Amina Apithy
Freelancer for Social Media, Project Management & Strategy
Experience
Amazon Prime Video
- Implementing international social media guidelines for Facebook, Instagram and TikTok
- Client briefings, posting, briefings, screening and quality assurance of video trailer production
- Key account management
German Red Cross
- Setting up Instagram and Facebook channels
- Conceptual collaboration on a social recruiting campaign
HRiT GmbH and Scheelen AG
- Managing the LinkedIn, Facebook and Instagram profiles
- Content creation and event promotion
Medical One
- Briefing agencies
- KPI analysis and reporting
- Website concept development
- Briefing for lead generation initiatives
NovoDaily
- Complete setup of Instagram and Facebook channels
- Daily content creation
- Developing a social media strategy "lifestyle meets science"
- Performance analysis and running ads
- Community management
Stadtwerke Lübeck und Gasnetz Hamburg
- Setting up the TikTok account
- Briefing video production
- Recommendations for media budgets
- Editorial planning and paid ad campaigns via TikTok Ad Manager
- Community management, reporting, and content creation for trainee reels
TLGG / Mercedes AMG, G-Klasse, Maybach
- Managing Facebook, Instagram, LinkedIn, and Twitter accounts
- Posting and quality assurance for the AMG, G-Class, and Maybach brand accounts
VT GmbH
- Rebuilding the Facebook and Instagram profiles
- Creating content and reels
- Editorial planning
- Creating a social media corporate design
- Paid ad campaigns (Meta)
- Analysis and creation of a KPI dashboard
wall2art und Hampton Pier Interior
- Complete rebuild of the Instagram account
- Creating and planning content
- Conceptual consulting for the online shop (customer journey, usability)
- Developing social branding
- Performance reporting and community management
Freelancer for Social Media, Project Management & Strategy
Self-employed
- Developing digital strategies to boost brand awareness and performance goals
- Operational execution, coordination, and project management of marketing campaigns
- Reporting, analysis, and performance measurement, as well as audience targeting and briefing creation
- Collaborating with agencies and partners
- Editorial and graphic creation of content, plus regular editorial planning
- Operational and conceptual setup of social media profiles
Industry Experience
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Experienced in Media and Entertainment, Advertising, Healthcare, Energy, Utilities, and Automotive.
Business Area Experience
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Experienced in Marketing, Project Management, Strategy, Quality Assurance, Sales, and Human Resources.
Summary
My name is Amina Apithy, I am a freelance Social Media Manager & Content Creator.
As a freelancer, I help small, medium and large companies set up or continuously manage their social media channels.
According to my clients' objectives and task descriptions, I manage the whole process – from content planning to the creative and graphic production of content to operational execution – including paid ad campaigns – and evaluating the results.
Skills
Automotive
Beauty & Cosmetics
Fashion
Media Agencies
Interior Design
Hr/coaching
Recruiting
Plastic Surgery
Streaming
Gaming
Supplements & Nutrition
Developing Digital Strategies To Boost Brand Awareness And/or Performance Goals
Operational Execution, Control And Project Management Of Marketing Campaigns
Reporting, Analysis, Performance Measurement, As Well As Audience Targeting And Creating Briefs When Collaborating With Agencies/partners
Editorial And Graphic Content Creation
Regular Editorial Planning As Well As Operational And Conceptual Development Of Social Media Profiles
Consistent And Brand-compliant Content Strategies
Conducting Trend And Competitor Analyses
Project Management Skills And Strong Organizational Talent, Able To Manage Multiple Projects At Once And Meet Deadlines
Hands-on Experience In Planning And Running Marketing Campaigns
Campaign Management Including Budget Responsibility
Content Creation, Copywriting, Video/reel Production
Meta Business Suite / Ad Management Tools
Agency Background And Corporate Background
Languages
Education
High school diploma (Abitur)
Training as a bank clerk · Bank clerk
Bachelor's degree in Business Administration (BA) · Business economist
Statistics
Experience
Expertise
Qualifications
Profile
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