Nicole Straub-Winowsky - Interim Content & Strategic Marketing Manager

Q: Where is Nicole based?

Nicole is based in Dassendorf, Germany and prefers 100% remote projects.

Q: What languages does Nicole speak?

Nicole speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Elementary) .

Q: How many years of experience does Nicole have?

Nicole has at least 13 years of experience. During this time, Nicole has worked in at least 11 different roles and for 10 different companies . The average length of individual experience is 1 year and 1 month . Note that Nicole may not have shared all experience and actually has more experience.

Q: What is Nicole's latest experience?

Nicole's most recent position is Interim Content & Strategic Marketing Manager at Carl Zeiss Meditec AG .

Q: What companies has Nicole worked for in recent years?

In recent years, Nicole has worked for Carl Zeiss Meditec AG , AstraZeneca Deutschland GmbH , Hamburg Süd A/S & Co. KG , Janssen-Cilag GmbH Communication (Johnson & Johnson) , and GlaxoSmithKline GmbH & Co. KG .

Q: Which industries is Nicole most experienced in?

Nicole is most experienced in industries like Healthcare , Retail , and Pharmaceutical . Nicole also has some experience in Advertising , Transportation , and Chemical .

Q: Which business areas is Nicole most experienced in?

Nicole is most experienced in business areas like Marketing , Project Management , and Research and Development . Nicole also has some experience in Strategy .

Q: Which industries has Nicole worked in recently?

Nicole has recently worked in industries like Healthcare , Pharmaceutical , and Transportation .

Q: Which business areas has Nicole worked in recently?

Nicole has recently worked in business areas like Marketing , Research and Development , and Strategy .

Recommended expert

Dassendorf, Germany

Experience

Feb 2024 - Jul 2024

6 months

Interim Content & Strategic Marketing Manager

Carl Zeiss Meditec AG

Content management: developing the messaging and creating content for the website, brochure and social media activities as part of a product launch in the USA (neurosurgery)
Strategic marketing: developing the customer profile, positioning and messaging as part of the go-to-market strategy for a product launch (ENT surgery)
Briefing and managing external service providers and stakeholder management

May 2023 - Jan 2024

9 months

Interim Senior Marketing Communications Consultant

Carl Zeiss Meditec AG

Developing, executing and monitoring a digital campaign to acquire new ENT surgeons via social media, SEA, email and website
Content and concept development for each channel
Briefing and managing the SEA, website, email and social media agencies
Creating and conceptually further developing customer newsletters for neurosurgeons
Stakeholder management
Achievements: on-time campaign launch and successful customer acquisition

Oct 2022 - Jun 2023

9 months

Interim Brand Manager Vaccines/Immune Therapies

AstraZeneca Deutschland GmbH

Managing the national disease awareness campaign for patients
Advising on media planning across digital (social media, SEA, online video) and traditional channels (TV, print, out-of-home), as well as evaluating and analyzing KPIs
Developing content for patients and doctors, and further developing the patient website
Advising on promoting webinars and events for HCPs
Generating insights through market research and patient panels
Briefing and managing creative, SEO and media agencies
Working with brand management, medical, legal, patient affairs and sales teams
Conducting a workshop on teamwork and acting as a facilitator
Achievements: campaign management, introduction of a new content approach for patients, optimization of social media KPIs

Jan 2022 - Sep 2022

9 months

Interim Marketing Manager

Hamburg Süd A/S & Co. KG

Developing and strategically planning a global brand campaign and implementing it online and offline
Briefing and managing the creative, media and social media agencies
Developing the marketing activity calendar and campaign planning for 2022
Creating presentations for executive management
Collaborating with and managing international stakeholders such as sales managers, marketing managers, product owners and marketing teams within Hamburg Süd and Maersk
Advising on agency setup, agency contracts, as well as media and marketing budgets
Coaching the communications team in various marketing disciplines: email marketing, GDPR, social media, product marketing, agency briefings, events, customer acquisition and design guidelines
Achievements: launch of the global brand campaign including planning, agency setup, targeting and budgeting

Aug 2021 - Dec 2021

5 months

Interim Communications Manager Therapeutic Area

Janssen-Cilag GmbH Communication (Johnson & Johnson)

