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Selina Koch-Founder and Social Media Manager

Selina Koch - Founder and Social Media Manager - profile avatar
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Hamburg, Germany

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Experience

Jul 2013 - Present

Founder and Social Media Manager

startklar! media

Position summary
Founder and Social Media Manager at startklar! media
Industries
Media and Entertainment
Business areas
Information Technology
Marketing
  • Oeverdieck Nachrichtentechnik ([link] Complete new website creation in WordPress incl. SEO
  • Franziska Biermann ([link] Website creation and web design
  • Stadtteilschule In den Reethen ([link] Website creation and web design
  • P&C Karriere: Managed the YouTube channel, created and set up the YouTube channel, helped shape and develop the video concept / content, created thumbnails (3 months)
  • Körber Stiftung: Developed a concept and strategy for a new Instagram channel, project: History Competition (6 months)
  • MyDog365 ([link] Complete management of the social media channels (Facebook and Instagram), strategy development, creation of graphics, running ads, community management, growing the fan base, monthly reporting (4 years)
  • Auronia ([link] Complete management of the social media channels (Facebook, Instagram and Pinterest), strategy development, creation of graphics, running ads, community management, growing the fan base, monthly reporting, search engine optimization for the DACH region (5 years)
  • Innovare AI ([link] Website management (WordPress), strategy development, running ads, community management, growing the fan base, monthly reporting (4 years)
  • Eddi Musik ([link] Website creation, creation and setup of the YouTube channel and development of the video concept (4 years)
  • Universal Music ([link] Development of cross-channel and cross-media stories and ideas for strategic marketing, analysis and consulting on digital communication, creation of claims and copy, development of communication concepts, planning, execution and control of digital content marketing and storytelling, concept development for paid media campaigns (1.5 years)
  • reboots / Wellcosan ([link] & [link] Website management, strategy development, running ads, community management, growing the fan base, monthly reporting, Amazon advertising, search engine optimization for the DACH region (6 months)
  • ON AIR Appbuilder: Created a new website (WordPress), managed online marketing, ran ads, community management, growing the fan base, monthly reporting (1 year)
Aug 2005 - Aug 2008
Hamburg, Germany

Legal Assistant

Rechtsanwälte Mertin

Position summary
Legal Assistant at Rechtsanwälte Mertin
Industries
Professional Services
Business areas
Legal

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment and Professional Services.

Media and Entertainment
Professional Services
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Marketing, and Legal.

Information Technology
Marketing
Legal
Profile match chart

Summary

As a trained legal assistant, I bring strong organizational skills and solid knowledge of general office tasks. A structured and precise way of working is second nature to me.

I have been working in online marketing since 2013 and have specialized in social media marketing, paid ads, search engine optimization (SEO), as well as managing and strategically developing Google Ads campaigns. Developing holistic strategies and concepts in these areas is also part of my skill set.

Another focus of my work is creating and optimizing online shops with Shopify. I support companies in planning, building, and marketing their e-commerce projects – from appealing design and technical implementation to the integration of marketing tools. The goal is to create not only visually appealing shops, but above all high-converting ones that perform well over the long term.

Through my many years of professional experience, I have gained insight into different industries and built up broad knowledge, which I use specifically when building and growing communities.

Planning and managing social media content with various tools is part of my daily work and something I know very well. For me, effective social media management also includes continuous monitoring of the channels and targeted reporting so that I can respond quickly to changes and make improvements.

Languages

German
Intermediate

Education

Aug 2005 - Aug 2008

Rechtsanwälte Mertin

Legal Assistant · Legal Assistant · Hamburg, Germany

Statistics

Experience

Total positions 2
Experience in Media and Entertainment 13 y
Avg length 8 y 1 m
Longest experience 13 y 1 m

Global experience

Countries worked in 1 (Germany)
Primary country Germany

Expertise

Recent roles Founder and Social Media Manager, Legal Assistant
Main industries Media and Entertainment, Professional Services
Main business areas Information Technology, Marketing, Legal

Profile

Member since
Last update
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Frequently asked questions

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Selina is based in Hamburg, Germany.

Selina speaks the following languages: German (Intermediate).

Selina has at least 16 years of experience. During this time, Selina has worked in at least 2 different roles and for 2 different companies. The average length of individual experience is 8 years and 1 month. Note that Selina may not have shared all experience and actually has more experience.

Based on recent experience, Selina would be well-suited for roles such as: Founder and Social Media Manager, Legal Assistant.

Selina's most recent position is Founder and Social Media Manager at startklar! media.

In recent years, Selina has worked for startklar! media.

Selina is most experienced in industries like Media and Entertainment and Professional Services.

Selina is most experienced in business areas like Information Technology, Marketing, and Legal.

Selina has recently worked in industries like Media and Entertainment.

Selina has recently worked in business areas like Information Technology and Marketing.

Selina attended Rechtsanwälte Mertin for Legal Assistant.

The availability of Selina needs to be confirmed.

Daily rate distribution

0 2 4 6 8
<€800 €800-​960 €960-​1120 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Rate comparison chart
Daily rate avg. 903 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 896 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.