Magdalena O.-Commercial Marketing & Growth Leader | Strategy, Operations & Profitable Growth
Check rate
Experience
Head of Marketing & Operations
Joblift GmbH
Consumer marketplace and HR technology. Role concluded following company insolvency.
- Partnered directly with the CEO on growth strategy, operating budgets and acquisition efficiency, with commercial accountability for a seven-figure marketing budget.
- Led Marketing and Customer Success, aligning customer acquisition, partner requirements, service delivery and operational priorities.
- Audited paid-media structures and technical tracking across Google Ads, Meta, TikTok and Bing; developed a Google Ads rebuild plan and began implementation, including a separate sandbox account to test an alternative strategy.
- Collaborated with Engineering on data pipelines, partner-feed automation and server-side tracking to improve the reliability of performance measurement.
- Established a structured creative-testing approach across Meta and TikTok, connecting advertising concepts with landing-page experiences.
- Built B2B marketing capabilities for enterprise partners and recruiters, including lead-generation funnels, qualification workflows and sales-enablement materials.
- Audited lifecycle activity, technical health and deliverability; designed a plan to replace disconnected automations with coordinated email, SMS and WhatsApp journeys.
- Applied generative AI to segmentation, messaging and localisation workflows to support execution and testing.
Head of Marketing
MYCS GmbH
Custom DTC furniture and interior design. Joined as an interim consultant before becoming permanent Head of Marketing.
- Led marketing strategy and operations across DACH, France and the UK, reporting to the CEO and partnering closely with the CFO.
- Helped scale annual revenue from approximately €30–40M towards €100M, supporting approximately 30% average year-on-year growth.
- Managed an annual marketing budget that grew from below €10M to approximately €20M in 2024, maintaining a blended annual marketing cost-to-revenue ratio below 25%, against a 28% mandate.
- Rebuilt a fragmented, performance-led function into an integrated brand-and-growth organisation; repositioned MYCS around “Democratic Design” and delivered a 100% increase in German brand awareness within 12 months through TV, OOH, digital video and PR.
- Aligned marketing plans with Operations, Logistics and Supply Chain through annual, quarterly and monthly planning, accounting for production capacity, product availability and delivery lead times.
- Connected online acquisition with physical showrooms through local campaigns, appointment funnels and measurement of digital contributions to in-store consultations.
- Directed attribution, marketing mix modelling and geo-lift initiatives to inform budget allocation and assess incremental marketing value.
- Built CRM automation and segmented newsletter journeys covering behavioural triggers, post-purchase communication and personalised engagement.
- Developed promotional calendars, discount structures and pricing initiatives that supported a 40%+ increase in average net basket value, while protecting contribution margins.
- Oversaw CRO across product customisation and checkout, alongside referral, loyalty and creator-led content initiatives.
- Led B2B marketing initiatives for commercial interiors, architects and office fit-outs.
- Restructured and developed a department of up to 15 employees, supplemented by freelancers and agencies, spanning performance, brand, CRM and CRO.
Fractional CMO & Strategic Growth Advisory
Independent Advisory Practice
Variable-scope fractional, interim and project-based engagements with founders, CEOs and investors across DTC eCommerce, consumer businesses and B2B/B2C digital platforms. Assignments have ranged from full-time mandates between permanent roles to part-time advisory work alongside employment.
- Translate business strategies into company-specific marketing plans, growth priorities, channel objectives and operating frameworks.
- Audit acquisition channels, customer journeys, creative processes, tracking and attribution to identify commercial constraints and prioritise investment.
- Provide marketing strategy and growth consulting to a small venture capital firm and several of its startup businesses.
- Advise a B2B SaaS company operating in the live-shopping space on marketing strategy and growth.
- Advise on team structures, specialist hiring, agency responsibilities and reporting processes, tailoring the operating model to each company's maturity and resources.
The most recent client: US-based DTC health & lifestyle brand
- Took commercial and marketing P&L accountability for a combined $1M–$2M monthly paid-media budget across Meta and Google, steering investment against contribution margin, blended MER and net-new CAC.
- Led a 40-person remote, cross-functional team spanning media buying, creative strategy, copywriting, video production, CRO and analytics.
- Designed a Meta-focused creative testing system covering creator sourcing, UGC production, whitelisting, dark posting and performance-led iteration.
- Established pause, hold and scale decision frameworks, budget guardrails and reporting routines to connect channel activity with commercial performance.
- Recommended Google Ads efficiency improvements and implemented changes jointly with an agency before a dedicated specialist assumed operational ownership.
- Worked with leadership, technical and analytics teams on tracking and reconciliation of advertising performance with backend revenue and margin data.
Marketing & Communications Strategy Consultant
eBay Inc.
- Joined the launch team for Catch by eBay, a mobile-first shopping platform, with responsibility for marketing strategy and operations alongside separate acquisition and retention initiatives for eBay.de.
- Combined hands-on delivery with team and agency management to build Catch’s acquisition engine.
