Armand L.-Lecturer in Content Marketing
Check rate
Experience
Lecturer in Content Marketing
Ecomex
- Teaching content on content marketing strategy, planning, implementation, and performance measurement.
- Training in storytelling, tools, and the use of Artificial Intelligence.
- Leading courses for hundreds of participants.
Co-Founder & GF, Executive Creative Direction
Tropen Markenwelten GmbH
Lekker Energie - Full Service Campaigning, Social Media & Content:
- Managing the full-service agency for lekker.
- Campaign communication.
- Online marketing & OOH campaigns.
- Website implementation and social media presence.
- Ongoing consulting and workshops.
Amazon - Employer Branding:
- Get The Whole Package campaign for employees in Germany, the UK, Poland, and the Czech Republic.
- Conception, set design, shooting, and roll-out.
- 360-degree communication including OOH, online ads, landing page, and social media.
- Executive Creative Direction, Art Direction, concept, and shoot supervision.
Citroen Multicity - Social Media & Content Marketing:
- GoingPlaces positioning against competitors in car sharing.
- Relaunch of the Facebook presence including strategy and editorial calendar.
- Content creation with text and visual ideas, as well as like ads.
- Workshops and direct communication with users.
Lufthansa Cargo - Content & Community Management:
- Networking the World.
- Editorial work, classic posting, and community management for Instagram and Facebook.
Metro Cash & Carry - Brand Building & Recruitment Campaign:
- TakeTheExit 360 teaser campaign.
- Strategic brand management, brand identity, OoH, videos, and guerilla marketing.
- Creative project lead for the award-winning campaign (German Brand Award).
Trade Republic - Brand Building & Campaigning:
- Conception and rollout of the brand identity on- and offline.
- Development of content and ads for Facebook, Instagram, YouTube, and TVC.
- Executive Creative Direction as well as ongoing consulting and workshops.
Oply Carsharing - Brand Building & Campaigning:
- Development of brand identity, manifesto, and tone of voice.
- Market launch campaigns in Munich, Berlin, and Hamburg.
- Claim development, conception, and brand building.
Sana Kliniken - Employer Branding & Recruitment Campaign:
- AberBitteMitSana campaign using well-known internet memes featuring employees.
- Conception, Executive Creative Direction, shoot direction, and project management.
- Winner of the Clinic Award by Rotthaus.
Grover - Campaign Online & Social Media:
- Extension of the Dann miet’se campaign across social media.
- Development of high-PR stunts like the April Fools' cat rental prank.
- Concept and Executive Creative Direction.
Official Coach & Trainer
Startup Incubator Berlin
- Coaching and training in agile working methods like Design Thinking, New Work, and Canvas.
- Focus on storytelling, brand building, and creative marketing.
- Sharing knowledge on digital change.
Freelance Creative Director
- Working with various agencies and clients.
- Agency experience: Aimaq von Lobenstein, Aperto, BBDO Düsseldorf, DigitasLBi, Ketchum Pleon, KKLD, Peix, Saatchi & Saatchi, Scholz and Friends, Shanghai Berlin, Thjnk, VCCP, Votum, Weber Shandwick.
Creative Director Digital
Creative Direction
DDB Tribal Berlin
- Digital extension of the international campaign for the Volkswagen New Beetle.
- Relaunch of Beetle.com, including new modules and intro.
- Creation of traffic-generating activities in social media and mobile.
- Art and creative direction, storytelling, and social media integration.
Campaign Concept & Development
GUD. Berlin
- Supporting the early stages of the Weil wir dich lieben campaign for BVG.
- Crisis communication and management of social media shitstorms during the first campaign year.
- Development of award-winning social media communication.
- Ongoing bookings for follow-up campaigns.
Creative Direction Digital
Scholz & Volkmer Berlin
- Mercedes Benz Tech-Center: Concept development, copywriting, and shoot direction for the information platform.
- Coke Light Digital Campaign: Development of the Hör auf dein Herz campaign with Heidi Klum to promote heart health.
- Swarovski Waterschool Foundation: Creative direction and project management for the CSR microsite and campaign.
- Coca Cola Coke Momentum: Concept development for interactive webisodes celebrating the 125th anniversary and implementation of a container installation at the Brandenburg Gate.
Creative Concept
Concept & Art Direction
Jung von Matt
- BIC Pens Viral Campaign: Development of an award-winning campaign (Cannes Lion).