Creating and updating core communication materials (print and online formats) for various key indications in neuroscience
Planning and implementing scientific/disease awareness communication
Collaborating with influencers (advertorials, social media, radio)
Analyzing online communication measures and providing strategic recommendations
Conducting research to prepare communication activities
Achievements: developed a radio segment with influencers to boost disease awareness for multiple sclerosis

Jan 2021 - Apr 2021

4 months

Interim Omnichannel Marketing Manager

GlaxoSmithKline GmbH & Co. KG

Introduction and coordination of a European internal marketing program in the German market, working closely with local marketing directors and European stakeholders
Facilitator role for marketing teams and marketing directors in Germany
Setting up a communication plan and leading kick-offs and meetings
Analysis/GEMBA walk of the international content production process, including recommendations and action plan
Stakeholder management at European and local levels, project management
Achievements: On-time rollout of the marketing program, implementation of my recommendations for the content production process even after my assignment ended

Jan 2020 - Dec 2021

2 years

Interim Senior Marketing Communications Consultant

Carl Zeiss Meditec AG

Management of international omnichannel campaigns, including planning, execution, monitoring, analysis, and optimization
Briefing and management of creative, media, and social media agencies, as well as medical writers
Target audience analysis and identification of online channels and content for a new audience
Creative execution of product and application knowledge
Digital marketing and development of social media and email campaigns
Content management and website development
Product launch support and takeover of sub-projects
Achievements: Approval of the MarCom concept and successful database development

Nov 2018 - May 2019

7 months

Hamburg, Germany

International Marketing Manager

tesa SE

Initiation and implementation of international marketing concepts
Application of agile methods and design sprint trainings
Content creation and development of display ads in collaboration with agencies
Marketing support for international key account management
Achievements: Finalized the international communication concept launch with online and offline activities for office and trade

Sep 2014 - Oct 2018

4 years 2 months

Hamburg, Germany

Senior Communications Manager / Team Lead

Amplifon Deutschland GmbH

Responsibility for new customer acquisition, brand building, and increasing brand awareness
Development and introduction of a new marketing strategy including a 360° communication campaign with a TV spot
Strategic development and implementation of national integrated 360° sales campaigns
Leading all project phases: business case, strategy definition, agency selection/pitches, concept, budget and media planning, market research, creative development, photo and TV spot shootings
Implementation of all measures (TV, radio, POS, PR, email, direct mailings) and coordinating all teams (CRM, online, social media, call center)
Development of content such as emails, videos, expert interviews for internal communications
Customer journey analysis and content definition
Budget planning and responsibility for achieving defined KPIs
KPI monitoring; creation and presentation of KPI analysis, forecasts, and decision-making materials for management
Team management as well as building and developing the marketing communications team
Achievements: Tripled brand awareness and sustainably improved promotion campaign KPIs; implemented 3–5 national integrated campaigns per year for lead generation across all channels

Oct 2012 - Aug 2014

1 year 11 months

Norderstedt, Germany

European Project Manager Marketing EMEA

Devicor Medical GmbH

Marketing communications across Europe
Development and implementation of sales marketing tools as well as support for product launches
Planning and execution of trade show appearances, workshops, and symposia
Point of contact for direct markets (within EU) and distributor markets (EMEA-APAC)
Conducting product training and workshops for customers, key opinion leaders, and sales
Achievements: Developed a new trade show booth concept; planned and executed a customer event with maximum attendance; trained surgeons on vacuum-assisted breast biopsy procedures

Jun 2011 - May 2012

1 year

Hamburg, Germany

Client Consultant

LeFee Werbeagentur GmbH

Development of national and international concepts and advertising campaigns as well as sales marketing tools (B2B and B2C)
Advising product managers on the client side
Leading creative projects from idea generation to the final marketing tool
Planning and executing extensive video and photo shoots, including castings
Budget planning, cost control, and client presentations
Achievements: winning pitches, planning and executing major shoots, acquiring a new international client (USA)

Oct 2010 - May 2011

8 months

Flensburg, Germany

Marketing Project Lead Germany

Beate Uhse Einzelhandels GmbH

Development and management of all advertising campaigns for German retail (print ads, POS, sales promotions, guerrilla actions, customer events, window displays, website)
Achievements: developing and implementing an image campaign with sexpert Paula Lambert that led to a significant increase in new customers and changed brand perception

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Healthcare, Retail, Pharmaceutical, Advertising, Transportation, and Chemical.

