Sabine P.-Interim Product Owner & Digital Consultant Digital Products · Transformation · AI
Check rate
Experience
AI Consultant
2coach
- I am currently creating various AI agents for an end client of my client to support managers with employee management and leadership development (Copilot Studio)
Product Owner Website (Interim)
RheinEnergie
- Responsible for rheinenergie.com as Product Owner and managed a twelve-person website team
- Further developed the information architecture, navigation and accessibility, among other things; built a KPI dashboard for sales management
Team Lead Digital Marketing (Interim)
Block-Gruppe (Block Marketing / Eugen Block Holding)
- Built and led a four-person team; advised the management on organization and roles
- Implemented binding collaboration processes, successfully guided the team through a period of change and structured it to work independently
- Independently led the relaunch of block-gruppe.de; implemented projects for ten brand websites with the team, including four relaunches
Senior Digital Manager Acquisition & UX
RheinEnergie
- Built KPI and reporting structures for online sales
- Designed UX and conversion optimizations based on customer interviews and customer journeys
Product Owner & UX Analyst
Telefónica Germany
- Developed a UX roadmap for conversion optimization for the o2 and blau brands
- Repositioned the CURVED portal and optimized the user journey in the online shop
Product Owner Content Management Shop
Gebr. Heinemann
- Responsible for content management and CMS migration (Magento to SAP Commerce)
- Responsible for the international content setup for shop rollouts and the omnichannel strategy
Senior Digital Project Manager
Beiersdorf
- Delivered the relaunch of the corporate website beiersdorf.com, including the content setup for five countries, on time and within budget
- Stakeholder management
- Delivered on time and within budget
Head of Webshops (Interim)
Thalia Bücher
- Led a six-person team, reorganized responsibilities and brought the team together around a shared way of working
- Further developed six online shops in the DACH region in terms of technology, user guidance and conversion
Interim Product Owner & Digital Consultant
self-employed
- Development and ongoing improvement of digital products, services and platforms
- from strategy to implementation
- Roles: Depending on the assignment, I work as a Digital Team Lead, Product Manager, Product Owner, Project Manager, Consultant or Interim Manager
Focus areas:
- Building and managing digital teams
- Ongoing development of digital products
- Launches and relaunches of websites/online shops
- UX and conversion optimization
- Identifying and assessing useful AI use cases in marketing and product processes
- Implementing AI agents & automations (including with make.com, n8n)
Digital Team Lead / Senior Web Manager
Telefónica Germany/HanseNet
- Led an eight-person team, developed employees into senior roles and guided them through the integration into Telefónica
- Further developed the online shop and customer portal (conversion increase +80%)
Senior Expert Internet / Subproject Manager
Deutsche Post AG
- Overall responsibility for the corporate website deutschepost.de
- Managed marketing, products & fulfillment processes for the eFiliale online shop
- Marketing specialist for subsidiaries
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Information Technology, Transportation, Retail, Telecommunication, and Utilities.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Marketing, Project Management, Information Technology, Logistics, and Sales.
Summary
Structured, hands-on and solution-oriented. I bridge the gap between business, technology and UX and reliably bring products to their goals.
For over 25 years, I have been responsible for digital products and platforms – as a Product Owner, Digital Team Lead and Interim Manager. I have led major digital projects such as relaunches, CMS migrations and international rollouts. My strength: creating clarity where many topics and interests come together – turning business and user requirements into a viable roadmap, developing products with a focus on UX and conversion, involving stakeholders, and managing teams and agencies.
AI broadens this perspective: I assess where AI can meaningfully improve products and processes and support its implementation within the company. This is based on the university certificate Master Business with AI (MBAI®), further training and practical experience from AI projects.
Skills
Product & Strategy
- Product Ownership
- Roadmaps
- Prioritization
- Digital Strategy
Leadership & Management
- Team Building And Leadership
- Stakeholder And Agency Management
- Budget Responsibility
Ux & Conversion
- Customer Journeys
- Web Analytics
- A/B Testing
- Conversion Optimization
Ai & Automation
- Eu Ai Act
- Use Case Evaluation
- Ai Agents With Langdock And Copilot Studio
- Automation With N8n And Make
- Claude
- Chatgpt
Tools
- Jira
- Confluence
- Figma
- Miro
- Google Analytics
- Etracker
- Various Cms
- N8n
- Make.Com
- Copilot
- Claude
- Chatgpt
- Langdock
Languages
Education
Westfälische Wilhelms-Universität
Diplom-Kauffrau · Kauffrau · Münster, Germany · 2,7
Focus: Marketing and Distribution & Trade
Certifications & licenses
Certified Service Design Thinker
XDi
Certified UX & Usability Specialist
XDi
KI-Führerschein
snipKI
KI-Weiterbildungen
OMR
Leaders of AI
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Sabine is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.
Sabine speaks the following languages: German (Native), English (Intermediate), Spanish (Elementary).
Sabine has at least 28 years of experience. During this time, Sabine has worked in at least 11 different roles and for 10 different companies. The average length of individual experience is 3 years and 7 months. Note that Sabine may not have shared all experience and actually has more experience.
Based on recent experience, Sabine would be well-suited for roles such as: AI Consultant, Product Owner Website (Interim), Team Lead Digital Marketing (Interim).
Sabine's most recent position is AI Consultant at 2coach.
In recent years, Sabine has worked for 2coach, RheinEnergie, Block-Gruppe (Block Marketing / Eugen Block Holding), and self-employed.
Sabine is most experienced in industries like Professional Services, Information Technology, and Transportation. Sabine also has some experience in Retail, Telecommunication, and Utilities.
Sabine is most experienced in business areas like Product Development, Marketing, and Project Management. Sabine also has some experience in Information Technology, Logistics, and Sales.
Sabine has recently worked in industries like Professional Services, Information Technology, and Utilities.
Sabine has recently worked in business areas like Information Technology, Product Development, and Marketing.
Sabine holds a Master in Kauffrau from Westfälische Wilhelms-Universität.
Sabine has 6 certificates. Among them, these include: Certified Scrum Product Owner®, Certified Service Design Thinker, and Certified UX & Usability Specialist.
Sabine is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 21 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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