UX Writing Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used UX Writing
Markus Schrumpf
Last position:
Co-Founder & Managing Director at dialogue gmbh
- Strategic and operational overall responsibility for a specialized agency for UX Writing & Content Strategy
- Product development, client acquisition, and the setup and strategic further development of UX writing systems for clients in the IT and finance sectors
Maciej Kwiatkowski
Last position:
Founder & Senior Product Designer at MACIEJ DESIGN
Independent product design practice supporting startups and growing companies with enterprise SaaS, workflow architecture, product strategy, and AI-enabled product development.
- Deliver end-to-end product design for digital products, websites, and SaaS platforms, combining product thinking, UX, visual design, and implementation.
- Apply AI throughout the product lifecycle—from research, synthesis, information architecture, and prototyping to development, SEO, and content strategy.
- Design and build production-ready digital products using AI-assisted workflows, enabling significantly faster iteration and delivery.
- Advise founders and businesses on product positioning, UX strategy, and digital transformation.
Christoph König
Last position:
Owner, Planner & Hands-on Builder at Self-directed Construction Project
- Immersed myself in all aspects of sustainable construction, including planning and coordinating specialist tradespeople.
- Performed extensive hands-on work using sustainable materials and traditional craftsmanship, including clay interior finishing.
- Managed timelines, budget, and all key decisions, bearing responsibility for the consequences of any mistakes.
Alexander Haas
Last position:
UX Writer at BARMER Krankenkasse
- Developed and refined consistent product copy as part of a broader brand rebranding initiative
- Evolved a comprehensive UX writing guide, covering page types, UI components, nomenclature, glossary, and supporting documentation
- Contributed to the definition and review of new features from a UX writing perspective
- Worked closely with feature teams and domain experts across disciplines
Marcel Oelschläger
Last position:
Senior UX Designer | Redesign of a Complex B2B Risk Management Platform at Schleupen SE
trategic Requirements Management: Steered user-centric product development for highly complex analytical platforms in close coordination with Product Owners.
Team Enablement: Provided technical supervision and UX alignment across multiple development teams to ensure consistent implementation.
Translation of Requirements: Translated complex business logic into intuitive, user-centric concepts and workflows along the entire customer journey.
End-to-End Design: Led ideation, conceptualization, and UI design for UX projects, accounting for cross-functional requirements.
Quality Assurance: Ensured strict adherence to and verification of usability standards and web accessibility (WCAG) within a B2B context.
Stakeholder Management: Confidently presented and defended design solutions to senior management and specialized departments.
Cross-functional Collaboration: Acted as the primary interface between Product, Engineering, and Business to resolve conflicting objectives within the design process.
Julia Thiel
Last position:
Freelance Copywriter, UX Writer & Localization Specialist at Self-employed
Product and content communication across websites, apps and digital touchpoints
Localization and transcreation for DACH markets with focus on clarity and cultural nuance
UX copy, content planning, community management and social media
Integrated AI tools into writing and iteration processes for research and refinement
Spotify B2B — Localization for German market
YETI — B2C localization and DACH market strategy
Groundies — Head of Copy, brand rebranding and messaging strategy (2022–2025)
Jochen Denzinger
Last position:
Research Associate at Steinbeis Innovationszentrum Innovation Engineering
Part-time position in a federally funded research project
Mike Maurer
Last position:
Atlassian and SCRUM Expert at CERTANIA Beteiligungen GmbH
- Set up, configure, and maintain Atlassian tools (especially Jira and Confluence) to optimally support project management and team collaboration.
- Develop, customize, and maintain workflows, automations, permission structures, and permission schemes within Atlassian systems to ensure efficient and transparent processes.
- Support integration of Atlassian systems with other applications and tools to enable smooth information flow and consistent processes.
- Document system configurations, processes, and customizations to ensure traceability, knowledge transfer, and long-term maintainability.
- Provide support for ongoing projects.
- Advise and support the introduction, customization, and optimization of agile methods (Scrum, Kanban), including coaching teams, Product Owners, and Scrum Masters to ensure effective and transparent collaboration.
Maria Maurer
Last position:
Freelance Content Writer/Information Architect at Galenica AG
- Improved UX content for a prescription management tool and related authentication screens.
- Rewrote UI text (labels, helper text, CTAs, confirmations, empty states, error messages).
- Clarified screen-level content hierarchy.
