Amina Apithy-Freelancer for Social Media, Project Management & Strategy
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Experience
Amazon Prime Video
- Implementation of international social media guidelines for Facebook, Instagram, and TikTok
- Client briefings, posting, briefings, screening, and quality assurance of video trailer production
- Key account support
German Red Cross
- Setup of Instagram and Facebook channels
- Conceptual support for a social recruiting campaign
HRiT GmbH and Scheelen AG
- Management of LinkedIn, Facebook, and Instagram profiles
- Content creation and event promotion
Medical One
- Briefing of agencies
- Analysis and reporting of KPIs
- Website concept development
- Briefing of lead generation measures
NovoDaily
- Complete setup of Instagram and Facebook channels
- Daily content creation
- Development of a social media strategy "lifestyle meets science"
- Performance analysis and running ads
- Community management
Stadtwerke Lübeck und Gasnetz Hamburg
- Set up the TikTok account
- Briefed the video production
- Recommended media budgets
- Editorial planning and paid ad campaigns via TikTok Ads Manager
- Community management, reporting, and content creation for trainee reels
TLGG / Mercedes AMG, G-Klasse, Maybach
- Managed Facebook, Instagram, LinkedIn, and Twitter accounts
- Posted and ensured quality control for the brand accounts AMG, G-Klasse, and Maybach
VT GmbH
- Rebuilt the Facebook and Instagram profiles from scratch
- Created content and reels
- Editorial planning
- Created a social media corporate design
- Paid ad campaigns (Meta)
- Analysis and creation of a KPI dashboard
wall2art und Hampton Pier Interior
- Complete rebuild of the Instagram account
- Created and planned content
- Conceptual consulting for the online shop (customer journey, usability)
- Developed social branding
- Created performance reports and handled community management
Freelancer for Social Media, Project Management & Strategy
Self-employed
- Developed digital strategies to increase brand awareness and performance goals
- Operational implementation, steering, and project management of marketing campaigns
- Reporting, analysis, and success measurement as well as target audience targeting and briefing creation
- Worked with agencies and cooperation partners
- Editorial and graphic creation of content as well as regular editorial planning
- Operational and conceptual setup of social media profiles
Industry Experience
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Experienced in Media and Entertainment, Advertising, Healthcare, Energy, Utilities, and Automotive.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Strategy, Quality Assurance, Sales, and Human Resources.
Summary
My name is Amina Apithy, and I am a freelance Social Media Manager and Content Creator.
As a freelancer, I support small, medium-sized, and large companies in building or continuously managing their social media channels.
Depending on my clients' goals and tasks, I manage the whole process - from content planning to creative and graphic content creation and operational execution - including paid ad campaigns - as well as the evaluation of the measures.
Skills
Automotive
Beauty & Cosmetics
Fashion
Media Agencies
Interior Design
Hr/Coaching
Recruiting
Plastic Chirurgy
Streaming
Gaming
Supplements & Nutrition
Development Of Digital Strategies To Increase Brand Awareness And/Or Performance Goals
Operational Implementation, Coordination, And Project Management Of Marketing Campaigns
Reporting, Analysis, Success Measurement, As Well As Target Audience Targeting And Briefing Creation When Working With Agencies/Cooperation Partners
Editorial And Graphic Content Creation
Regular Editorial Planning As Well As Operational And Conceptual Setup Of Social Media Profiles
Consistent And Brand-Aligned Content Strategies
Creating Trend And Competitor Analyses
Strong Project Management And Organizational Skills, Managing Several Projects At The Same Time And Meeting Deadlines
Practical Experience In Planning And Running Marketing Campaigns
Campaign Management Incl. Budget Responsibility
Content Creation, Copywriting, Video/Reel Creation
Meta Business Suite / Ad Management Tools
Agency Background And Corporate Background
Languages
Education
High school diploma
Training as a bank clerk · Bank clerk
Degree in Business Administration (BA) · Business economist
Statistics
Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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