Media Managers in Germany
from 15,000 CVs, matched in minutes with the power of AI.Plan and steer paid campaigns across search, social, display, video and programmatic media. Bring in a Media Manager for campaign setup, budget pacing, reporting and channel mix decisions, with fast and precise matching to vetted, available freelancers.
Meet FRATCH Media Managers in Germany
Ebru Ataman
Last position:
Product Operations Manager, Media Operations & Growth, Global Marketing at Zalando SE
- End-to-end responsibility for the successful implementation and continuous optimization of Mediatool for strategic media planning (offline & online).
- Development and management of efficient onboarding, configuration, and support processes for international stakeholder teams.
- Leadership of API integrations to connect external systems (e.g., for result tracking and performance measurement).
- Advising departments on tool usage and development, including workshop design, training, and knowledge transfer.
- Establishment and maintenance of comprehensive PMO tracking for all tasks, milestones, and deliverables.
- Prioritization and documentation of requirements, change requests, and bugs in Jira, with transparent communication via Confluence.
- Systematic evaluation of user feedback to derive data-driven optimization measures.
- Responsibility for the monthly Mediatool communication newsletter, including content creation for users and leadership.
Patrick Von Der Gönna
Last position:
Senior Director, Retail Media at EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG
- Strategic consulting on marketing funds (WKZ) and retail media, focusing on monetization opportunities and data-driven business models
- Conducting a portfolio analysis of existing WKZ measures to assess the revenue and ROI impact of WKZ investments on supplier performance
- Potential analysis of digital WKZ products and initiatives to identify growth and efficiency levers
- Preparing and presenting the results to management and deriving a strategic move-forward plan
- Designing and facilitating several executive workshops to develop a holistic retail media vision and transformation roadmap
- Defining and prioritizing retail media business cases for data-driven evaluation of investment options
- Developing a technical target architecture considering heterogeneous ERP infrastructures and designing an integrated loyalty program
- Designing change management, including impact analysis on organizational structures and processes
- Creating and presenting C-level decision templates
- Establishing a clear retail media governance structure and technical foundation for data-driven marketing
- Developing a roadmap for implementation in 2026
Madeleine Weber
Last position:
Digital Account Manager at Emetriq GmbH (Deutsche Telekom Group)
- Account and project management of various digital projects (social, display & influencer) including budget allocation
- Creation of media recommendations and media plans (e.g. for Magenta YOUNG & MagentaTV)
- Internal and external coordination with e.g. marketer platforms such as Facebook, TikTok, Twitter, Snapchat and Co.
- Preparation of offers, project and budget monitoring
- Creation of reports based on predefined KPIs (weekly, as well as extensive end-of-campaign reports)
- Requirements management and quality assurance
Emilio De Cesare
Last position:
Senior Commerce & Retail Media Manager at Publicis Media
- Amazon Ads strategy and activation (Sponsored Ads, DSP, AMC) across 12 markets (EMEA + North America), aligned to global frameworks and Amazon partnership guidelines
- Defined full-funnel audience strategies, aligning DSP and AMC segments with country-level objectives
- Built Q4 budget frameworks and pacing guardrails to reduce underspend and protect ROAS and reach targets
- Partnered with analytics teams on AMC analysis (path-to-conversion, overlap, new-to-brand) to drive optimisation actions
- Led Prime Day and BFCM planning and activation across markets, ensuring consistency and budget utilisation
- Acted as primary point of contact for Amazon, coordinating betas and strategic updates with internal stakeholders
- Developed Pacvue custom dashboards and improved workflows to standardise reporting and activation processes
Baljinder Kaur
Last position:
Paid Media Manager at Peak Ace AG
- Develop comprehensive media plans and strategies aligned with client goals, target audience insights, and industry best practices
- Oversee the entire lifecycle of PPC and PSA campaigns, from planning and execution to optimisation and reporting
- Prepare and share detailed campaign performance reports with Looker Studio, highlighting key metrics, insights, and recommendations
- Utilise project management tools like Asana Board to efficiently organise, track, and prioritise tasks related to campaign management and client communication
- Regularly communicate with clients via email and phone calls to discuss campaign progress, address concerns, and provide updates as main point of contact
- Prepare and facilitate monthly, quarterly, and annual business reviews or strategy meetings with clients to review campaign performance, discuss strategic initiatives, and align on future objectives
- Provide strategic recommendations and insights to help clients achieve their business objectives and drive growth
- Collaborate with internal teams, such as creative, copywriting, and analytics, to ensure timely execution and delivery of campaign assets and materials
Projects:
- Skyrocketing Sales in Travel: Developed and executed a comprehensive paid advertising campaign encompassing paid search and display advertising for a leading travel company. Targeted audiences researching flights and holiday packages using keyword research, compelling ad copy, and strategic bid optimization to maximize reach and impact.