- Reduced duplicate/competing messages and aligned terminology/naming.
- Introduced reusable content patterns (e.g., status updates and clear next steps).
- Adapted Auth0 login/registration messaging to Amavita’s tone and voice for a consistent, trustworthy experience.
Michael Otto
Last position:
UX UI Designer at Robert Piper
Concept development and redesign of a real estate sales platform, AI-driven ideation with Claude
Real Estate Conversion Optimization Claude
Anna Stylianakis
Last position:
UX Writing & Content Strategy (for the agency think moto) at Kidstarter
Context: A financial company is launching Kidstarter, a digital financial guide for parents on child savings and planning. The goal is to present complex financial topics in an accessible way and guide parents through relevant themes.
Focus: Develop a content strategy and voice & tone guidelines as a foundation for consistent UX writing within the platform.
Key activities:
analyzed brand values, communication goals, and user personas
developed a content strategy for core topic areas and content formats
created voice & tone guidelines with concrete text examples for typical usage situations and modules
produced initial UX-writing examples illustrating the language guidelines
Results:
voice & tone guidelines serve as the basis for consistent writing and editorial content in the web app
customized GPT integration enables editors to optimize texts according to guidelines
Silke Faust
Last position:
Email Marketing Manager at Stage Entertainment
- Planning and execution of the automated customer journey for newsletter mailings, including improving the conversion rate.
- Developing and implementing targeted and seasonal email campaigns.
- Analyzing campaign data to optimize customer outreach.
- Increasing open rates through targeted segmentation strategies.
- Coordinating the creative team to design engaging content.
- Creating monthly performance reports to measure success.
Zdenka Deskovic
Last position:
Founder and AI Automation Strategist, UX/Product Designer at Pflege mit KI
- Designed AI-powered workflows that transform complex tasks into intuitive, scalable solutions
- Combined UX strategy, technical implementation, and systems thinking to simplify processes and empower users
- Conducted user research and usability testing to develop a practical, accessible AI guide for family caregivers
- Performed data and competitive analysis to inform content and feature development
- Created wireframes, mockups, interactive prototypes, MVP, design systems, and styleguides
- Executed UX and accessibility audits to reduce manual effort and streamline processes
- Scaled content production across multiple formats through UX writing and automation
- Managed projects and design operations, mentoring team members
- Technologies and methods: ChatGPT, Claude, OpenAI API, Make, n8n, ElevenLabs, HeyGen, TTS, HITL design, prompt engineering, Figma, Flutterflow, Miro, Notion, design thinking, workflow mapping, business process mapping
Will Cade
Last position:
Freelance Writer | UX Content Designer | AI Content Engineer at Cade Communications
- Airbus: Forum - feature writing on technology for internal employee magazines
- Bosch: Security and Safety Systems - feature writing and copy writing for industry magazines and social media
- Dassault Systemes: 3DExcite - screenwriting for corporate vision videos on digital transformation
- Deutsche Telekom: Brand & Design - copywriting and translating guidelines and books on design thinking
- GoTo: LogMeIn Rescue & GoTo Admin - UX writing and AI prompt engineering for IT support software
- MTU Aero Engines: Aeroreport - judging and ranking the editorial quality of B2B and B2C translations
- Siemens: Financial Services - copywriting and editing for internal finance sites and newsletters
- Zeiss: Beyond Design System - UX writing for voice & tone guidelines to help improve conversational AI
Alessandro Dönicke
Last position:
Product Owner, Scrum Master & UX Design at YouniQode GmbH
- Responsible for the strategic and operational management of digital agency projects with a focus on user-centered product development, agile team leadership, and continuous value delivery
- Introduced and scaled agile processes (Scrum & Kanban) across multiple client projects
- Developed user-centered B2B and B2C applications in close collaboration with stakeholders
- Successfully delivered MVPs with iterative enhancements based on validated user insights
- Technologies and methods: Scrum, Kanban, Jira, Confluence, Figma, UX Research, User Testing, Design Thinking, Agile Coaching, Backlog Management, Epic Breakdown, User Story Mapping, Prototyping, Roadmap Planning, Stakeholder Workshops, HTML/CSS, WordPress, Accessibility (WCAG), GDPR, OKRs, Product Discovery, Sprint Planning, Retrospectives, UX KPIs
Discover over 15,000 top freelancers
Statistics of experts using UX Writing
Aggregated from the professional profiles of matched freelancers.