Healthcare

Retail

Pharmaceutical

Advertising

Transportation

Chemical

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Research and Development, and Strategy.

Marketing

Project Management

Research and Development

Strategy

Summary

My expertise is developing and implementing omnichannel campaigns, marketing and communication strategies, and content for professional users and end customers – be it a love toy, hearing aid, medicine, or surgical microscope.

Languages

German

Native

English

Advanced

Spanish

Advanced

French

Elementary

Education

Oct 2007 - Jan 2020

International Institute for Management, University of Flensburg

Master of Science in Management Studies, focusing on economics and marketing · Management Studies · Flensburg, Germany

Oct 2004 - Jun 2007

International Institute for Management, University of Flensburg

Bachelor of Arts in International Management, focusing on economics and marketing · International Management · Flensburg, Germany

Certifications & licenses

AI: AI Prompting in Marketing, Legal Perspective

ChatGPT: Usage, Use Cases, Business Models

Successful Social Media Ads for B2B

Facebook & Instagram Advertising 2023

SEO Seminar

Influencer Marketing

Content Marketing Camp

Digital Project Management and Agile Methods

Online Marketing Law

Online Marketing Camp

Statistics

Experience

Total positions 12

Experience in Healthcare 9 y

Avg length 1 y 1 m

Longest experience 4 y 1 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Interim Content & Strategic Marketing Manager, Interim Senior Marketing Communications Consultant, Interim Brand Manager Vaccines/Immune Therapies

Main industries Healthcare, Retail, Pharmaceutical

Main business areas Marketing, Project Management, Research and Development

Qualifications

Highest degree Master

Certifications earned 10

Profile

Created

August 2024

Last Update

April 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Nicole based?

Nicole is based in Dassendorf, Germany and prefers 100% remote projects.

What languages does Nicole speak?

Nicole speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Elementary).

How many years of experience does Nicole have?

Nicole has at least 13 years of experience. During this time, Nicole has worked in at least 11 different roles and for 10 different companies. The average length of individual experience is 1 year and 1 month. Note that Nicole may not have shared all experience and actually has more experience.

What roles would Nicole be best suited for?

Based on recent experience, Nicole would be well-suited for roles such as: Interim Content & Strategic Marketing Manager, Interim Senior Marketing Communications Consultant, Interim Brand Manager Vaccines/Immune Therapies.

What is Nicole's latest experience?

Nicole's most recent position is Interim Content & Strategic Marketing Manager at Carl Zeiss Meditec AG.

What companies has Nicole worked for in recent years?

In recent years, Nicole has worked for Carl Zeiss Meditec AG, AstraZeneca Deutschland GmbH, Hamburg Süd A/S & Co. KG, Janssen-Cilag GmbH Communication (Johnson & Johnson), and GlaxoSmithKline GmbH & Co. KG.

Which industries is Nicole most experienced in?

Nicole is most experienced in industries like Healthcare, Retail, and Pharmaceutical. Nicole also has some experience in Advertising, Transportation, and Chemical.

Which business areas is Nicole most experienced in?

Nicole is most experienced in business areas like Marketing, Project Management, and Research and Development. Nicole also has some experience in Strategy.

Which industries has Nicole worked in recently?

Nicole has recently worked in industries like Healthcare, Pharmaceutical, and Transportation.

Which business areas has Nicole worked in recently?

Nicole has recently worked in business areas like Marketing, Research and Development, and Strategy.

What is Nicole's education?

Nicole holds a Master in Management Studies from International Institute for Management, University of Flensburg and a Bachelor in International Management from International Institute for Management, University of Flensburg.

Does Nicole have any certificates?

Nicole has 10 certificates. Among them, these include: AI: AI Prompting in Marketing, Legal Perspective, ChatGPT: Usage, Use Cases, Business Models, and Successful Social Media Ads for B2B.

What is the availability of Nicole?

Nicole is immediately available part-time for suitable projects.

What is the rate of Nicole?

Nicole's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.