LinkedIn Ads Experts in Germany

Advanced AI company building comprehension and decision-making models for defense, security, and strategic intelligence environments.

• Designing GTM narrative and positioning for a technically complex product with no direct comparables
• Building institutional partnerships with defense, security, and policy stakeholders
• Validating commercial assumptions and sequencing go-to-market in a high-trust, regulated buyer environment
• Mapping the DACH enterprise and public-sector landscape for AI adoption

• Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
• Built a network of 30+ specialists across design, content, and performance marketing.
• Delivered 360° campaigns combining storytelling, digital performance, and live activations.
• Supported clients in scaling awareness and engagement through data-driven creative strategy.

With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.

Responsibilities

• Development of marketing strategy and positioning, from analysis to a concrete action plan
• Building and managing funnels, campaign structures, and conversion optimization
• Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
• Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
• SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
• Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
• Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate

Results

• Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
• As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
• Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
• Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption

Focus areas

• Fractional CMO for mid-sized companies, growing businesses, and startups
• Performance marketing and SEA with more than 14 years of hands-on experience
• AI in marketing processes, as a way of working rather than a tool demo

• Developed data-driven performance strategies and managed cross-functional agency teams.
• Led KPI forecasting, budgeting, and implemented scalable creative solutions.
• Linked creative insights with analytics to increase marketing efficiency.
• Developed inspiring campaigns based on brand strategy and data-driven insights.
• Performed budget planning, forecasting, and full KPI accountability.
• Led and executed an agency pitch for performance marketing.

eCommerce platform for home décor and furnishings, serving European customers.

• Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
• Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.

Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing

I consult and support companies in all their performance marketing activities. My clients include B2C and B2B businesses of all scales and vary in products and services.

As a hands-on industry expert, I combine strong analytical and problem-solving thinking, creative mindset and openness in communication to execute customized digital strategies, unique for each business.

My specialties include:

• complete set up, audit and management of paid search (Google, Bing), paid social (Facebook, Instagram, TikTok, LinkedIn, Pinterest), display (GDN), video (YouTube), native (Outbrain) campaigns
• planning and implementation of digital marketing strategies, budget allocation and forecast
• performance marketing from execution to optimization
• landing pages and CR optimization - A/B testing

E-Commerce:

• Allbirds
• Joe Nimble
• Hedoine
• Malfroy
• Ryenn's Eyes
• ADADA
• FINN Design
• Lachaume
• Elephant Gin
• Zirkulu
• Nani Berlin

Tech & FinTech:

• Conrad Connect
• SumUp
• Journee
• Bees & Bears

SaaS:

• Camunda
• Resourcify
• Govie
• Pluno

Marketing:

• Latana
• Muhlert Digital
• N'fuse Solutions
• Suchmeisterei

Consumer Goods:

• Nieu Cabinet Doors
• Distinctive Wood Products

Misc:

• Lassie
• Peter Pane
• Giles Norman
• ROLZO
• Metarina

• Managing and scaling multiple client accounts (Meta & Google Ads) with a focus on ROAS and CPA
• Developing and A/B testing ad creatives, offers, and landing pages
• Building email and flow automations in Klaviyo (welcome, abandoned cart, post-purchase)

• Establishment of as-is baseline performance and KPI framework
• Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
• Development of measure-based improvements forecast
• Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
• Stack: Microsoft Excel

• Development and implementation of recruiting campaigns to fill specialist and management positions in the construction and industrial sectors.
• Running Meta, LinkedIn and Google Ads campaigns, including funnel optimization and retargeting.
• Creation and optimization of landing pages, forms and pre-qualification processes.
• Analysis and reporting of campaign performance, as well as continuous optimization of KPIs.
• Collaboration with HR departments and responsible specialist teams.

• Strategic and operational management of marketing for several B2B and B2C trade fairs, focusing on positioning, brand building and target group communication

• Development and implementation of brand relaunches including logo, CI, slogan and cross-media communication strategy

• Planning, design and implementation of trade fair magazines, sponsorship packages, pitches and marketing materials

• Building professional social media channels (Meta, LinkedIn) including content strategy, editorial planning and reach growth

• Advising management on strategic communication, digital brand presence and sales direction

• Campaign planning including ads, video formats, newsletters, sponsorship communication and event digitalization

• Press relations, media partnerships and development of target group-specific content

• Relaunch of the B2C trade fair “Haus-Bau & Energie Ilsenburg” including repositioning, visibility and modernization

• Digitalization of internal processes to optimize internal communication and project execution

• Establishment and overall management of the CANNAFRIENDS trade fair as the largest community and education trade fair focusing on medical cannabis

• Strategic and operational responsibility for the concept, brand presence, community involvement and external communication

• Development of a patient-focused brand in the medical cannabis market including claim, visuals, sponsor strategy and communication approach

• Organization, moderation and speaker acquisition for over 40 presentations, panels, workshops and festival formats

• Management of digital communication, content production (Instagram, TikTok, podcast) and influencer campaigns

• Building and maintaining a network of pharmacies, patient organizations, providers and medical experts

• Analysis, monitoring and reporting to optimize the customer journey

• Development and implementation of digital trade fair experiences in cooperation with app providers

• Responsibility for budget and media partnerships as well as public representation

• Marketing audits and growth engine mandates: from lead generation setup to full marketing operations including hiring
• Designing AI-ready marketing organisations: which functions stay human, which move to agents and what that does to the operating model
• Building the infrastructure hands-on: CRM, marketing automation, first-party data and attribution, LLM-based workflows
• Engagements from a 2 to 4 week marketing audit to interim or fractional CMO mandates of 6 to 18 months

• Planning, optimization, and analysis of SEA and Meta campaigns
• Planning and execution of automations and mailings
• Optimization of landing pages (funnel, structure, copy, image)
• Creation of creatives, media plans, and reports
• Planning and support for the move to server-side tracking

• Organizational design & HR transformation project.
• OKR development.