- Exceeded initial customer acquisition targets by 100%, achieving first-half milestones within the first quarter while reducing blended CAC through segmentation, campaign consolidation and creative rotation.
- Built CRM architecture from scratch, including welcome, re-engagement and browse/cart-abandonment journeys; designed conversational chatbot flows for product discovery and conversion.
- Developed voucher, promotional and basket-threshold strategies that increased average order value by 50% and 30-day repeat purchase rates by 30%.
- Introduced influencer whitelisting and dark-posting frameworks, connecting creator content with paid acquisition.
- Worked with APAC sourcing and product teams to align campaigns with inventory and product demand.
- Contributed to an eBay app-retention initiative by identifying LTV as a key growth constraint and supporting a shift towards LTV-led decision-making.
Chief Marketing Officer
Klazz – Language Travel Reinvented AG
- Rebuilt the marketing approach for an early-stage language-travel business across DACH, France and Italy, connecting acquisition, conversion and retention with commercial objectives.
- Managed a six-figure budget and reported to the CEO, board and investors on performance and payback.
- Built and led a six-person team across performance marketing, PR, content and offline activation.
- Personally managed Meta and Google campaigns while developing low-budget acquisition through campus activity, education partnerships, media sponsorships and student ambassadors.
- Restructured enquiry, application and qualification journeys for high-consideration bookings.
- Designed referral mechanisms and alumni incentives to support customer-led acquisition.
Senior Online Marketing Manager → Head of Marketing
LIQID Investments GmbH
- Joined as the first marketing hire and progressed to Head of Marketing, building the acquisition and lead-generation engine for a German digital wealth-management platform.
- Developed multi-touch, trust-led customer journeys for an investment product with a €100,000 minimum investment.
- Supported growth to €250M in assets under management and 1,200+ clients through acquisition and lead generation across Google, Meta, LinkedIn, native and programmatic channels.
- Negotiated and delivered co-marketing activity with Lufthansa Miles & More, connecting the investment proposition with an established loyalty programme.
- Created financial guides, investment whitepapers and advisory booklets to generate qualified leads for wealth-advisory teams.
- Built source-specific welcome journeys, response-based nurture and high-potential-lead reactivation, combining email, direct mail and retargeting.
- Implemented marketing technology, attribution and CRM lead tracking; recruited internal marketing talent and managed PR, creative and media agencies.
Mobile Marketing Manager
Zalando SE
- Worked within the international mobile marketing team on app acquisition across 10+ European markets, including DACH, France, Italy, Benelux, the Nordics, the UK and Poland.
- Contributed to scaling the app from launch to 16M+ downloads within 18 months through performance campaigns, programmatic networks and app store optimisation.
- Supported initiatives that increased mobile traffic share from 48% to 60% year on year, with acquisition evaluated against sales-per-install and first-order performance.
- Coordinated with Product Development, Mobile Intelligence, Business Intelligence, country management and tracking partners on measurement, SDK integration and market execution.
- Collaborated with SEO, affiliate, display, social and PR teams to align activity across channels.
Online Marketing Manager – Poland Market Entry
Zalando SE
- Built and executed SEM activity supporting Zalando’s entry into Poland.
- Helped launch and scale Google Product Listing Ads as part of a market-entry programme that expanded digital reach from approximately 6% to 12% of Polish internet users within the first year.
- Managed keyword portfolios, bidding rules and retargeting with daily attention to revenue, margin and first-time customer acquisition.
- Coordinated with adjacent marketing teams to support consistent market execution.
PR, Event & Project Management
Various Cultural Organisations & Agencies
- Managed media relations, press releases, event communications and promotional-event coordination.
- Copywriting and content creation (SEO optimised).
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Information Technology, Fashion, Banking and Finance, Arts and Crafts, and Education.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Project Management, and Customer Service.
Summary
Commercial marketing leader with 14+ years of experience across DTC eCommerce, consumer marketplaces, fintech and digital platforms in Europe and the US. Translates business objectives into company-specific acquisition, brand and retention strategies, then builds the teams, measurement frameworks and operating processes required to deliver them. Experience includes helping scale MYCS from approximately €30–40M towards €100M in annual revenue, managing annual marketing budgets of approximately €20M, and leading a 40-person cross-functional team during a US DTC engagement. Combines CEO- and board-facing leadership with practical involvement in audits, campaign architecture, lifecycle design, creative strategy and implementation alongside specialist teams.
Skills
Commercial Strategy: Marketing Strategy, Growth Planning, Go-To-Market, Market Entry, Positioning, Budget Allocation And Commercial Planning.
Commercial Performance: Marketing P&L Accountability, Contribution Margin, Cost-To-Revenue Ratio, Customer Acquisition Cost, Marketing Efficiency Ratio, Lifetime Value And Payback.
Marketing Operations: Operational Audits, Roadmaps, Okrs, Reporting Cadences, Resource Planning, Agency Management And Cross-Functional Delivery.
