Hire the best Media Managers in Germany from 15,000 CVs, matched in minutes with the power of AI.
Plan and steer paid campaigns across search, social, display, video and programmatic media. Bring in a Media Manager for campaign setup, budget pacing, reporting and channel mix decisions, with fast and precise matching to vetted, available freelancers.
About the role
What they handle
A Media Manager plans, buys and steers media across the right channels for a brand, product launch or campaign push. The work covers brief translation, channel selection, audience targeting, budget control, flight planning and ongoing optimisation.
- Media plans for paid search, paid social, display, video and programmatic
- Campaign setup, naming, tracking checks and QA before launch
- Budget pacing, bid and placement monitoring, and daily adjustments
- Performance reports with clear next steps for marketing and sales teams
Skills that matter
Strong Media Managers combine commercial thinking with a sharp eye for detail. They know how to read campaign data, spot weak creative or targeting, and move spend to the placements that work best. They also communicate clearly with internal teams, agencies and content or design partners.
- Hands-on use of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager and DV360 or similar tools
- Familiarity with attribution, tracking pixels, UTMs and conversion setup
- Experience with media planning, media buying and campaign optimisation
- Clear reporting in plain language for stakeholders who do not live in ad platforms
When to bring one in
Companies often hire a freelance Media Manager when the in-house team is at capacity, a new channel needs specialist care, or a launch needs quick setup without a long hiring process. This is common for e-commerce brands, B2B teams, agencies and growth-stage companies in Germany that need flexible support in English and German.
A freelancer is also useful when a campaign needs a fresh pair of eyes, a short-term replacement, or support for a one-off market entry, product relaunch or seasonal push.
What strong work looks like
A strong Media Manager does more than keep campaigns running. They explain why spend should move, what the data shows, and which tests matter next. They can work with in-house marketers, creative teams and external media partners without losing control of the plan.
- Clean setup with correct tracking and naming
- Structured testing of audiences, creatives and placements
- Fast reaction to performance shifts
- Reports that lead to action, not just dashboards
- Confidence with media plans, buying sheets and platform exports
Meet FRATCH Media Managers
Alexander Haas
UX Writer
Last position:
UX Writer at BARMER Krankenkasse
- Developed and refined consistent product copy as part of a broader brand rebranding initiative
- Evolved a comprehensive UX writing guide, covering page types, UI components, nomenclature, glossary, and supporting documentation
- Contributed to the definition and review of new features from a UX writing perspective
- Worked closely with feature teams and domain experts across disciplines
Jennifer Becker
Senior Campaign Manager
Last position:
Senior Campaign Manager at Cheil Germany GmbH
- Campaign management for the client Samsung
- Developing & implementing brand content and producing assets in close collaboration with the media agency
Baljinder Kaur
Paid Media Manager
Last position:
Paid Media Manager at Peak Ace AG
- Develop comprehensive media plans and strategies aligned with client goals, target audience insights, and industry best practices
- Oversee the entire lifecycle of PPC and PSA campaigns, from planning and execution to optimisation and reporting
- Prepare and share detailed campaign performance reports with Looker Studio, highlighting key metrics, insights, and recommendations
- Utilise project management tools like Asana Board to efficiently organise, track, and prioritise tasks related to campaign management and client communication
- Regularly communicate with clients via email and phone calls to discuss campaign progress, address concerns, and provide updates as main point of contact
- Prepare and facilitate monthly, quarterly, and annual business reviews or strategy meetings with clients to review campaign performance, discuss strategic initiatives, and align on future objectives
- Provide strategic recommendations and insights to help clients achieve their business objectives and drive growth
- Collaborate with internal teams, such as creative, copywriting, and analytics, to ensure timely execution and delivery of campaign assets and materials
Projects:
- Skyrocketing Sales in Travel: Developed and executed a comprehensive paid advertising campaign encompassing paid search and display advertising for a leading travel company. Targeted audiences researching flights and holiday packages using keyword research, compelling ad copy, and strategic bid optimization to maximize reach and impact.
