Vijay Shivarudraiah - Head of Digital Product

Q: Where is Vijay based?

Vijay is based in Berlin, Germany and prefers 100% remote projects.

Q: What languages does Vijay speak?

Vijay speaks the following languages: English (Native) .

Q: How many years of experience does Vijay have?

Vijay has at least 16 years of experience. During this time, Vijay has worked in at least 9 different roles and for 9 different companies . The average length of individual experience is 2 years and 9 months . Note that Vijay may not have shared all experience and actually has more experience.

Q: What is Vijay's latest experience?

Vijay's most recent position is Head of Digital Product at Allride GmbH .

Q: What companies has Vijay worked for in recent years?

In recent years, Vijay has worked for Allride GmbH , Click , Zalando SE , and FedEx Corporation .

Q: Which industries is Vijay most experienced in?

Vijay is most experienced in industries like Retail , Fashion , and Information Technology . Vijay also has some experience in Professional Services , Automotive , and Healthcare .

Q: Which business areas is Vijay most experienced in?

Vijay is most experienced in business areas like Product Development , Information Technology , and Operations . Vijay also has some experience in Business Intelligence , Marketing , and Customer Service .

Q: Which industries has Vijay worked in recently?

Vijay has recently worked in industries like Information Technology , Fashion , and Retail .

Q: Which business areas has Vijay worked in recently?

Vijay has recently worked in business areas like Product Development , Marketing , and Customer Service .

Recommended expert

Berlin, Germany

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Experience

Jan 2024 - Present

2 years 8 months

Head of Digital Product

Allride GmbH

Defined and executed the end-to-end vision for Allride’s core mobility product, launching a fully functional mobile app on iOS and Android in under 3 months.
Led product from 0 to 1 crafting roadmap, aligning teams, and driving execution to meet user needs and business objectives.
Built a tiered S/M/L/XL subscription model based on mobility usage, launching the first MVP with built-in rewards and coupons to drive adoption of Allride’s recurring plans.
Designed and implemented a high-conversion referral program that rewarded both referrers and invitees, driving 12% of new user acquisition through organic growth loops.
Developed and launched Allride for Work, a B2B mobility benefit solution that enabled companies to offer sustainable commute plans to employees, driving corporate adoption and unlocking a new recurring revenue stream.
Aligned product initiatives with sustainable mobility goals, contributing to rapid growth and early media coverage.

Jan 2022 - Dec 2023

2 years

Co-Founder CEO, Product

Click

Founded and led product vision for Click a mission-driven social app focused on mental health and loneliness among immigrant communities.
Built and launched MVP within 4 months with a lean team, leveraging user insights to guide product strategy and UX.
Achieved organic traction (~1K beta downloads) through community-based marketing and continuous feedback loops.
Collaborated closely with designers and developers to build a safe, inclusive, and engaging mobile experience.

Jan 2021 - Dec 2024

4 years

Principal Product Manager, Lounge Marketplace

Zalando SE

Spearheaded UX/UI redesign of the Lounge Marketplace experience in collaboration with design and research teams resulting in a 15% increase in user satisfaction (CSAT) and a 9% uplift in repeat purchases. The revamp was recognized with two FEVAD awards.
Scaled Lounge Marketplace operations by launching in 4 new European countries, delivering localized experiences through cross-functional collaboration across content, legal, and engineering teams. These launches contributed to a 2% YoY increase in gross merchandise volume (GMV).
Partnered with ML engineers to improve product ranking and search relevance by fine-tuning recommendation models using OpenAI embeddings and user interaction data, leading to a 10% improvement in product click-through rate (CTR) and a 4% uplift in conversion rate.
Designed and implemented an AI-powered chatbot to assist users in post-purchase flows, driving a 23% reduction in customer service tickets and improving resolution time by 18%.
Owned and tracked North Star KPIs across the funnel (conversion rate, CTR, repeat purchase rate, and CSAT), aligning cross-functional teams around measurable outcomes. Managed and mentored a team of 3 Product Managers, driving clarity, accountability, and growth across their respective domains.

Jan 2020 - Dec 2021

2 years

Lead Product Manager, Digital Commerce Strategy

FedEx Corporation

Led product strategy and execution for FedEx Fulfillment, a turnkey eCommerce logistics solution designed to support small and mid-sized businesses (SMBs) entering the digital space.
Partnered with major B2B clients including Walmart, Target, and other retail partners to enable reliable 2-day delivery by integrating fulfillment capabilities with FedEx’s Dataworks platform, optimizing routing, inventory distribution, and last-mile logistics.
Collaborated with engineering, data science, and operations to build internal tools for inventory forecasting and delivery speed simulation, resulting in a 15% improvement in SLA compliance across pilot partners.
Conducted deep market analysis and user research to identify pain points in SMB fulfillment; translated insights into product roadmap and GTM strategy.
Defined product KPIs around delivery time reliability, order accuracy, and platform adoption. Supported cross-functional alignment across marketing, sales, and technology teams to deliver high-impact rollouts.

Jan 2019 - Dec 2019

1 year

Senior Product Manager, Marketplace

Product Manager

PVH Corp (Tommy Hilfiger and Calvin Klein)

Managed a team of analysts to deliver a scalable digital platform across EMEA markets.
Translated business needs into technical deliverables, owning the product lifecycle from discovery to launch.
Led process optimization initiatives, improving operational efficiency and team alignment.

