Heads of Product in Berlin

• LLM-based features for automated CO₂e data extraction from unstructured documents (70% reduction)

• Agentic AI pipeline for automated Scope 3 emissions calculation with 150,000+ validated data records

• Smart API workflows for real-time carbon footprint calculations in ERP and ESG systems

• ML algorithms to predict emission hotspots and optimize product design

• Automated data validation pipelines with NLP for quality assurance of CO₂e datasets

• Led a 15-person cross-functional team to develop 10+ AI features

• Strategic product planning and AI roadmap with 35% shorter time to market

• Stakeholder management with DAX companies (40% higher satisfaction, 95% retention)

• On-time project delivery with 95% budget adherence through data-driven backlog management

• Agile methods (Scrum, Kanban) with continuous AI/ML integration (25% team velocity increase)

• Product-market fit for AI features through A/B testing and analytics (60% higher adoption rate)

Workflow-automation SaaS for operations teams (Berlin, 120 people); full-time freelance engagement reporting to the CEO: an initial 12-month interim mandate, extended twice through the AI build-out; owned product for one squad and coached the other product managers on process.

• Led generative AI (LLM) integration into the core product: from LLM-powered steps to natural-language workflow authoring and step-level automation suggestions, plus AI-managed dynamic workflows, shipped behind eval gates with human-in-the-loop fallbacks: AI-drafted workflows grew to 31% of all new workflows, and median time-to-first-workflow fell from 3 days to 4 hours.
• Packaged the AI capabilities as a usage-based add-on priced on executed automation steps, working with sales and marketing on positioning: ~€800K added ARR in the first year, and adopting accounts churned 1.8 pp less.
• Owned the roadmap end to end: replaced feature-request-driven quarterly planning with an outcome-based rolling roadmap built on quarterly bets and explicit kill criteria, presented monthly to the executive team and quarterly to the board.
• Rebuilt the product-management operating system: weekly customer-discovery cadence incl. workshop facilitation, RFC/decision-doc reviews and a single quarterly metrics narrative; coached four product managers, one promoted to senior during the engagement.
• Closed the engagement as scoped: hired and onboarded the permanent VP Product, handed over the process playbook and roadmap, and exited on schedule in June 2026.

Led product strategy, cross-functional delivery, and the evolution of the platform and operating model at a VC-backed B2B SaaS company (~60 FTE at peak) operating a multi-sided enforcement platform — connecting brand owners, marketplace operators, and enforcement workflows — scaling from founding-stage concept to commercially validated product.

PRODUCT STRATEGY & BUSINESS IMPACT

• Defined and iterated product strategy aligned to ICP refinement, competitive positioning, and long-term revenue growth
• Refined segment focus to concentrate capacity on highest-value enforcement use cases, improving customer retention and average contract value
• Redesigned pricing and packaging after identifying that a modular, feature-based model was enabling customer cherry-picking and creating confusion at the point of sale. Collapsed a multi-page pricing structure into a single-page, outcome-based model — anchored on what the customer actually wanted to protect, not which modules they selected. Contributed directly to a 10× ACV increase on a key account (€500 → €5,000/month)
• Replaced ad-hoc stakeholder-driven prioritisation with a structured decision framework — coupling OKR alignment, ICE scoring, and a fixed roadmap split (50% strategic initiatives / 30% customer feedback / 20% tech debt) — ending a pattern where sales requests and leadership interventions routinely displaced planned work mid-quarter
• Redesigned the customer onboarding process after identifying a recurring failure pattern: misaligned sales commitments, missing customer-side inputs, and siloed handoffs between sales, CS, and product were routinely delaying time-to-value. Introduced structured pre-onboarding requirements and cross-functional handoff protocols — ensuring customers arrived with the data needed to go live, and internal teams operated from a shared baseline

LEADERSHIP, DELIVERY & OPERATING MODEL

• Built and led a 20-person cross-functional organisation spanning product management, engineering, design, and operations
• Introduced OKR-driven planning and quarterly review cadences, providing consistent strategic alignment across functions and seniority levels
• Built decision-routing frameworks that pushed operational and product decisions down to team level — replacing a pattern where analysts and PMs escalated routine calls (e.g. enforcement actions, edge-case handling) to leadership by default. Defined clear ownership boundaries and decision criteria so the team could act independently on the vast majority of cases, freeing leadership capacity for genuinely non-standard situations

