Sabine D.-Interim Marketing Director
Check rate
Experience
Interim Brand Lead
ZWILLING BeautyGroup
B2C, PetCare
- Marketing lead for the BU
- Strategic and operational brand management, including development of short-, medium- and long-term marketing plans
- Implementation of brand communications with a focus on digital channels and influencer partnerships
- Building an expert platform and brand partnerships
- Leading the innovation process and developing new products
Interim Marketing Director, B2B & B2C, Pharma
Interim Marketing Director
B2B & B2C, Pharma
- Marketing lead for the BUs Reproductive Medicine, Endocrinology, Urology and Orthopedics, as well as dietary supplements for prescription drugs (RX), medical devices & OTC
- Development of all HCP + patient marketing materials for product launches
- Development of the 5-year expansion plan, including new business development for a new BU
- Member of the German Executive Leadership Team
- Close collaboration with Medical, Sales and the global leadership team
- Leadership of 4 employees
Interim Global Head of SkinCare – Marketing, Strategy, Portfolio
B2B(2C), Cosmetics
- Head of the SkinCare BU, covering Brand, Industry Solutions and Education for professional cosmetics & retail
- Strategic repositioning of the brand, including positioning, target audience definition, portfolio structure, and marketing & communications strategy
- Growth strategy for the OEM business, including positioning
- Development and implementation of the new pricing strategy, including pricing guidelines
- Development of the 5-year innovation pipeline in close collaboration with R&D
- Close collaboration with global sales colleagues, product development and senior management
- Leadership of 7 employees
Marketing Consulting
B2B, energy sector
- Development of a concept for an efficient, digital and connected marketing function
- Assessment of the current and target state of Marketing's tasks and services, in collaboration with key interfaces in Sales, Product Management, Corporate Communications and Controlling
- Analysis of tasks, processes and systems and development of recommendations for action
- Design and facilitation of kick-off workshops
Consulting New market entry assessment
B2B, Pharma
- Analysis and recommendation for a potential market entry in the dietary supplements and muscle & joint pain segments
- Development of the go-to-market strategy
- Development of the 5-year plan
Interim Head of Brand, Communications & Digital
B2C, Healthcare
- Led brand communications and digital marketing for hearing systems
- Led the execution of the new customer strategy and developed the operational marketing plan
- Planned and managed communication campaigns across TV, digital, POS & direct mail
- Worked closely with global marketing and the EMEA region
- Managed 7 employees
Interim Head of Marketing SkinCare D-AT
B2B & B2C, OTC
- Led brand marketing, shopper & trade marketing, and communications for the SkinCare portfolio
- Member of the BU Marketing Leadership Team & Interim BU Head (October – February)
- Developed the portfolio strategy and 2025 growth plan, and derived the strategic & operational annual plans
- Led the development of the media & communications strategy for the various target groups, including rebranding
- Activated the brands across 360° channels, with a focus on digital, social media & influencer partnerships, as well as PR
- Led digitalization and the development of eCommerce
- Worked closely with global marketing and the EMEA region; lead market for innovations
- Managed 5 employees
Interim Commercial Lead
B2C, Cosmetics
- Led all marketing & sales activities for a baby & child care brand
- Led portfolio optimization, including new launches
- Led the development of a category management concept with a retail partner, including eCommerce
Interim Marketing Director & Head of Marketing and Communications BU DACH
B2C, Food
- Led brand marketing, shopper & customer marketing, media & digital, as well as research & development and packaging management
- Member of the global Marketing Leadership Team
- Developed the strategic realignment of the brand portfolio
- Developed the relaunch of the largest brand, including positioning, communications platform and packaging, and further developed the positioning of the other brands in close collaboration with global marketing
- Led the development of brand communications and the media strategy
- Led cross-functional, company-wide development projects
- Restructured the overall Marketing DACH function
- Managed 36 employees
Lecturer in Luxury Communication & Media Planning (M.A.)
International School of Management
Chair of Global Luxury, Fashion & Sales Management
Consulting in Corporate & Marketing Communications
B2B, Energy sector
- Recommended a new direction for Corporate & Marketing Communications, including defining the organizational structure, roles, and responsibilities
- Recommended the ideal marketing and communications process to support the achievement of company goals
Interim Head of Strategic Marketing
Marketing & Communications, B2B, Energy sector
- Built the strategy department (Marketing Strategy, Marketing Planning, Business & Competitor Intelligence)
- Developed the strategy, including defining future (additional) target groups
- Developed new go-to-market routes and improved the customer journey
Interim Marketing Director
Marketing Leadership, B2C, Food
- Led brand marketing and innovation management for Retail, Foodservice & International
- Developed the marketing and innovation strategy for the brand portfolio
- Led the development of brand communications and the media strategy
- Led the development of the relaunch of the largest brand, including positioning, communications platform, and packaging
- Led cross-functional projects for overall business development
- Managed 23 employees
Interim Senior Global Brand & Strategy Manager
B2C, FMCG
- Developed the global marketing strategy and 360° marketing plan
- Managed marketing for the AMERICAS, ASPAC, EEMEA regions
- Managed projects, including initiating innovations based on consumer needs
Consulting New Business Development
B2C, FMCG
- Advised senior management as part of the global restructuring of an existing business unit, including its brand portfolio and target markets
- Defined the new organizational structure for the business unit
- Developed the business case for the new strategy for approval by the Board
Strategy, Consulting & Interim Management
Mind/Masters
Marketing Director North East Europe (DACH & Benelux)
Wilkinson Sword GmbH, a company of the Energizer Group
B2C & B2B
- Led consumer marketing for Energizer's Household Products division (batteries and flashlights), as well as the Trade Marketing and Category Development areas
