Master Business with AI (MBAI)
professionals in Germany, matched in minutes from 15,000 CVs with the power of AI.MBAI stands for practical business use of AI in strategy, process design, use-case selection, and team adoption. Find vetted freelancers who can turn AI ideas into workable business decisions, fast and precisely.
Meet FRATCH Master Business with AI (MBAI) in Germany
Sabine P.
Last position:
AI Consultant at 2coach
The consultancy is developing AI agents for managers for a client. The underlying logic is built in GPTs, while the client works with Microsoft.
In progress:
- Designing and implementing agents for people management and leadership development in Copilot Studio
- Transferring the GPT logic to the end client's Microsoft environment
Martin K.
Last position:
Leading European pet food retail company
- Established and managed the PMO for the implementation of measures to optimize private-label brands (module responsibility)
- Managed a tracking tool to measure and manage the financial impact (contribution margin 1) of improvement measures (module responsibility)
- Conducted scenario analyses to assess the operational and financial impacts of measures aimed at strengthening the company’s own brand and product portfolio (module responsibility)
- Supported a strategic review and repositioning of the brands portfolio (private-label brands) in the pet food and pet accessories divisions (client support)
- Conducted detailed benchmarking analyses to assess the market coverage of the private-label brands and identify gaps (client support)
- Assisted the private-label procurement organization with supplier analyses (client support)
- Supported the private-label brands management team as well as the company’s executive management team in their decision-making (client support)
Michael D.
Last position:
Sole Proprietor at Unternehmens- und Managementberatung Michael Dobmeier
- Advising and technical implementation of AI integration and workflow automation for small and mid-sized businesses
- Building a multi-tenant AI agent platform as a product base
- Combining strategic consulting, technical implementation, and team enablement
Project examples:
- Development and architecture of the SOLUMiDO Agent-UI platform for integrating digital colleagues into business processes (Next.js, TypeScript, PostgreSQL, Keycloak)
- Development of the ToolChange Assistant: a multilingual, voice-controlled AI agent for optimizing setup times and reducing errors
- Implementation of an AI email assistant for intelligent email classification and processing with Microsoft 365 integration
- AI video marketing integration (STORYNEXT) for mid-sized companies, including AI-assisted briefing and performance analysis
- Social media content automation with AI text creation, approval workflow, and automatic publishing
- Business process analysis and digital solutions implementation for facility management service providers
- Digital consulting and web presence development for associations in rural areas
Andrea K.
Last position:
PMO / Project Manager / Agile Transformation Lead at Freelancer
PMO | AI Incubator Debt Collection/Financial Services Establishment and implementation of a cross-functional project and governance structure for one of Europe’s leading technology-driven debt collection firms. Focus on collaboration across business units, identification of AI use cases, scaling of data-driven business processes and automation of AI-supported customer interactions.
Strategy and Efficiency Consultant | Retail Analysis, identification, and optimization of inefficient workflows with the goal of increasing employee productivity, improving communication flows, and better aligning the organization with strategic business objectives.
PMO | Big Pharma Establishment of agile working processes and organizational structures, as well as coaching of a cross-functional business unit of a major vaccine manufacturer to enhance efficiency, transparency, and collaboration. Design and implementation of a structured onboarding program to enable more efficient scaling of headcount, along with the establishment of sustainable formats for knowledge sharing and transfer within the organization.
Project Manager | Big Pharma Management and support of the tendering and procurement process for an innovation project aimed at improving efficiency in vaccine management, including coordination of internal and external stakeholders.
Project Manager | Big Pharma Identification and evaluation of additional vaccination sites beyond traditional medical practices. Development of a pilot concept considering regulatory requirements as well as diverse market and stakeholder interests.
Strategy Consultant | Automotive & Retail Development of a market analysis on “innovation in retail” for a luxury automotive manufacturer, including an international benchmark of current trends and innovations. The project included analyzing innovative retail store concepts, experience centers, and showrooms with a focus on interactivity and technology, as well as deriving recommendations on brand fit and customer experience to support the design of a new, forward-looking brand store.
