Gudrun Aydt - Retail & E-Commerce Transformation | Omnichannel Growth

Q: Where is Gudrun based?

Gudrun is based in Krefeld, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Gudrun speak?

Gudrun speaks the following languages: German (Native), English (Advanced), French (Advanced) .

Q: How many years of experience does Gudrun have?

Gudrun has at least 40 years of experience. During this time, Gudrun has worked in at least 28 different roles and for 28 different companies . The average length of individual experience is 1 year and 4 months . Note that Gudrun may not have shared all experience and actually has more experience.

Q: What is Gudrun's latest experience?

Gudrun's most recent position is Project & Campaign Management International Lead Generation at Certania – Investment Company Life Sciences / Food & Environment / ESG Consulting / TIC .

Q: What companies has Gudrun worked for in recent years?

In recent years, Gudrun has worked for Certania – Investment Company Life Sciences / Food & Environment / ESG Consulting / TIC , BabyOne , Gustini Feinkosthandel , Spezialitätenhaus Aachen / Lambertz Group , and Weinzeche .

Q: Which industries is Gudrun most experienced in?

Gudrun is most experienced in industries like Retail , Fashion , and Advertising . Gudrun also has some experience in Professional Services , Food and Beverage , and Biotechnology .

Q: Which business areas is Gudrun most experienced in?

Gudrun is most experienced in business areas like Marketing , Sales , and Procurement . Gudrun also has some experience in Information Technology , Logistics , and Project Management .

Q: Which industries has Gudrun worked in recently?

Gudrun has recently worked in industries like Retail , Fashion , and Advertising .

Q: Which business areas has Gudrun worked in recently?

Gudrun has recently worked in business areas like Marketing , Sales , and Project Management .

Recommended expert

Krefeld, Germany

Check rate

Experience

Jan 2025 - Feb 2026

1 year 2 months

Munich, Germany

Remote

Project & Campaign Management International Lead Generation

Certania – Investment Company Life Sciences / Food & Environment / ESG Consulting / TIC

Project activities:

Strategic planning and management of B2B lead generation campaigns for various partner companies (mainly in research, labs, engineering services, sustainability)
Managing project stakeholders and partners in German and English
Conducting a full-service campaign process: from defining target groups, channel selection (phone, email, LinkedIn, mailings), content briefings/creation based on best practices, to setting up tracking structures
Regular use of cloud-based project management tools like Jira and lead generation databases
Project management of implementation teams (outreach agents, copywriters, designers)
Ongoing consulting and progress reports to executive management and stakeholders
Measuring, analyzing & optimizing all KPIs and deriving concrete improvement measures
Supporting the development of scalable campaign setups that are reusable and transferable
Campaign markets: Germany, Austria, Switzerland, Benelux, France, Denmark, India, USA

Jan 2025 - Mar 2025

3 months

Münster, Germany

Remote

Consulting Advertising Material Analysis | Print Concept

BabyOne

Project activities:

Analyzing the previous brochure
Providing input for redesign based on sales promotion and design aspects, including product selection for the 2025 Easter brochure, primarily to drive in-store traffic while supporting online marketing
Reviewing and giving feedback on the redesign based on my proposal

Nov 2024 - Nov 2024

1 month

Leipzig, Germany

Remote

Consulting Business Strategy

Gustini Feinkosthandel

Project activities:

Strategic consulting on the eight internal strategic business/growth goals in purchasing, marketing, and omnichannel for the coming years
Identifying additional revenue and profitability opportunities and shop optimizations
Evaluating market opportunities in France

Sep 2024 - Present

1 year 9 months

Aachen, Germany

Remote

CRM and Newsletter Consulting | Newsletter Marketing

Spezialitätenhaus Aachen / Lambertz Group

Project description: CRM and newsletter consulting | newsletter marketing

Project activities:

Conceptualizing and setting up all newsletters for the two online shops
Analysis
Strategic consulting in newsletter marketing

Apr 2024 - Apr 2024

1 month

Essen, Germany

Remote

Programmatic Print / Marketing Consulting

Weinzeche

Project activities:

Designing programmatic print tests
Developing additional growth approaches (reactivation/loyalty)
Data enrichment strategies

Feb 2024 - Feb 2024

1 month

Austria

Remote

Sales Promotion Concept / Internationalization Consulting

Personalshop

Project activities:

