Dominique Weiss - Interim Manager & Fractional CMO

Q: Where is Dominique based?

Dominique is based in Berlin, Germany .

Q: What languages does Dominique speak?

Dominique speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate) .

Q: How many years of experience does Dominique have?

Dominique has at least 21 years of experience. During this time, Dominique has worked in at least 12 different roles and for 7 different companies . The average length of individual experience is 2 years and 7 months . Note that Dominique may not have shared all experience and actually has more experience.

Q: What is Dominique's latest experience?

Dominique's most recent position is Interim Manager & Fractional CMO at Freelancer .

Q: What companies has Dominique worked for in recent years?

In recent years, Dominique has worked for Freelancer , Tchibo GmbH , Sabbatical , and A.W. Faber-Castell Vertrieb GmbH / Faber-Castell AG .

Q: Which industries is Dominique most experienced in?

Dominique is most experienced in industries like Food and Beverage , Retail , and Healthcare . Dominique also has some experience in Media and Entertainment , Cosmetics , and Chemical .

Q: Which business areas is Dominique most experienced in?

Dominique is most experienced in business areas like Marketing , Product Development , and Research and Development . Dominique also has some experience in Procurement , Project Management , and Strategy .

Q: Which industries has Dominique worked in recently?

Dominique has recently worked in industries like Manufacturing , Food and Beverage , and Retail .

Q: Which business areas has Dominique worked in recently?

Dominique has recently worked in business areas like Marketing , Product Development , and Strategy .

Recommended expert

Berlin, Germany

Experience

Sep 2025 - Present

7 months

Interim Manager & Fractional CMO

Freelancer

Acting as interim manager and fractional CMO in Berlin

Jul 2023 - Jun 2025

2 years

Hamburg, Germany

Chief Marketing Leader International Business

Tchibo GmbH

Holistic responsibility for coffee category strategy, portfolio, communication strategy, campaigns for coffee brands Tchibo, Eduscho, Davidoff Café (Premium) in Tchibo’s international business
Drove growth, increased sales and market share in all core markets with new brand launch in 7 markets as well as product (re)launches
Introduced consumer-centric 3-year innovation pipeline per brand as well as new product development and stage gate process
Transformed HQ marketing team and integrated trade marketing; managed, motivated, and developed a team of 15 employees and steered 8 local/regional teams
Professionalized and improved cooperation with local/regional marketing and sales organizations via new collaboration formats
Improved global commercial excellence, e.g., omnichannel go-to-market and storytelling material to support local/regional teams
Reporting lines: Director International Business, CEO Tchibo

Oct 2022 - Apr 2023

7 months

Sabbatical

Traveled Asia Pacific

Aug 2021 - Oct 2022

1 year 3 months

Nuremberg, Germany

Vice President Marketing International

A.W. Faber-Castell Vertrieb GmbH / Faber-Castell AG

Holistic responsibility for Faber-Castell and Graf von Faber-Castell (Luxury) brands and corporate sustainability globally
Achieved two “best year ever” results and increased market share as member of five-person senior leadership team
Participated in development of new corporate strategy (Global Strategy Forum) and ensured target achievement
Conceptualized, implemented, and aligned global brand equity management with management board and owner family
Developed global sustainability strategy and roadmap; led cross-functional project team for sustainability transformation
Published annual sustainability report for the Faber-Castell group
Pitched and onboarded new product designer for lifestyle and luxury ranges
Managed a team of 30 employees and steered 21 local teams
Reporting line: CEO Faber-Castell Group
Member of the advisory board of Faber-Castell Academy (state-accredited educational institution)