Product Owner | Automotive Management of the integration of a service provider’s SDK for identity verification into the OEM’s system landscape, ensuring secure driver authentication before enabling safety-critical features. Responsibilities included managing technical, contractual, and process requirements, leading the tendering process, forecasting usage, and preparing management reports, while working closely with IT development, legal, compliance, customer service, and procurement teams.
Product Owner | Automotive Responsible for ensuring GDPR-compliant documentation of software components and establishing proper processes for data processing and storage. This included creating records of processing activities, managing data processing agreements, and overseeing the review and update of privacy policies, as well as defining and implementing requirements to ensure data security and integrity.
Interim Head of Buying & Category Management | E-Commerce Led the strategic and operational development of the buying department of a fashion e-commerce company, with full responsibility for process optimization and budget management. The role involved building and maintaining supplier relationships, negotiating contracts, and managing a team of 7–10 direct reports, including recruiting and onboarding new employees and a new Head of Buying & Planning. Additionally, a standardized onboarding program was designed and implemented, and close collaboration with the CEO and cross-functional teams ensured alignment with the overall business strategy.
Product Owner | Aviation Led the relaunch of a private jet airline’s website, including the redesign of backend and content management systems. The role covered gathering and structuring stakeholder requirements, defining functional specifications, shaping the visual design and user experience, and coordinating the development team to ensure timely and high-quality implementation.
Consultant | Various Projects: Digital Transformation Retail Provided consulting services on digital transformation, customer engagement/CRM, digital store concepts, and omnichannel strategies. This included developing forward-looking concepts, managing agile software development projects for mobile applications, collaborating closely with developers and UX/UI designers, and supporting IT recruiting efforts.
Ann-Katrin B.
Last position:
Digital Product Lead at Impacc
- B2B Platform & Team Building: building a digital platform and an international remote development team
- KPI System & Digitalization Impact: introducing data-driven metrics and responsible for automated real-time reporting
- Product & Process Workshops: enabling portfolio companies in digital product development and performance reporting
Lucien André R.
Last position:
Founder and Managing Partner at NovoSign GmbH
I founded NovoSign together with two partners. There I am responsible for strategic development and operational management, from the product all the way to the business model.
This experience is especially valuable for my work as an external CDO: I know the product and founder perspective from my own responsibility, not just from consulting projects.
Doreen H.
Last position:
Senior Consultant / Agile Project Manager (Scrum Master) at Greenlight Consulting GmbH
- Support and coach clients as they introduce agile methods (Scrum, Kanban) to optimize processes and teamwork
- Ensure the continuous development of agile collaboration models and an agile mindset through targeted measures and retrospectives
- Introduce KPIs to measure team velocity, the quality of user stories and delivery artifacts, enabling data-driven project management
- Develop and implement dashboards for real-time visibility into work processes
- Remove operational obstacles and represent the team's interests to ensure a smooth workflow
- Design and implement efficient risk and requirements management processes to identify bottlenecks early
- Set up and maintain internal knowledge platforms (blog, newsletter, internal academy) to preserve and share information over the long term
- Prepare, facilitate and run agile meetings/workshops (retrospectives, reviews, refinements) to continuously improve collaboration
- Act as a liaison between business and IT departments to align agile initiatives with strategic goals
- Mentor new employees and deliver training on agile best practices, especially Jira and Confluence
- Lead the internal AI initiative to explore AI-powered process automation
Sandra M.
Last position:
Virtual Sales Assistant, Back Office and Process Optimization at Sandra Müller - Rockt das Büro
Support for several small companies in contract manufacturing and mechanical engineering
Support in order processing, incoming and outgoing invoices, administrative handling, coordination and optimization of processes, website and marketing support
Creation of a process wiki for administration and sales due to an employee departure
Implementation of process optimizations and introduction of digital workflows
Administrative support during an ISO 9001:2015 certification
Introduction of ERP software in small industrial companies
Interim work in the SAP Helpdesk (ended 2023-12)
Categorization and prioritization of incoming SAP ERP and INFOR ERP tickets
General user administration, user maintenance and role assignment in both systems
Real-time user support via MS Teams
Support with dry runs in the SAP ERP test system
Renate F.
Last position:
Participant MBAI® Program – Leaders of AI at Leaders of AI
- Program to equip professionals with the knowledge to strategically implement and manage AI in business including practical AI applications e.g. ChatGPT, copy.ai, make.com, Voiceflow, Midjourney
- Covering generative AI, strategic implementation, leadership, ethics, and AI business transformation with use cases for marketing, sales, operations and HR
Brigitte K.
