Christian Hildebrandt - AdTech Transformation Consultant

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Hamburg, Germany

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Experience

Apr 2025 - Jun 2026

1 year 3 months

Düsseldorf, Germany

Remote

Senior Business Consultant, CTV Monetisation - Livestreaming

Strategic consulting on the implementation of a CTV monetisation concept in the livestreaming sector - sports
Advice and support in selecting monetisation partners
Strategic advice and screening of ad technologies, their integration and the implementation of an integrated business workflow
Stakeholder management and management support
Pricing, cost and benefit analyses
Sub-project leadership for external and internal stakeholders and teams

Feb 2024 - Nov 2024

10 months

Ingolstadt, Germany

Senior Business Consultant and Project Manager, Instore TV Ads

Strategic consulting on the implementation of a Retail Media marketing project
Overall project leadership for the international development of an Instore TV Advertising concept for all international stores, with over 65.000 screens
Reactivated the project from crisis status
Strategic advice and review of the international status
Developed a rollout and project plan for a CPM / TKP-based monetisation concept, including technology harmonisation
Reviewed and developed the target vision "Programmatic Instore DooH"
Secured revenue, budgets and project results through handover to ongoing operations
Built and internationalised the team, working with over 20 stakeholders and consultants

Oct 2022 - Feb 2024

1 year 5 months

Berlin, Germany

Senior Business Consultant, Post Merger Integrations

Transformation and project management in ad technology and post-merger integrations for several corporate acquisitions
Strategic advice and solution development for Eyeo Holding C-level executives
Crisis and escalation management for external stakeholder and partner management
Project management and coordination of the technology integration process
Integration strategy for using different marketing technologies (such as SSP, DSP, ID management and marketing automation)

Jun 2022 - Sep 2022

4 months

Munich, Germany

Senior Business Consultant, Publisher Solutions

Communications and project management in ad technology and publisher management
Strategic advice, solution development and stakeholder management
Project management and coordination for various strategic projects
Integration strategy for using different marketing technologies

Sep 2021 - May 2022

9 months

Düsseldorf, Germany

Senior Consultant, Identity Solutions

Consulting and project management in identity management / addressability
Developed the publisher integration strategy for identity systems such as LiveRamp
Planned and implemented a post-cookie management solution, including CDP integration
Evaluated identity solutions (NetId, LiveRamp, ID5, Infosum)
Transformed the business model from 3rd to 1st Party Data Solution
Business process analysis and requirements management

Dec 2020 - Jul 2022

1 year 8 months

Gothenburg, Sweden

Senior Business Development Consultant

Market research and customer surveys in the field of reporting technologies
Development and consulting on market entry strategy for the D-A-CH region
Advising the board on implementing sales and customer strategies

May 2019 - Nov 2020

1 year 7 months

Munich, Germany

Senior Project Manager Video Ad Server

Project management for video ad servers, business and marketing systems
Project management and consulting in escalation and crisis management
Coordination and management of service providers (product, IT, ad tech, departments)
Integration of online marketing systems from Virtual Minds AG and marketing automation systems from SQL-Services and Maanto Adsuite
Change, transformation and stakeholder management with over 60 partners
Requirements management and process analysis
Usage analysis and vendor selection
Reactivation of troubled project areas and external service providers

Sep 2018 - Apr 2019

8 months

Vienna, Austria

Senior Consultant Online Marketing and Restructuring

Project management in restructuring, online marketing models, process management and business development
Strategy consulting, innovation management and change management
Consulting in sales and marketing, partner management, ad technology, business transformation, service and agile product development
Coaching, project management, and selection of staff and service providers

Oct 2017 - Feb 2018

5 months

Cologne, Germany

Senior Consultant Online, Marketing and Digitalization

Advising management on online marketing, online brand management, digital communications, e-commerce and retail media
Change management for marketing and agile project management
Digitalization and transformation of internal marketing workflows and technology
Consulting, service provider management and coaching in brand positioning (performance marketing, SEA, data management, social media)

Jun 2016 - Mar 2020

3 years 10 months

Berlin, Germany

Senior Business Development Consultant

Business development and sales for selected clients
Advising the board on implementing technology concepts

Jun 2016 - Mar 2017

10 months

Hamburg, Germany

Senior Consultant Online, Marketing and E-Commerce

Product development in SEO, E-Commerce, Retail Media and Online Marketing
Implementation of innovative customer management solutions (mobile, in-store, Online Marketing systems and technical integration)

Jan 2016 - Jun 2016

6 months

London, United Kingdom

Senior Strategy Consultant Programmatic TV

Advising the board and management on Online Marketing technologies and Marketing Automation in Programmatic TV
Developing a Programmatic TV platform based on ad server models, DMP platforms, and TV distribution and data platforms
Developing an international growth strategy in broadcasting
Advising on ad technology and data management platforms
Advising on market positioning and strategy in Online Marketing

Jul 2015 - Jan 2016

7 months

Munich, Germany

Senior Strategy Consultant Ad-Technology

Advising on ad technology and Programmatic multi-channel strategy for Volkswagen AG
Strategic consulting on Online Advertising for Volkswagen AG
Advising radio companies on ad technology and Programmatic Marketing

