Gabriele Sosnizkij - Interim Media Manager for FMCG

🚀 FRATCH GPT 2.0 - Find freelancers with a single prompt. With rate benchmark.

Recommended expert

Frankfurt am Main, Germany

Check rate

Experience

Jan 2025 - Present

1 year 11 months

Interim Media Manager

Rügenwalder Mühle

Management of the media agency
Media strategy for various campaigns
Campaign management
Development of a social media concept
Review of reports and PCAs

Mar 2024 - Oct 2024

8 months

Account Manager Coty, LEGO

Starcom GmbH

Media strategy for various brands (FMCG)
Client consulting in the media field
Campaign planning, including media and production plans for traditional and digital channels
Briefing campaign management and internal stakeholders
Reports and PCA

Nov 2023 - Feb 2024

4 months

Team Lead, Amazon XCM (Cross-Channels) Project

Initiative Media GmbH

Analysis of client briefs
Advertising campaign planning for traditional and digital channels
Reports and PCA

Aug 2023 - Dec 2023

5 months

On-site

Campaign Manager, Retail Media for Douglas DACH

Douglas Marketing Solutions

Development of campaign strategies for various brands
Planning and execution of digital campaigns (social media, on-site campaigns)
Campaign optimization and KPI analysis
Working with Client Service
Client communication

Jul 2023 - Oct 2023

4 months

Interim PO Performance Marketing

Hagebau Connect

Point of contact for team members, team leaders, and department heads
Attending Product Owner meetings (weekly, monthly, agile formats)
Planning and participating in sprints
Ticketing in Jira
Budget control, including forecasting
Planning process for 2024
Setting up a health check

Feb 2022 - Jun 2023

1 year 5 months

Account Management Digital Media "Walt Disney"

Publicis Zenithmedia GmbH

Media strategy for Consumer Products and Home Entertainment
Focus on Amazon Advertising, media, digital media owners
Media planning and optimization of media channels
Analysis and reporting of media performance
Implementation of full-funnel media strategy

Feb 2022 - Sep 2022

8 months

Online Marketing Management

BVG

Media strategy for Consumer Products and Home Entertainment
Media planning and optimization of media channels
Analysis and reporting of media performance

Sep 2021 - Mar 2022

7 months

Online Marketing Management and Media Consulting

Edeka Handelsgesellschaft Nord mbH

Media audit (online and offline channels)
Optimization of online marketing performance channels (social media, Google Ads, digital platforms, app)
Introduction of agile working method "Test & Learn"
Development of digital marketing strategy for 2022/2023

Aug 2020 - Jan 2021

6 months

Interim Brand Manager Roast & Ground

Lavazza

Responsible for the coffee beans and ground espresso category
Product launches (project management, agency coordination, collaboration with sales)
Analysis of relevant market data with Nielsen
Packaging adaptation for the German market
Promotion planning with Trade Marketing
Marketing in the online shop, Amazon performance management
Influencer marketing and project implementation

Oct 2019 - Apr 2020

7 months

Digital Marketing Manager

Gobi Cashmere

Set up the Shopify online shop and supported Gobi Cashmere's market entry in Europe (DE, AT, CH, UK, FR, IT)
Developed the overall digital marketing strategy
Implemented all relevant online marketing channels
Campaign management for the homepage and social media
Newsletter management
Collection development for the European market

Jan 2019 - Dec 2023

5 years

Head of Digital, Interim Marketing Manager

Kentucky Fried Chicken

Overall responsibility for the digital department: developing social media campaigns and managing the performance budget, app development, Google Adwords
Developing the portfolio strategy and 2020 marketing plan for the entire department
Responsibility for market and consumer research
Launching the e-commerce platform for Click & Collect and delivery during the coronavirus pandemic

Oct 2018 - Oct 2020

2 years 1 month

Lecturer in Global Brand & Fashion Management

ISM - International School of Management

Teaching the lecture "Introduction to Retail" in the Bachelor of Arts Global Brand & Fashion Management program (part-time)

Jul 2017 - Dec 2018

1 year 6 months

Head of E-Commerce Shop Management

Schwab Versand / Sheego GmbH (Otto Group)

Overall responsibility for the online shop: online merchandising, promotions, newsletters and online marketing campaigns
User experience (UX): improving the website's ease of use (increasing the conversion rate)
Using data analysis to identify measures to increase revenue and sales