Victoria Churbanova
Last position:
Media Supervisor at Posterscope Ukraine
- Delivered 15+ multi-channel marketing projects end-to-end, aligning KPIs, timelines, measurement tools, and stakeholder expectations at the planning stage, ensuring 100% on-time and issue-free execution
- Coordinated communication and approvals between brand, creative, analytics, media, and vendor teams, eliminating misalignment and reducing back-and-forth during execution
- Developed structured client proposals and tailored solutions, shortening approval cycles and improving collaboration between internal and cross-media teams
- Set up measurement frameworks (reach, frequency, uplift metrics) alongside analytics teams, reducing reporting inconsistencies and rework
Franziska Hübscher
Last position:
Social & Native Performance Marketing
- Cost per visit consistently better than benchmark
- Consulting and campaign management (paid social & native) for distributing marketing content to corporate clients, including setting up performance tracking and reports
- Building a lead funnel and running lead generation campaigns
Dirk Limburg
Last position:
Commercial Director & Retail Media GSA at TitanOS Philips CTV
- Pipeline development and strategic sales growth: Prospect and grow the pipeline of programmatic platforms (DSPs, SSPs, data providers, etc.) that integrate linear and streaming TV.
- Develop effective sales strategies, channel sponsorships, deliver compelling product demonstrations for Automotive, FMCG, Retail, Travel, Digital Services, etc.
- Consultative selling and partnership management with content partners (Amazon, Disney, Netflix, etc.) and retail media partners to optimize the use of TV data for targeting, planning, and measurement in omnichannel marketing.
- Lead cross-functional EU5 team and projects (16 pax), collaborating with business development, marketing, and product teams to align departments, geographies, and tactics for performance and revenue targets.
- Manage high-value opportunities, cultivate and grow relationships, develop ecosystem partnerships, and share best practices regionally.
- Build and manage strategic partnerships, including trading agreements and support agencies in creating new revenue streams and media solutions. Create and execute data-driven procedures, bundled offers, and global frameworks to promote expansion.
- Success: Revenue growth from zero to 1.5 million in 18 months
Gabriele Sosnizkij
Last position:
Interim Media Manager at Rügenwalder Mühle
- Managing the media agency
- Media strategy for various campaigns
- Campaign management
- Developing social media concept
- Reviewing reports and PCAs
Mandar Ambekar
Last position:
Guest Lecturer / Adjunct Lecturer at HMKW
Marie Hermann
Last position:
Social Ads Expert at MeinSpiel
Communication strategy and implementation, campaign management and optimization, weekly reporting, testing, ad design, and consulting in influencer collaborations
Hagen Bender
Last position:
Consultant for Product Management and Agile Software Development at Deutsche Akkreditierungsstelle DAkkS
Discover over 15,000 top freelancers
Media Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
2.2 years
Positions per freelancer
12
Top business areas
Marketing, Business Intelligence, Project Management
Top industries
Advertising, Media and Entertainment, Retail
Certification focus areas
Project Management, Marketing, Product Development
Bachelor's degree or higher
100%
Master's degree or higher
44%
Doctorate
11%
Certifications per freelancer
3
Most common languages
German, English, Russian
Speak two or more languages
100%
Based on our profile pool as of 26 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Media Managers in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
What they handle
A Media Manager plans, buys and steers media across the right channels for a brand, product launch or campaign push. The work covers brief translation, channel selection, audience targeting, budget control, flight planning and ongoing optimisation.
