Alexander Haas - UX-Writer

Q: Where is Alexander based?

Alexander is based in Meerbusch, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Alexander speak?

Alexander speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Alexander have?

Alexander has at least 17 years of experience. During this time, Alexander has worked in at least 8 different roles and for 8 different companies . The average length of individual experience is 2 years and 11 months . Note that Alexander may not have shared all experience and actually has more experience.

Q: What is Alexander's latest experience?

Alexander's most recent position is UX-Writer at BARMER Krankenkasse .

Q: What companies has Alexander worked for in recent years?

In recent years, Alexander has worked for BARMER Krankenkasse , Major german financial institution , Cariad SE , Uniper SE , and ENBW AG .

Q: Which industries is Alexander most experienced in?

Alexander is most experienced in industries like Telecommunication , Advertising , and Cosmetics . Alexander also has some experience in Energy , Utilities , and Banking and Finance .

Q: Which business areas is Alexander most experienced in?

Alexander is most experienced in business areas like Strategy , Marketing , and Product Development . Alexander also has some experience in Information Technology , Operations , and Project Management .

Q: Which industries has Alexander worked in recently?

Alexander has recently worked in industries like Advertising , Cosmetics , and Telecommunication .

Q: Which business areas has Alexander worked in recently?

Alexander has recently worked in business areas like Strategy , Marketing , and Product Development .

Recommended expert

Meerbusch, Germany

Check rate

Experience

Aug 2025 - Jan 2026

6 months

Remote

UX-Writer

BARMER Krankenkasse

Developed and refined consistent product copy as part of a broader brand rebranding initiative
Evolved a comprehensive UX writing guide, covering page types, UI components, nomenclature, glossary, and supporting documentation
Contributed to the definition and review of new features from a UX writing perspective
Worked closely with feature teams and domain experts across disciplines

Jan 2023 - Dec 2024

2 years

Remote

UX Writer – Process Optimization

Major german financial institution

Set up UX-writing best practices within feature teams to improve overall copy quality
Developed comprehensive writing guidelines, glossary, design library components and tone of voice, to ensure consistency across feature teams
Planned and streamlined future workflows, focusing on language management and localization strategies
Collaborated in the creation and review of new features as part of daily operations
Audited and improved existing copy to optimize user engagement

Jan 2023 - Dec 2023

1 year

UX Writer & Conversation Designer (VUI) – Consultant (AI)

Cariad SE

Designed use cases for a cross-platform digital assistant, ensuring seamless user interactions across devices
Conducted UX research, created prototypes using Figma, and prepared quantitative studies to validate design decisions and optimize user flows
Established detailed documentation to guide development and ensure consistency in voice and interaction design
Collaborated closely with developers in the creation of an AI-powered digital assistant, aligning technical functionality with user needs
Developed prompts and response texts, shaping the assistant's conversational tone and improving user engagement with AI-driven interactions

Jan 2022 - Dec 2022

1 year

Consultant – Conversation Designer – Project Manager

Uniper SE

Defined project and software requirements, ensuring alignment with business objectives and technical feasibility
Developed comprehensive roadmaps, milestones, and KPIs to track progress and ensure stakeholders were well-informed at every stage of the project
Created detailed concepts and use cases to guide the initial phases of development, ensuring clarity and direction for cross-functional teams

Jan 2020 - Dec 2021

2 years

Consultant – Conversation Designer for Digital Assistants – Strategy and Process Optimization – Coach for Content Teams

ENBW AG

Developed complex use cases and concepts based on stakeholder requirements, ensuring the digital assistant aligned with business needs
Created bot training using MS LUIS and QnA Maker, delivering tailored responses for departments such as IT, HR, and others, to enhance automation and user interactions
Coached new conversation designers, providing guidance on best practices and ensuring consistency in conversational tone and structure
Established new processes within an agile environment, fostering collaboration between content teams, development teams, and stakeholders to streamline workflows and improve project outcomes

Jan 2019 - Dec 2019

1 year

Consultant – Conversation Designer – Project Manager

Innogy SE

Created concepts, use cases and journeys per stakeholder requirements
Wrote bot training (Dialogflow) and answers
Consulted and provided knowledge transfer on chatbots and digital assistants for planning of future project requirements

Jan 2016 - Dec 2019

4 years

Conversation Designer for Digital Assistants – UX Consultant – Coach for Content Teams

Vodafone Group Plc.

