Armand L.-Lecturer in Content Marketing
Check rate
Experience
Lecturer in Content Marketing
Ecomex
- Teaching content marketing strategy, planning, execution, and performance measurement.
- Training in storytelling, tools, and the use of artificial intelligence.
- Conducting courses for hundreds of participants.
Co-Founder & Managing Director, Executive Creative Direction
Tropen Markenwelten GmbH
Lekker Energie - Full Service Campaigning, Social Media & Content:
- Leading the full-service agency for lekker.
- Campaign communication.
- Online marketing & OOH campaigns.
- Website implementation and social media presence.
- Ongoing consulting and workshops.
Amazon - Employer Branding:
- 'Get The Whole Package' campaign for employees in Germany, UK, Poland and the Czech Republic.
- Concept, set design, shooting and roll-out.
- 360° communication including OOH, online ads, landing page and social media.
- Executive creative direction, art direction, concept and shooting support.
Citroen Multicity - Social Media & Content Marketing:
- 'GoingPlaces' positioning against competitors in carsharing.
- Relaunch of the Facebook presence with strategy and editorial plan.
- Content creation with text and image ideas as well as like ads.
- Workshops and direct communication with users.
Lufthansa Cargo - Content & Community Management:
- Networking the World.
- Editing, classic posting and community management for Instagram and Facebook.
Metro Cash & Carry - Brand Building & Recruitment Campaign:
- 'TakeTheExit' 360 Teaser Campaign.
- Strategic brand management, brand identity, OOH, videos and guerrilla marketing.
- Creative project responsibility for an award-winning campaign (German Brand Award).
Trade Republic - Brand Building & Campaigning:
- Concept and rollout of brand identity online and offline.
- Development of content and ads for Facebook, Instagram, YouTube and TV.
- Executive creative direction as well as ongoing consulting and workshops.
Oply Carsharing - Brand Building & Campaigning:
- Development of brand identity, manifesto and tone of voice.
- Launch campaigns in Munich, Berlin and Hamburg.
- Claim development, concept and brand building.
Sana Kliniken - Employer Branding & Recruitment Campaign:
- 'AberBitteMitSana' campaign using well-known internet memes with employees.
- Concept, executive creative direction, shoot management and project management.
- Winner of the Klinik Award by Rotthaus.
Grover - Online & Social Media Campaign:
- Extension of the 'Dann miet’se' campaign on social media.
- Development of PR-effective actions like the April Fool's joke about cat rentals.
- Concept and executive creative direction.
Official Coach & Trainer
Startup Incubator Berlin
- Coaching and training in agile methods like Design Thinking, New Work and Canvas.
- Focus on storytelling, brand building and creative marketing.
- Teaching knowledge about digital transformation.
Freelance Creative Director
- Collaboration with various agencies and clients.
- Agency experience: Aimaq von Lobenstein, Aperto, BBDO Düsseldorf, DigitasLBi, Ketchum Pleon, KKLD, Peix, Saatchi & Saatchi, Scholz & Friends, Shanghai Berlin, Thjnk, VCCP, Votum, Weber Shandwick.
Digital Creative Director
Creative Direction
DDB Tribal Berlin
- Digital extension of the international campaign for the Volkswagen New Beetle.
- Relaunch of Beetle.com including new modules and intro.
- Creation of traffic-generating actions on social media and mobile.
- Art and creative direction, storytelling, and social media integration.
Campaign Concept & Development
GUD. Berlin
- Supported the early stages of the "Weil wir dich lieben" campaign for BVG.
- Crisis communication and management of social media shitstorms in the first campaign year.
- Developed award-winning social media communications.
- Ongoing bookings for follow-up campaigns.
Creative Direction Digital
Scholz & Volkmer Berlin
- Mercedes Benz Tech-Center: concept, copywriting, and shoot direction for the information platform.
- Coke Light Digital Campaign: development of the "Hör auf dein Herz" campaign with Heidi Klum to promote heart health.
- Swarovski Waterschool Foundation: creative direction and project management for the CSR microsite and campaign.