Last position:
Executive Board Member and Founding Member at Einstweilige Vertretung eG
- Founding member of a project and interim management partnership in Berlin
Markus T.
Last position:
Career reorientation in the job market, parental leave
Juliane W.
Last position:
Senior Change Manager - IT Transformation at HDI Versicherungen AG
Digital Transformation - Data Center Closing HG & HGS
Industry: Insurance (>20.000 employees global)
- Led, created, and coordinated change management and communication activities end to end
- Ensured transparent, targeted, and continuous communication across digital and in-person channels
- Designed and delivered sustainable engagement and enablement analysis and target-group-specific formats
- Built and maintained global change networks, key-user communities, and multiplier structures
- Measured change impact through KPIs and continuously optimized adoption activities
- Collaborated closely with internal and external stakeholders and adjacent project teams
- Maintained documentation and tracked change activities
- Created and implemented communication materials
- Coached leaders and key stakeholders to strengthen a resilient and future-ready change culture
Alexander K.
Last position:
Company AI assessment at ATRON
Alexander N.
Last position:
Lead AI Transformation at Foxy Ventures GmbH (Holding)
Designed and implemented a GDPR-compliant hybrid organization at holding level, where specialized AI agents and automated workflows work alongside employees. Delivered as part of the MBAI® (Masterclass Business with AI, Leaders of AI) program, across Executive Office, Business Development, Marketing, Sales, and HR. The next step is to transition the model into standard operations across all operating companies.
- Analyzed business processes in each area and prioritized AI use cases through a structured use-case process
- Designed an agent architecture based on the principle of “one agent, one clearly defined task”: specialized assistants for each area, coordinated by an AI team leader
- Built AI assistants and agents with Microsoft Copilot (prompts, agents, workflows, automations) for Executive Office, Business Development, Marketing, and Sales, and integrated them into existing Microsoft 365 workflows
- Turned recurring processes into automated workflows with clearly defined handoff points between people and agents
- Defined GDPR-compliant guardrails: data classification, processing of personal and customer data exclusively on EU-hosted systems, and human approval and control points
- Developed an internal AI policy and governance rules for the use of AI, responsibilities, and quality assurance of AI outputs in line with TISAX
- Prepared the rollout of the hybrid organization from the holding to standard operations across all operating companies
- Turned findings into a reusable assessment and consulting framework for introducing AI agent structures for clients
Tech / Methods: Agentic Workflows, Prompt Engineering, Microsoft 365 / Copilot, Claude, ChatGPT, Workflow Automation, GDPR, AI Governance, Change Management
Geert S.
Last position:
Interim Press Spokesperson at Enertrag SE
- Traditional press relations
- Developing and implementing communication strategies for individual Enertrag projects such as wind farms
- Developing and implementing a crisis communication strategy
- Developing and implementing media monitoring to analyze which media outlets and journalists publish Enertrag-related topics
- Advising the Executive Board and Head of Communications
Discover over 15,000 top freelancers
Master Business with AI (MBAI) statistics
Aggregated from the professional profiles of matched freelancers.
Experience
23 years
Position duration
2.3 years
Positions per freelancer
12
Top business areas
Project Management, Marketing, Information Technology
Top industries
Professional Services, Information Technology, Manufacturing
Certification focus areas
Project Management, Business Intelligence, Information Technology
Bachelor's degree or higher
94%
Master's degree or higher
78%
Doctorate
6%
Certifications per freelancer
6
Most common languages
German, English, Spanish
Speak two or more languages
94%
Based on our profile pool as of 15 Nov 2026.
Daily rate distribution
The chart shows how the daily rates of experts holding this certification in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates for Master Business with AI (MBAI) in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 15 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Master Business with AI (MBAI) experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Professional Services (83%)
- Information Technology (72%)
- Manufacturing (56%)
- Automotive (50%)
- Banking and Finance (50%)
- Retail (44%)
- Energy (33%)
- Insurance (28%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the certification
What MBAI means
Master Business with AI (MBAI) is a business-focused qualification from Hochschule Fresenius / LAI Leaders of AI GmbH. It signals that a professional can judge where AI adds value, where it does not, and how to connect AI use cases to real business goals. Companies usually look at it when they need more than tool knowledge and want someone who can link strategy, data, process, and change.
