Mark Rödiger-Interim Marketing Manager | Freelance Marketing Manager | Marketing Consultant
Check rate
Experience
Marketing Check
Janina Lücke – Schreibcoaching
Analyzing existing strategy and marketing activities
Reviewing LinkedIn, newsletter, Google Analytics, blog, and landing pages
Identifying weaknesses and opportunities
Developing a strategic approach
Developing a data-driven performance tracking approach
Creating a comprehensive report on strategic direction, target audience, customer journey, marketing goals, and performance measurement
Conducting a workshop to review the report
Deriving a roadmap for optimization, including relevant KPIs
Interim Marketing Lead
Office Data Service GmbH
Developing a strategy for marketing B2B services
Creating and planning marketing campaigns
Leading the internal team to implement campaigns
Planning content
Budget planning
Executing campaigns
Producing relevant marketing materials, e.g., playbooks, ads, landing pages
Professionalizing processes in the marketing team
Redesigning and optimizing website structure, including specific product and service pages
Developing a lead management strategy
Redesigning various sales materials
Successfully converting inbound leads
Zukunft Personal Hamburg
Positivity Guides eGbR
Developing a trade show concept, storyline, and messaging
Creating a communication plan before, during, and after the event
Activating participants and incentivizing booth visits
Supporting the layout of the booth and materials
Coordinating with the event organizer
Creating a structured concept for company presentation at the trade show
Designing speeches, a prize draw, and an expert panel with a champagne reception
Coordinating follow-up communication with the event organizer
Online Shop Marketing
Office Data Service GmbH
Developing a strategy to market a B2B online shop
Leading the internal team for campaign execution
Planning content
Budget planning
Executing campaigns
Coordinating with the shop concept
Launching the online shop on schedule
Orchestrating a campaign across organic and PPC social media, Google Ads, and existing customer mailings
Creating and publishing relevant blog posts
Online Shop Marketing Planning
Office Data Service GmbH
Defining USPs and arguments for the shop
Identifying suitable marketing channels
Creating appropriate key messages
Scheduling activities
Defining relevant KPIs for measuring success
Successfully completing the project by creating a foundation for the marketing strategy
Providing a clear overview of market potential
Freelance Marketing Consultant
MRKRDGR Marketing
Strategic services:
- Holistic marketing strategies
- Budget planning
- Channel and media planning
- Strategic consulting
- Use of AI in marketing
Tactical planning:
- Marketing concepts
- Campaign planning
- Project management
- Reporting
Operational implementation:
- Support for marketing campaigns
- Content creation
- Provision of messages
- Review and reporting
Senior Field Marketing Manager
Mapp Digital
- Field marketing
- Lead generation
- Event marketing
- Advertising
- Communication / PR
- E-Mail marketing
- Campaign localization
- Budget
Marketing Manager
SmartRecruiters
Digital
- Paid media
- Programmatic, paid search / display, paid social
- Conversion optimization
- Analytics
- Marketing automization
- Digital strategy
- Budget
Marketing DACH Region
- Event marketing (strategy and execution)
- Advertising
- Communication / PR
- E-Mail marketing
- Campaign localization
- Budget
Marketing Manager
PDA Europe - Parenteral Drug Association
- Marketing strategy
- Corporate communication
- Campaign management
- Analytics and insights
- Process optimization
- Quality management
- Marketing budget
Project Manager Trade Marketing
iMi gruppe - Agenturen für vertriebliches Marketing
- Trademarketing
- B2B and B2C Marketing
- Campaign concepts
- Project management
- Budget controlling
Junior Manager Brand and Corporate CommunicationsJunior Manager Brand and Corporate Communications
Fonetic (now Sabio)
- Branding
- Corporate website
- Public relations
- Events
- KPI monitoring and reporting
Competitive Intelligence AnalystCompetitive Intelligence Analyst
Bloombees
- Competitive analysis
- Digital analytics
- Ad performance tracking
- Voice of the customer
International Marketing and Sales ConsultantInternational Marketing and Sales Consultant
IVC | International Venture Consultants
- Business model design
- Go-to-market strategies
- Market studies
- Definition of commercial messages
- Inbound and outbound marketing
- KPI monitoring and reporting
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Advertising, Pharmaceutical, Professional Services, Retail, and Food and Beverage.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Business Intelligence, Quality Assurance, Strategy, and Finance.
Summary
Senior Marketing Manager with 10 years of experience and an academic background in business administration and marketing.
Extensive international and intercultural experience. Key strengths in strategic and holistic thinking, data-driven decision making, innovative concept development, and efficient project management.
Skills
Marketing
Project Management
Strategy
Budget Planning
Campaign Concepts
Design
Lead Generation
Field Marketing
Events (Online & Offline)
Email Marketing
Marketing Automation
Analytics
B2b & B2c Marketing
Brand And Communication
Monday
Asana
Adobe Suite (Photoshop, Lightroom, Illustrator, Indesign, Premiere)
Figma
Mapp Digital
Smartrecruiters
Cms (Wordpress, Webflow)
Crm (Salesforce)
Methods & Soft Skills
Online Marketing And Analytics
Project Management
Stakeholder Management
Intercultural Communication
Design Thinking
Scrum
Testing And Using Digital Tools
Continuous Tool Scouting
Linkedin Ads
Google Ads
Google Search Console
Google Analytics
Dream Data
Email Marketing (Hubspot, Marketo)
Social Marketing (Hootsuite, Sprout)
Languages
Education
Universidad Autónoma de Madrid
Master of Arts · Marketing Management · Madrid, Spain
Fachhochschule Worms
Bachelor of Arts · Tourism Management · Worms, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Mark is based in Berlin, Germany.
Mark speaks the following languages: German (Native), English (Advanced), Spanish (Advanced).
Mark has at least 11 years of experience. During this time, Mark has worked in at least 12 different roles and for 11 different companies. The average length of individual experience is 1 year and 10 months. Note that Mark may not have shared all experience and actually has more experience.
Based on recent experience, Mark would be well-suited for roles such as: Marketing Check, Interim Marketing Lead, Zukunft Personal Hamburg.
Mark's most recent position is Marketing Check at Janina Lücke – Schreibcoaching.
In recent years, Mark has worked for Janina Lücke – Schreibcoaching, Office Data Service GmbH, Positivity Guides eGbR, MRKRDGR Marketing, and Mapp Digital.
Mark is most experienced in industries like Advertising, Information Technology, and Pharmaceutical. Mark also has some experience in Professional Services, Retail, and Food and Beverage.
Mark is most experienced in business areas like Marketing, Project Management, and Business Intelligence. Mark also has some experience in Quality Assurance, Strategy, and Sales.
Mark has recently worked in industries like Information Technology, Advertising, and Retail.
Mark has recently worked in business areas like Marketing, Project Management, and Strategy.
Mark holds a Master in Marketing Management from Universidad Autónoma de Madrid and a Bachelor in Tourism Management from Fachhochschule Worms.
The availability of Mark needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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