Digital Manager in Germany

I founded NovoSign together with two partners. There I am responsible for strategic development and operational management, from the product all the way to the business model.

This experience is especially valuable for my work as an external CDO: I know the product and founder perspective from my own responsibility, not just from consulting projects.

• Responsible for driving digital transformation and aligning country organizations with the Rhenus platform model

• Initiated the digital transformation roadmap for five countries, ensuring alignment with global group strategy

• Built and led a high-performing digital transformation consulting team, expanding delivery capacity from one to three value streams and thereby fast tracking the roadmap from 3 to 2 years

• Acted as strategic advocate for 5 country organizations, ensuring group-wide cross-functional alignment

• Redefined business analysis into an agile approach, reducing time-to-value for platform harmonization by 50%

• Manage a multi-million-€ budget for labelled data for AI products, optimising cost, capacity and commitments.
• Lead end-to-end data labelling operations across internal teams and external suppliers, ensuring on-time delivery.
• Coordinate around 200 data labellers in Asia via a local project manager.
• Establish delivery governance (KPIs and cadence) across stakeholders and suppliers to ensure quality and cost control.
• Initiate and lead a cross-functional program with Product Portfolio and Sales Controlling to improve team efficiency through digitalisation and strengthen pricing governance and long-term financial performance.
• Build an automated pricing analytics solution using Salesforce data, replacing manual spreadsheet-heavy analysis and reducing process workload by 75%.
• Identify approximately €75M revenue improvement potential across the high-impact product portfolio (2026–2028, ~3.3%) by establishing Price Change Ratio governance.
• Identify high-impact quick wins and guide implementation to improve overall departmental efficiency.

Executive and leadership responsibility: + Member of the Management Committee. + Development of the business and digital strategy. + Product and customer value management, and commercial value creation. + Management of company-wide transformation initiatives. + P&L responsibility + Leadership, development, and coaching of managers and teams.

Further details on the strategic contribution are available in the CV.

Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.

Scope & Responsibilities

• Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
• End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
• Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
• Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
• Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
• Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
• Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams

• Led the project to introduce AI tools for creative teams for image, video, and text creation (Yuma, Google, Flux, cogniwerk.ai, comfy.ai)
• Relaunched Asana and rolled it out to 100 users for shared workflow management and KPI reporting
• Managed the pilot project for the creative workflow automation tool Bannerflow
• Contributed to the overall marketing restructuring project focused on organizational structure and processes

• Researched, developed, and implemented comprehensive digital strategy to modernize and accelerate processes of sports club with approximately 1300 members.

• System Architecture & Implementation: Conceived and set up central cost- and energy-efficient ARM-based server infrastructure.

• Selected, installed, and configured open-source solutions for knowledge management, ticket booking, and member management.

Responsible for the strategic and operational management of digital platforms in the international environment of Mercedes-Benz Driving Events.

• End-to-end leadership of digital event and e-commerce platforms (webshop, microsites, event pages, on-event mobile apps)
• Interface management between marketing, IT, event management, and external tech partners
• Management of external service providers and development resources
• Introduction and implementation of IT security guidelines
• Successful support and execution of the data protection TISAX assessment
• Budget, timeline, and quality responsibility

• Defined and executed the end-to-end vision for Allride’s core mobility product, launching a fully functional mobile app on iOS and Android in under 3 months.
• Led product from 0 to 1 crafting roadmap, aligning teams, and driving execution to meet user needs and business objectives.
• Built a tiered S/M/L/XL subscription model based on mobility usage, launching the first MVP with built-in rewards and coupons to drive adoption of Allride’s recurring plans.
• Designed and implemented a high-conversion referral program that rewarded both referrers and invitees, driving 12% of new user acquisition through organic growth loops.
• Developed and launched Allride for Work, a B2B mobility benefit solution that enabled companies to offer sustainable commute plans to employees, driving corporate adoption and unlocking a new recurring revenue stream.
• Aligned product initiatives with sustainable mobility goals, contributing to rapid growth and early media coverage.

• Built a global podcast and platform, with 150+ episodes and 35,000+ downloads in 20+ countries.
• Launched a paid membership (GrowGetters Club), growing sustainable revenue through one-off workshops and monthly membership fees.
• Earned €20,000 in incubation support via Media Lab Bayern and became a finalist (top 5) in XATHON (program by Henkel) in 2021.
• Facilitated marketing and innovation workshops for Microsoft, Figma, CreativeMornings Munich, the University of Wollongong, and local governments in NSW, Australia.
• Led content strategy, podcast production, business development, and platform growth.
• Scaled GrowGetters Club to 40+ paid members, generating a consistent revenue stream for the business.

• Directed a 110-strong global team including data scientists, product managers, sales, operations, and developers
• Led investment and strategic reviews of scale-up ventures to drive profitability
• Developed and implemented portfolio strategy focused on IoT, AI, API platforms, and software products
• Restructured portfolio, eliminating unprofitable products and reallocating 70% of investments and resources to AI and platform development
• Delivered Vodafone’s first internal GenAI projects, enhancing sales and marketing efficiency
• Streamlined innovation strategy, reducing initiatives by 80% to focus on AI product enhancements and network APIs

• Design, development, operation and end-customer support of customized and tailored software solutions

• B2B Platform & Team Building: building a digital platform and an international remote development team
• KPI System & Digitalization Impact: introducing data-driven metrics and responsible for automated real-time reporting
• Product & Process Workshops: enabling portfolio companies in digital product development and performance reporting

• Building a B2B and B2G digital strategy
• Further development of B2C performance marketing
• Building and operationalizing a KPI framework
• Project management for technology stack integration