Core competences
- Identifying AI use cases with business impact
- Translating opportunities into clear requirements
- Assessing data, process, and governance needs
- Supporting adoption across teams and stakeholders
- Framing risks, limits, and ethical questions
Typical profiles
People with MBAI often come from consulting, project management, product roles, operations, innovation, or leadership support. The certification is useful for freelancers who advise on AI adoption, shape internal AI initiatives, or help teams move from ideas to implementation. In Germany, it can be especially relevant for organizations that want structured AI support in German-speaking business settings while still working with remote specialists.
What it tells companies
A freelancer with the MBAI credential should understand how to evaluate AI initiatives in a business context, not just how to use individual tools. That matters in project work such as AI strategy workshops, process redesign, opportunity scouting, change support, or management presentations. It also helps when a company needs someone who can communicate between executives, technical teams, and operations without overpromising what AI can do.
Frequently asked questions
Curious about Master Business with AI (MBAI)? Here are the answers that come up again and again.
Master Business with AI (MBAI) validates business-oriented AI competence. It points to a professional who can identify useful AI applications, assess their fit for the organization, and connect them to strategy and execution. For companies, that usually means less trial-and-error and clearer decisions about where AI belongs in the business.
No, MBAI is not mainly a technical deep-dive. It focuses on business value, adoption, and decision-making around AI use cases. A holder may work well with technical teams, but the certification itself is better read as a signal for business understanding than for model building.
MBAI fits professionals who advise managers, lead projects, or shape change around AI in a business setting. That includes consultants, project leads, product people, innovation roles, and experienced freelancers who need to speak both business and AI. It is also useful for people who want to move from general management into AI-related responsibility.
MBAI is broader on the business side and narrower on the technical side. Data science or machine learning certifications usually focus on coding, models, and statistical methods, while MBAI focuses on use-case selection, value creation, governance, and organizational fit. If you need someone to build models, look elsewhere; if you need someone to shape AI in the business, MBAI is relevant.
People preparing for Master Business with AI usually need the ability to think in business processes, not just in tools. Helpful background includes management experience, project work, consulting exposure, or practical contact with digital transformation. The learning effort is strongest where candidates must connect AI ideas to real decisions, risks, and operating models.
In Germany, MBAI can be a useful filter when you want freelance support for AI strategy, internal enablement, or change work in a German-speaking environment. It suggests the person can work with leadership, translate complex topics clearly, and keep the discussion grounded in business outcomes. That is valuable when you need remote support or on-site workshops with local stakeholders.
For qualifications like MBAI, ongoing learning is important because AI practices and business use cases change quickly. If a professional holds the credential, companies should still look for recent project work and current methods. That matters more than the certificate alone, especially in fast-moving AI topics.
MBAI is most useful in projects where the main challenge is not the technology itself, but choosing the right use case and getting people aligned. Typical work includes AI opportunity assessments, strategy sessions, process improvement, internal AI communication, and adoption planning. It matters less for highly technical engineering work and more for business-facing transformation.
The average hourly rate for freelancers with Master Business with AI (MBAI) in Germany is 120 €, which corresponds to a daily rate of about 961 € based on an 8-hour working day.
Of the freelancers with Master Business with AI (MBAI) in Germany, 94% hold at least a Bachelor's degree, 78% hold at least a Master's degree, and 6% hold a doctorate.
On average, freelancers with Master Business with AI (MBAI) in Germany have 23 years of professional experience, with a single engagement typically lasting around 2.3 years.
The most common languages among freelancers with Master Business with AI (MBAI) in Germany are German (100%), English (94%), and Spanish (28%).
The most common industries among freelancers with Master Business with AI (MBAI) in Germany are Professional Services (83%), Information Technology (72%), and Manufacturing (56%).
The most common business areas among freelancers with Master Business with AI (MBAI) in Germany are Project Management (89%), Marketing (83%), and Information Technology (78%).
FRATCH Master Business with AI (MBAI) main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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FRATCH CEO