Oct 2019 - Jul 2021

1 year 10 months

Nuremberg, Germany

Head of Marketing Europe & North America; Head of Corporate Marketing

A.W. Faber-Castell Vertrieb GmbH / Faber-Castell AG

Responsible for Faber-Castell brand strategy, portfolio, communication strategy, campaigns in Europe & North America, global POS marketing, websites, and e-Commerce
Drove growth, increased sales and market share with new product (re)launches and marketing activities
Enhanced brand perception on innovation and sustainability
Identified and tapped into additional target group based on comprehensive market research
Optimized portfolio of over 5,000 SKUs and implemented consumer-centric global 4-year innovation pipeline per category
Optimized global POS shelf system for shop-in-shop and own retail; developed new, modular B2B trade fair concept
Developed and implemented DACH digital strategy; significantly increased social media followers; launched TikTok account
Collaborated with key opinion leaders and multipliers
Managed a team of 25 employees across multiple functions
Reporting lines: Board member Europe, CEO Faber-Castell Group

Jan 2018 - Sep 2019

1 year 9 months

Berlin, Germany

Marketing Manager (Head of Product Marketing)

Storck Deutschland KG

Holistic responsibility for local strategic brand management, profit & loss, marketing and media mix for confectionery brands including merci, Toffifee, Knoppers, nimm2, Werther's Original
Drove growth, increased sales and market share with launch of new products, limited editions, and seasonal marketing activities
Conducted continuous market research including test markets, media and image tracking, and consumption trends
Optimized processes and interfaces as member of global company value chain optimization team
Managed a team of 12 employees in product management, brand activation & partnerships, media, digital & social media, PR, and customer service
Member of extended management board of the STORCK Group
Reporting line: Marketing Director Germany

May 2016 - Dec 2017

1 year 8 months

Berlin, Germany

Group Product Manager

Storck Deutschland KG

Managed product portfolio and cross-functional projects within group product management

Sep 2015 - Apr 2016

8 months

Sabbatical

Traveled Americas

Aug 2014 - Aug 2015

1 year 1 month

Berlin, Germany

Key Account Manager

Storck Deutschland KG

Managed key accounts and developed sales strategies

Jan 2012 - Jul 2014

2 years 7 months

Berlin, Germany

Product Manager / Senior Product Manager

Storck Deutschland KG

Managed merci brand family and e-Commerce product initiatives

May 2010 - Dec 2011

1 year 8 months

Düsseldorf, Germany

Junior Brand Manager

Henkel AG & Co. KGaA

Assisted in brand management activities

Jun 2008 - Apr 2010

1 year 11 months

Düsseldorf, Germany

Assistant Product Manager

Henkel AG & Co. KGaA

Supported product management tasks

Aug 2004 - Apr 2010

5 years 9 months

Internships

Multiple Companies

Completed internships at METRO Group Buying GmbH, TNS Healthcare GmbH, Hubert Burda Media, Nestlé Deutschland AG, and Europa-Park Rust

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Food and Beverage, Retail, Healthcare, Media and Entertainment, Cosmetics, and Chemical.

Food and Beverage

Retail

Healthcare

Media and Entertainment

Cosmetics

Chemical

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, Research and Development, Procurement, Project Management, and Strategy.

Marketing

Product Development

Research and Development

Procurement

Project Management

Strategy

Summary

Flexible support for your brand - Driving sustainable brand growth & innovation for consumer goods.

Whether filling a vacancy or undertaking project work in branding, marketing, innovation, or transformation - I look forward to working with you to achieve lasting impact!

Dominique Michaela Weiss, FMCG marketing executive with 17+ years of experience in national and international brand/product management B2C/D2C – both in medium-sized companies and in a DAX-listed corporation.

My focus: Growing consumer goods brands sustainably, modernizing them, or successfully launching them in the market. I focus on consumer centricity, innovation, and clear brand KPIs. Track record: Award-winning brand and product launches and market share expansion in food, non-food, mainstream, and premium segments.

Empowering brands and teams. Behind every strong brand stands an innovative, goal-oriented team. I am passionate about building teams, equipping them with a clear vision, motivating them, and setting them up for success with robust processes.

I am here for you and your teams. As an Interim Manager/Fractional CMO, I offer an unbiased outside perspective and many years of experience on short notice, flexibly, and to the desired extent - as well as a willingness to quickly integrate into your organization, immediately take on operational responsibility, solve issues sustainably, build and lead teams, and transfer relevant knowledge.

