UX Design Experts in Berlin

• Independently managing recruiting for design, research, and freelancer positions
• Successfully filling three key positions in UX Design and User Research in close collaboration with the hiring managers
• Further developing recruiting processes and optimizing the candidate experience
• Developing standardized recruiting templates, HR documentation, and process guides

Excerpt:

• Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
• Project responsibility for the website/content area and management of external agencies and service providers
• Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
• Setting up data tracking and reporting for the SEO area

I served as the Lead Designer for two cross-functional teams at Casavi, a software platform for property managers. Casavi is a central platform for all aspects of digital property management, which streamlines operations and business processes.

SmartTask: The team focuses on ticket management, workflow automation, AI integration, enhancing communication between property managers and their clients.

Customer app/portal: The team is dedicated to fostering community engagement among residents of managed properties. The customer portal in combination with the Casavi app solves the challenges for property and facility managers.

My role spans the full design lifecycle, covering UX/UI design, user research, usability testing, and strategic design planning, across Casavi's web platform, mobile app, and customer portals. Each team comprises around 10 members, including a project manager, designer, developers, and QA testers. I am also responsible for the accessibility assurance of the whole product.

Design unit role: In addition to my core responsibilities, I actively contribute to the development and maintenance of the company's design system and style guide ensuring consistency and scalability across all products. Mentor junior designers is my official and moral responsibility.

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
• Designed a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
• Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
• Visualized the process logic of the contact sequences (flowchart)
• Described the distinction from “Account-Based Marketing”
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Goal categorization, definition and recommendations for action
• Review and selection of channels
• Design of channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Developed, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competitor analyses
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

• Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
• UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
• Advising C-level stakeholders on UX strategy and design best practices
• Planning and conducting research with agencies and property owners
• Design system strategy and definition of UX architecture

• As UX Manager and UX Team Lead, my focus is on creating the conditions for excellent UX design – not only by improving results, but also by investing in people, culture, and systems. I am convinced that sustainable UX design comes from a combination of autonomous teams, clear rituals, and a shared vision of product and user value.

• My job is to enable successful UX design within a company. This includes setting up and growing the UX team, establishing a design system, designing design processes, defining and developing UX maturity and UX culture within the company, and developing strategies that combine business requirements and user experience design.

• Consulting and conceptual support in UX and product topics (project-based)

• Deepening strategic topics: UX Strategy, Organizational Design, UX Maturity

• Market and role orientation with a focus on Head of UX / UX Leadership positions

I partnered with pre-seed / seed stage founders as a go-to-market strategy lead.

• Led ICP definition / customer discovery, established GTM playbook and implemented AI tools to improve process efficiency, growing ARR 7x in 12 months
• Translated early traction into investor narratives, KPIs, and financial models, contributing to a $5M seed raise

As Director of Insights at Human Futures, I led international human-centered research and innovation projects for Fortune 500 clients across technology, mobility, financial services, retail, and consumer goods. I was responsible for research strategy and design, project and client management, qualitative and mixed-method research, strategic synthesis, and translating customer and market insights into actionable recommendations for product, service, and business strategy. I managed multidisciplinary project teams, led client workshops and executive presentations, and supported projects from initial problem framing through research, opportunity identification, concept development, and validation.

• Designing UX for a B2B AI SaaS platform covering the full software development lifecycle, including an orchestration transparency panel showing users which AI model is active at each stage, reducing AI opacity and building user trust in multi-model workflows.

• Oversee high-impact innovation and discovery projects for German energy providers, focusing on identifying and developing forward-looking product concepts.
• Improved user experience, increased operational efficiency, and simplified sales processes in the dynamic energy market by conceptualizing a digital platform.
• Explored new product ideas while positioning the company for growth and competitiveness in the rapidly evolving energy sector.

• Moss is a spend-management platform for SMEs that bundles corporate cards, web-based applications and reimbursements, AP/procurement and advanced accounting in one place.
• Splits time across Accounting, Spending and Growth tribes, handling requirements gathering, public product design, coding, testing, debugging and internal apps.
• Participates in development and maintenance of the design system/UI kit and supports tooling, documentation and developer experience.
• Builds form-heavy UIs, drawer-based editing, high-density/resilient tables with server-side filters, pagination, column configurations, CSV/Excel export and bulk operations, all wired for permissions and auditability.
• Works with complex cross-entity relationships without a single-schema solution.
• Uses React, Redux Toolkit, styled-components, react-hook-form, React PDF, Vite, Lokalise, React Testing Library and Playwright.