Strategy Consultant in Berlin

In-house consulting provider and driver of transformation within the group, multi-stakeholder environment and C-level.

Realignment and stabilization of a cross-functional transformation and scaling program within the group. Sharpening the target picture, priorities, and set of measures, as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives while including AI and IT automation ideas.

• Designed program realignment and project portfolio management

• Developed strategy model and target picture for IT projects

• Structured portfolio, roadmap, and priorities

• Established governance and regular meetings

• Worked out operating model for flagship projects

• Assessed AI and automation ideas

• Clarified roles and responsibilities

• Implemented change measures

• Developed, moderated, and evaluated workshops

• Transformed 17 initiatives into a steering model

• Increased transparency and decision-making ability

• Strengthened commitment in steering

• Sharpened the operating model structurally

• Integrated three top-5 institutes

• Involved over 80% of stakeholders

• Governance

• Portfolio steering (PPM)

• Change management

• Artificial intelligence

• Workflow automation

• AI use case assessment

• Confluence

• Jira

• Stakeholder management

Ensuring project coordination for the implementation of Microsoft Dynamics 365 Finance & Operations: stakeholder management, meeting coordination, open issue tracking, task prioritization and knowledge transfer between business units and IT.

• Led end-to-end discovery and exploratory research to assess user needs, market readiness, and product viability for a workflow management and collaboration proposition
• Identified structural misalignment between concept assumptions and real engineering workflows, preventing premature delivery escalation and investment exposure
• Demonstrated through research evidence that the initial proposition was premature, preventing delivery escalation
• Reframed the value proposition based on evidence and initiated a renewed discovery cycle grounded in observed field practices
• Designed research plans and synthesis frameworks to inform roadmap prioritisation and reduce delivery risk
• Contributed to research operations setup, clarifying team roles and collaboration patterns to support continuous discovery
• Supported alignment between product, delivery, and leadership stakeholders through structured insight communication
• Scale: global platform launched as Think Hub (EU, UK, US, Asia)

• Executive Advisory: Lead an integrated fractional practice connecting research, data, and commercial strategy for C-suite and product leaders across e-commerce, media, and tech.
• Commercial Strategy: Structure ambiguous market challenges into high-stakes, actionable decisions that directly influence product roadmaps and revenue growth.
• Mixed-Methods Delivery: Direct customer journey mapping, stakeholder alignment workshops, and mixed-methods research, leveraging AI synthesis alongside 20 years of strategic judgment.

• Creating guidelines
• Conducting Business Impact Analyses (BIA), assessing risks, and identifying time-critical business processes
• Process management
• Creating emergency plans and crisis management plans, including cyber response and IT emergency plans with special consideration of a cyberattack
• Conducting awareness trainings
• Planning and carrying out tests and exercises
• Developing tailor-made solutions to reduce risks and ensure business continuity

• Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
• Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
• Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).

• Accelerated merchant onboarding and KYC process, rolled out new merchant contracts, and managed an upstream merger at a payment service provider
• Developed and interim-managed procurement processes to defend and pass on supplier price increases at an automotive supplier
• Supported the in-house consulting team of a trade fair organizer on organization and process development topics (hiring, customer inquiries) across functions
• PMO for software testing for an eMobility service provider on behalf of an OEM
• Created a growth strategy and served as interim PMO for the first 100 days of post-merger integration at a landscaping and garden services group
• Conducted commercial due diligence for a mobile sanitation provider
• Designed and implemented quality assurance and customer support processes to prepare for the launch of a media corporate startup
• Interim PMO to build COVID-19 testing capabilities and capacity for a TIC group (including materials, staff, facilities, software, legal)
• Designed a new budgeting and approval process with clear steps, responsibilities, and thresholds for a health education scale-up
• PMO for DB1 and OPEX improvement at a fitness scale-up through product and pricing adjustments and a concept for building in-house consulting

• Developed several strategies with potential and implementation plans in corporate strategy
• Led multiple restarts and reorganizations of critical client projects in project strategy
• Successfully advanced and digitized products with return on investment in 10 months
• Developed procurement strategy and tendering for the hospital sector with a volume of 5 million €
• Reorganized companies and departments in healthcare, facility/property management, and hospitality
• Designed and implemented value management strategy, achieving initial savings of 1 million € during the planning phase
• Revised contract management
• Supported crisis situations and covered vacancies in leadership roles

• Built the business plan, feasibility study, and full industrialization strategy for a greenfield gigafactory
• Modelled CAPEX/OPEX, industrial layout, equipment strategy, and operational ramp scenarios
• Defined PMO governance and the complete commissioning and quality strategy from design through operations
• Managed client relationship and provided strategic advisory on regulatory pathways and technology selection

• Full strategy development process (diagnosis → priorities → KPIs → roadmap)
• Market & competitor intelligence (opportunity sizing, positioning, where to win)
• Innovation management process (build innovation funnel: idea creation → evaluation → experiments → scaling)
• Carbon accounting + decarbonisation strategy (Set baseline (CCF/PCF) → identify hotspots → reduction roadmap)
• Sustainability strategy + reporting support (CSRD/CBAM; turning reporting into business value)

• Leading mixed-methods discovery for the adidas Running App, using interviews, surveys (incl. choice-modeling), and AI-powered market/app-review intelligence to surface user needs and engagement opportunities.
• Partnering closely with Product, Content Storytelling, CRM, and Analytics teams to translate insights into product direction, segmentation opportunities, and rapid experimentation.
• Synthesizing extensive internal and external research to map knowns, identify critical knowledge gaps, and build an evidence-based research roadmap that supports continuous discovery and optimization.
• Championing AI-supported research practices by guiding cross-functional teams in leveraging AI for faster user feedback synthesis, market intelligence, and rapid workflows.

• Leading product strategy and platform development for B2B sustainability solutions.

• Cooperatively developing a solution- and practice-oriented action plan to secure and establish innovation capacity and drive initiatives for traditional orchards in Brandenburg under the conditions of climate change
• Designing and setting the strategic direction of the two-year project
• Project and team management
• Content development and co-design
• Controlling and budgeting
• Stakeholder management, communication, marketing, event management, and reporting
• Designing and facilitating workshops as part of the networked participation process with stakeholders from politics and administration
• Strategy and vision work
• Initiating the Brandenburg Streuobst Parliament

• Development and optimization of holistic full-funnel marketing strategies
• Analysis and evaluation of existing tracking and attribution models
• Development of recommendations to optimize data flow and tool integration
• Deriving insights based on performance data
• Creating management reports and deriving strategic recommendations for the C-level
• Developing an integrated, data-driven approach to manage digital marketing and communication activities