Ralph Strobel-Executive Consultant / Project Management - Corporate Development
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Experience
Executive Consultant / Project Management - Corporate Development
Family business
- Development and implementation of a Corporate Project Management Office including IT integration, Clarity PM software, roles and framework, and harmonization with existing PMOs
- Development and detailing of the global matrix target operating model of business units, central functions and global services including roles, organizational structure and governance bodies
- Setup of a global process center and training of 19 process owners in communication, facilitation and change
- Interim role as Process Owner for 'Idea to Innovation' and 'Innovation to Product/Solution' including target process modeling and digitization of the project request process
- Design and launch of a change and culture development program
- Sparring and consulting on organizational development and change processes
- Contribution to special projects: global product management organization, redesign of IT/OT organizational structure, optimization of business development, HR transformation consulting, training of a 20-member HR talent group, creation of board and supervisory board presentations
Sustainable Results:
- Implementation, stabilization and training of a Corporate Management Office including the evaluation and consolidation of 16 strategic projects
- Re-modeling of the core I2I and I2PS processes with new roles and collaboration models supported by AI agents and automation
Interim Manager - Director Global Engineering Excellence
DEHN SE
- Functional and budgetary leadership of global project management, engineering data management and product documentation with 6 direct reports and 36 employees, budget responsibility €2.6M
- Leading and coaching leaders and staff in leadership, ownership and lean
- Organizational development from functional to international process-oriented structure
- Process Owner in Product Lifecycle Management: implementation of Clarity, development of hybrid project portfolio management, innovation and funding management
- Setup of a central product information management system and data governance workflows with 70 entities
- Technical documentation including installation instructions, drawings and master data management
- Pilot project Digital Product Passport: design and company-wide implementation
- Member of the core team of the board project Target Operating Model 2030, process stream
Sustainable Results:
- Introduction and training of the end-to-end innovation and product development process
- Setup of a global master data team with governance structure
- Successful implementation of Clarity
- Division win in the company-wide lean team competition
- Implementation of the Digital Product Passport
- Definition of strategy house and roadmap up to 2030
- Realization of 90 TEU efficiency increase
Executive Consultant / Project Management - HR Transformation and HR Change
Syntegon Technology GmbH
- Management of the Collaboration & Change workstreams with 7 BU heads, 18 managing directors and 5 enabling functions
- Development of standardized business unit blueprints
- PMO lead of the HR transformation program with four subprojects (HR IT, job grading, reorganization, business model)
- Management reporting at level 1
- Development and rollout of a transformation roadmap for HR service catalog, roles, meeting landscape, collaboration model, talent development, IT systems, works council/union communication, change communication and training
- Co-lead of overall communication and design of target group-specific training modules
- Building people networks and communities
- Design of the job architecture and naming convention for the HR master data system
Sustainable Results:
- Installation and establishment of the new business model at management level
- Strategic preparation and successful start of the HR transformation
- Designed job architecture aligned and anchored with governance
- Company-wide training and handover of roles and training
Executive Consultant / Project Management - Leadership Development & Change Management
Hirschmann Automotive GmbH
- Development of a new collaboration model to boost value creation and optimize PEP and the organizational model
- Training of the core project team as change agents and trainers for the rollout (~750 participants)
- Site-wide culture change workshops to improve collaboration and culture
- Development of a new leadership mission statement and establishment of department-specific leadership and project routines including standards
- Conducting leadership trainings levels 1–3 with a focus on leading in change (150 participants, average rating 1.3)
- Design and implementation of communication formats (events, media, online)
- Coaching leaders in goal setting, planning, meetings, team building and moderation training
Sustainable Results:
- Introduction and establishment of the reorganization as an agile, customer-oriented organization with an efficiency focus
- Structural anchoring of the leadership program
Agile multi-project manager – project restructuring and consulting
Roche Diagnostics GmbH
- Optimization of the BRR process for real-time approval, higher automation and compliance
- Restoration of methodology and structure in a running project
- Structuring complex tasks and dependencies as well as interface management
- Continuation of system analysis with 8 stakeholder groups and two global projects
- Gap analysis to identify and plan implementation options in global systems
- Planning adjustments and training measures
Sustainable Results:
- Restructuring of projects including agile phase-based project plan with decision gates
- Development of a new collaboration model
- Creation of management templates for scope definition and target image definition
- Conducting risk analysis and stakeholder analysis with communication plan
Executive Consultant / Project Manager - Establishment and development of Project Management Office and coordination of rollout
Berner Group
- Establishing and further developing a strategic PMO to coordinate 16 projects across Sales & Marketing, HR, Supply Chain, Contact Center 2.0, and more.