Experience
16 years
Position duration
2.8 years
Positions per freelancer
9
Top business areas
Product Development, Marketing, Information Technology
Top industries
Information Technology, Media and Entertainment, Advertising
Certification focus areas
Product Development, Project Management, Information Technology
Bachelor's degree or higher
88%
Master's degree or higher
44%
Certifications per freelancer
1
Most common languages
English, German, French
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using UX Writing
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Product copy
UX Writing shapes the words inside digital products. It covers buttons, labels, empty states, forms, alerts, and onboarding steps. Strong UX writing helps people move through a product without guesswork.
Common deliverables
- Microcopy for flows and features
- Error messages and guidance text
- Voice and tone guidelines
- Content design for UI patterns
- Copy for product launches and releases
Where it is used
UX writing appears in SaaS, e-commerce, finance, healthcare, and mobile apps. Teams also use it in dashboards, self-service portals, and multi-step sign-up or checkout journeys. In Germany, it is often important in products that need clear English and German content.
Related skills
Good specialists work closely with product, design, research, and engineering. They understand information architecture, accessibility, localisation, and content systems. Many also know how to map user journeys and turn research findings into clear interface text.
When to bring in help
Companies bring in freelance UX Writing expertise when a product feels confusing, conversion drops, or a redesign changes many screens. It also helps when a team needs a consistent content system across features, markets, or platforms. Freelancers can support short projects, audits, and ongoing product work.
What strong specialists do
- Write clear, action-focused interface text
- Keep tone consistent across screens
- Reduce friction in forms and flows
- Test language against real user needs
- Align copy with design and product logic
Frequently asked questions
Key details about UX Writing, drawn from the questions we get asked most.
A strong UX Writing specialist writes the words people see and act on inside a product. That includes button labels, form help, empty states, tooltips, error messages, and onboarding copy. The goal is simple: help users understand what to do next without friction.
UX Writing focuses on functional product text, while copywriting is often written to persuade or market. In practice, UX writing supports tasks, flows, and system messages; copywriting supports campaigns and brand pages. Many companies need both, but they are judged by different outcomes.
UX Writing overlaps with both, but they are not identical. Content design is often used for the broader discipline of shaping content in a product, while microcopy refers to the short pieces of text themselves. Searchers also use the term product content, especially when the work spans systems and journeys.
A strong UX Writing freelancer usually knows accessibility, localisation, and product thinking. Research literacy is also useful, because good decisions come from user data, support tickets, and design review. Familiarity with design tools and content systems helps the work fit smoothly into the product process.
A UX Writing project can start with a focused audit or a single flow, so not every task needs a large team. Complex products, regulated industries, or multi-language interfaces usually need a specialist who has handled system-level content before. The more screens and exceptions you have, the more useful deep product experience becomes.
Yes, UX Writing is often done remotely because most work lives in design files, docs, and product review sessions. For teams in Germany, remote collaboration works well when the freelancer can join meetings in the right language and handle German and English content if needed. On-site time can still help at the start of a redesign or discovery phase.
Good UX Writing is clear, consistent, and task-focused. It matches the product logic, respects the user’s context, and avoids vague or decorative wording. You should look for specialists who can explain their choices, not just rewrite sentences.
UX Writing is used most often for product flows where small wording choices matter: sign-up, checkout, settings, search, forms, alerts, and onboarding. It also appears in design systems, help prompts, and support-heavy interfaces. If users keep asking what something means, the product probably needs better UX writing.
The average hourly rate of freelancers in Germany who have used UX Writing in their recent projects is 83 €, which corresponds to a daily rate of about 666 € based on an 8-hour working day.
Of the freelancers in Germany who have used UX Writing in their recent projects, 88% hold at least a Bachelor's degree and 44% hold at least a Master's degree.
On average, freelancers in Germany who have used UX Writing in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 2.8 years.
The most common languages among freelancers in Germany who have used UX Writing in their recent projects are English (100%), German (92%), and French (25%).
The most common industries among freelancers in Germany who have used UX Writing in their recent projects are Information Technology (75%), Media and Entertainment (67%), and Advertising (50%).
The most common business areas among freelancers in Germany who have used UX Writing in their recent projects are Product Development (92%), Marketing (79%), and Information Technology (71%).
Main locations of FRATCH Experts, who have recently used UX Writing
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