Jan 2016 - Dec 2018

3 years

Lead Product Manager, Digital Marketplace

Under Armour, Inc.

Led a global digital transformation initiative to modernize Under Armour’s merchandising and product data systems by sunsetting legacy platforms and implementing a new ERP and Product Information Management (PIM) system across North America and Europe.
Drove end-to-end product strategy from stakeholder alignment through launch enabling scalable workflows for merchandising, catalog management, and global product listings.
Collaborated with engineering, data, and merchandising teams to lead data cleaning and migration of over 200,000 SKUs across 15+ regional catalogs, achieving 98% accuracy in the first cut and reducing manual data correction time by 40%.
Delivered seamless integrations between ERP, PIM, and eCommerce platforms, which improved time-to-market for new product launches by 30% and reduced SKU publishing errors by 25%.

Jan 2011 - Dec 2013

3 years

Product Manager, Marketplace Transformation

Nike, Inc

Led the digital data strategy, resolving issues in people, processes, and technology for a cohesive end-to-end data experience, enhancing personalized efforts.
Led the development of omnichannel marketplace data products, dismantling conventional business silos between digital and physical realms to facilitate consumer-centric experiences enriched through analytical products.
Collaborated with User Experience (UX) and Engineering to develop customer solutions and requirements.

Jan 2009 - Dec 2011

3 years

Consultant

ITC Limited and IBM

Performed data analytics to identify value drivers and spend reduction opportunities.
Managed contracts and negotiated terms of business with suppliers, performed supplier selection and fair value analysis.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Fashion, Information Technology, Professional Services, Automotive, and Healthcare.

Retail

Fashion

Information Technology

Professional Services

Automotive

Healthcare

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Information Technology, Operations, Business Intelligence, Marketing, and Customer Service.

Product Development

Information Technology

Operations

Business Intelligence

Marketing

Customer Service

Summary

Passionate and results-driven product leader with 14+ years of experience building and scaling consumer-centric products globally. I’ve had the privilege of working with industry-leading brands such as Nike, Under Armour, and Zalando, where I successfully led global product launches across key markets.

As a 2x startup builder, I’ve co-founded and led product teams from 0 to 1, turning vision into reality. Adept at leading diverse, high-performing teams and delivering innovative products that meet customer needs and drive business growth. I thrive at the intersection of strategy, creativity, and execution to create impactful, sustainable products.

Skills

Product Management
Product Operations
Sales Operations
Team Development
Analytics
Marketing
Sports Marketing
Operations
Strategy
Project Management
Stakeholder Management
Reporting
New Product Launch
Consumer Research
Coaching
Sap Fms/Afs
Plm (Centric)
Service Now
Tableau
Advanced Excel
Pim
Qualtrics
Spss
Ibm Cognos
Agile
Scrum
User Research
User Stories
Product Analytics
Api
Web3
Rfid
Blockchain
Scm

Languages

English

Native

Education

Jan 2014 - Dec 2015

The University of Texas at Arlington

Master of Science · Marketing Research · Arlington, United States

Aug 2005 - Jul 2009

Visvesvaraya Technological University

Bachelor of Engineering · Industrial Engineering and Management · India

Statistics

Experience

Total positions 9

Experience in Retail 10 y

Avg length 2 y 5 m

Longest experience 3 y 11 m

Expertise

Recent roles Head of Digital Product, Co-Founder CEO, Product, Principal Product Manager, Lounge Marketplace

Main industries Retail, Fashion, Information Technology

Main business areas Product Development, Information Technology, Operations

Qualifications

Highest degree Master

Profile

Created

February 2026

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Frequently asked questions

Have questions? Find more information here.

Vijay is based in Berlin, Germany and prefers 100% remote projects.

Vijay speaks the following languages: English (Native).

Vijay has at least 16 years of experience. During this time, Vijay has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 2 years and 9 months. Note that Vijay may not have shared all experience and actually has more experience.

Based on recent experience, Vijay would be well-suited for roles such as: Head of Digital Product, Co-Founder CEO, Product, Principal Product Manager, Lounge Marketplace.

Vijay's most recent position is Head of Digital Product at Allride GmbH.

In recent years, Vijay has worked for Allride GmbH, Click, Zalando SE, and FedEx Corporation.

Vijay is most experienced in industries like Retail, Fashion, and Information Technology. Vijay also has some experience in Professional Services, Automotive, and Healthcare.

Vijay is most experienced in business areas like Product Development, Information Technology, and Operations. Vijay also has some experience in Business Intelligence, Marketing, and Customer Service.

Vijay has recently worked in industries like Information Technology, Fashion, and Retail.

Vijay has recently worked in business areas like Product Development, Marketing, and Customer Service.

Vijay holds a Master in Marketing Research from The University of Texas at Arlington and a Bachelor in Industrial Engineering and Management from Visvesvaraya Technological University.

Vijay is immediately available full-time for suitable projects.

Vijay's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Vijay, click the Meet button on the profile to request a meeting and discuss your project needs.

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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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Daily rate avg. 920 €

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Median rate 1000 €

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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.