- Identifying improvement opportunities and creating decision proposals
- Training and coaching project managers in methodology and PM tools
- Establishing structured change management with training programs for sales and second-line management
- Operationalizing strategic goals at the employee level through workshops, talent development, and controlling
- Managing a market expansion concept as a blueprint for Sales 2.0: go-to-market strategy, marketing strategy, territory planning, sales and service initiatives, and leadership and field team qualification
Sustainable Results:
- Stabilizing and handing over the strategic PMO to line managers
- Developing a holistic market entry strategy based on the 7P model as a blueprint for omnichannel sales
Executive Consultant / Project Manager - Change program for ERP implementation
Rosenberger Hochfrequenztechnik GmbH & Co. KG
- Training and coaching subproject managers in change objectives, change awareness, communication methods, role clarification, and mentoring
- Conducting change awareness workshops and digital training plans
- Developing a change architecture with one-off and systemic measures, along with a change roadmap
- Creating a communication plan, vision statements, a change story, and coaching for leaders
- Sparring, interventions, and establishing rules and discipline in interface and stakeholder management
- Management-oriented reporting and project controlling (planned vs. actual)
Sustainable Results:
- Training and coaching project managers, including acceptance monitoring and pilot rollout
- Introducing clear roles (project manager, key user, change agent) with training and coaching
- Building a comprehensive change architecture incorporating first-line managers
- Initial enablement of the change core team for the ambassador role
Executive Consultant / Project Manager - Networking and realignment of five sales divisions
Schlüter-Systems KG
- Agile, workshop-based approach with best-practice concepts, task structure analysis, and process documentation
- Adapting the organization to optimized processes (ADITO CRM system) including international interfaces
- Defining future processes, ensuring transparency of the customer journey, and integrating technical sales
- Improving communication and information flows, and designing CRM data maintenance processes
- Defining roles, job profiles, decision structures, regular communication, and meeting organization
- Developing org charts, role descriptions, checklists, guides, and training sessions
- Managing 33 subprojects such as complaint handling, CRM data maintenance, campaign management, and sales training
Sustainable Results:
- Significantly improved internal collaboration and interface management
- Increased certainty and reliability through transparent processes and supporting tools
- Cross-functional transparent structures with international adaptation
- Development and monitoring of a stabilization concept, including training and KPIs
Executive Consultant / Project Manager - Further development of global PLM processes and organization
Paul Hartmann AG
- Developing best-practice concepts to strengthen product ownership within product management, R&D, and production
- Establishing and redefining global and local product management, including role descriptions and RACI matrix
- Developing a group-wide phase-gate model, including regulatory requirements (MDR)
- Synchronizing regulatory requirements for labeling, market approval, clinical evaluations, risk management, compliance, and make-or-buy decisions
- Conducting stakeholder interviews, developing a communication plan, and designing a concept to implement manufacturing engineering and quality planning
- Developing a training concept for a global rollout, and delivering training and coaching
Sustainable Results:
- Achieving end-to-end process mentality through improved process definitions
- Organizational structure supports global presence and regulatory compliance
- Introducing KPIs to monitor risks and compliance with regulatory standards
Executive Consultant / Project Manager - Transformation 'Building the Future' - Brand and Product Relaunch
Paul Hartmann AG
- PMO for three international product launches across 37 markets (volume: €210M)
- Rebranding and repositioning of a care line and two incontinence products
- Managing regulatory requirements (FDA readiness) and implementing the new development process, including training in PRO
- Assortment planning, product positioning, and value creation process for strategic pricing
- Developing a launch manual on SharePoint and creating eLearning concepts
- International sales training concept 'System Selling' and project coordination with markets
