Heads of Product in Berlin

Led product strategy, cross-functional delivery, and the evolution of the platform and operating model at a VC-backed B2B SaaS company (~60 FTE at peak) operating a multi-sided enforcement platform — connecting brand owners, marketplace operators, and enforcement workflows — scaling from founding-stage concept to commercially validated product.

PRODUCT STRATEGY & BUSINESS IMPACT

• Defined and iterated product strategy aligned to ICP refinement, competitive positioning, and long-term revenue growth
• Refined segment focus to concentrate capacity on highest-value enforcement use cases, improving customer retention and average contract value
• Redesigned pricing and packaging after identifying that a modular, feature-based model was enabling customer cherry-picking and creating confusion at the point of sale. Collapsed a multi-page pricing structure into a single-page, outcome-based model — anchored on what the customer actually wanted to protect, not which modules they selected. Contributed directly to a 10× ACV increase on a key account (€500 → €5,000/month)
• Replaced ad-hoc stakeholder-driven prioritisation with a structured decision framework — coupling OKR alignment, ICE scoring, and a fixed roadmap split (50% strategic initiatives / 30% customer feedback / 20% tech debt) — ending a pattern where sales requests and leadership interventions routinely displaced planned work mid-quarter
• Redesigned the customer onboarding process after identifying a recurring failure pattern: misaligned sales commitments, missing customer-side inputs, and siloed handoffs between sales, CS, and product were routinely delaying time-to-value. Introduced structured pre-onboarding requirements and cross-functional handoff protocols — ensuring customers arrived with the data needed to go live, and internal teams operated from a shared baseline

LEADERSHIP, DELIVERY & OPERATING MODEL

• Built and led a 20-person cross-functional organisation spanning product management, engineering, design, and operations
• Introduced OKR-driven planning and quarterly review cadences, providing consistent strategic alignment across functions and seniority levels
• Built decision-routing frameworks that pushed operational and product decisions down to team level — replacing a pattern where analysts and PMs escalated routine calls (e.g. enforcement actions, edge-case handling) to leadership by default. Defined clear ownership boundaries and decision criteria so the team could act independently on the vast majority of cases, freeing leadership capacity for genuinely non-standard situations

AI-ENABLED PRODUCT & WORKFLOW TRANSFORMATION

• Led the development of an AI-enabled website detection system that replaced much of a previously manual review process, reducing analyst workload by 70–90%
• Redesigned key operational workflows to incorporate AI-enabled classification and decision routing, increasing detection throughput 20× without linear cost growth
• Defined AI product KPIs covering coverage, accuracy, and false positive rate — embedding measurable quality standards into the development cycle
• Defined where automation should replace, support, or escalate human decisions, balancing scale, quality, and customer-facing risk

• Held two on-site guest lecture sessions for Product Management students covering “Agile Values Principles” and “Implementing Agile Processes”

• Leading product strategy and platform development for B2B sustainability solutions.

• Translated the company’s ESG vision and strategy into a scalable product concept, defining user personas and end-to-end customer journeys.
• Designed a web application covering the full ESG transformation lifecycle.
• Built an interactive prototype (Base44) with user management and core features, enabling rapid stakeholder validation and alignment.

• Engineered and delivered a full-stack assessment platform from prototype to production, now the company’s primary product, using AI tools to build a multi-tenant dashboard.
• Cut assessment deployment time by 85% (from weeks to 24 hours) by building a template-based system with built-in scoring, proctoring, and participant management.
• Grew platform adoption to 6 recurring enterprise clients by owning the full product lifecycle: research, requirements, design, and hands-on development.

• Large-scale B2C legal services platform operating across Europe in air passenger rights and in Germany across labor, mobility, and rental law.
• Owned the end-to-end onboarding and lifecycle foundations of a high-traffic customer acquisition funnel across 8 European markets, supporting ~10,000 new users per month and backed by €100k/month in paid acquisition spend.
• Led the architectural migration of the core intake and decision logic from fragmented legacy flows into a scalable workflow engine, increasing reliability, improving operational efficiency, and enabling faster iteration on funnel performance and user experience.
• Partnered closely with engineering, operations, and commercial stakeholders to optimize activation, manage complex edge cases, and ensure the platform could scale sustainably across markets without compromising performance or consistency.
• Introduced foundational product analytics and performance monitoring to increase visibility into activation, drop-offs, and lifecycle behavior, enabling data-driven prioritization and experimentation.

• Led a 25+ team product organisation, driving alignment, transparency, and operational efficiency.
• Introduced new collaboration processes with stakeholders to improve cross team communication and decision making.
• Established a cross functional peer mentoring program to strengthen knowledge sharing and leadership development.

• Defined and executed the end-to-end vision for Allride’s core mobility product, launching a fully functional mobile app on iOS and Android in under 3 months.
• Led product from 0 to 1 crafting roadmap, aligning teams, and driving execution to meet user needs and business objectives.
• Built a tiered S/M/L/XL subscription model based on mobility usage, launching the first MVP with built-in rewards and coupons to drive adoption of Allride’s recurring plans.
• Designed and implemented a high-conversion referral program that rewarded both referrers and invitees, driving 12% of new user acquisition through organic growth loops.
• Developed and launched Allride for Work, a B2B mobility benefit solution that enabled companies to offer sustainable commute plans to employees, driving corporate adoption and unlocking a new recurring revenue stream.
• Aligned product initiatives with sustainable mobility goals, contributing to rapid growth and early media coverage.

Midlane is an AI-first HR and people operations system for frontline workers. We offered clients a full end-to-end workforce solution, including:

• Hiring tools
• Onboarding, offboarding, and compliance automation
• Employee management (HRIS)
• Payroll prep tools

Midlane was acquired in Q3 2025.

• Trained and coached management and product teams on effective discovery and delivery methods, optimizing their performance.
• Orchestrated workshops for ideation, alignment, and strategy, resulting in successful product launches and optimizations.
• Provided training and guidance to the team in the absence of senior product leadership.
• Created, executed, and managed product roadmaps and strategies with agile cross-functional teams, throughout various branches and companies.
• Products & Projects: MarTech CMS replatforming (IU Group), kurando App launch (eCommerce), IU.de (Marketing B2C), recup Partner Shop (eCommerce B2B), AboutYou Online shop (eCommerce).

• Lead a climate tech consultancy end to end, coordinating cross-functional teams, owning client strategy and project management, and delivering ESG strategies and AI-first products.
• Stay hands-on across discovery, analytics, roadmapping, architecture, and QA to safeguard execution quality.
• Designed, developed, and launched Jody, an AI travel planner (demo credentials provided).

• Defined product strategy for healthcare identity management: B2B platform expansion, compliance foundation for future audits, and expansion into new practitioner segments

• Assessed payment platform viability through customer interviews—evidence showed customers needed 7 distinct solutions, not one platform

• Took on CTO role after departure—established predictable development process, achieved 80%+ delivery predictability

• Built structured product function: assessed capabilities, enabled scaling, hired Senior PMs, defined Product and Product Development responsibilities across organization (resolved conflicting interpretations)

• Built product operating system: outcome roadmaps, discovery/validation processes, data-driven decisions—shifted team to strategic planning

• Enabled transparent growth paths: created career frameworks across Product, Customer Success, and Engineering

• Planned loss → profit, 19% revenue growth

• 70% interruption reduction

• 80%+ delivery predictability

• Velocity +100-150%

• Developer satisfaction 75-80%

• Cross-functional alignment across Product/Engineering/Sales/Marketing/CS