Customer Acquisition: Paid Search, Paid Social, Shopping, Programmatic, Native Advertising, Affiliate Marketing, Influencer Partnerships And App Acquisition.
Brand And Demand Generation: Integrated Campaigns, Audience Insight, Content Strategy, Pr, Tv, Out-Of-Home Advertising And High-Consideration Lead Generation.
Customer Lifecycle: Crm Strategy, Segmentation, Personalisation, Automated Journeys, Retention, Reactivation, Referral Programmes And Loyalty.
Ecommerce Optimisation: Conversion Rate Optimisation, A/B Testing, Customer Journeys, Promotional Planning, Discount Governance And Omnichannel Marketing.
Measurement And Infrastructure: Attribution, Incrementality Testing, Marketing Mix Modelling, Tracking Architecture And Collaboration With Engineering And Data Teams.
People Leadership: Team Design, Hiring, Onboarding, Coaching, Restructuring And Management Of Distributed Teams.
Advertising: Google Ads, Meta Ads Manager, Tiktok Ads Manager, Bing Ads, Pinterest Ads, Taboola, Outbrain And Programmatic Platforms.
Analytics And Insight: Google Analytics 4, Google Search Console, Looker Studio, Tableau, Bigquery Data Pipelines, Mixpanel And Funnel.Io.
Crm And Lifecycle: Crossengage, Emarsys, Mailchimp, Drip, Mailgun, Salesforce, Freshcrm And Apollo.Io.
Commerce And Content: Shopify Plus, Woocommerce, Wordpress And Amazon Seller/Vendor/Retail Media.
Planning And Collaboration: Asana, Jira, Notion, Miro And Figma.
Ai And Automation: Chatgpt, Claude, Zapier And Make.
Execution Context: Personally Built And Managed Google Ads Campaigns At Klazz; In Later Leadership Roles, Combined Specialist-Team Oversight With Campaign And Technical Audits, Solution Design And Implementation Support. Designed Tracking And Integration Architecture And Implemented It In Collaboration With Engineering And Data Teams.
Languages
Education
University of Wroclaw
Master’s Degree · Political Science · Wrocław, Poland
University of Wroclaw
Master’s Degree · European Studies · Wrocław, Poland
University of Warmia and Mazury in Olsztyn
Bachelor’s Degree · Journalism & Social Communication · Olsztyn, Poland
Certifications & licenses
AIDEAS: Generative AI, AI Agents & Ethical Implementation
EIT Deep Tech Talents
Certified Product & Project Manager
XDi – Experience Design Institute
Forward Program
McKinsey & Company
Foundations of Retail Media
Amazon Ads
AI for Business: Data Science, Strategy & UX
University of Pennsylvania / Coursera
Create Your E-Commerce Store with Shopify
Coursera
Digital Marketing & E-Commerce Professional Certificate
AI-Driven Growth Marketing Strategy
Starweaver
Foundations of Data Science
Introduction to Python
Sololearn
Web3 & Blockchain Fundamentals
INSEAD
Mini MBA in Management & Marketing
Marketing Week with Mark Ritson
CMO Foundations: Measuring Marketing Effectiveness & ROI
LinkedIn Learning
Elements of AI
University of Helsinki / MinnaLearn
LinkedIn Learning
Advanced SEO
LinkedIn Learning
Agile Foundations & Scrum
LinkedIn Learning
Corporate Finance Foundations
LinkedIn Learning
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Magdalena is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Magdalena speaks the following languages: Polish (Native), English (Advanced), German (Intermediate).
Magdalena has at least 16 years of experience. During this time, Magdalena has worked in at least 9 different roles and for 8 different companies. The average length of individual experience is 2 years and 9 months. Note that Magdalena may not have shared all experience and actually has more experience.
Based on recent experience, Magdalena would be well-suited for roles such as: Head of Marketing & Operations, Head of Marketing, Fractional CMO & Strategic Growth Advisory.
Magdalena's most recent position is Head of Marketing & Operations at Joblift GmbH.
In recent years, Magdalena has worked for Joblift GmbH, MYCS GmbH, and Independent Advisory Practice.
Magdalena is most experienced in industries like Retail, Information Technology, and Fashion. Magdalena also has some experience in Arts and Crafts, Banking and Finance, and Education.
Magdalena is most experienced in business areas like Marketing, Strategy, and Project Management. Magdalena also has some experience in Customer Service.
Magdalena has recently worked in industries like Information Technology and Retail.
Magdalena has recently worked in business areas like Marketing, Strategy, and Customer Service.
Magdalena holds a Master in Political Science from University of Wroclaw, a Master in European Studies from University of Wroclaw and a Bachelor in Journalism & Social Communication from University of Warmia and Mazury in Olsztyn.
Magdalena has 18 certificates. Among them, these include: AIDEAS: Generative AI, AI Agents & Ethical Implementation, Certified Product & Project Manager, and Forward Program.
Magdalena is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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