- Business development: new collaboration model between HQ and markets
- Designing a new role model for international HQ marketing
- Coaching and training project managers in product and project management
Sustainable Results:
- Successful handover of products for rollout on time and within budget
- Integrating business development into the divisional strategy
Project Lead Marketing Strategy and Business Development for New Product Marketing Function
BASF Business Services Holding GmbH
- Supported the definition of marketing strategy in IT and supply chain business relationship management
- Developed the future strategy based on current-state and interface analysis
- Created the setup to transfer the change program into the product marketing line function starting 2017
- Defined positioning, RACI, and coordinated interfaces
- Prepared the board presentation up to decision readiness
- Managed business solution marketing project: identified best practices in 8 business units, validated savings (750 TEU), and drove internal marketing
Sustainable results:
- Secured board approval
- Embedded function into line organization starting 2017
- Confirmed €1 million savings potential as of December 31, 2016
Project Lead for International Sales Trainings for Product Launch
Paul Hartmann AG
- Designed, organized, and implemented an international sales training for two B2B product lines in 27 markets (approx. 750 participants, 10 languages, €300 million volume)
- Developed training content: strategy, positioning, sales stories, conversation guides, pricing, and value selling
- Designed an eLearning tool with gamification for measurement and incentivization and built a community
- Implemented an international marketing & sales cockpit with KPIs for success tracking
- Managed external and internal service providers
Sustainable results:
- Achieved significant margin and contribution margin increases in 80% of trained sales organizations
- Increased competitive advantages in price-driven markets
- Adopted the concept as a benchmark for other business areas
Program and Project Lead – 'Building the Future' Transformation for the Incontinence Hygiene Business Unit
Paul Hartmann AG
- Managed 21 subprojects including branding & positioning, institutional market insights, digital sales channel, and product launches based on regulatory requirements
- Established regular reporting models and a committee (PLP Project Board)
- Led organizational development for marketing and R&D, including role definitions and responsibilities
- Defined a collaboration model between HQ and markets based on TQM and pricing process
- Supported marketing and product portfolio strategy (€300 million)
- Coached project leads in change management
Sustainable results:
- Embedded into the business unit strategy and rolled out products and assortments
Project Lead – Development and Implementation of New Brand Positioning
BILZ Werkzeugfabrik GmbH & Co. KG
- Developed brand positioning through analysis, workshops, and internal communications
- Conducted training and coaching for managers and employees
- Ran workshops and integrated outcomes into sales and marketing activities
- Monitored implementation
Interim Key Account Management – Preparing the Key Account Function for the Medical Technology Sector
GO! General Overnight
- Segmented customers and created a sales concept including product definition and CRM process description
- Integrated systems and trained employees
- Onboarded permanent Key Account Managers
Interim Head of Marketing
AUDACON AG
- Leading a 4-person marketing team
- Optimizing the marketing planning process
- Project management and execution of marketing projects (direct communication, print, catalog)
Managing Partner / Interim Manager, Business Consultant and Senior Trainer
BER Marketing GmbH
- Advising and developing strategies in construction, electrical engineering, sanitary trade, medical technology, connector and plug technology, e-mobility, building services, interior design, garden and landscape equipment, and machine tools
- Implementing go-to-market strategies, brand positioning, marketing and sales reviews, market analyses and PR measures
- Conducting training sessions and workshops on various topics and industries
Manager Sales & Brand Management
Daimler Financial Services AG
- Established European marketing in the newly founded Sales & Marketing Europe division
- Developed and implemented the European sales & marketing strategy, including product development roadmap
- Brand positioning and rollout of brand communications across business units and markets
- Planning and execution of central marketing activities: trade shows, conferences, online, press
- Sales support with key account management and CRM materials