Nov 2015 - Jul 2017

1 year 9 months

Online Marketing Consultant

Vögele Shoes

Overall responsibility for the Facebook/Instagram account
Developing the social media strategy and managing campaigns, including creating an editorial calendar
Briefing and developing advertising materials for ads
Tracking relevant KPIs and managing the budget accordingly

Apr 2014 - Dec 2017

3 years 9 months

Managing Partner, Marketing and Sales

ShoeVita GmbH

Building a start-up in the customized shoes sector
Developing the online shop, including a 3D configurator
Strategic and operational management of ShoeVita GmbH
Managing and coaching 6 employees
Developing the digital marketing strategy
Content strategy, including an action plan
Developing all social media channels (Facebook, Twitter, Pinterest, Instagram, Tumblr), blogger marketing
SEO: On-page search engine optimization
SEA: Booking and analyzing Google Adwords
Affiliate marketing
Coordinating and managing PR
Business development from single-channel to multichannel
Opening up new sales channels in the DACH region
Building a range of sales partnerships with Kaufhof, Salamander (AT) and Vögele Shoes (CH)
Organizing events with brand partners such as BMW, Seat and Glamour

Jul 2012 - Mar 2014

1 year 9 months

Brand Manager Sauces

Nestlé AG / Maggi GmbH

Responsible for the Maggi Sauces category (€120 million)
Managed 2 employees (Junior BM and trainee)
Developed the portfolio strategy and marketing plan for the sauces category
Monitored trends and consumer behavior
Analyzed relevant market data (Nielsen, GFK)
Conducted various market research tests
Developed designs and packaging
Developed and implemented various communication strategies
Marketing representative on the Digital Leadership Team
Worked closely with R&D, market research, Finance, Sales, and Trade Marketing
Budget responsibility

Aug 2011 - Jun 2012

11 months

Brand Manager Innovations

Nestlé AG / Maggi GmbH

Responsible for the Maggi Fix Innovations category
Monitored trends and consumer behavior, and analyzed relevant market data (Nielsen, GFK)
Conducted various market research tests (insight generation, concept checks, home-use tests, conjoint analyses)
Developed, designed, and implemented growth concepts
Developed the portfolio strategy for the Fix Innovations category
Developed designs and packaging
Developed and implemented various communication strategies
Planned media in collaboration with the agency
Worked closely with R&D, market research, Finance, Sales, and Trade Marketing

Oct 2009 - Jul 2011

1 year 10 months

Brand Manager Vegetables

iglo GmbH

Optimized the marketing mix
Developed the segment's strategic direction and products, and prepared the complete launch plan
Led the Local Category Team
Analyzed and reported on volume, net sales, and gross profit
Prepared market analyses (Nielsen)
Led the management of various product groups

Mar 2009 - Sep 2009

7 months

Junior Brand Manager Vegetables

iglo GmbH

Prepared market and competitor analyses
Managed innovation: developed concepts and oversaw market research
Prepared various communication briefs

Sep 2008 - Feb 2009

6 months

Trainee Marketing/Sales

iglo GmbH

Prepared market and competitor analyses for frozen ready meals and frozen poultry
Managed projects: redesigned packaging across all product areas
Developed concepts and launched new product groups

Nov 2007 - Aug 2008

10 months

Retail Customer Advisor

P&G Prestige Products

Promoting sales and supporting various promotions
Advising customers on cosmetics

Jan 2007 - Aug 2007

8 months

Marketing o.b.

Johnson & Johnson GmbH

Preparing market and competitor analyses
Project management: launching the new website and developing a 360° program for teenagers (including sponsorship of VIVA DanceStar)
Preparing various marketing presentations

Jul 2006 - Dec 2006

6 months

Marketing, PR, Customer Service, Purchasing (Category Management)

Parfümerie Douglas GmbH

Coordinating and designing marketing, advertising, and PR activities
Coordinating suppliers and managing orders
Planning and implementing projects, e.g. introducing new brands at Douglas with market analyses

Oct 2005 - Dec 2005

3 months

Retail Customer Advisor

Molton Brown London

Planning and implementing sales promotions and merchandising
Advising customers on cosmetics and beauty products

Jan 2004 - Dec 2006

3 years

Interviewer

Items Marktforschung

Worked as a freelance interviewer for product launches targeting different customer groups

Jan 2001 - Dec 2006

6 years

Retail Customer Advisor

Douglas Holding AG

Sales assistant at the premium store on Kurfürstendamm

Jan 1999 - Jan 1999

1 month

Intern

htp-Concept Marktforschung

Three-week work placement at a market research institute

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Food and Beverage, Retail, Fashion, Cosmetics, Professional Services, and Advertising.

