UX Design Experts in Berlin

• Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
• UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
• Advising C-level stakeholders on UX strategy and design best practices
• Planning and conducting research with agencies and property owners
• Design system strategy and definition of UX architecture

• As UX Manager and UX Team Lead, my focus is on creating the conditions for excellent UX design – not only by improving results, but also by investing in people, culture, and systems. I am convinced that sustainable UX design comes from a combination of autonomous teams, clear rituals, and a shared vision of product and user value.

• My job is to enable successful UX design within a company. This includes setting up and growing the UX team, establishing a design system, designing design processes, defining and developing UX maturity and UX culture within the company, and developing strategies that combine business requirements and user experience design.

• Consulting and conceptual support in UX and product topics (project-based)

• Deepening strategic topics: UX Strategy, Organizational Design, UX Maturity

• Market and role orientation with a focus on Head of UX / UX Leadership positions

• Leading end-to-end UX for two AI SaaS products in closed beta, including LLM-interaction design, prompt-UX, and human-in-the-loop patterns with commercial distribution signed for launch in Q3 2026
• Built a self-built LLM reframing and RAG-correction pipeline powering multi-profile CV and case-study generation in production use
• Shipping real code alongside research, including Three.js/GLSL portfolio work, Figma-API tooling, and a Chrome MV3 extension for session-sync automation

As Director of Insights at Human Futures, I led international human-centered research and innovation projects for Fortune 500 clients across technology, mobility, financial services, retail, and consumer goods. I was responsible for research strategy and design, project and client management, qualitative and mixed-method research, strategic synthesis, and translating customer and market insights into actionable recommendations for product, service, and business strategy. I managed multidisciplinary project teams, led client workshops and executive presentations, and supported projects from initial problem framing through research, opportunity identification, concept development, and validation.

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
• Concept for a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
• Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
• Visualized the logic of the contact sequences (flowchart)
• Described the distinction from "account-based marketing"
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Target categorization, definition and recommendation for action
• Review and selection of channels
• Concept for channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Created, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competition analysis
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

AI • Enterprise SaaS • Product Strategy • Product Discovery

Led product design for enterprise SaaS, AI-powered and customer-facing products.

• Defined product strategy from discovery to delivery
• Designed complex workflows, design systems and scalable UX
• Led UX research, product discovery and stakeholder workshops

I run my own freelance agency based in Berlin and help startups and teams.

• I helped 100+ businesses achieve the digital products they wanted.
• Took ownership of the design process, collaborating with other teams.
• Conducted design thinking, user research, and competitive analysis.
• Developed design concepts, wireframes, and high-fidelity prototypes.
• Optimized websites and their conversion rates to reach more clients.
• I help clients in tech, hospitality, luxury, real estate, and professional services.
• I work with long-term products and clients like Accor, Corso Da Vinci, Webwavers, and ImmoTrust.

Conceptualizing and developing AI-powered app MVPs from the first idea to a working product. I combine UX strategy with modern AI and no-code tools — especially Claude and Claude Code, where I work directly in the terminal on real code (React, Vite), complemented by Figma, Bolt.new, and Base44 — to quickly validate and build product ideas. Personal platforms: Nutrycoach.ai (AI nutrition coaching with role-based dashboards for clients, coaches, and admins, AI meal analysis, and a scalable design system) and LuxuryBandit (content/creator app). This led to my own practice 'AI-assisted App Strategy', which combines human creativity, UX logic, and intelligent automation.

• Exploring how design systems in Figma need to evolve to work reliably with AI across design and code.
• Prototyping workflows around Figma design-to-code, deterministic component generation, source-of-truth models, and system consistency.
• Teaching Screen Design and Web Development at Hochschule Kaiserslautern.
• Selected consulting and design work.

• Proposed a unified advisor experience to simplify customer interaction management and helped secure buy-in for full-scale development.
• Redesigned 3 critical financial service workflows, improving usability while meeting compliance and accessibility requirements.
• Worked closely with legal, engineering, and accessibility teams to take solutions from early concepts to production-ready designs.
• Identified and fixed a major bottleneck in the request-handling flow, reducing friction for support teams by 40%.

• Organising mail and parcels by district and street
• Customer satisfaction, time management, and organisational skills

Discovery, Delivery, Research, in-depth interviews, user testing, requirements definition, stakeholder management, product strategy, mission & vision, prototyping, sprint planning, prioritization, workshop facilitation, etc.

• Led the end-to-end delivery of a SAP Supply Chain Management (SCM / TD / SD) ERP programme, covering project initiation, detailed requirements gathering, operating model definition, system design, build, testing, cutover, and global Go Live across Europe, Asia, and North America. Ensured the ERP solution supported key supply chain, manufacturing, and planning operations to enable future business growth.

• Conducted cross-functional workshops with Supply Chain, Procurement, Planning, Manufacturing, and Logistics teams to capture business requirements, define the future operating model, and map end-to-end system design. Consolidated over 150 requirements into structured documentation aligned with SAP standards.

• Shaped solution design and vendor engagement during the early discovery phase, supporting selection of best-fit technology partners and ensuring the system design covered production planning, inventory management, warehousing, logistics, and supply chain forecasting.

• Managed D365 configuration and troubleshooting, ensuring alignment with business processes and resolving integration issues between D365, SAP SCM modules, and surrounding systems.

• Supported Grain data model changes to lead ingestion of planning data into Snowflake and Footprint, enabling enterprise reporting and analytics development.

• Managed scope, timelines, risks, and dependencies across international teams spanning Europe, Asia, and the US, maintaining integrated project plans, issue logs, and executive reporting to drive stakeholder alignment and delivery momentum.

• Enabled the integration of AI-powered demand forecasting tools into supply chain planning processes, improving forecast accuracy, inventory turnover, and operational decision-making across multiple regions.

• Led SIT, UAT, and data migration phases, including design of test scenarios, defect triage management, and coordination of test execution to validate supply chain and manufacturing workflows prior to deployment.

• Delivered detailed cutover planning, business readiness activities, and hypercare support, ensuring a smooth and coordinated Go Live and full operational handover to business teams.