- Market analysis, controlling and reporting for 16 European markets
- Introduced European sales & marketing processes and market management model
- Led a team (4 FTE) and served as deputy department head (12 FTE), responsible for a 500 TEU budget
Manager Corporate Media & Internet
Daimler AG
- Editor-in-chief for Corporate Media, developed global CI/CD and CRM, internationalized the customer magazines “Transport” and “ROUTE”
- Topic management and won numerous communication awards
- Designed and managed the central website and market adaptations
- Campaign management, topic management and launched eCRM
- External and internal corporate communications: strategy development, editor-in-chief, content editing
- Led project for new brand positioning and workshops on brand experience
- Managed a team (6 FTE) and served as deputy department head (25 FTE), budget responsibility €3.5 million
Marketing Specialist for Retrofit and Accessories
DaimlerChrysler AG
- Marketing of the audio and auxiliary heating product lines, including product management, pricing and sales promotion (+10% revenue)
- Implemented marketing strategy for the launch of the first commercial vehicle telematics system
- Organized trade shows (IAA Frankfurt, Hannover) and provided sales support with promotional materials
Communication and PR Consultant
Freelance Communication and PR Consultant
- Concept and implementation of the after-sales marketing strategy including market potential analysis for Daimler AG
- Competitive analysis and PR strategy for Continental AG
- Customer and market analysis for the air conditioning system launch at Eberspächer GmbH
- Market analysis and sales promotion redesign for Haweka GmbH
Tourism Division Assistant
gbk-Gütegemeinschaft Buskomfort e.V.
- Press officer and organization of press conferences, press events, and press trips
- Organization and execution of trade shows
- Preparation of board and advisory board meetings
Secretary, Homeless Assistance / Liaison for Civil Service Volunteers
Caritasverband e.V.
- Managed the secretariat in the Social Services department
- Liaison for 42 civil service volunteers
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Manufacturing, Construction, Automotive, Tourism, and Healthcare.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Project Management, Strategy, Product Development, and Human Resources.
Summary
Interim Manager and Executive Consultant for structuring and implementing complex change and transformation programs in technology-driven organizations.
Skills
Transformation & Change
- Hr And Organizational Transformation: Developing Organizations, Target Operating Models, Job Architectures And Hr Service Catalogs In International Contexts
- Erp And It Transformations: Change Programs For Implementing Sap Successfactors, Proalpha And Clarity Including Stakeholder Management And Training
- Structured Change Management: Designing And Implementing Change And Culture Programs, Change Communication And Qualifying Change Agents
Project & Program Management
- Program Management Of Complex Initiatives: Overseeing Transformation Programs, Reorganizations And International Rollouts
- Pmo Setup & Management: Establishing Strategic Pmos, Project Portfolio Management And Implementation And Training Of Project Management Software
- Go-To-Market & Business Development: Developing And Executing Market Entry Strategies, Launch Management And Sales Initiatives
Leadership & Coaching
- Leadership Development & Coaching: Delivering Training Programs With Over 2,300 Participants, Average Rating 1.3 – Focus On “Leading In Change”
- Agile (Business) Coaching & Facilitation: Equipping Project Managers, Change Agents And Leaders In Agile Methods And Leadership Routines, Keynote Speaker
- Trainer & Author: Designing And Delivering Trainings, Author Of The Professional Book “Agile Change Management In Sales – The Practical Guide For Successful Leaders”
Qualifications
- It: Ms Office, Sharepoint, Crm (Adito), Google Csuite, Jira, Confluence, Clarity (Project Management), Aiio (Process Management)
- Proficient In Classic And Agile Frameworks – From Prince2 And Lean To Scrum
- I Bring Structure To Complex Programs And Enable Teams To Shape Change Effectively.
Languages
Education
Stuttgart Cooperative State University and AKZO Coatings GmbH
Diploma in Business Administration (BA) · Business administration, industrial focus, majoring in marketing and materials management · Stuttgart, Germany
Stuttgart-West Business High School
General higher education entrance qualification · Stuttgart, Germany
Johannes Kepler Grammar School
Stuttgart, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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