Developed concepts, use cases, and user journeys tailored to stakeholder requirements, ensuring efficient and intuitive digital assistant interactions
Built and trained NLU models for leading platforms including IBM Watson, MS LUIS/Bot Designer, Amazon Alexa, and Google Dialogflow, enhancing the accuracy and responsiveness of conversational bots
Crafted engaging and effective answers and dialogues
Coached chatbot teams and conversation designers in 15+ markets, ensuring consistency in design and training while promoting best practices

Jan 2013 - Dec 2019

7 years

UX Writer for Mobile Apps – Consultant

Vodafone Group Plc.

Contributed to 25+ projects across 15+ markets (MyVodafone, Wallet, Message+, Call+, IoT)
Created and maintained master copy in English and German, while reviewing and refining localized translations to ensure consistency and clarity
Collaborated closely with UX-designers to develop detailed UX specifications, ensuring alignment between design and content for a seamless user experience
Developed tone of voice guidelines and a comprehensive company glossary, ensuring brand consistency across platforms and markets
Worked in sprint-based environments (Agile, Scrum), adapting quickly to project needs and ensuring timely delivery of UX writing solutions

Jan 2009 - Present

17 years 5 months

UX Writer, Social Media Manager, Consultant – Freelancer

Different Clients

Worked with high-profile clients including L'Oréal Paris, Telekom AG, simyo GmbH, Medical One AG
Led the conceptual design and copywriting for multi-channel advertising campaigns (online, print, TV), ensuring messaging was clear, engaging, and aligned with brand identity
Created copy to enhance customer engagement across social media platforms, newsletters, and websites, optimizing content for different formats and audiences
Provided consulting services to develop content strategies that improved brand presence and communication across digital and traditional media

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Telecommunication, Advertising, Cosmetics, Energy, Utilities, and Banking and Finance.

Telecommunication

Advertising

Cosmetics

Energy

Utilities

Banking and Finance

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Strategy, Marketing, Product Development, Information Technology, Operations, and Project Management.

Strategy

Marketing

Product Development

Information Technology

Operations

Project Management

Summary

As an experienced UX-Writer, I specialize in creating concise, user-centered microcopy that improves interaction across mobile and web platforms. With a strong focus on consistency and tone of voice, I aim to enhance the user experience and reinforce brand values with every word I write.

Languages

German

Native

English

Advanced

Statistics

Experience

Total positions 9

Experience in Telecommunication 17.5 y

Avg length 3 y 11 m

Longest experience 17 y 4 m

Expertise

Recent roles UX-Writer, UX Writer – Process Optimization, UX Writer & Conversation Designer (VUI) – Consultant (AI)

Main industries Telecommunication, Advertising, Cosmetics

Main business areas Strategy, Marketing, Product Development

Profile

Created

May 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Alexander based?

Alexander is based in Meerbusch, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Alexander speak?

Alexander speaks the following languages: German (Native), English (Advanced).

How many years of experience does Alexander have?

Alexander has at least 17 years of experience. During this time, Alexander has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 2 years and 11 months. Note that Alexander may not have shared all experience and actually has more experience.

What roles would Alexander be best suited for?

Based on recent experience, Alexander would be well-suited for roles such as: UX-Writer, UX Writer – Process Optimization, UX Writer & Conversation Designer (VUI) – Consultant (AI).

What is Alexander's latest experience?

Alexander's most recent position is UX-Writer at BARMER Krankenkasse.

What companies has Alexander worked for in recent years?

In recent years, Alexander has worked for BARMER Krankenkasse, Major german financial institution, Cariad SE, Uniper SE, and ENBW AG.

Which industries is Alexander most experienced in?

Alexander is most experienced in industries like Telecommunication, Advertising, and Cosmetics. Alexander also has some experience in Energy, Utilities, and Banking and Finance.

Which business areas is Alexander most experienced in?

Alexander is most experienced in business areas like Strategy, Marketing, and Product Development. Alexander also has some experience in Information Technology, Operations, and Project Management.

Which industries has Alexander worked in recently?

Alexander has recently worked in industries like Advertising, Cosmetics, and Telecommunication.

Which business areas has Alexander worked in recently?

Alexander has recently worked in business areas like Strategy, Marketing, and Product Development.

What is the availability of Alexander?

Alexander is immediately available full-time for suitable projects.

What is the rate of Alexander?

Alexander's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.