Sales Promotion – concept and development
Internationalization Go Live France

Jan 2023 - Jul 2025

2 years 7 months

United Kingdom

Remote

Omnichannel Marketing Consulting Germany, France, Switzerland

David Nieper Luxury Apparel

Project activities:

Performance marketing (management of the lead agency in France, KPI evaluations, tests)
Newsletter marketing (campaign optimizations, national text adjustments from English to German and French, lead generation concepts)
Introduction of online customer reviews Germany, France, Switzerland (vendor selection, implementation coordination)
Sales via teleshopping (vendor selection, concept, coordination)
UX testing of webshop and optimizations
SEO measures
New customer acquisition (planning, list selection, management, analysis, partnerships) for DE/FR/CH Print advertising catalog (national text adjustments for Germany and France based on the English master version)

Dec 2022 - Dec 2022

1 month

Düsseldorf, Germany

Remote

Consulting | Homepage Analysis and Optimization Approaches

ardea-ALBA Social Online Bookstore & Radschläger Products [link]

Project activities:

UX testing
Content evaluation (text, images)
Cross- and upselling options
Landing pages
Branding (USP revision)

Oct 2022 - Oct 2022

1 month

Itzehoe, Germany

Remote

Consulting / Concept for Launching the New Shop and Shop Optimization

Mylifeshop / Lamuda Enterprise

Project activities:

Launch action package (performance/social media activities, agencies, newsletter marketing, package inserts, sales promotion)
UX testing, landing pages, product reviews
Content evaluation (text, images)
Cross- and upselling options
Branding / USP refinement

Jul 2022 - Present

3 years 11 months

Hamburg, Germany

Remote

Senior eCommerce Consultant | Marketing | Omnichannel | Internationalization

IDIH - Interactive Trade Institute GmbH

Senior eCommerce consultant, business development, internationalization ·

Jun 2022 - Present

4 years

Zell, Germany

Remote

Programmatic Print Expert & Consultant | Advisory Board Member

PPA Programmatic Printing Alliance

Programmatic Print Expert & Consultant - freelance

[link]

Design and project management of programmatic print advertising materials: with creative and highly personalized print communication (from postcards to cart abandoners to personalized catalogs), you generate significantly more response and higher order values.

Feb 2022 - Feb 2022

1 month

Dahn, Germany

Remote

Market Entry Consulting - France

Frank Flechtwaren

Project activities: Creation of a requirements specification with market specifics for the launch of the French webshop (company formation, legal requirements for products / disposal, carrier selection, returns, acquiring new customers online/offline, pricing policy, national marketing, sales promotion)

Nov 2021 - Dec 2022

1 year 2 months

Pardubice, Czech Republic

Remote

Cooperation Management / B2B Lead Generation

Fulfillment Service Provider [link]

Project activities:

Cooperation talks with a German mail-order company to explore the market entry in Czech Republic
B2B lead generation to leverage synergies in postal/carrier conditions in Eastern Europe

Nov 2021 - Nov 2022

1 year 1 month

Mannheim, Germany

Remote

Digitalization Project Manager for 2 projects in Germany and Switzerland

Aliaxis

Project activities:

Mobile App: roll-out of a digital welding assistant in Switzerland (market analysis, customer surveys, recruiting pilot customers, developing on- and offline communication package, coordinating activities with the sales team)
Introduction of a leasing model for welding equipment with online booking (product definition and business case development, customer surveys, complete process setup and management of all business partners – payment / logistics / warehousing / marketing / sales / customer service / IT – development of on- and offline marketing package)
Stakeholder management and collaboration at various levels (headquarters in Belgium, Germany, Switzerland)
Regular meetings with international sister companies in France, the UK, Italy, Spain, Belgium
Organization of workshops
Project management in three languages: German, French
English

Nov 2021 - Sep 2022

11 months

Lille, France

Remote

Consulting cooperation partner for sales in Germany

Blancheporte

Project activities:

Screening relevant cooperation partners in Germany
Cooperation talks with the selected mail-order company

Nov 2021 - Nov 2021

1 month

Langenfeld, Germany

Remote

Consulting / Concept for the strategic realignment of the "Inspirations" concept

Eurotops

Project activities:

Proposal for a strategic and graphic reorientation (print)
Assortment concept, product group division, concrete product suggestions

Jul 2021 - Mar 2025

3 years 9 months

Remote

Omnichannel marketing consulting / Project management

Doris Megger Luxury Fashion

Project activities:

Marketplace sales: market screening, selecting the marketplace Zalando, choosing a tool for integration, optimizations
Internationalization: consulting on setting up the English-language shop version (pricing, carriers, customer acquisition, assortment control)
Webshop optimization (ongoing UX checks)
Newsletter marketing (introduction of a new tool, revamp of look & feel, concept for marketing campaigns (customer retention, online pop-up))
Social media lead generation (ad design, analysis, optimization on Facebook/Instagram)
YouTube advertising test
Omnichannel potential exploitation (store in Düsseldorf and webshop)
Creation of PR concept and PR contact for online and magazine editors
Analysis of various measures

Jul 2021 - Dec 2024

3 years 6 months

Berlin, Germany

Remote

Omnichannel marketing consulting / CEO coaching

UVR Berlin Fair Fashion Retailer

Project activities:

Consulting and evaluation of all eCommerce measures (performance, social media marketing)
Marketplace management (selection of various marketplaces, KPI analysis, assortment optimization)
Newsletter marketing (campaign optimization, selection of a new tool, setting up campaign management for customer retention, generating newsletter addresses onsite and in stores)
Retail/store consulting: marketing concept for a new store opening in Berlin, omnichannel linking of the 6 stores in Berlin/Hamburg/Hannover, event concepts with neighboring retailers)
Branding: revision and cross-channel use of the new CI
Package inserts: concepts for lead generation and upselling measures
Direct marketing: design of a personalized print advertising medium
New customer acquisition concepts (posters, universities)
Building the B2B shop (increasing sales share of the 100 international franchise stores)
Coaching the managing director (P&L review, investments, business development)

Jul 2021 - Oct 2021

4 months

Leipzig, Germany

Remote

Concept development for delicatessen assortment & sourcing

Ebrosia

Project activities:

Concept for developing a gourmet food assortment
Assortment structure and product suggestions for a 48-page print catalog
Category management for 4 areas (sausages/cheese, ready meals, baked goods/snacks, antipasti/fish preserves)
Sourcing / negotiation with international suppliers (Germany, France, Italy, Spain)

Jan 2021 - Present

5 years 5 months

Hybrid

Retail & E-Commerce Consultant | Omnichannel Growth | Project Manager

Aydt COnsulting

Sep 2018 - Jun 2021

2 years 10 months

Hagen, Germany

CEO International / Head of eCommerce (CMO)

Westfalia Group

International management in Switzerland, Austria, Netherlands, Belgium, France
Leading the eCommerce and marketing division with bottom-line responsibility
Process coordination and optimization of fulfillment areas
Setting up eCommerce monitoring, lead generation, SEA/SEO, performance marketing
Preparing and overseeing the shop relaunch on Shopware 6
Developing the marketplace business (Amazon, eBay, bol.com, ManoMano, CDiscount, Galaxus)

Jan 2015 - Aug 2018

3 years 8 months

Krefeld, Germany

Managing Director

Hagen Grote

Managing the brands Hagen Grote and Julia Grote in Germany, France, Austria, Switzerland
Responsible for marketing, eCommerce, customer service, logistics, HR, and accounting
Achieved double-digit growth and increased EBITDA in 2016
Optimized new customer acquisition and expanded the eCommerce channel

May 2002 - Dec 2014

12 years 8 months

Alsdorf, Germany

Head of 3PAGEN

Otto Group

Commercial responsibility for the 3PAGEN brand in Germany, Austria, Czech Republic, Slovakia, Russia
Led marketing, eCommerce, and purchasing with a focus on internationalization and expansion
Doubled revenue and gained many new customers with strong profitability
Member of the Alsdorf management team and participated in various corporate committees

Sep 1998 - Apr 2002

3 years 8 months

Pforzheim, Germany

Head of Marketing

Wenz / Klingel-Gruppe

Planned and managed marketing and sales promotions for fashion, home, and jewelry in Germany and Switzerland
Launched the webshop and built the customer club
Handled PR activities for the Klingel Group

Jan 1997 - Sep 1998

1 year 9 months

Bad Kissingen, Germany

Head of Marketing Europe

DT & Shop

Responsible for marketing activities for DT & Shop and Laboshop in Europe
Coordinated marketing for international franchise partners and fulfillment

