Victoria Churbanova-Media Supervisor
Check rate
Experience
Media Supervisor
Posterscope Ukraine
- Delivered 15+ multi-channel marketing projects end-to-end, aligning KPIs, timelines, measurement tools, and stakeholder expectations at the planning stage, ensuring 100% on-time and issue-free execution
- Coordinated communication and approvals between brand, creative, analytics, media, and vendor teams, eliminating misalignment and reducing back-and-forth during execution
- Developed structured client proposals and tailored solutions, shortening approval cycles and improving collaboration between internal and cross-media teams
- Set up measurement frameworks (reach, frequency, uplift metrics) alongside analytics teams, reducing reporting inconsistencies and rework
Client Leader
OMD Media Direction
- Delivered 11 multi-media communication strategies (Bayer, Terra Food, UF Bank) based on market and competitive analysis, with each project meeting annual marketing and brand targets for the assigned brands
- Localized global benchmarks and brand guidelines for each brand and campaign type, ensuring 100% delivery of annual media, marketing, and sales KPIs at the local market level
- Built, maintained, and implemented weekly project schedules in Roadmap, enabling faster re-planning, early risk detection, and ultimately 100% on-time delivery across all campaigns
- Applied econometric modeling to media planning, improving KPI forecasting accuracy by 5–10% and ensuring 95–100% achievement of weekly KPI targets
- Supported Bitrix24 implementation to optimize campaign handling and automated tracking, reducing email dependency and manual follow-ups; the test group of junior–middle managers reported a ~10% FTE time saving (self-assessment vs. automated calculation)
Client Leader
Mindshare
- Managed 10+ projects worth €1.3M for Kimberly-Clark, Diageo, Bayer (digital channels), and SEB Group, overseeing budgets, optimizing costs, and meeting 100% of campaign targets, which resulted in multiple contract extensions
- Led digital marketing planning for Huggies, Kotex, Tefal, and Rowenta, adapting strategies to annual brand-building objectives and long-term equity goals across categories
- Designed custom solutions using Nielsen, GFK, and TNS household panel data to identify consumer insights and improve targeting and brand attribute performance
- Mentored junior team members on client projects, accelerating onboarding and helping two team members transition into manager roles, improving delivery quality across accounts
- Developed tailored project workflow based on market data and client requirements, strengthening client relationships and securing additional renewals across the portfolio
Media Director
Rating Point
- Developed and deployed 360° multi-market campaigns aligned with CAR global benchmarks, achieving 100% compliance between planned and actual performance figures
- Designed a standardized planning framework for out-of-home and multi-channel campaigns, reducing planning time and ensuring consistent execution across regional teams
- Led the project and pitch effort that secured a three-year partnership with Orimi Trade (FMCG), collaborating closely with the buying team to deliver the winning strategic solution
- Implemented compliance tracking processes, enabling two major clients to pass external audits with zero critical findings
Media Group Head
Starcom
- Coordinated collaboration between planning, buying, and business teams, streamlining workflows and accelerating issue resolution, which enabled three managers to efficiently handle five major client accounts
- Developed brand strategies and tactical campaign plans to meet KPI goals, improving brand visibility and contributing to GSK’s highest collaboration rating in 10 years
- Delivered and implemented multiple campaign types for the Ukrainian market, including pilot initiatives that strengthened collaboration between the local team, agency headquarters, and global client teams
- Collected, analyzed, and documented requirements through workshops and stakeholder interviews, ensuring accurate project scope and reducing rework across 10+ brand projects
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Business Intelligence, and Research and Development.
Summary
Media Manager with 13+ years of experience delivering 50+ multi-channel marketing and communication projects for global brands including GSK, P&G, Bayer, Kimberly-Clark, Avon, and SEB Group. Managed €1.3M budgets and led multi-brand initiatives that achieved 100% of annual marketing, media, and sales KPIs. Coordinated work across creative, analytics, brand, vendor, and media teams, ensuring 100% on-time campaign delivery. Improved KPI forecasting accuracy by 5–10% through econometric modeling and supported Bitrix24 workflow automation that reduced manual coordination by ~10% FTE. Open to roles in marketing management, project management in marketing, campaign operations, and client management.
Skills
- Marketing Campaign Planning (Brand, Product, Multi-Channel)
- Go-To-Market Support
- Kpi & Performance Dashboards
- Vendor And Creative Coordination
- Budget Tracking (€50k–€1.3m)
- Timeline & Risk Management
- Approval Workflows
- Reporting Frameworks
- Weekly Planning Cycles (Roadmap, Gantt)
- Workflow Automation (Bitrix24)
- Audience Insights (Nielsen, Gfk, Tns)
- Cross-Functional Collaboration (Brand, Creative, Analytics, Media)
Languages
Education
Kyiv National University of Trade and Economics
Master’s degree in Marketing · Marketing · Kyiv, Ukraine
Certifications & licenses
Project Management Certificate
Farionova Private School, Kyiv
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Victoria is based in Berlin, Germany.
Victoria speaks the following languages: Russian (Native), Ukrainian (Native), German (Intermediate), English (Intermediate).
Victoria has at least 11 years of experience. During this time, Victoria has worked in at least 4 different roles and for 5 different companies. The average length of individual experience is 2 years and 2 months. Note that Victoria may not have shared all experience and actually has more experience.
Based on recent experience, Victoria would be well-suited for roles such as: Media Supervisor, Client Leader, Media Director.
Victoria's most recent position is Media Supervisor at Posterscope Ukraine.
In recent years, Victoria has worked for Posterscope Ukraine.
Victoria is most experienced in industries like Advertising and Media and Entertainment.
Victoria is most experienced in business areas like Marketing, Project Management, and Business Intelligence. Victoria also has some experience in Research and Development.
Victoria has recently worked in industries like Advertising and Media and Entertainment.
Victoria has recently worked in business areas like Business Intelligence and Marketing.
Victoria holds a Master in Marketing from Kyiv National University of Trade and Economics.
Victoria has 1 certificate: Project Management Certificate.
The availability of Victoria needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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