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Andzelika Gürich-Social Media & Performance Marketing Strategist

Andzelika Gürich - Social Media & Performance Marketing Strategist - profile avatar
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Hamburg, Germany

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Experience

Oct 2025 - Present
Berlin, Germany

Axel Springer SE

Position summary
Industries
Media and Entertainment
Business areas
Marketing

Travelbook & MyHomeBook

  • › Short-form video formats for Travelbook & MyHomeBook.
  • › Editorial preparation of travel and home topics.
Aug 2025 - Oct 2025
Itzehoe, Germany

Stadtwerke Itzehoe

Position summary
Industries
Utilities
Business areas
Audit
Marketing
Project Management
Strategy

Audit & campaign management

  • › Audit of all social channels → cross-channel content strategy.
  • › Creative lead for the Advent giveaway campaign through to community activation.
Aug 2023 - Present
Oberhausen, Germany

Heymundo GmbH

Position summary
Industries
Tourism
Business areas
Marketing
Strategy

Comparison portal for youth travel · social media strategy & paid ads

  • › Strategic social media support for a travel comparison portal - editorial work, content planning, and channel-specific distribution.
  • › Built and managed a creator network: 12 UGC creators, 2 influencers, content trips, plus rights and licensing management.
  • › Performance-focused creative development and support for paid social campaigns during the growth phase.
Aug 2023 - Present
Hamburg, Germany

MPM Music GmbH

Position summary
Industries
Media and Entertainment
Business areas
Marketing

Content & newsletter

  • › Content & promotion for international acts (including Vengaboys, Atomic Kitten).
  • › Newsletters aligned with release/tour cycles; event aftermovies across Europe.
Aug 2023 - Present
Hamburg, Germany

Self-employed performance marketer

Self-employed performance marketer

Position summary
Self-employed performance marketer at Self-employed performance marketer
Industries
Tourism
Business areas
Marketing
Project Management
Sales
Strategy
  • › Responsible for social media strategies and content projects for up to five parallel clients from different industries - from strategy to execution.
  • › Development of short-form content and creative concepts for Instagram, TikTok, and other digital channels with a focus on brand building and performance.
  • › Conception and management of paid social campaigns as well as lead funnels, including creative creation and KPI-based optimization.

Stiftsberg holiday camps · Paid Social & lead funnel · end-to-end responsibility

  • › SITUATION: Bookings came almost exclusively through existing contacts; there was no predictable digital inquiry channel.
  • › IMPLEMENTATION: Built a digital lead funnel from Meta Ads over landing page and newsletter sequence to booking inquiries - including creative concept development and campaign management.
  • › RESULT: Built 646 qualified leads and created a long-term marketing asset for future campaigns.
Oct 2022 - May 2023
Hamburg, Germany

Junior Social Media Manager

Digital Masters GmbH

Position summary
Junior Social Media Manager at Digital Masters GmbH
Business areas
Marketing

Editorial planning, scripting for reels & TikTok, creator briefings, KPI reporting.

Jan 2022 - Oct 2022
Halstenbek, Germany

Junior Social Media Manager

AKKU SYS GmbH

Position summary
Junior Social Media Manager at AKKU SYS GmbH
Industries
Manufacturing
Business areas
Marketing

Channel responsibility for YouTube, Instagram & TikTok including production and influencer collaborations.

Social Media Manager

Marketing agency

Position summary
Social Media Manager at Marketing agency
Industries
Advertising
Business areas
Marketing
  • Deepened social media expertise and expanded skill set through agency experience

Social Media Manager

Own company

Position summary
Social Media Manager at Own company
Industries
Advertising
Media and Entertainment
Business areas
Marketing
  • Complete planning of content, publishing, and targeted promotion on various Meta platforms and TikTok
  • Management of a diverse client portfolio over more than one year
  • Strategic planning through to video production
  • Achieved CI-conform feed after 8 months of collaboration
  • Increased follower count by 63% after 12 months through nearly entirely organic growth
  • Delivered high-quality content with minimal client-provided material
  • Organic client development metrics: +298% TikTok followers; +19% Instagram followers

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Tourism, and Manufacturing.

Media and Entertainment
Tourism
Manufacturing
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Strategy, and Sales.

Marketing
Project Management
Strategy
Sales
Profile match chart

Summary

My name is Andzelika Gürich, and I am a certified social media manager. For over a year now, I have been running my own business successfully and supporting a diverse range of clients. My work includes full content planning, publishing, and targeted promotion on different Meta platforms and TikTok. Even during my training, I was able to gain a lot of experience in social media, from strategic planning to video production. By moving into a marketing agency, I was able to deepen my knowledge and further expand my skills.