- Media plans for paid search, paid social, display, video and programmatic
- Campaign setup, naming, tracking checks and QA before launch
- Budget pacing, bid and placement monitoring, and daily adjustments
- Performance reports with clear next steps for marketing and sales teams
Skills that matter
Strong Media Managers combine commercial thinking with a sharp eye for detail. They know how to read campaign data, spot weak creative or targeting, and move spend to the placements that work best. They also communicate clearly with internal teams, agencies and content or design partners.
- Hands-on use of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager and DV360 or similar tools
- Familiarity with attribution, tracking pixels, UTMs and conversion setup
- Experience with media planning, media buying and campaign optimisation
- Clear reporting in plain language for stakeholders who do not live in ad platforms
When to bring one in
Companies often hire a freelance Media Manager when the in-house team is at capacity, a new channel needs specialist care, or a launch needs quick setup without a long hiring process. This is common for e-commerce brands, B2B teams, agencies and growth-stage companies in Germany that need flexible support in English and German.
A freelancer is also useful when a campaign needs a fresh pair of eyes, a short-term replacement, or support for a one-off market entry, product relaunch or seasonal push.
What strong work looks like
A strong Media Manager does more than keep campaigns running. They explain why spend should move, what the data shows, and which tests matter next. They can work with in-house marketers, creative teams and external media partners without losing control of the plan.
- Clean setup with correct tracking and naming
- Structured testing of audiences, creatives and placements
- Fast reaction to performance shifts
- Reports that lead to action, not just dashboards
- Confidence with media plans, buying sheets and platform exports
Frequently asked questions
Questions about Media Managers? Start with the answers below.
A Media Manager plans, launches and optimises paid media across the channels that matter for the brief. That can include search, social, display, video, programmatic and sometimes offline media coordination. The role usually covers setup, budget control, pacing, reporting and regular recommendations.
A freelancer makes sense when you need support fast, the workload is temporary, or the campaign needs specialist channel knowledge. A media manager is also a good fit when you want to test a market, cover a leave period, or add extra hands without changing your team structure. For project-based work, freelance is often the cleaner option.
A strong Media Manager needs platform fluency, budget discipline and a clear view of performance data. They should know how to work with tracking, audience targeting, bidding logic and media planning. Just as important is the ability to explain decisions in simple terms to marketing and management teams.
The titles overlap in many companies, but they are not always identical. A media buyer often focuses more on purchase execution, while a paid media manager may lean more heavily into digital campaign management and optimisation. In practice, clients often use these titles for the same freelance profile, especially when they need someone to run campaigns hands-on.
Yes, most of the work can be done remotely if the reporting, tracking and approval flow are clear. A Media Manager in Germany may still need occasional on-site time for workshops, launch planning or stakeholder alignment, especially with larger local teams. English is often enough for international companies, while German helps in local coordination.
You should expect a media plan, campaign setup, optimisation notes and regular performance reporting. A Media Manager may also provide audience structures, budget pacing views, test plans and handover documentation. The exact scope depends on whether the project is strategy-led, execution-led or both.
Look for structured thinking, clean account setup and recommendations that connect media performance to business goals. A good Media Manager does not just share numbers; they explain what changed, why it happened and what to do next. Ask for examples of campaign fixes, testing logic and reporting style, not only platform names.
A Media Manager is common in e-commerce, B2B, consumer brands, apps, agencies and companies with ongoing lead generation needs. In Germany, teams often bring one in for product launches, seasonal campaigns, market expansion or when internal marketing wants extra execution capacity. The role is useful wherever paid media needs steady control and fast reactions.
The average hourly rate for Media Managers in Germany is 108 €, which corresponds to a daily rate of about 860 € based on an 8-hour working day.
Of the freelancers working as Media Managers in Germany, 100% hold at least a Bachelor's degree, 44% hold at least a Master's degree, and 11% hold a doctorate.
On average, freelancers working as Media Managers in Germany have 19 years of professional experience, with a single engagement typically lasting around 2.2 years.
The most common languages among freelancers working as Media Managers in Germany are German (100%), English (100%), and Russian (17%).
The most common industries among freelancers working as Media Managers in Germany are Advertising (92%), Media and Entertainment (83%), and Retail (75%).
The most common business areas among freelancers working as Media Managers in Germany are Marketing (92%), Business Intelligence (75%), and Project Management (75%).
FRATCH Media Managers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
