Amazon Ads Experts in Germany

Amazon FBA Seller and Amazon Freelancer for Strategic Consulting and Operative Support for Amazon Sellers

I offer the following services as an all-inclusive package, that can be tailored to your needs.

Strategy Consulting: Potential Analysis Market/Competition Analysis Margin Calculation Reporting Optimisation of Logistics Coaching+Knowledge Transfer

Product Detail Page Optimisation: Listing Optimisation Image Optimisation Keyword Research (SEO+SEA) Product Launch A+Content Creation (EBC) Product Description Bullet Points Variations & Review Management A/B Testing

Scaling: PPC Campaign Setup PPC Campaign Optimisation Keyword Research Bid Optimisation Brand Store Setup/Optimisation PanEU Expansion BuyBox Optimisation Inventory Optimisation

Manufacturing intelligence platform with enterprise workflows, RAG, real-time AI assistant features, and multi-repository backend architecture.

• Built and extended production AI/backend services with Django, DRF, FastAPI, GraphQL, Celery, PostgreSQL, MySQL, Redis, and WebSockets across a modular multi-repository platform.
• Contributed to ARIS V2, a real-time manufacturing AI assistant using LangChain, LangGraph, MCP tool orchestration, planning/execution flows, OpenAI, AWS Bedrock, Qdrant, and Elasticsearch/OpenSearch-backed retrieval.
• Supported rollout expansion from ARIS V1 in 4 of 17 client production plants to ARIS V2 currently active in 13 of 17 plants, increasing real-world deployment coverage to more than 50% of the client footprint.
• Worked on document-grounded RAG functionality including ingestion, OCR, chunking, embeddings, indexing, retrieval, reranking, and grounded answer generation for industrial workflows.

Stack: Python, Django, DRF, FastAPI, LangChain, LangGraph, GraphQL, Celery, WebSockets, OpenAI, AWS Bedrock, Qdrant, Elasticsearch/OpenSearch, PostgreSQL, MySQL, Redis, Docker.

• Project leadership for the relaunch of the B2B online shop based on SAP Commerce (previously Shopware 5)
• Coordination of internal and external resources
• Stakeholder management and requirements management
• Support with the functional design of features
• Preparation of project reports and execution of SteerCo meetings
• Leadership and moderation of regular meetings and coordination sessions
• Consulting on the company’s E-Commerce strategy
• Sparring partner for the Head of E-Commerce

• Content management and SEO: Creation and management of content in the online shop (Magento) on self-diagnostics.com. Execution of search engine marketing (SEO & SEA), including Sistrix SEO analyses, on-page optimization, performance and competitor analyses.

• SEO optimization: Execution of technical SEO checks and optimization, post-relaunch SEO measures such as redirect management, link building, meta descriptions and sitemap management. Ensuring shop indexing and optimization for Google Core Web Vitals and Page Experience.

• Sales promotion measures: Planning and implementation of measures to increase visibility and sales volume, including up-selling and cross-selling strategies.

• Google and Amazon management: Configuration and management of the Google Merchant Center for various sales markets, optimization of pay-per-click campaigns (PPC) and product listings on Amazon and eBay.

• Led marketing and e-commerce for an early-stage start-up in organic skincare

• E-commerce: Web shop relaunch (including tech selection, customer journey mapping, SEO content & UX strategy; new hosting); Amazon launch; automated billing and fulfillment process

• Brand strategy: Sharpened the value proposition based on customer needs; managed brand relaunch (packaging, marketing, website)

• Marketing strategy: Created business and marketing plan; prioritised marketing channels for customer acquisition (SEO, Meta, PR) and retention (+25% email subscribers); set up performance reporting

• Pricing: Conducted benchmarking study and margin analysis leading to change from cost to value-based pricing, introduction of a portfolio price strategy and bundling

• I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
• My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
• Strategic and operational marketing support, strategy development and implementation
• Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
• Generation of reports including interpretations and action recommendations for the media part