Food and Beverage

Retail

Fashion

Cosmetics

Professional Services

Advertising

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Business Intelligence, Product Development, Customer Service, and Research and Development.

Marketing

Sales

Business Intelligence

Product Development

Customer Service

Research and Development

Summary

Strong analytical and conceptual skills
Strong communication and interpersonal skills, confident in presentations
Strong sales skills with customer-focused communication
Extensive knowledge of FMCG, QSR, fashion, food & cosmetics
Expertise in B2C management

Skills

Digital Media Planning
Performance Marketing: Sea (Google/Bing), Amazon Performance Management
E-Commerce Know-How
Business Facebook & Instagram, Seo
Brand Communications & Media Planning
Influencer Marketing/ Blogger Relations
Digital Transformation
Google Analytics
Nielsen (Nitro), Gfk (Iri) Database
Google Dashboard

Languages

German

Advanced

English

Advanced

Russian

Advanced

Polish

Intermediate

French

Elementary

Education

Oct 2004 - Jun 2008

Ashcroft International Business School

BA (Hons) · International Business / International Marketing · Cambridge, United Kingdom · Note 1,1

Oct 2004 - Jun 2008

Fachhochschule für Wirtschaft Berlin

Diplomkauffrau (FH) · International Business / International Marketing · Berlin, Germany · Note 1,4

Oct 2001 - Jun 2004

Anna-Freud Oberschule

Abitur · Berlin, Germany · Note 1,8

...and 1 more

Statistics

Experience

Total positions 27

Experience in Food and Beverage 12.5 y

Avg length 1 y 4 m

Longest experience 5 y 11 m

Expertise

Recent roles Interim Media Manager, Account Manager Coty, LEGO, Team Lead, Amazon XCM (Cross-Channels) Project

Main industries Food and Beverage, Retail, Fashion

Main business areas Marketing, Sales, Business Intelligence

Qualifications

Highest degree Bachelor

Member since

August 2025

Last update

October 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Have questions? Find more information here.

Gabriele is based in Frankfurt am Main, Germany.

Gabriele speaks the following languages: German (Advanced), English (Advanced), Russian (Advanced), Polish (Intermediate), French (Elementary).

Gabriele has at least 25 years of experience. During this time, Gabriele has worked in at least 25 different roles and for 24 different companies. The average length of individual experience is 1 year and 11 months. Note that Gabriele may not have shared all experience and actually has more experience.

Based on recent experience, Gabriele would be well-suited for roles such as: Interim Media Manager, Account Manager Coty, LEGO, Team Lead, Amazon XCM (Cross-Channels) Project.

Gabriele's most recent position is Interim Media Manager at Rügenwalder Mühle.

In recent years, Gabriele has worked for Rügenwalder Mühle, Starcom GmbH, Initiative Media GmbH, Douglas Marketing Solutions, and Hagebau Connect.

Gabriele is most experienced in industries like Food and Beverage, Retail, and Cosmetics. Gabriele also has some experience in Fashion, Professional Services, and Advertising.

Gabriele is most experienced in business areas like Marketing, Sales, and Business Intelligence. Gabriele also has some experience in Product Development, Customer Service, and Research and Development.

Gabriele has recently worked in industries like Food and Beverage, Advertising, and Retail.

Gabriele has recently worked in business areas like Marketing, Business Intelligence, and Product Development.

Gabriele holds a Bachelor in International Business / International Marketing from Ashcroft International Business School and a Bachelor in International Business / International Marketing from Fachhochschule für Wirtschaft Berlin.

The availability of Gabriele needs to be confirmed.

Daily rate distribution

0% 25% 50% 75% 100%

<€480 €480-640 €800-960 €960-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Daily rate avg. 861 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 904 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.