Strategy Consultant in Berlin

Vetain.de

Building and expanding the existing affiliate network

• Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
• Commissioned / agency contract for building a new affiliate network
• Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
• Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network

• Executive Advisory: Lead an integrated fractional practice connecting research, data, and commercial strategy for C-suite and product leaders across e-commerce, media, and tech.
• Commercial Strategy: Structure ambiguous market challenges into high-stakes, actionable decisions that directly influence product roadmaps and revenue growth.
• Mixed-Methods Delivery: Direct customer journey mapping, stakeholder alignment workshops, and mixed-methods research, leveraging AI synthesis alongside 20 years of strategic judgment.

• Led end-to-end discovery and exploratory research to assess user needs, market readiness, and product viability for a workflow management and collaboration proposition
• Identified structural misalignment between concept assumptions and real engineering workflows, preventing premature delivery escalation and investment exposure
• Demonstrated through research evidence that the initial proposition was premature, preventing delivery escalation
• Reframed the value proposition based on evidence and initiated a renewed discovery cycle grounded in observed field practices
• Designed research plans and synthesis frameworks to inform roadmap prioritisation and reduce delivery risk
• Contributed to research operations setup, clarifying team roles and collaboration patterns to support continuous discovery
• Supported alignment between product, delivery, and leadership stakeholders through structured insight communication
• Scale: global platform launched as Think Hub (EU, UK, US, Asia)

In-house consulting provider and transformation driver within the group, in a multi-stakeholder environment and working with C-level leaders.

Realigned and stabilized a cross-functional transformation and scaling program across the group. Refined the vision, priorities, and portfolio of initiatives, and established robust governance, planning, and management structures. Structured roles, responsibilities, and strategic initiatives, incorporating AI and IT automation opportunities.

• Designed program realignment and project portfolio management

• Developed a strategy model and vision for IT projects

• Structured the portfolio, roadmap, and priorities

• Established governance and regular meetings

• Developed an operating model for flagship projects

• Assessed AI and automation opportunities

• Clarified roles and responsibilities

• Implemented change initiatives

• Designed, facilitated, and evaluated workshops

• Brought 17 initiatives into a management framework

• Improved transparency and decision-making

• Strengthened accountability in program management

• Sharpened the operating model

• Integrated three top-5 institutions

• Engaged over 80% of stakeholders

• Governance

• Portfolio management (PPM)

• Change Management

• Artificial intelligence

• Workflow automation

• AI use case assessment

• Confluence

• Jira

• Stakeholder management

• Full strategy development process (diagnosis → priorities → KPIs → roadmap)
• Market & competitor intelligence (opportunity sizing, positioning, where to win)
• Innovation management process (build innovation funnel: idea creation → evaluation → experiments → scaling)
• Carbon accounting + decarbonisation strategy (Set baseline (CCF/PCF) → identify hotspots → reduction roadmap)
• Sustainability strategy + reporting support (CSRD/CBAM; turning reporting into business value)

• Rapidly operationalized measurement frameworks and insight generation to evaluate go-to-market initiatives, directly influencing regional planning and investment decisions within the first 60 days.
• Led complex attribution and incrementality analyses to quantify campaign impact, identifying key trends that drove improvements in user adoption and engagement.
• Partnered with product and marketing leadership to translate complex behavioral data into prioritized OKRs and clear strategic narratives.

• Built the business plan, feasibility study, and full industrialization strategy for a greenfield gigafactory
• Modelled CAPEX/OPEX, industrial layout, equipment strategy, and operational ramp scenarios
• Defined PMO governance and the complete commissioning and quality strategy from design through operations
• Managed client relationship and provided strategic advisory on regulatory pathways and technology selection

• Fast-growing AI startup enhancing e-commerce customer experience through personalization.
• Partnered with the CEO in quarterly OKR planning, facilitating 10+ workshops to boost company-wide alignment.
• Reengineered strategic materials, including board and investor decks, supporting a €3 million fundraising round.
• built business cases and revenue forecasts for U.S. market entry, uncovering a €1 million+ revenue opportunity.
• Analyzed 20+ competitors and identified 2 emerging industry trends, shaping key product roadmap priorities.
• Led cross-functional initiatives with sales & product to launch a workflow tracking system, reducing project execution timelines by 25%.
• Developed dashboards to track revenue growth metrics, cutting weekly reporting time by 50% and giving senior stakeholders real-time visibility.
• Designed a performance-based pricing strategy for new product launches, boosting customer acquisition by 15% within first 6 months.

• Led vision sessions to define goals and strategy
• Aligned the team to ensure clarity and focus
• Collaborated with clients to manage feedback
• Facilitated meetings for effective communication and decision-making

• Leading 20+ staff in development, site reliability engineering, and architecture.
• Leading the group-wide agentic AI initiative (Norway, Poland, Germany).
• Hands-on solution architect and AI consultant for over 50% of my working time on client projects in the publishing sector – from local publishers to international corporations.
• Strategic consulting and technical implementation of AI workflow platforms (n8n, Workato).
• Developing prototypes for traditional, AI-based, and agentic AI workflows.

• Developed several strategies with potential and implementation plans in corporate strategy
• Led multiple restarts and reorganizations of critical client projects in project strategy
• Successfully advanced and digitized products with return on investment in 10 months
• Developed procurement strategy and tendering for the hospital sector with a volume of 5 million €
• Reorganized companies and departments in healthcare, facility/property management, and hospitality
• Designed and implemented value management strategy, achieving initial savings of 1 million € during the planning phase
• Revised contract management
• Supported crisis situations and covered vacancies in leadership roles

• Leading mixed-methods discovery for the adidas Running App, using interviews, surveys (incl. choice-modeling), and AI-powered market/app-review intelligence to surface user needs and engagement opportunities.
• Partnering closely with Product, Content Storytelling, CRM, and Analytics teams to translate insights into product direction, segmentation opportunities, and rapid experimentation.
• Synthesizing extensive internal and external research to map knowns, identify critical knowledge gaps, and build an evidence-based research roadmap that supports continuous discovery and optimization.
• Championing AI-supported research practices by guiding cross-functional teams in leveraging AI for faster user feedback synthesis, market intelligence, and rapid workflows.

• Leading product strategy and platform development for B2B sustainability solutions.

• Collaborative development of a practical, solution-oriented action plan to safeguard and establish the capacity for innovation and inspiration in Brandenburg's traditional orchards in the face of climate change
• Design and strategic direction of the two-year project
• Project and team management
• Content development and contribution
• Controlling and budgeting
• Stakeholder management, communications, marketing, event management and reporting
• Designing and facilitating workshops as part of a networked participation process with stakeholders from politics and public administration
• Strategy and vision work
• Launch of the Streuobst-Parlament Brandenburg