6 people)
Planning & conducting workshops/training sessions
Moderating daily stand-ups, weekly meetings and reviews
Reporting to executive management

Apr 2016 - Aug 2016

5 months

Senior Program Management // Strategy & Digital Campaigning

SapientRazorfish

Digital marketing consulting and development of international multi-channel campaigns for Hugo Boss
Defining objectives, scoping and project planning through estimation
Resource planning and leading a team of 8-10 people
Planning, managing and optimizing campaigns across websites, eCommerce, apps, newsletters, social media, DOOH, SEA/SEO and paid
Central interface to creative, content, social media and development
Active stakeholder management
Campaign planning, tracking and management via Salesforce
Agile project management (Scrum) with JIRA & Podio
Moderating daily stand-ups, weekly meetings and reviews
Reporting to the local director team

Mar 2015 - Jan 2016

11 months

Marketing Consultant & PO // EMEA Strategy & Programs

Dell Germany

Further development & execution of go-to-market strategies for ProSupport Plus, Pro Deployment, Future Readiness & Blueprint Assessments
Planning & managing EMEA programs for the German market
Aligning & integrating local programs into cross-BU initiatives
Leading service campaigns in omni-channel, distribution, lead generation and sales enablement
Annual budget planning and tracking in MASCOT/budget tracker
Funding EMEA programs with Intel & Microsoft
Campaign management via Salesforce
Leading internal teams and external agencies
Weekly reporting to the Marketing Director & EMEA team in London

Oct 2013 - Feb 2014

5 months

Senior Account Manager // Digital Campaigning

Inventiv Health Communications Europe

Marketing consulting to optimize digital brand & online initiatives
Planning and executing national product launches in oncology
Implementing & adapting digital campaigns (print/online)
Creating and expanding CD guidelines on SharePoint for web, app and content
Personnel and resource planning
Leading internal teams and external agencies
Weekly reporting to the account director and department head

May 2012 - Oct 2013

1 year 6 months

Head of Digital Division Manager & PO-IT // Strategy & Sales

Medizinischer Verlag

Strategic development of operational marketing in digital services
Optimizing and expanding digital brands & online initiatives (portal, online shop, blog, social media, newsletter)
Expanding digital products and services for website, portal, podcast and on-demand presentations
Conceptualizing and implementing a web app with a closed B2B area
Annual planning, budgeting and management of all digital marketing activities
Key account management for media sales
Tracking, controlling and optimizing campaigns
Project management and reporting to executive management

Jan 2011 - Apr 2012

1 year 4 months

Senior Account Manager & PMO // Content & Campaigning

Salon Deluxe Werbeagentur

Marketing consulting & PMO for Samsung Germany
Independent planning, budgeting and management of online/offline campaigns and sales programs
Staff and resource planning
Conceptual design of relaunch campaigns and national roadshows
Management of content production (photo shoots, video, content)
Leading internal teams and external service providers
Moderating meetings and reviews
Reporting to management and clients
Project management & controlling

Oct 2009 - Feb 2010

5 months

Senior Account Manager & PO-IT // Digital Services & Campaigning

H-Zwo Kommunikation GmbH

Marketing consulting for the development of digital initiatives for Krüger Cafe & Esselte Leitz
Planning, budgeting and management of national/international online campaigns
Optimization of digital brands and initiatives (portal, rich media, online shop, games, newsletter)
Creating story/mood boards for video content
Adapting TV spots into digital campaigns
Leading internal teams and external service providers
Project controlling, quality management and reporting

Oct 2007 - Jun 2008

9 months

Management Supervisor // B2B & Trade Communication

von Mannstein Werbeagentur GmbH

Marketing consulting & budget management for B2B and trade clients
Optimization and expansion of the service and digital unit
Development and support of rollout phases for the agency's repositioning
Leading various client accounts, including annual planning & budgeting
Conceptual development of ATL/BTL campaigns
Management of online/offline marketing activities
Project management and controlling
New business development

May 2001 - Oct 2007

6 years 6 months

Managing Director & Consultant // B2B & FMCG Strategy & Campaigning

Tsunami Design & Advertising

Strategic and operational company management, including staff and resource planning
Marketing consulting for B2B/B2C companies
Designing and executing national and international campaigns for mechanical engineering, FMCG, DIY, healthcare, pharma and publishing
Planning, management and leadership of online/offline marketing activities
Project controlling & campaign performance measurement
Client presentations, pitches and new business development
IHK trainer for marketing clerks

Sep 2000 - Apr 2001

8 months

Account Manager // B2B & DIY Campaigning

Assenmacher Network GmbH

Marketing consulting & budget management for B2B and trade clients such as the Bundeswehr, Dynamit Nobel, Fiskars, Holzland and Wella
Conceptual design of ATL & BTL campaigns
Budget planning, management and execution of initiatives
Management of teams and service providers
Media planning and production oversight
Project management and controlling
Reporting to the account director/executive management

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Professional Services, Utilities, Energy, Healthcare, and Media and Entertainment.

Advertising

Professional Services

Utilities

Energy

Healthcare

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Strategy, Information Technology, Product Development, and Sales.

Marketing

Project Management

Strategy

Information Technology

Product Development

Sales

Summary

Marketing and transformation consultant with over 20 years of experience in strategic brand development and supporting change processes through communication. My focus is on helping companies position themselves clearly, actively shape change, and use communication as a lever for sustainable transformation.