- Production of content with stars such as Klaus Wowereit, Quentin Tarantino, Robert Downey Jr. and Herbert Grönemeyer.
- Concept and art direction for the Mit BIC unterschreibe ich alles campaign.
Art Director
Creative Concept Ideas & Shoot Support
DOJO Berlin
- Strassenfeger hilft: Development of an online and offline campaign for the homeless magazine.
- Developing creative concept ideas to increase awareness of social causes.
- Conducting shoots and implementing campaigns.
Junior Art Director
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Professional Services, Media and Entertainment, Education, Automotive, and Fashion.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, and Human Resources.
Summary
Well hello there!
First, a few smart-aleck words: brands are like people. Some are strategically planned, others just kind of happen. They are born, develop their own style and character, but if they don't keep evolving, they fade into meaninglessness. My passion is to understand and shape the meaning and character of brands to create creative communication from it. Creativity is proven to help sell. Almost 50% of sales performance is driven by the power of creative content. (Source: NC Solutions) Packed into the right stories, formats, and channels, it creates reach that helps brands grow in a healthy way. Because we remember storytelling 22 times better than dry numbers. (Source: Stanford University)
Skills
What Else?
Generative Ai & Co. Artificial Intelligence
Naturally, I Spend A Lot Of Time With The Topic Of Our Decade. Ever Since Chatgpt Came Out At The End Of 2022, Not A Day Goes By Where I Don'T Try Out New Things With Ai. Many Things Have Become Routine By Now, Like Custom Gpts Or Deep Research.
What Interests Me Isn'T Just The Generative Part Of Ai, But Also:
- Ai Strategies And Implementation In Companies
- Data Management As The Foundation For Ai Projects
- Ethics And Legal Frameworks Of Ai Use, Cybersecurity In Ai Projects
- Change Management & Leadership In The Ai Era
Workshops, Keynotes & Trainings
I Am An Official Coach & Trainer At Startup Incubator Berlin. I Also Continuously Educate Myself On Agile Working Methods & Tools, Like Design Thinking, New Work, Canvas & Co.
Today'S Topics, Shaped By Digital Change, Are So Complex That We Can Only Understand Tomorrow'S World Through Lifelong Learning.
Storytelling, Brand Building & Creative Marketing Are My Absolute Specialties Here.
I Truly Believe That Creativity & Team Spirit Are The Skills That Will Become Even More Relevant In The Future!
Languages
Education
Communication Design · Berlin, Germany
Hanseatische Akademie für Marketing und Medien
Communication Design · Hamburg, Germany
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Armand is based in Berlin, Germany.
Armand speaks the following languages: German (Native), English (Advanced).
Armand has at least 21 years of experience. During this time, Armand has worked in at least 13 different roles and for 8 different companies. The average length of individual experience is 2 years and 7 months. Note that Armand may not have shared all experience and actually has more experience.
Based on recent experience, Armand would be well-suited for roles such as: Lecturer in Content Marketing, Co-Founder & GF, Executive Creative Direction, Official Coach & Trainer.
Armand's most recent position is Lecturer in Content Marketing at Ecomex.
In recent years, Armand has worked for Ecomex, Tropen Markenwelten GmbH, and Startup Incubator Berlin.
Armand is most experienced in industries like Advertising, Professional Services, and Media and Entertainment. Armand also has some experience in Education, Automotive, and Fashion.
Armand is most experienced in business areas like Marketing, Project Management, and Human Resources.
Armand has recently worked in industries like Advertising, Professional Services, and Education.
Armand has recently worked in business areas like Marketing, Human Resources, and Project Management.
Armand holds a Bachelor in Communication Design from Hanseatische Akademie für Marketing und Medien.
Armand has 1 certificate: Geprüfter Manager Für Angewandte KI-Transformation.
The availability of Armand needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Jasmin G.
Suparni N.
Anne D.
Yvonne S.
Oliver H.
Nicole S.
Sammy B.
Roxana B.
Stefan F.
Barbara F.
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Lecturer in Content Marketing
Petar M.
Adrian G.
Mirjam W.
Tiffany H.
Stefan M.
Regine E.
Florian D.
Anett K.
Madeleine W.
Tabea J.
Nearby freelancers
Professionals working in or nearby Berlin, Germany
William N.
Paul K.
Björn S.
Stefan O.
Sascha B.
Greta S.
Jelena K.
Franziska N.
Dmitry P.
Chris W.
