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• Led end-to-end discovery and exploratory research to assess user needs, market readiness, and product viability for a workflow management and collaboration proposition
• Identified structural misalignment between concept assumptions and real engineering workflows, preventing premature delivery escalation and investment exposure
• Demonstrated through research evidence that the initial proposition was premature, preventing delivery escalation
• Reframed the value proposition based on evidence and initiated a renewed discovery cycle grounded in observed field practices
• Designed research plans and synthesis frameworks to inform roadmap prioritisation and reduce delivery risk
• Contributed to research operations setup, clarifying team roles and collaboration patterns to support continuous discovery
• Supported alignment between product, delivery, and leadership stakeholders through structured insight communication
• Scale: global platform launched as Think Hub (EU, UK, US, Asia)

• Accelerated merchant onboarding and KYC process, rolled out new merchant contracts, and managed an upstream merger at a payment service provider
• Developed and interim-managed procurement processes to defend and pass on supplier price increases at an automotive supplier
• Supported the in-house consulting team of a trade fair organizer on organization and process development topics (hiring, customer inquiries) across functions
• PMO for software testing for an eMobility service provider on behalf of an OEM
• Created a growth strategy and served as interim PMO for the first 100 days of post-merger integration at a landscaping and garden services group
• Conducted commercial due diligence for a mobile sanitation provider
• Designed and implemented quality assurance and customer support processes to prepare for the launch of a media corporate startup
• Interim PMO to build COVID-19 testing capabilities and capacity for a TIC group (including materials, staff, facilities, software, legal)
• Designed a new budgeting and approval process with clear steps, responsibilities, and thresholds for a health education scale-up
• PMO for DB1 and OPEX improvement at a fitness scale-up through product and pricing adjustments and a concept for building in-house consulting

• Rapidly operationalized measurement frameworks and insight generation to evaluate go-to-market initiatives, directly influencing regional planning and investment decisions within the first 60 days.
• Led complex attribution and incrementality analyses to quantify campaign impact, identifying key trends that drove improvements in user adoption and engagement.
• Partnered with product and marketing leadership to translate complex behavioral data into prioritized OKRs and clear strategic narratives.

• Built the business plan, feasibility study, and full industrialization strategy for a greenfield gigafactory
• Modelled CAPEX/OPEX, industrial layout, equipment strategy, and operational ramp scenarios
• Defined PMO governance and the complete commissioning and quality strategy from design through operations
• Managed client relationship and provided strategic advisory on regulatory pathways and technology selection

• Full strategy development process (diagnosis → priorities → KPIs → roadmap)
• Market & competitor intelligence (opportunity sizing, positioning, where to win)
• Innovation management process (build innovation funnel: idea creation → evaluation → experiments → scaling)
• Carbon accounting + decarbonisation strategy (Set baseline (CCF/PCF) → identify hotspots → reduction roadmap)
• Sustainability strategy + reporting support (CSRD/CBAM; turning reporting into business value)

• Leading product strategy and platform development for B2B sustainability solutions.

• Leading mixed-methods discovery for the adidas Running App, using interviews, surveys (incl. choice-modeling), and AI-powered market/app-review intelligence to surface user needs and engagement opportunities.
• Partnering closely with Product, Content Storytelling, CRM, and Analytics teams to translate insights into product direction, segmentation opportunities, and rapid experimentation.
• Synthesizing extensive internal and external research to map knowns, identify critical knowledge gaps, and build an evidence-based research roadmap that supports continuous discovery and optimization.
• Championing AI-supported research practices by guiding cross-functional teams in leveraging AI for faster user feedback synthesis, market intelligence, and rapid workflows.

• Cooperatively developing a solution- and practice-oriented action plan to secure and establish innovation capacity and drive initiatives for traditional orchards in Brandenburg under the conditions of climate change
• Designing and setting the strategic direction of the two-year project
• Project and team management
• Content development and co-design
• Controlling and budgeting
• Stakeholder management, communication, marketing, event management, and reporting
• Designing and facilitating workshops as part of the networked participation process with stakeholders from politics and administration
• Strategy and vision work
• Initiating the Brandenburg Streuobst Parliament

• Development and optimization of holistic full-funnel marketing strategies
• Analysis and evaluation of existing tracking and attribution models
• Development of recommendations to optimize data flow and tool integration
• Deriving insights based on performance data
• Creating management reports and deriving strategic recommendations for the C-level
• Developing an integrated, data-driven approach to manage digital marketing and communication activities

• Developed YourBestChance.io, an AI-powered career resilience platform that leverages advanced machine learning to provide personalized guidance and resources for users.
• Architected and implemented a Retrieval-Augmented Generation (RAG) system supporting three languages, utilizing GPT-based large language models (including OpenAI and Grok variants) integrated with specialized vector databases for efficient semantic search and similarity matching.
• Built an interactive AI chatbot powered by generative AI and RAG pipelines to deliver real-time, context-aware responses and enhance user engagement.
• Optimized data pipelines and AI infrastructure for scalability, ensuring robust performance under increasing loads and reducing latency by 50%.
• Developed comprehensive AI strategies using ML and Gen AI to create customized growth plans; analyzed company data to identify strengths, weaknesses, risks, and opportunities for AI integration.
• Defined ethical frameworks for AI deployment, assessed workforce and leadership upskilling needs, and built phased action plans (short-, mid-, and long-term) with targeted AI integration recommendations.

As Director of Strategy at bemorrow, I help companies find direction and make decisions in complex and dynamic contexts. Corporate and brand identity serve as a strategic compass to bring clarity to decisions and make actions effective in day-to-day business.

My focus is on developing, leading, and firmly embedding corporate and brand identities—from strategic foundation to effective brand governance and brand engagement, all the way to consistent translation and activation in the customer experience.

I guide brand and transformation processes in the German B2B mid-market and in agencies, working closely with decision-makers, board members, business development, brand, marketing, communications, HR, and teams.

At bemorrow, I help companies align human needs and business success in a sustainable way through solid, future-proof strategies. Combining analytics and empathy, we guide our clients collaboratively from identity and innovation development through cultural transformation to precise implementation.

• Creating guidelines
• Conducting Business Impact Analyses (BIAs), assessing risks and identifying time-critical business processes
• Process management
• Creating emergency and crisis management plans, including cyber response and IT recovery plans with a special focus on cyber attacks
• Conducting awareness training
• Planning and conducting tests and exercises
• Developing tailored solutions to minimize risks and ensure business continuity

• Conceived, built and iterated an applied-AI MVP that turns in-depth audio interviews into structured, long-form narrative outputs across multiple genres (e.g. memoir, institutional knowledge, thematic essays) using agentic orchestration and multi-step reasoning.
• Designed and implemented core workflows in a Next.js-based stack, working with structured representations (JSON and other formats), retrieval-augmented generation and emerging knowledge graph structures to maintain context and consistency over long documents.
• Defined and tested agent behaviors across realistic storytelling scenarios, including ideal user journeys, edge cases and failure modes, with explicit criteria for coherence, factual alignment and user intent satisfaction.
• Currently running targeted user tests with selected partners to validate use cases and inform the next product iterations.

• Germany’s largest professional association of primary care physicians.
• Developed the digital strategy to reposition Germany’s primary care physicians (GPs) in the digital health market.
• Managed stakeholders within the association to ensure majority capability.
• Project lead for implementing a central digital patient platform, connecting 10M+ patients with 30k+ primary care practices.
• Built and led a cross-functional team (internal and external) to deliver the platform end to end, covering brand development and go-to-market strategy.
• Led implementation of a nationwide primary care directory (30k+ practices).