Skills

Brand Building & Innovation
Team & Process Optimization
Go-to-market Strategy
Performance Marketing
Sustainability
Digital Marketing
Hands-on Mentality
Focus On Results
Enthusiasm For New And Challenging Topics
Change Management Skills
Enjoyment Of Team Development And Knowledge Transfer

Languages

German

Native

English

Advanced

Spanish

Intermediate

Education

Oct 2007 - Feb 2008

Diploma thesis in Marketing (Design for the elderly in aviation – Implications of demographic change) · Marketing · 1,3 = A

Aug 2006 - Jan 2007

Radboud Universiteit Nijmegen, School of Management

Master International Management and Master Strategy · Nijmegen, Netherlands

Apr 2005 - Feb 2008

Otto-Friedrich University Bamberg

Business Administration · Bamberg, Germany · 2,2 = B

...and 1 more

Certifications & licenses

Building An AI Business: Idea To Impact

London Business School

Certified Agile Leader

Steinbeis Augsburg Business School

Certified Interim Manager

Steinbeis Augsburg Business School

Design Thinking And Creativity For Business

INSEAD

Consumer Neuroscience/-marketing

Copenhagen Business School

Certified ECR DACH Category Manager

GS1 Germany

Certified Online Marketing Manager

Forum Für Führungskräfte

Statistics

Experience

Total positions 13

Experience in Food and Beverage 9 y

Avg length 1 y 9 m

Longest experience 5 y 8 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Interim Manager & Fractional CMO, Chief Marketing Leader International Business, Sabbatical

Main industries Food and Beverage, Retail, Healthcare

Main business areas Marketing, Product Development, Research and Development

Qualifications

Highest degree Doctorate

Certifications earned 7

Profile

Created

January 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Dominique based?

Dominique is based in Berlin, Germany.

What languages does Dominique speak?

Dominique speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate).

How many years of experience does Dominique have?

Dominique has at least 21 years of experience. During this time, Dominique has worked in at least 12 different roles and for 7 different companies. The average length of individual experience is 2 years and 7 months. Note that Dominique may not have shared all experience and actually has more experience.

What roles would Dominique be best suited for?

Based on recent experience, Dominique would be well-suited for roles such as: Interim Manager & Fractional CMO, Chief Marketing Leader International Business, Sabbatical.

What is Dominique's latest experience?

Dominique's most recent position is Interim Manager & Fractional CMO at Freelancer.

What companies has Dominique worked for in recent years?

In recent years, Dominique has worked for Freelancer, Tchibo GmbH, Sabbatical, and A.W. Faber-Castell Vertrieb GmbH / Faber-Castell AG.

Which industries is Dominique most experienced in?

Dominique is most experienced in industries like Food and Beverage, Retail, and Healthcare. Dominique also has some experience in Media and Entertainment, Cosmetics, and Chemical.

Which business areas is Dominique most experienced in?

Dominique is most experienced in business areas like Marketing, Product Development, and Research and Development. Dominique also has some experience in Procurement, Project Management, and Strategy.

Which industries has Dominique worked in recently?

Dominique has recently worked in industries like Manufacturing, Food and Beverage, and Retail.

Which business areas has Dominique worked in recently?

Dominique has recently worked in business areas like Marketing, Product Development, and Strategy.

What is Dominique's education?

Dominique holds a Doctorate in Business Administration from Otto-Friedrich University Bamberg, a Master in Master International Management and Master Strategy from Radboud Universiteit Nijmegen, School of Management and a Bachelor in Marketing.

Does Dominique have any certificates?

Dominique has 7 certificates. Among them, these include: Building An AI Business: Idea To Impact, Certified Agile Leader, and Certified Interim Manager.

What is the availability of Dominique?

Dominique is immediately available for suitable projects.

What is the rate of Dominique?

Dominique's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.