Raphael David
Online Marketing Social Media Manager DACH
Last position:
Online Marketing Social Media Manager DACH at Amazon Music
- Marketing strategy
- Budget responsibility for the DE/AT/CH/IT markets with a volume of around 1 million euros
- Managing the social media profiles in DE/AT/CH/IT
- Strategy development for Europe-wide and local social media campaigns
- Concept and coordination of paid advertising campaigns
- Adaptation of global campaigns in local markets
- Development of new social media formats
- Leading influencer campaigns
- Performance analysis and optimization of campaigns and social media profiles
- Managing external agencies
Gabriele Sosnizkij
Interim Media Manager
Last position:
Interim Media Manager at Rügenwalder Mühle
- Managing the media agency
- Media strategy for various campaigns
- Campaign management
- Developing social media concept
- Reviewing reports and PCAs
Liam Hennessy
Digital | Marketing | Strategist | Consultant
Last position:
Content & Social Media Manager at MBS GmbH
- Led brand-building initiatives for MBS GmbH and full season across content, social, and web channels to strengthen visibility and market presence.
- Own SEO- and social-led growth activities that expand reach, improve discoverability, and support brand awareness.
- Coordinate web and content projects with internal and external stakeholders, ensuring timely delivery and aligned messaging.
- Develop and execute social media campaigns that connect digital engagement with in-person events and broader brand communications.
- Support website implementation projects and ongoing digital content optimisation to improve execution and brand consistency
- Employer Branding: Set up employer branding-focused social media channels, career website, coordinated content across channels
Fabio Porta
Senior Content Strategist
Last position:
Senior Content Strategist at Serviceplan Editors Berlin
- Temporary support for the client AOK
- Content strategy
- Data and trend analysis
- Strategic recommendations
Andzelika Gürich
Social Media Manager
Last position:
Social Media Manager at Marketing agency
- Deepened social media expertise and expanded skill set through agency experience
Eva Hofmann
Freelance Copywriter and Social Media Manager
Last position:
Freelance Copywriter and Social Media Manager at Content 4Now
- Creation of targeted copy for performance marketing campaigns, video scripts, websites, and newsletters.
- Development of ideas and concepts for marketing campaigns.
- Writing of engaging texts to support sales and conversions.
- Review and optimization of existing content to meet individual client requirements.
- Management of social media platforms, including LinkedIn company pages and personal profiles and Instagram business accounts.
- Development of social media strategies and editorial plans tailored to client objectives.
- Production of custom content, including videos, graphics, and photography, to enhance online presence.
- Writing of platform-specific content for effective communication with target audiences.
Dorian Ostermann
Social Media Manager
Last position:
Social Media Manager at Kübler Sport GmbH
- Produced image and video content for social media channels
- Utilized customer communication skills
- Applied attention to detail to execute creative projects successfully
Zrvan Hakare
Apprenticeship – Machine and Plant Operator
Last position:
Apprenticeship – Machine and Plant Operator
- Operated and maintained complex machinery, developing strong technical aptitude and precision.
- Honed problem-solving skills and attention to detail through equipment troubleshooting and quality control.
- Balanced a rigorous technical apprenticeship with freelance work, demonstrating excellent time management.
André Rahmer
Digital Marketing & Social Media Manager
Last position:
Digital Marketing & Social Media Manager at Quir is Healthcare GmbH & Co. KG
- Conceptualizing, executing and monitoring digital marketing initiatives
- Organizing and coordinating the social media strategy
- Creating and interpreting digital metrics
- Briefing agencies and coordinating projects
- Planning and conducting in-house photo shoots
- Content creation (video, photos)
- Post-processing (video cutting, photo editing)
Selina Koch
Founder and Social Media Manager
Last position:
Founder and Social Media Manager at startklar! media
- Oeverdieck Nachrichtentechnik ([link] Complete new website creation in WordPress including SEO
- Franziska Biermann ([link] Website creation and web design
- Stadtteilschule In den Reethen ([link] Website creation and web design
- P&C Karriere: Managing the YouTube channel, setting up the channel, co-creating and developing the video concept/content, creating thumbnails (3 months)
- Körber Stiftung: Developing a concept and strategy for a new Instagram channel, project: history contest (6 months)
- MyDog365 ([link] Full management of social media channels (Facebook and Instagram), strategy development, graphic creation, ad placement, community management, audience growth, monthly reporting (4 years)
- Auronia ([link] Full management of social media channels (Facebook, Instagram and Pinterest), strategy development, graphic creation, ad placement, community management, audience growth, monthly reporting, SEO for the DACH region (5 years)
- Innovare AI ([link] Website management (WordPress), strategy development, ad placement, community management, audience growth, monthly reporting (4 years)
- Eddi Musik ([link] Website creation, setting up the YouTube channel, and developing the video concept (4 years)
- Universal Music ([link] Developing cross-channel stories and ideas for strategic marketing, analysis and advice on digital communication, creating claims and texts, developing communication concepts, planning, executing and monitoring digital content marketing and storytelling, designing paid media campaigns (1.5 years)
- reboots / Wellcosan ([link] & [link] Website management, strategy development, ad placement, community management, audience growth, monthly reporting, Amazon advertising, SEO for the DACH region (6 months)
- ON AIR Appbuilder: Creating a new website (WordPress), managing online marketing, ad placement, community management, audience growth, monthly reporting (1 year)
Dion Berisha
Social Media Manager
Last position:
Social Media Manager at Green und Söhne GmbH
Main Responsibilities
Develop and execute data-driven social media strategies across platforms (Instagram, TikTok, X, LinkedIn).
