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• Worked closely with tech, design, and domain experts to iterate products
• Supported pricing, positioning, and launch readiness for new features

• Identified impediments, created transparency within the team, and supported their removal
• Organized and facilitated workshops and events
• Selected, coordinated, monitored, analyzed, and reported on agreed OKRs and KPIs
• Established a healthy team culture, anchored agile values, promoted team development, knowledge sharing, and self-organization
• Established an open and constructive feedback culture
• Built communication bridges between the team, departments, and external roles
• Supported scaling and coordination of product development, provided methodological support for Product Owners and the team
• Maintained and communicated product strategy, backlogs, and roadmaps

• Leading and coordinating IT architects
• Technical project management for merger and cloud transformation
• Delivery of international software and hardware rollouts
• Implementation of IT security projects and compliance
• Work with key technologies (e.g. 5G/6G standard)
• Support of complex defense and aerospace projects (e.g. Ariane 6, Eurodrone)
• Building the healthcare and life sciences business unit
• Creating and leading internal employee trainings

• Created training manuals, SOPs, and coordinator education programs and trained teams to standardize communication and patient experience
• Collaborated with digital agencies to optimize Meta Ads and targeting models for international healthcare audiences
• Collaborated with regional influencers and increased lead generation by 60%

strategy for regular and crisis communications

• IT solution (provider of an e-ID solution platform): Conducting market and potential analysis as well as business plan evaluation for the DACH region; segmenting target groups; deriving requirements for product management; generating initial pilot projects; developing a target-group-specific approach; creating a PR strategy for special-interest media
• IT solution (SME partner of a market-leading CRM solution): Analyzing the DACH market potential; developing the business plan and repositioning; establishing lead generation; doubling revenues within two years by integrating marketing and sales
• Energy (marketing and product portfolio consultant for a holding with over 200 subsidiaries): Developing a concept to market various service companies under one umbrella brand; executing an event concept for the annual group meeting; advising on the selection of an advertising agency
• Furniture (product and marketing manager for a mid-sized Italian furniture manufacturer): Conducting market potential analysis and risk assessment for the DACH region; defining the sales plan for Germany and Austria; developing the go-to-market strategy; positioning in the upper mid-price segment; acquiring initial dealers and end-customer projects; creating the brand story, corporate design, and communication materials
• IT solution (Interim Marketing and Product Manager DACH for an electronic signature portal): Launching the solution to market; formulating key messages for lead generation; defining industry and target-group benefits; implementing online measures and a trade show concept; acquiring initial pilot customers and building the sales pipeline
• IT solution (Interim Marketing Director and Product Manager for a mid-sized ITSM consulting firm): Repositioning the company; establishing it as a relevant partner for large corporations; setting up lead generation and harmonizing sales and marketing; building the sales pipeline; connecting licensing and professional services; developing a PR strategy; increasing revenues from €2.5 million to approximately €18 million over four years

• World's first and only monitoring system for herd animals including panic detection.
• Acquisition of 200 new customers within the first two years.
• Funding approvals in Switzerland and Germany

• Defined transparent cost and pricing structures with ROI for each service
• Created marketing and sales materials: presentations, pitch decks, flyers, service descriptions, offer and contract templates
• Developed go-to-market plan and target group definitions, delivered sales training
• Planned and executed webinars and cold calling, managed customer meetings and offers
• Exceeded target metrics: 14 new services, +40% order entry planned for 2026, ROI >200%
• Established structures and processes for further portfolio expansion

• Responsible for acquisition and financial success of client projects in the DACH region
• Manage projects and maintain close communication between all partners involved

and executive-level customer and partner relationships

• Sparring partner to senior management on growth initiatives and strategic direction

• Assessing and monitoring regional market and competitors in the premium customized class for armored vehicles.
• Reviewing requirements and writing the functional specification for required changes.
• Participated actively in the IDEX 2023, 2024 and Eurosatory 2023.
• Visiting customers in the region.

• Built and led a high-performing sales team, achieving 20% annual revenue growth.
• Established important client relationships, increasing repeat orders by 20%.
• Monitored expenses and identified cost-saving opportunities.
• Maintained client relationships through excellent customer service.