Andzelika Gürich-Social Media & Performance Marketing Strategist

Check rate
Experience
Axel Springer SE
Travelbook & MyHomeBook
- › Short-form video formats for Travelbook & MyHomeBook.
- › Editorial preparation of travel and home topics.
Stadtwerke Itzehoe
Audit & campaign management
- › Audit of all social channels → cross-channel content strategy.
- › Creative lead for the Advent giveaway campaign through to community activation.
Heymundo GmbH
Comparison portal for youth travel · social media strategy & paid ads
- › Strategic social media support for a travel comparison portal - editorial work, content planning, and channel-specific distribution.
- › Built and managed a creator network: 12 UGC creators, 2 influencers, content trips, plus rights and licensing management.
- › Performance-focused creative development and support for paid social campaigns during the growth phase.
MPM Music GmbH
Content & newsletter
- › Content & promotion for international acts (including Vengaboys, Atomic Kitten).
- › Newsletters aligned with release/tour cycles; event aftermovies across Europe.
Self-employed performance marketer
Self-employed performance marketer
- › Responsible for social media strategies and content projects for up to five parallel clients from different industries - from strategy to execution.
- › Development of short-form content and creative concepts for Instagram, TikTok, and other digital channels with a focus on brand building and performance.
- › Conception and management of paid social campaigns as well as lead funnels, including creative creation and KPI-based optimization.
Stiftsberg holiday camps · Paid Social & lead funnel · end-to-end responsibility
- › SITUATION: Bookings came almost exclusively through existing contacts; there was no predictable digital inquiry channel.
- › IMPLEMENTATION: Built a digital lead funnel from Meta Ads over landing page and newsletter sequence to booking inquiries - including creative concept development and campaign management.
- › RESULT: Built 646 qualified leads and created a long-term marketing asset for future campaigns.
Junior Social Media Manager
Digital Masters GmbH
Editorial planning, scripting for reels & TikTok, creator briefings, KPI reporting.
Junior Social Media Manager
AKKU SYS GmbH
Channel responsibility for YouTube, Instagram & TikTok including production and influencer collaborations.
Social Media Manager
Marketing agency
- Deepened social media expertise and expanded skill set through agency experience
Social Media Manager
Own company
- Complete planning of content, publishing, and targeted promotion on various Meta platforms and TikTok
- Management of a diverse client portfolio over more than one year
- Strategic planning through to video production
- Achieved CI-conform feed after 8 months of collaboration
- Increased follower count by 63% after 12 months through nearly entirely organic growth
- Delivered high-quality content with minimal client-provided material
- Organic client development metrics: +298% TikTok followers; +19% Instagram followers
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Tourism, and Manufacturing.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Strategy, and Sales.
Summary
My name is Andzelika Gürich, and I am a certified social media manager. For over a year now, I have been running my own business successfully and supporting a diverse range of clients. My work includes full content planning, publishing, and targeted promotion on different Meta platforms and TikTok. Even during my training, I was able to gain a lot of experience in social media, from strategic planning to video production. By moving into a marketing agency, I was able to deepen my knowledge and further expand my skills.
Together, we create creative content and an individual strategy so we can present you and your company values in a unique way. We increase your brand awareness to reach your sales goals and build a strong connection with your community while helping your network grow. Together, we develop a content strategy tailored to your target audience. My focus is on giving your community real value through authentic storytelling and building a long-term connection. Through regular reviews, we make sure your content is sustainable and achieves the desired KPIs.
We can start working together right away, and I am always available for you since I do not have fixed working hours. You have me as your dedicated and direct contact person, ensuring fast communication without any loss of information. I offer fair market-based prices. You will always receive engaging and up-to-date performance that fits your target audience. I do not just work through tasks, but deliver individual content that fits your business. I bring fresh energy into your company. Working with different brands has given me a high level of expertise, and I am able to quickly understand a wide range of brand worlds. I do my job with passion. I am also active on social media privately. That is why I understand what moves your community, quickly spot new trends, and create my own content that inspires people.
I develop campaigns that turn ad spend into measurable results - from reach to revenue. Most recently, I generated €9,120 in revenue from a €3,598 media budget with a €5.57 cost per lead. I combine creative production, media buying, and funnel strategy in one hand. This allows learnings to be implemented directly and new tests to be started in short cycles.
Skills
Target Group Analysis
Definition Of Kpis
Definition Of Personas
Tone Of Voice
Definition Of Hashtags
Hashtag Research
Caption Writing
Creation And Management Of Editorial Calendars
Structuring Ideas
Production Of Photo And Video Content
Photo And Video Editing With Adobe Programs, Canva, And Capcut
Content Planning And Monthly Content Plans
Creation Of Story Formats
Cross-Posting On Tiktok
Analysis Of The Current State
Regular Evaluations And Creation Of Monthly Reports On The Development Of Social Media Channels
Creation Of Ads
Target Audience Definition For Ads
Budget Control For Campaigns
A/B Tests
Possible Creation Of Creatives
Creation Of "How-To-Social" Image And Video Formats Incl. Social Ci
Bio Updates (Description Text)
Replying To Comments And Dms
Engagement With Other Channels
Account Management
Development And Implementation Of Content Strategies
Authentic Storytelling For Long-Term Community Retention
Paid Social: Meta Ads Manager · Tiktok Ads · Retargeting · Lookalikes · Creative Testing
Funnel: Perspective.Io · Landing Pages · Lead Generation · Email Sequences
Performance: Cpl · Cpa · Roas · Conversion Rate · Kpi Reporting
Content: Short-Form Video · Editorial Planning · Scripting · Capcut · Canva
Creator Mgmt.: Sourcing · Briefing · Quality Assurance · Usage Rights · Content Trips
Languages
Education
Kreis Pinneberg
Merchant in Wholesale and Foreign Trade · Wholesale and Foreign Trade · Germany · 1.0
Sophie-Scholl-Gymnasium
Abitur · Itzehoe, Germany · 2.0
Certifications & licenses
Social Media Manager
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Andzelika is based in Hamburg, Germany.
Andzelika speaks the following languages: German (Native), English (Advanced), Polish (Elementary).
Andzelika has at least 4 years of experience. During this time, Andzelika has worked in at least 2 different roles and for 7 different companies. The average length of individual experience is 1 year and 7 months. Note that Andzelika may not have shared all experience and actually has more experience.
Based on recent experience, Andzelika would be well-suited for roles such as: Self-employed performance marketer, Junior Social Media Manager, Social Media Manager.
In recent years, Andzelika has worked for Axel Springer SE, Stadtwerke Itzehoe, Heymundo GmbH, MPM Music GmbH, and Self-employed performance marketer.
Andzelika is most experienced in industries like Media and Entertainment, Tourism, and Manufacturing. Andzelika also has some experience in Utilities.
Andzelika is most experienced in business areas like Marketing, Project Management, and Strategy. Andzelika also has some experience in Sales and Audit.
Andzelika attended Kreis Pinneberg for Wholesale and Foreign Trade.
Andzelika has 1 certificate: Social Media Manager.
The availability of Andzelika needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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