Oct 1992 - Dec 1996

4 years 3 months

Alsdorf, Germany

Head of CHARME Brand

Otto Group

Revenue and profit responsibility for the La Blanche Porte France brand's sales in Germany
Marketing planning, assortment selection, and fulfillment coordination

Jan 1990 - Sep 1992

2 years 9 months

Pforzheim, Germany

Head of Marketing

Diemer / Klingel-Gruppe

Marketing and advertising management for the Diemer and Amara brands in Germany and Switzerland
Support for brick-and-mortar stores and assistance with assortment

Jul 1988 - Jan 1990

1 year 7 months

Ettlingen, Germany

Head of Marketing and Customer Service

Siegelstoffe / Kaufhaus-Gruppe Schneider

Marketing responsibility for B2C textile and B2B fabric catalogs
Managing the customer service and field sales teams

Jul 1986 - Jun 1988

2 years

Advertising Assistant, Acquisition

Walbusch

Support with renting mailing lists, media inserts, partnerships, as well as analysis and reporting

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Fashion, Professional Services, Advertising, Food and Beverage, and Biotechnology.

Retail

Fashion

Professional Services

Advertising

Food and Beverage

Biotechnology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Procurement, Information Technology, Logistics, and Project Management.

Marketing

Sales

Procurement

Information Technology

Logistics

Project Management

Summary

GUDRUN AYDT Retail & E-Commerce Transformation | Omnichannel Growth | Program & PMO Leadership Ex-CEO Hagen Grote | Ex-Head of eCommerce Westfalia | Former Otto Group Executive 35+ Years in Retail & E-Commerce | International Growth | KPI-Driven Transformation Krefeld, Germany
+49 151 50619163
[email] LinkedIn: [link]
PROFILE & KEY COMPETENCIES Retail and e-commerce expert with over 35 years of international experience in trade, omnichannel marketing, and business development. I help companies identify and realize growth opportunities and scale business models through marketing, e-commerce, and transformation initiatives in both B2C and B2B environments. Experienced in managing complex programs and transformation projects as a program manager or PMO – from strategic planning to successful execution
Growth & Revenue Development – identifying and realizing new business opportunities and scaling business models
Omnichannel & E-Commerce – building and optimizing digital sales channels and customer journeys
Strategic Management & KPI Focus – developing and implementing results-oriented business and transformation strategies
Program Management & PMO – structured management of complex programs and projects with clear governance
Marketing & Customer Engagement – creating integrated marketing strategies from direct and print marketing to performance marketing and CRM
Stakeholder & Team Leadership – leading cross-functional teams and collaborating with management and external partners
CONSULTING & INDUSTRY ENGAGEMENT IDIH – Institut des Interaktiven Handels GmbH Senior E-Commerce & Omnichannel Marketing Consultant
since 07 / 2022

Advising retailers on:

E-Commerce Marketing
Customer Lifecycle Management
Omnichannel Strategies
Digital Growth Models [link]

PPA – Programmatic Printing Alliance Innovation Board Member & Retail / E-Commerce Expert Advisor

since 06 / 2022 Member of the Innovation Board for advancing the industry. Contributions:
Identifying new marketing and technology trends
Advising on programmatic print and omnichannel marketing
Integrating print into modern customer journeys
Participating in innovation and pilot projects [link]

Skills

Leading The Overall Project As Main Point Of Contact
Supporting Departments In Defining Requirements And Capturing The Needs And Specifics Of Each Department/country Entity
Requirement Specification For The Websites/shop System
Market Research For Shop Systems And Payment Service Providers
Developing And Conceptualizing The Look & Feel Of The Websites According To Ci Guidelines, Including Page Layout And Page Presentation
Creating Site Structure Plans, Navigation Structure And Content, Assortment Structure, Defining Functionalities Like Search, Shopping Cart Process, Personal Area/customer Service Area, Payment Systems, Services, Etc., As Well As Content Creation For Each Website
Preparing A Functional Specification For The Webshop/portal For Design And Development, And Aligning It With The Departments
Pre-selecting And Recommending An Agency For Frontend Implementation
Managing The Frontend Implementation
Coordinating Interface Specifications For Backend Integration With Erp Systems Together With It/technical Teams Or External Service Providers
Conducting Cost Estimation For The Project Implementation (Including Ongoing Cost Control And Reporting To Stakeholders)
Holistic Management/project Coordination Of E-commerce Projects, Including Resource & Time Planning, Project Controlling, And Reporting. Creating Timelines, Milestones, And Plans, And Holding Meetings With Partners, Internal Departments, And External Agencies.
Managing Shop Operations Front End (E.g., Assortment Planning, Pricing, Content) And Back End (E.g., Fulfillment Providers)
Planning All Sales Promotion Activities And Customer Retention Measures
Content, Design, And Functional Optimization Of Online Shops And Service Areas
Expanding Customer Features/customer Retention Tools
Tracking Marketing Success/performance Monitoring
Selecting And Managing Agencies; Optimizing Sea/seo With External Providers
Managing Social Media Accounts (Facebook, Instagram)
Marketplace Management (Selection, Management)
Budget Planning And Monitoring
Planning And Implementing Affiliate/marketing Partnerships
Planning, Conceptualizing, And Overseeing Email Marketing Campaigns