• Amazon Ads strategy and activation (Sponsored Ads, DSP, AMC) across 12 markets (EMEA + North America), aligned to global frameworks and Amazon partnership guidelines
• Defined full-funnel audience strategies, aligning DSP and AMC segments with country-level objectives
• Built Q4 budget frameworks and pacing guardrails to reduce underspend and protect ROAS and reach targets
• Partnered with analytics teams on AMC analysis (path-to-conversion, overlap, new-to-brand) to drive optimisation actions
• Led Prime Day and BFCM planning and activation across markets, ensuring consistency and budget utilisation
• Acted as primary point of contact for Amazon, coordinating betas and strategic updates with internal stakeholders
• Developed Pacvue custom dashboards and improved workflows to standardise reporting and activation processes

• Support and optimization of all marketplaces in the advertising area, with a focus on Amazon, eBay & Otto, and other smaller marketplaces
• Budget and revenue responsibility for the advertising area
• Reached ad revenue of around €13 million with about €2.5 million ad spend in 2.5 years
• Integration and implementation of ad technologies for the best possible management of all relevant ad measures
• Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better control of intraday and audience data
• Expertise in Search Engine Advertising

Software solution company that offers tools for data-driven campaign management for Amazon Ads.

• From scratch, developed an insights tool for the Amazon DSP with several data pipelines to support reports
• Developed new backend features for the Ad Optimiser tool
• Developed and maintained data pipelines for the Ads reports
• Wrote unit tests and reviewed code from other developers
• Supported frontend developers and performed frontend development tasks

• Amazon growth consulting: Strategic support for brands building scalable ad infrastructures.
• Systematizing growth: Implementing data logic to make operational decisions measurable and repeatable.
• Expansion support: Strategic consulting for the systematic development of new marketplaces and products (USA & EU).
• Target group: Ambitious brands from 1 million € in annual revenue or with a clear focus on this milestone.

• Partnered with consumer brands to drive sales growth through targeted affiliate and content marketing campaigns
• Built and monetized a content-to-commerce funnel, converting digital audiences into measurable revenue within the first five months of launch
• Conceptualized, scripted, filmed, and edited SEO-optimized product review videos, reaching 56K+ views and 4K+ watch hours in the first year
• Applied SEO, keyword targeting, and audience analytics to enhance conversion rates, click-throughs, and retention
• Collaborated with brands to design discount campaigns and optimize messaging for performance marketing outcomes
• Utilized YouTube Studio, Google Analytics, and AI tools (ChatGPT, Gemini, Claude) to refine strategy, identify trends, and improve campaign ROI

• Secured and onboarded 4 new brand partnerships in FMCG, Retail, and Pharmacy sectors.
• Built relationships with 6 agencies and 5 affiliate networks, driving partnership acquisition through live pitches and product demonstrations.
• Delivered performance insights to optimize acquisition strategies and strengthen key account performance.

• Oeverdieck Nachrichtentechnik ([link] Complete new website creation in WordPress incl. SEO
• Franziska Biermann ([link] Website creation and web design
• Stadtteilschule In den Reethen ([link] Website creation and web design
• P&C Karriere: Managed the YouTube channel, created and set up the YouTube channel, helped shape and develop the video concept / content, created thumbnails (3 months)
• Körber Stiftung: Developed a concept and strategy for a new Instagram channel, project: History Competition (6 months)
• MyDog365 ([link] Complete management of the social media channels (Facebook and Instagram), strategy development, creation of graphics, running ads, community management, growing the fan base, monthly reporting (4 years)
• Auronia ([link] Complete management of the social media channels (Facebook, Instagram and Pinterest), strategy development, creation of graphics, running ads, community management, growing the fan base, monthly reporting, search engine optimization for the DACH region (5 years)
• Innovare AI ([link] Website management (WordPress), strategy development, running ads, community management, growing the fan base, monthly reporting (4 years)
• Eddi Musik ([link] Website creation, creation and setup of the YouTube channel and development of the video concept (4 years)
• Universal Music ([link] Development of cross-channel and cross-media stories and ideas for strategic marketing, analysis and consulting on digital communication, creation of claims and copy, development of communication concepts, planning, execution and control of digital content marketing and storytelling, concept development for paid media campaigns (1.5 years)
• reboots / Wellcosan ([link] & [link] Website management, strategy development, running ads, community management, growing the fan base, monthly reporting, Amazon advertising, search engine optimization for the DACH region (6 months)
• ON AIR Appbuilder: Created a new website (WordPress), managed online marketing, ran ads, community management, growing the fan base, monthly reporting (1 year)