- Managed the Energizer portfolio strategically and tactically
- Developed the brand strategy and implemented the marketing plans
- Developed and implemented the media and communications strategy
- Provided communications support for brands in various countries
- Worked with the EMEA Marketing team, Finance, Trade Marketing and country Sales Directors
- Responsible for leading and developing 8 employees
Strategic Marketing Planning Manager
British American Tobacco (Germany) GmbH
B2C
- Developed the long-term pricing strategy and tactical pricing activities
- Led strategic and operational planning
- Managed, coordinated and developed marketing planning processes
- Led the Competitive Intelligence function
- Advised Brand Marketing
- Worked closely with the Marketing Leadership Team, senior management and regional marketing
- Responsible for leading and developing 4 employees
Brand Manager OTP (Other Tobacco Products), Prince, Vogue
British American Tobacco (Germany) GmbH
B2C
- Managed brands strategically and tactically, and developed and implemented all marketing activities
- Developed and implemented the media and communications strategy
- Identified future consumer needs and market trends
- Led strategic projects (e.g. BAT portfolio strategy with a focus on OTP)
- Led international, cross-functional project teams
- Worked with European and global marketing teams
- Responsible for leading and developing 5 employees
Brand Executive Pall Mall
British American Tobacco (Germany) GmbH
B2C
- Responsible for various product launches across different categories
- Tactical development of the Pall Mall brand
- Managed the Winfield brand across different categories
- Worked with international marketing
Assistant Brand Manager Rexona
Unilever Deutschland GmbH (früher: Lever Fabergé Deutschland GmbH)
B2C
- Managed the Rexona Men sub-range
- Responsible for Rexona brand PR
Assistant Brand Manager Axe
Unilever Deutschland GmbH (früher: Lever Fabergé Deutschland GmbH)
B2C
- Responsible for developing and implementing sampling activities
- Independently implemented strategic launches in collaboration with the European innovation centers
Research Assistant
Justus-Liebig-Universität
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Cosmetics, Pharmaceutical, Education, Retail, and Healthcare.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Project Management, Product Development, Sales, and Research and Development.
Summary
More than 20 years of project and leadership experience, with proven success in marketing strategy, brand marketing & management, communications & media, campaign development, project management, business development and team leadership in international companies across various industries such as FMCG, food & beverages, cosmetics, pharma, healthcare, consumer electronics and energy, B2C & B2B.
What sets me apart?
I quickly analyze dynamic and complex market and business conditions and use them to develop tailored, action-oriented strategies. I combine sharp analytical skills with strong conceptual thinking – from development through to implementation.
As a strategic thinker with a holistic approach, I bring in new perspectives and identify opportunities beyond established ways of thinking. I consistently question strategies, initiatives and trends, and integrate them with purpose when they create lasting value.
I am an inspiring leader who leads with clarity, respect and a focus on results. Open and transparent communication is the foundation for me to unlock potential and successfully drive change. I deliberately recommend unconventional approaches where they can make a real difference.
Strategic strength, analytical and communication skills, decisiveness, creativity and strong motivation round out my profile.
Skills
Strategic Marketing
Brand Management
360° Communication
Performance Marketing
Media Strategy & Planning
Pricing Management
Project Management
Planning & Processes
Business Development
People Leadership
People Development
Team Development
Fmcg
Food
Cosmetics
Consumer Electronics
Tobacco
Energy
Pharma (Rx, Medical Devices, Otc)
Healthcare
B2c
B2b
Microsoft 365
Generative Text Ai
Image & Video
Languages
Education
Justus-Liebig-Universität Gießen
Diplom-Kauffrau · Business Administration · Giessen, Germany
Gymnasium an der Siegesstraße
General higher education entrance qualification · Wuppertal, Germany
Certifications & licenses
Various seminars on brand management, communications development, media, marketing and management, digital marketing, AI (generative text AI, e.g. Claude AI, Perplexity & image & video AI), innovation management, project management (Prince 2), change
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Sabine is based in Düsseldorf, Germany and can operate in on-site, hybrid, and remote work models.
Sabine speaks the following languages: German (Native), English (Advanced), French (Elementary).
Sabine has at least 26 years of experience. During this time, Sabine has worked in at least 23 different roles and for 7 different companies. The average length of individual experience is 1 year and 1 month. Note that Sabine may not have shared all experience and actually has more experience.
Based on recent experience, Sabine would be well-suited for roles such as: Interim Brand Lead, Interim Marketing Director, B2B & B2C, Pharma, Interim Marketing Director.
Sabine's most recent position is Interim Brand Lead at ZWILLING BeautyGroup.
In recent years, Sabine has worked for ZWILLING BeautyGroup, International School of Management, and Mind/Masters.
Sabine is most experienced in industries like Professional Services, Cosmetics, and Education. Sabine also has some experience in Pharmaceutical, Retail, and Fashion.
Sabine is most experienced in business areas like Marketing, Strategy, and Project Management. Sabine also has some experience in Product Development, Sales, and Research and Development.
Sabine has recently worked in industries like Professional Services, Cosmetics, and Pharmaceutical.
Sabine has recently worked in business areas like Strategy, Marketing, and Sales.
Sabine holds a Master in Business Administration from Justus-Liebig-Universität Gießen.
Sabine has 1 certificate: Various seminars on brand management, communications development, media, marketing and management, digital marketing, AI (generative text AI, e.g. Claude AI, Perplexity & image & video AI), innovation management, project management (Prince 2), change.
Sabine will be available full-time from January 2027.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 13 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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