Languages

German

Native

English

Advanced

French

Advanced

Education

Oct 1982 - Jun 1986

Stuttgart Media University

Diploma in Industrial Engineering · Advertising / Media Technology · Stuttgart, Germany

Oct 1981 - Jun 1982

University of Strasbourg

Economics · Strasbourg, France

Oct 1975 - Jun 1981

Fritz-Erler High School

High School Diploma · Pforzheim, Germany

Certifications & licenses

Rights and Duties of a GmbH Managing Director

Haufe Academy

Business Administration for GmbH Managing Directors

Euroforum

CEO & Senior Executive Seminar

Boston Business School

Statistics

Experience

Total positions 29

Experience in Retail 40 y

Avg length 2 y 2 m

Longest experience 12 y 7 m

Global Experience

Countries worked in 5 (Germany, Austria, United Kingdom, Czech Republic, France)

Primary country Germany

Expertise

Recent roles Project & Campaign Management International Lead Generation, Consulting Advertising Material Analysis | Print Concept, Consulting Business Strategy

Main industries Retail, Fashion, Professional Services

Main business areas Marketing, Sales, Procurement

Qualifications

Highest degree Bachelor

Certifications earned 3

Profile

Created

March 2022

Last Update

May 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Gudrun based?

Gudrun is based in Krefeld, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Gudrun speak?

Gudrun speaks the following languages: German (Native), English (Advanced), French (Advanced).

How many years of experience does Gudrun have?

Gudrun has at least 40 years of experience. During this time, Gudrun has worked in at least 28 different roles and for 28 different companies. The average length of individual experience is 1 year and 4 months. Note that Gudrun may not have shared all experience and actually has more experience.

What roles would Gudrun be best suited for?

Based on recent experience, Gudrun would be well-suited for roles such as: Project & Campaign Management International Lead Generation, Consulting Advertising Material Analysis | Print Concept, Consulting Business Strategy.

What is Gudrun's latest experience?

Gudrun's most recent position is Project & Campaign Management International Lead Generation at Certania – Investment Company Life Sciences / Food & Environment / ESG Consulting / TIC.

What companies has Gudrun worked for in recent years?

In recent years, Gudrun has worked for Certania – Investment Company Life Sciences / Food & Environment / ESG Consulting / TIC, BabyOne, Gustini Feinkosthandel, Spezialitätenhaus Aachen / Lambertz Group, and Weinzeche.

Which industries is Gudrun most experienced in?

Gudrun is most experienced in industries like Retail, Fashion, and Advertising. Gudrun also has some experience in Professional Services, Food and Beverage, and Biotechnology.

Which business areas is Gudrun most experienced in?

Gudrun is most experienced in business areas like Marketing, Sales, and Procurement. Gudrun also has some experience in Information Technology, Logistics, and Project Management.

Which industries has Gudrun worked in recently?

Gudrun has recently worked in industries like Retail, Fashion, and Advertising.

Which business areas has Gudrun worked in recently?

Gudrun has recently worked in business areas like Marketing, Sales, and Project Management.

What is Gudrun's education?

Gudrun holds a Bachelor in Advertising / Media Technology from Stuttgart Media University.

Does Gudrun have any certificates?

Gudrun has 3 certificates. These include: Rights and Duties of a GmbH Managing Director, Business Administration for GmbH Managing Directors, and CEO & Senior Executive Seminar.

What is the availability of Gudrun?

Gudrun will be available full-time from May 2026.

What is the rate of Gudrun?

Gudrun's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.