Nicole S.-Interim Marketing Manager

Digital Campaign Management B2B (pharmacies, nursing homes) and B2C (incontinence), from agency briefing to KPI optimization

• Consulting in the area of omnichannel campaigns
• Content creation for campaigns and websites
• Creating customer journeys within marketing automation
• Managing the social media and media agency

• Developing, implementing, and monitoring a digital campaign to acquire new ENT surgeons via social media, SEA, email, and website
• Content and concept development for the individual channels
• Briefing and managing the SEA, website, email, and social media agencies
• Creating and conceptually developing customer newsletters for neurosurgeons
• Stakeholder management
• Achievements: On-time campaign launch and successful acquisition of new customers

• Developing and strategically planning a global brand campaign and implementing it online and offline
• Briefing and managing the creative, media, and social media agencies
• Developing the marketing activities calendar and campaign planning for 2022
• Creating presentations for executive management
• Collaborating with and managing international stakeholders such as Sales Managers, Marketing Managers, and Product Owners, as well as marketing teams within Hamburg Süd and Maersk
• Consulting on agency setup, agency contracts, and media and marketing budgets
• Coaching the communications team in various marketing disciplines: email marketing, GDPR, social media, product marketing, agency briefings, events, new customer acquisition, and design guidelines
• Achievements: Launch of the global brand campaign, including planning, agency setup, targeting, and budget

• Introduction and coordination of a European internal marketing program in the German market in close collaboration with local Marketing Directors and European stakeholders
• Facilitator role for marketing teams and Marketing Directors in Germany
• Setting up a communication plan and conducting kick-offs and meetings
• Analysis/GEMBA Walk of the international content production process, including recommendations and action plan
• Stakeholder management at European and local level, project management
• Achievements: On-time roll-out of the marketing program, implementation of my recommendations for the content production process even after the end of my assignment

• Initiation and implementation of international marketing concepts
• Application of agile methods and Design Sprint training
• Creation of content and development of display ads in collaboration with agencies
• Marketing support for International Key Account Management
• Achievements: Finalization of the international Communication Concept Launch with online/offline activities for office and trade

• Marketing communications within Europe
• Development and implementation of sales marketing tools as well as support for product launches
• Planning and implementation of trade shows, workshops and symposia
• Contact person for direct markets (within the EU) and distributor markets (EMEA-APAC)
• Conducting product training and workshops for customers, Key Opinion Leaders and sales teams
• Achievements: Development of a new trade show stand concept; planning and implementation of a customer event with maximum attendance; training surgeons to perform vacuum-assisted breast biopsies

• Development and management of all advertising activities for German retail (advertising campaigns, POS, sales promotions, guerrilla activities, customer events, window displays, website)
• Achievements: Development and implementation of an image campaign with sexpert Paula Lambert led to a high number of new customers and a changed brand perception