- Coca Cola Coke Momentum: concept of interactive webisodes for the 125th anniversary and implementation of a container installation at the Brandenburg Gate.
Creative Concept
Concept & Art Direction
Jung von Matt
- BIC Pens Viral Campaign: development of an award-winning campaign (Cannes Lion).
- Produced content with stars like Klaus Wowereit, Quentin Tarantino, Robert Downey Jr., and Herbert Grönemeyer.
- Concept and art direction for the "Mit BIC unterschreibe ich alles" campaign.
Art Director
Concept Ideas & Shoot Support
DOJO Berlin
- Strassenfeger hilft: developed an online and offline campaign for the homeless magazine.
- Developed creative concept ideas to increase awareness for social causes.
- Conducted photo shoots and implemented campaigns.
Junior Art Director
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Professional Services, Media and Entertainment, Education, Automotive, and Fashion.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, and Human Resources.
Summary
Well, hello there!
First, a few clever words: Brands are like people: some are strategically planned, others emerge almost casually. They are born, develop their own style & character, but if they don't keep evolving, they fade into meaninglessness. My passion is to understand & shape the meaning & character of brands to create creative communication. Creativity has been proven to help sell. Almost 50% of sales performance is driven by the power of creative content. (Source: NC Solutions) Wrapped in the right stories, formats & channels, you get reach that helps brands grow healthily. Because we remember storytelling 22 times better than dry numbers. (Source: Stanford University)
Skills
What Else?
Generative Ai & Co. Artificial Intelligence
Of Course, I Dive Deep Into The Topic Of Our Decade. Since Chatgpt Was Released At The End Of 2022, There Hasn'T Been A Day When I Haven'T Tried Something New In Ai. Many Things Are Now Routine, Like Custom Gpts Or Deep Research.
What Interests Me Is Not Just The Generative Part Of Ai, But Also:
- Ai Strategies And Implementation In Companies
- Data Management As A Foundation For Ai Projects
- Ethics And Legal Frameworks For Ai Use, Cybersecurity In Ai Projects
- Change Management & Leadership In The Ai Era
Workshops, Keynotes & Trainings
I Am An Official Coach & Trainer At Startup Incubator Berlin. I Also Keep Growing My Skills In Agile Methods & Tools Like Design Thinking, New Work, Canvas & Co.
Today'S Topics, Shaped By Digital Change, Are So Multifaceted That Only Through Lifelong Learning Can We Understand The World Of Tomorrow.
Storytelling, Brand Building & Creative Marketing Are My Strong Suits.
I Firmly Believe That Creativity & Team Spirit Are The Skills That Will Become Even More Important In The Future!
Languages
Education
Communication Design · Berlin, Germany
Hanseatic Academy for Marketing and Media
Communication Design · Hamburg, Germany
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Armand is based in Berlin, Germany.
Armand speaks the following languages: German (Native), English (Advanced).
Armand has at least 21 years of experience. During this time, Armand has worked in at least 13 different roles and for 8 different companies. The average length of individual experience is 2 years and 7 months. Note that Armand may not have shared all experience and actually has more experience.
Based on recent experience, Armand would be well-suited for roles such as: Lecturer in Content Marketing, Co-Founder & Managing Director, Executive Creative Direction, Official Coach & Trainer.
Armand's most recent position is Lecturer in Content Marketing at Ecomex.
In recent years, Armand has worked for Ecomex, Tropen Markenwelten GmbH, and Startup Incubator Berlin.
Armand is most experienced in industries like Advertising, Professional Services, and Media and Entertainment. Armand also has some experience in Education, Automotive, and Fashion.
Armand is most experienced in business areas like Marketing, Project Management, and Human Resources.
Armand has recently worked in industries like Advertising, Professional Services, and Education.
Armand has recently worked in business areas like Marketing, Human Resources, and Project Management.
Armand holds a Bachelor in Communication Design from Hanseatic Academy for Marketing and Media.
Armand has 1 certificate: Certified Manager for Applied AI Transformation.
The availability of Armand needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 8 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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