AI-ENABLED PRODUCT & WORKFLOW TRANSFORMATION

• Led the development of an AI-enabled website detection system that replaced much of a previously manual review process, reducing analyst workload by 70–90%
• Redesigned key operational workflows to incorporate AI-enabled classification and decision routing, increasing detection throughput 20× without linear cost growth
• Defined AI product KPIs covering coverage, accuracy, and false positive rate — embedding measurable quality standards into the development cycle
• Defined where automation should replace, support, or escalate human decisions, balancing scale, quality, and customer-facing risk

• Held two on-site guest lecture sessions for Product Management students covering “Agile Values Principles” and “Implementing Agile Processes”

• Translated the company’s ESG vision and strategy into a scalable product concept, defining user personas and end-to-end customer journeys.
• Designed a web application covering the full ESG transformation lifecycle.
• Built an interactive prototype (Base44) with user management and core features, enabling rapid stakeholder validation and alignment.

• Leading product strategy and platform development for B2B sustainability solutions.

• Engineered and delivered a full-stack assessment platform from prototype to production, now the company’s primary product, using AI tools to build a multi-tenant dashboard.
• Cut assessment deployment time by 85% (from weeks to 24 hours) by building a template-based system with built-in scoring, proctoring, and participant management.
• Grew platform adoption to 6 recurring enterprise clients by owning the full product lifecycle: research, requirements, design, and hands-on development.

• Large-scale B2C legal services platform operating across Europe in air passenger rights and in Germany across labor, mobility, and rental law.
• Owned the end-to-end onboarding and lifecycle foundations of a high-traffic customer acquisition funnel across 8 European markets, supporting ~10,000 new users per month and backed by €100k/month in paid acquisition spend.
• Led the architectural migration of the core intake and decision logic from fragmented legacy flows into a scalable workflow engine, increasing reliability, improving operational efficiency, and enabling faster iteration on funnel performance and user experience.
• Partnered closely with engineering, operations, and commercial stakeholders to optimize activation, manage complex edge cases, and ensure the platform could scale sustainably across markets without compromising performance or consistency.
• Introduced foundational product analytics and performance monitoring to increase visibility into activation, drop-offs, and lifecycle behavior, enabling data-driven prioritization and experimentation.

• Led a 25+ team product organisation, driving alignment, transparency, and operational efficiency.
• Introduced new collaboration processes with stakeholders to improve cross team communication and decision making.
• Established a cross functional peer mentoring program to strengthen knowledge sharing and leadership development.

• Defined and executed the end-to-end vision for Allride’s core mobility product, launching a fully functional mobile app on iOS and Android in under 3 months.
• Led product from 0 to 1 crafting roadmap, aligning teams, and driving execution to meet user needs and business objectives.
• Built a tiered S/M/L/XL subscription model based on mobility usage, launching the first MVP with built-in rewards and coupons to drive adoption of Allride’s recurring plans.
• Designed and implemented a high-conversion referral program that rewarded both referrers and invitees, driving 12% of new user acquisition through organic growth loops.
• Developed and launched Allride for Work, a B2B mobility benefit solution that enabled companies to offer sustainable commute plans to employees, driving corporate adoption and unlocking a new recurring revenue stream.
• Aligned product initiatives with sustainable mobility goals, contributing to rapid growth and early media coverage.

Midlane is an AI-first HR and people operations system for frontline workers. We offered clients a full end-to-end workforce solution, including:

• Hiring tools
• Onboarding, offboarding, and compliance automation
• Employee management (HRIS)
• Payroll prep tools

Midlane was acquired in Q3 2025.

• Trained and coached management and product teams on effective discovery and delivery methods, optimizing their performance.
• Orchestrated workshops for ideation, alignment, and strategy, resulting in successful product launches and optimizations.
• Provided training and guidance to the team in the absence of senior product leadership.
• Created, executed, and managed product roadmaps and strategies with agile cross-functional teams, throughout various branches and companies.
• Products & Projects: MarTech CMS replatforming (IU Group), kurando App launch (eCommerce), IU.de (Marketing B2C), recup Partner Shop (eCommerce B2B), AboutYou Online shop (eCommerce).