Skills

Expertise

Strategic Consulting For Realigning Marketing, Brand & Communication/customer Experience In Transformation Contexts
Development Of Integrated Omni-channel Marketing Strategies (B2b/b2c) & Campaigns Along The Entire Customer Journey
Management Of Transformation Projects For Digitizing Marketing Processes And Structures
Process Consulting & Lean Management To Increase Efficiency In Marketing
Introduction And Optimization Of Marketing Technologies (Martech) & Saas Solutions As Product Owner
Building Agile Marketing Teams & Introducing Agile Methods (Scrum, Kanban)
Designing & Conducting Workshops To Enable Teams In New Tools & Processes
Supporting Change Management Processes With A Focus On Cultural Change And New Ways Of Working
Stakeholder Management For Successful Embedding Of Marketing Innovations

Additional Qualifications

Process Management/bpmn 2.0
Agile Project Management
Brand Management System (Frontify)
Web Experience Management (Sitecore)
Google Analytics 360

Program Knowledge

Microsoft 365 (Word, Excel, Powerpoint, Outlook, Onenote, Teams, Planner, Sharepoint, Onedrive)
Collaboration: Jira, Confluence, Sharepoint, Miro, Mural, Workspace (Frontify)
Project Management: Asana, Jira, Wrike, Ms Teams Planner, Slack, Podio, Trello
Analytics: Google Analytics 360, Hubspot, Optimizely, Mentimeter
Cms System & Admin: Craft, Drupal, Ez, Sitecore, Typo3, Spirit, Joomla
Crm System: Hubspot, Salesforce – Marketing, Customer 360 (Basic)

Methods

Business Model Canvas (Bmc)
Value Proposition Canvas (Vpc)
Root Cause Analysis (5 Whys, Ishikawa Diagram, Fmea)
Dmaic (Structured Approach To Process Optimization)
Pdac (Method For Continuous Quality Improvement)
Raci (Role And Responsibility Clarification)
Agile Methods: Scrum, Kanban, Design Thinking

Industries

Energy
Diy
Fmcg
Fashion
Healthcare
It & Electronics
Pharma
Retail
Telecommunications

Award

Best New 18/1 Out-of-home & Plakat Award 2007
Nation's Courage Maker – Young Managers Award 2006

Languages

German

Native

English

Advanced

Spanish

Elementary

Education

Oct 2010 - Jun 2014

EUFH Köln

Bachelor of Arts, General Management · General Management · Cologne, Germany

Oct 1996 - Jun 1998

WAK Köln

Communications Specialist · Cologne, Germany

Certifications & licenses

Master Class Business Automation Manager

Haufe Academy

Six Sigma Green Belt

Six Sigma Academy Germany

Web Experience Management Collection

Sitecore

PSM I (Scrum Org.)

Statistics

Experience

Total positions 20

Experience in Advertising 10 y

Avg length 1 y 2 m

Longest experience 6 y 5 m

Expertise

Recent roles Marketing Consultant // Strategy & Campaigning, Marketing Consultant/Campaigning & Product Innovation, Marketing Consultant & PMO // Customer Experience & Automation

Main industries Advertising, Professional Services, Utilities

Main business areas Marketing, Project Management, Strategy

Qualifications

Highest degree Bachelor

Certifications earned 4

Profile

Created

March 2025

Last Update

March 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Artur based?

Artur is based in Zülpich, Germany and prefers 100% remote projects.

What languages does Artur speak?

Artur speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Artur have?

Artur has at least 21 years of experience. During this time, Artur has worked in at least 20 different roles and for 20 different companies. The average length of individual experience is 1 year and 1 month. Note that Artur may not have shared all experience and actually has more experience.

What roles would Artur be best suited for?

Based on recent experience, Artur would be well-suited for roles such as: Marketing Consultant // Strategy & Campaigning, Marketing Consultant/Campaigning & Product Innovation, Marketing Consultant & PMO // Customer Experience & Automation.

What is Artur's latest experience?

Artur's most recent position is Marketing Consultant // Strategy & Campaigning at Stadtwerke Lübeck.

What companies has Artur worked for in recent years?

In recent years, Artur has worked for Stadtwerke Lübeck, Sachsen Energie GmbH, Goldgas GmbH, Deichmann SE, and Digital Quality GmbH.

Which industries is Artur most experienced in?

Artur is most experienced in industries like Advertising, Professional Services, and Utilities. Artur also has some experience in Energy, Healthcare, and Media and Entertainment.

Which business areas is Artur most experienced in?

Artur is most experienced in business areas like Marketing, Project Management, and Strategy. Artur also has some experience in Information Technology, Product Development, and Sales.

Which industries has Artur worked in recently?

Artur has recently worked in industries like Professional Services, Utilities, and Retail.

Which business areas has Artur worked in recently?

Artur has recently worked in business areas like Marketing, Project Management, and Information Technology.

What is Artur's education?

Artur holds a Bachelor in General Management from EUFH Köln.

Does Artur have any certificates?

Artur has 4 certificates. Among them, these include: Master Class Business Automation Manager, Six Sigma Green Belt, and Web Experience Management Collection.

What is the availability of Artur?

Artur is immediately available full-time for suitable projects.

What is the rate of Artur?

Artur's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.