Plan, create, and publish high-performing content (short-form video, static visuals, copy).
Manage and grow online communities; handle moderation and brand communication.
Track performance using KPIs, insights, and A/B testing; continuously optimize content and strategy.
Collaborate closely with design, marketing, and paid media teams.
Key Achievements
Drove measurable growth in reach, engagement, and follower base.
Increased conversion rates through audience-focused content formats.
Established a consistent and recognizable brand voice across all channels.
Delivered successful campaigns with clear, data-backed ROI.
Impact
Significantly strengthened brand visibility and digital presence.
Directly contributed to revenue growth and lead generation.
Built a loyal, high-engagement community around the brand.
Implemented scalable content, reporting, and growth processes.
Mymy Huynh
Social Media Manager
Last position:
Social Media Manager at itesys AG
Discover over 15,000 top freelancers
Media Managers statistics
Typical experience
13 years
Average project duration
2.5 years
Certifications per freelancer
0
Top business areas
Marketing, Project Management, Product Development
Top industries
Advertising, Media and Entertainment, Professional Services
Most common languages
German, English, French
Bachelor's degree or higher
100%
Master's degree or higher
25%
Salary / Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Media Managers & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Got questions? Learn key details about FRATCH right now
A Media Manager plans, launches and optimises paid media across the channels that matter for the brief. That can include search, social, display, video, programmatic and sometimes offline media coordination. The role usually covers setup, budget control, pacing, reporting and regular recommendations.
A freelancer makes sense when you need support fast, the workload is temporary, or the campaign needs specialist channel knowledge. A media manager is also a good fit when you want to test a market, cover a leave period, or add extra hands without changing your team structure. For project-based work, freelance is often the cleaner option.
A strong Media Manager needs platform fluency, budget discipline and a clear view of performance data. They should know how to work with tracking, audience targeting, bidding logic and media planning. Just as important is the ability to explain decisions in simple terms to marketing and management teams.
The titles overlap in many companies, but they are not always identical. A media buyer often focuses more on purchase execution, while a paid media manager may lean more heavily into digital campaign management and optimisation. In practice, clients often use these titles for the same freelance profile, especially when they need someone to run campaigns hands-on.
Yes, most of the work can be done remotely if the reporting, tracking and approval flow are clear. A Media Manager in Germany may still need occasional on-site time for workshops, launch planning or stakeholder alignment, especially with larger local teams. English is often enough for international companies, while German helps in local coordination.
You should expect a media plan, campaign setup, optimisation notes and regular performance reporting. A Media Manager may also provide audience structures, budget pacing views, test plans and handover documentation. The exact scope depends on whether the project is strategy-led, execution-led or both.
Look for structured thinking, clean account setup and recommendations that connect media performance to business goals. A good Media Manager does not just share numbers; they explain what changed, why it happened and what to do next. Ask for examples of campaign fixes, testing logic and reporting style, not only platform names.
A Media Manager is common in e-commerce, B2B, consumer brands, apps, agencies and companies with ongoing lead generation needs. In Germany, teams often bring one in for product launches, seasonal campaigns, market expansion or when internal marketing wants extra execution capacity. The role is useful wherever paid media needs steady control and fast reactions.
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Philipp Thomaschewski
FRATCH CEO