Together, we create creative content and an individual strategy so we can present you and your company values in a unique way. We increase your brand awareness to reach your sales goals and build a strong connection with your community while helping your network grow. Together, we develop a content strategy tailored to your target audience. My focus is on giving your community real value through authentic storytelling and building a long-term connection. Through regular reviews, we make sure your content is sustainable and achieves the desired KPIs.

We can start working together right away, and I am always available for you since I do not have fixed working hours. You have me as your dedicated and direct contact person, ensuring fast communication without any loss of information. I offer fair market-based prices. You will always receive engaging and up-to-date performance that fits your target audience. I do not just work through tasks, but deliver individual content that fits your business. I bring fresh energy into your company. Working with different brands has given me a high level of expertise, and I am able to quickly understand a wide range of brand worlds. I do my job with passion. I am also active on social media privately. That is why I understand what moves your community, quickly spot new trends, and create my own content that inspires people.

I develop campaigns that turn ad spend into measurable results - from reach to revenue. Most recently, I generated €9,120 in revenue from a €3,598 media budget with a €5.57 cost per lead. I combine creative production, media buying, and funnel strategy in one hand. This allows learnings to be implemented directly and new tests to be started in short cycles.

Skills

  • Target Group Analysis

  • Definition Of Kpis

  • Definition Of Personas

  • Tone Of Voice

  • Definition Of Hashtags

  • Hashtag Research

  • Caption Writing

  • Creation And Management Of Editorial Calendars

  • Structuring Ideas

  • Production Of Photo And Video Content

  • Photo And Video Editing With Adobe Programs, Canva, And Capcut

  • Content Planning And Monthly Content Plans

  • Creation Of Story Formats

  • Cross-Posting On Tiktok

  • Analysis Of The Current State

  • Regular Evaluations And Creation Of Monthly Reports On The Development Of Social Media Channels

  • Creation Of Ads

  • Target Audience Definition For Ads

  • Budget Control For Campaigns

  • A/B Tests

  • Possible Creation Of Creatives

  • Creation Of "How-To-Social" Image And Video Formats Incl. Social Ci

  • Bio Updates (Description Text)

  • Replying To Comments And Dms

  • Engagement With Other Channels

  • Account Management

  • Development And Implementation Of Content Strategies

  • Authentic Storytelling For Long-Term Community Retention

  • Paid Social: Meta Ads Manager · Tiktok Ads · Retargeting · Lookalikes · Creative Testing

  • Funnel: Perspective.Io · Landing Pages · Lead Generation · Email Sequences

  • Performance: Cpl · Cpa · Roas · Conversion Rate · Kpi Reporting

  • Content: Short-Form Video · Editorial Planning · Scripting · Capcut · Canva

  • Creator Mgmt.: Sourcing · Briefing · Quality Assurance · Usage Rights · Content Trips

Languages

German
Native
English
Advanced
Polish
Elementary

Education

Aug 2019 - Jan 2022

Kreis Pinneberg

Merchant in Wholesale and Foreign Trade · Wholesale and Foreign Trade · Germany · 1.0

Sophie-Scholl-Gymnasium

Abitur · Itzehoe, Germany · 2.0

Certifications & licenses

Social Media Manager

Statistics

Experience

Total positions 9
Experience in Media and Entertainment 3 y
Avg length 1 y 3 m
Longest experience 3 y

Global experience

Countries worked in 1 (Germany)
Primary country Germany

Expertise

Recent roles Self-employed performance marketer, Junior Social Media Manager
Main industries Media and Entertainment, Tourism, Manufacturing
Main business areas Marketing, Project Management, Strategy

Qualifications

Certifications earned 1

Profile

Member since
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Frequently asked questions

Have questions? Find more information here.

Andzelika is based in Hamburg, Germany.

Andzelika speaks the following languages: German (Native), English (Advanced), Polish (Elementary).

Andzelika has at least 4 years of experience. During this time, Andzelika has worked in at least 2 different roles and for 7 different companies. The average length of individual experience is 1 year and 7 months. Note that Andzelika may not have shared all experience and actually has more experience.

Based on recent experience, Andzelika would be well-suited for roles such as: Self-employed performance marketer, Junior Social Media Manager, Social Media Manager.

In recent years, Andzelika has worked for Axel Springer SE, Stadtwerke Itzehoe, Heymundo GmbH, MPM Music GmbH, and Self-employed performance marketer.

Andzelika is most experienced in industries like Media and Entertainment, Tourism, and Manufacturing. Andzelika also has some experience in Utilities.

Andzelika is most experienced in business areas like Marketing, Project Management, and Strategy. Andzelika also has some experience in Sales and Audit.

Andzelika attended Kreis Pinneberg for Wholesale and Foreign Trade.

Andzelika has 1 certificate: Social Media Manager.

The availability of Andzelika needs to be confirmed.

Daily rate distribution

0 2 4 6 8
<€800 €800-​880 €960-​1040 €1040-​1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 904 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
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Rate comparison chart
Median rate 896 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.