Sara B.-Freelance Senior Digital Marketing Manager | Digital Strategy & Performance | Growth, Funnel & CRM | Interim Management &
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Experience
Marketing Manager
amber Tech GmbH
- Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
- Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
- Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
- Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
- Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
- Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.
Senior Marketing Manager
Bechtle GmbH & Co. KG
- Drove the digital transformation for the Bonn and Berlin IT system houses and developed the regional marketing strategy.
- Built and expanded marketing structures and team collaboration; managed integrated campaigns and sales marketing activities.
- Further developed CRM, marketing automation and lead management, including KPI-based controlling.
- Managed interfaces between marketing, sales and other internal stakeholders.
Digital Marketing Manager (national & international)
LAUFEN GmbH | Roca Group
- Responsible for the digital transformation of the LAUFEN and Roca brands, the strategic development of the website and landing pages, and the expansion of digital market presence in the Netherlands, Belgium, Spain, Portugal, Switzerland and Austria.
- Developed and implemented the SEO strategy, including on-page and off-page optimization; managed paid media, CRM and newsletter activities.
- Expanded social media, digital press relations, e-commerce and partnerships; managed agencies and service providers and was responsible for a six-figure marketing budget, project controlling and performance analysis.
Marketing Manager (national & international)
GO! Express & Logistics (Deutschland) GmbH
- Developed, managed and implemented international marketing campaigns and company-wide communications in close collaboration with sales, HR and PR.
- Managed the new GO! branding as a company-wide transformation process for corporate design and corporate identity.
- Monitored markets and competitors, managed agencies and service providers, and was responsible for a five-figure marketing budget and projects.
Freelance Digital Marketing Manager & Consultant
Strategy, Consulting & Operational Implementation:
- Since 2013, taking on full digital marketing projects and temporary senior responsibilities, from strategy to implementation, both as a self-employed professional and alongside in-house roles.
- Developed, implemented and optimized performance campaigns, websites and landing pages, SEO/SEA, paid social, CRM/email marketing, content and digital brand management.
- Selected clients: Universitätsklinikum Bonn, Verlag für die Deutsche Wirtschaft, BOGESTRA, Daimler, RKG Mercedes-Benz, Renault Retail Group and GO! Express & Logistics.
Online Marketing Manager, subsequently Team Lead Online & Content Marketing
sunzinet AG
- Building and leading the online and content marketing team, as well as responsibility for a five-figure marketing budget and the team’s results.
- Planning, implementing and optimizing performance campaigns across SEO, SEA, social media, email, content and affiliate marketing.
- Defining KPIs and performance reports; managing interfaces with project management, design and development.
- Further developing the agency’s presence, as well as designing and delivering training at the Akademie für Digitales.
- Selected clients: Deutsche Telekom, Porsche, Bayer Technology Services, AXA, Gerresheimer, Bahlsen, Stiebel Eltron and ISOTEC.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Healthcare, Transportation, Media and Entertainment, Manufacturing, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, and Strategy.
Summary
Freelance Senior Digital Marketing Manager and Consultant with around 15 years of experience in B2B/B2C marketing, performance marketing and digital transformation. Supports companies on a project basis with marketing strategy, lead and CRM processes, campaigns, websites and international market expansion. Combines strategic consulting with hands-on implementation and manages teams, agencies, budgets and cross-functional stakeholders.
Skills
- Digital Strategy & Go-To-Market
- Interim & Project Management
- Performance Marketing
- Demand & Lead Generation
- Funnel & Crm
- Marketing Automation
- Seo & Sea
- Website & Conversion
- Paid Social
- Content & Thought Leadership
- International Market Expansion
- Team, Agency & Budget Management
- Kpi Reporting
Performance & Analytics
- Google Ads
- Google Analytics 4 (Ga4)
- Adobe Analytics
- Google Search Console
- Power Bi
- Sistrix
- Xovi
- Ryte
- Etracker
- Matomo/Piwik
Paid Social
- Linkedin Campaign Manager
- Linkedin Business Manager
- Meta Ads Manager
- Meta Business Manager
Crm & Automation
- Hubspot
- Salesforce
- Microsoft Dynamics 365
- Sap C4c
- Eloqua
- Mailchimp
- Cleverreach
- Elaine
- Newsletter2go
Cms & E-Commerce
- Wordpress
- Woocommerce
- Typo3
- Drupal
- Joomla
- Magento
- Oxid
- Html
- Yoast
Collaboration & Creative
- Microsoft 365
- Teams
- Confluence
- Sharepoint
- Slack
- Asana
- Adobe Photoshop
- Illustrator
- Indesign
Languages
Education
Rheinische Fachhochschule Köln
Bachelor of Arts Media Management, Online Marketing & E-Commerce · Media Economics & Media Management · Cologne, Germany
Heinrich-Hertz-Europakolleg
Training as a Design Technical Assistant · Media & Communication · Bonn, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Sara is based in Bonn, Germany.
Sara speaks the following languages: German (Native), English (Advanced).
Sara has at least 14 years of experience. During this time, Sara has worked in at least 6 different roles and for 5 different companies. The average length of individual experience is 2 years and 5 months. Note that Sara may not have shared all experience and actually has more experience.
Based on recent experience, Sara would be well-suited for roles such as: Marketing Manager, Senior Marketing Manager, Digital Marketing Manager (national & international).
Sara's most recent position is Marketing Manager at amber Tech GmbH.
In recent years, Sara has worked for amber Tech GmbH, Bechtle GmbH & Co. KG, LAUFEN GmbH | Roca Group, and GO! Express & Logistics (Deutschland) GmbH.
Sara is most experienced in industries like Automotive, Healthcare, and Transportation. Sara also has some experience in Media and Entertainment, Manufacturing, and Information Technology.
Sara is most experienced in business areas like Marketing, Project Management, and Strategy.
Sara has recently worked in industries like Transportation, Automotive, and Healthcare.
Sara has recently worked in business areas like Marketing, Project Management, and Strategy.
Sara holds a Bachelor in Media Economics & Media Management from Rheinische Fachhochschule Köln.
Sara will be available part-time from October 2026.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 3 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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