Nicole Appleby-Senior Manager PR & Marketing

Project focus: overall responsibility for 360-degree communications at the Cologne location

Range of responsibilities:

Launch & premiere management: strategic planning and seamless coordination of the communications launch for two metropolitan areas (Cologne & Berlin), including adapting global brand guidelines to the German market

Budget responsibility & controlling: independent budget planning and ongoing cost control of all marketing and PR activities for both locations

Integrated campaign management: operational management of creative, media, and digital agencies to deliver an emotional, experience-driven consumer campaign

Press and public relations: building regional and national media buzz around the interactive experience museum, responding to media inquiries, and placing trend stories on the topics of “immersion and experience museums”

VIP & journalist support on site: highly flexible support for press representatives, bloggers, artists, and cooperation partners during the opening events and during ongoing exhibition operations (including weekends and evenings)

Project focus: management of all integrated campaign activities for the high-profile German premiere of the blockbuster exhibition in Cologne

Detailed range of responsibilities: Strategic campaign management: concept, budgeting, and operational execution of the high-reach 360-degree launch campaign (OOH, print, TV, radio, social media, and online marketing) for the German market

Classic & digital media work: management of all press work, writing target-group-specific press texts, and proactive placement of exclusive topics in high-reach TV formats, print media, radio, and online portals to increase ticket sales

Media partnerships & sponsoring: negotiation and operational management of strategic media partnerships (e.g. with TV stations or regional media) to generate maximum reach in the greater NRW area and nationwide

Event management & on-site PR: planning, organizing, and running major media events such as the official opening press conference, VIP previews, as well as coordinating TV shoots and interviews on site

Creator & multiplier relations: building and managing a targeted influencer and creator campaign to reach younger Marvel audiences by involving an established network

• Focus: campaign management and strategic placement of the historical-archaeological blockbuster exhibition (German premiere Cologne).

Harry Potter: Visions of Magic (world premiere Cologne, 2023 – 2024)

Project focus: Concept development, management, and operational execution of all PR and marketing activities for the worldwide premiere of this interactive, technologically groundbreaking experience

Detailed scope of duties:

Launch strategy for a world premiere: Concept development and management of the worldwide launch campaign in close coordination with international licensors and production partners (e.g. Warner Bros. Discovery and NEON), while ensuring compliance with strict global brand guidelines

Operational 360-degree campaign management: Planning and execution of an integrated media campaign across all channels – from high-reach out-of-home advertising (OOH) to radio, TV, print, and highly targeted performance marketing and social media campaigns

National and international media relations: Management of all media communications for the world premiere

• Proactive placement of exclusive features, advance reports, and background stories in TV, radio, print, and high-reach online portals

Event and on-site PR: Concept development, organization, and execution of high-profile opening press conferences, exclusive media previews, and the festive VIP opening gala (red carpet)

• Execution and support of TV shoots, live broadcasts, and radio interviews directly at the exhibition

Creator and influencer marketing: Concept development and management of target-group-specific creator campaigns involving high-reach multipliers from the entertainment and fandom space for viral activation

Media partnerships and collaborations: Initiation, negotiation, and operational execution of strategic media collaborations to drive sales and ticket promotion across the entire German-speaking market

Budget responsibility and controlling: Independent management, calculation, and ongoing monitoring of the entire marketing and communications budget

Strategic support for marketing concepts: Support in the development and implementation of target-group-specific communications and marketing concepts for the statutory health insurance provider to strengthen brand positioning

Campaign planning and content creation: Support of digital and analog communication measures (e.g. for member acquisition, prevention courses, or additional services) as well as writing target-group-oriented texts for different channels

Interim management and team integration: Quick and flexible onboarding into the internal structures of the health insurance company to provide operational support to the marketing team in day-to-day business

Interface coordination and management: Coordination of internal departments as well as management of external service providers and agencies to ensure on-time delivery of promotional materials

PR and communications management for the global leading trade fairs gamescom, photokina, spoga+gafa and Eisenwarenmesse

Detailed scope of responsibilities: Strategic communications management: concept development, strategic planning and operational execution of high-reach PR and media campaigns for international leading trade fairs with global impact

Press and public relations: writing audience-specific press texts and proactively placing innovation trends, trade fair highlights and industry topics in national and international media channels (trade press, daily media, TV & radio)

Innovation & hybrid formats: concept development, technical planning and successful organization of Koelnmesse’s first fully hybrid press conference as part of spoga+gafa in 2020, to establish new digital participation standards

International media and journalist support: managing the accreditation process, coordinating TV, radio and photo teams, and providing highly flexible, multilingual support for hundreds of national and international journalists, influencers and speakers directly in the press center and on the exhibition grounds

Interface and stakeholder management: close coordination across departments with the respective trade fair project teams, exhibitors, marketing teams and external PR agencies to ensure consistent event communication

Success controlling and monitoring: analyzing media coverage, creating comprehensive press reviews and reports to assess communication results for the trade fair management

Owner-led consultancy for strategic brand communication, media work and operational project management in national and regional projects in the entertainment, sports and trade fair sectors.

Responsibility: strategic planning, budgeting and 360-degree execution of high-reach campaigns.

Project management: managing international agencies and close coordination with global licensors (including Warner Bros. Discovery, NEON, HBO).

PR and partnerships: building and maintaining high-reach media partnerships as well as on-site support for multipliers, TV shoots and VIP guests.

• Responsibilities: overall management of strategic 360-degree communication. Editorial and didactic concept development of school materials. Managing national media campaigns for blockbuster exhibitions (STAR WARS™ Identities, Harry Potter™). Budget and staff responsibility for 3 employees.

• Responsibilities: Nationwide press and public relations for the world's most successful musical. Budgeting, creating all sales-promoting advertising materials, and artist support for TV appearances (e.g. MDR-Dienstag, José Carreras Gala).