Jan 2015 - Jan 2016

1 year 1 month

Zürich, Switzerland

Senior Consultant Business Development, Project Management and Strategy

Advising the CEO, Publigroupe, and COO Swisscom/Admeira as a member of the international Advisory Team
Developing and advising on business cases in digital strategy and ad technology, as well as growth strategy
Business development in Online Marketing, cross-device, and cross-channel marketing in the B2C and B2B sectors for D-A-CH
Project planning in data management, attribution, and targeting methods
Innovation management in ad technology, Marketing Automation, and Online Marketing

Dec 2014 - Jun 2015

7 months

Hamburg, Germany

Senior Consultant AdTechnology International

Advising on ad technology and Programmatic for the Austrian and Swiss markets
Business development with selected major clients
Sales and strategic market entry consulting
Working with the SVP EMEA Publisher Management and CRO

Apr 2013 - Dec 2016

3 years 9 months

Copenhagen, Denmark

Senior Consultant Business Development

Market development
Business development and sales for an international in-game video advertising network
International client management

Mar 2011 - Mar 2013

2 years 1 month

Küsnacht, Switzerland

Director Strategic Business Development

Designed and implemented an international programmatic online marketing strategy, taking agency and ad network structures into account, with an international rollout
Overall responsibility for project management and stakeholder management for the end-to-end marketing automation system project
Strategic business development and project management in audience targeting, programmatic marketing (DSP, SSP, DMP, social media, video, mobile) and inventory expansion
Project management support for system harmonization and digitalization for Goldbach Audience in 6 countries (D-A-CH and CEE)
Project management for data-driven targeting models for online, e-commerce, TV, radio, as well as CMS and CRM
Trend scouting and business development
Team and service provider management, stakeholder management in DACH and CEE
Management of external service providers, contract negotiations and strategic consulting

Jan 2010 - Present

16 years 11 months

Hamburg, Germany

Freelance Consultant

Ad servers and marketing technology
Targeting and data management
Marketing strategies
Programmatic marketing strategies
Change management, crisis and escalation management
Project management (traditional, hybrid, agile)
Coaching, mentoring
Traditional strategy and business consulting
Ad management, data management and CRM in e-commerce and marketing
Change management, trend scouting, coaching, mentoring and training

Dec 2009 - Dec 2010

1 year 1 month

Hamburg, Germany

Senior Consultant and Online Project Manager

Advised the MD of the Norwegian Seafood Export Council and the Consul
Planned and managed the project and strategy for updating the German-language online portal, including website management, CRM, CMS, web design, newsletter, SEM and social media
Further developed the portal and CMS structure, sitemap, design, concept, programming and online marketing requirements, online brand and communications concept, app development and mobile marketing
Budget planning and service provider selection
Managed service providers in PR, marketing, online, SEA/SEO, with +20 team members
Innovation management for marketing activities of the Ministry of Fisheries and NSEC
Advised NSEC Headquarters and managed international stakeholders
Advised the Norwegian Embassy, Berlin

Mar 2008 - Dec 2009

1 year 10 months

Hamburg, Germany

Director Key Account Management International

Account and stakeholder management for the use of behavioral targeting and marketing attribution products
Analyzed client structures and collaborated with decision-makers
Overall responsibility for managing national and international key accounts
Forecast management (revenue, sales, customer satisfaction)
Budget preparation and project management
Monitoring and guiding project managers and consultants

Aug 2007 - Feb 2008

7 months

Paris, France

Senior Consultant and Online Marketing Project Manager

Planned, managed and developed the strategy for the relaunch of the German-language internet portal in France and Benelux, including website management, CRM, CMS, web design, newsletters, SEM and social media
Developed the portal and CMS structure, sitemap, design, concept, programming and online marketing guidelines, online brand and communications concept, app development and mobile marketing
Budget planning and selection of service providers
Innovation management in B2B and B2C marketing and PR
Advised NSEC Headquarters and managed international stakeholders
Led multifunctional teams and agencies

Apr 2005 - Jul 2007

2 years 4 months

Hamburg, Germany

Technical Account Manager, Strategic Clients

Strategic and technical leadership of international stakeholders
Ensured the highest customer satisfaction in the use of DoubleClick products
Special privileges to ensure optimal customer relationships
Worked with Key Account Managers and support groups
Coordinated support issues and product development
Documented and led international projects (Targeting, Attribution, 360° Marketing)
Led the support team in Dublin and conducted workshops

Apr 2001 - Apr 2005

4 years 1 month

Hamburg, Germany

Senior Consultant and Online Development Project Manager

Planned and managed the relaunch of the German-language internet portal for D-A-CH, Benelux, N, including website management, CRM, CMS, web design, newsletters, SEM and social media
Developed the portal and CMS structure, sitemap, design, concept, programming and online marketing guidelines, online brand and communications concept, app development and mobile marketing
Budget planning and selection of service providers
Website analysis and user management
Developed the overall online marketing and search engine marketing strategy
Innovation management in B2B and B2C marketing and PR
Advised NSEC Headquarters and managed international stakeholders
Led multifunctional teams and agencies
Long-term project management over 6 years

Jan 2000 - Feb 2005

5 years 2 months

Hamburg, Germany

Key Account and Project Manager

Advised on, developed and managed online marketing strategies (display, email, SEM, SEO, cross-media, social media)
Developed multimedia and mobile applications
Sales and budget responsibility for SMEs, ministries and industry in DACH and Europe
Consulting at executive and board level
Developed SEO, SEM, affiliate and partner programs, entertainment formats, interactive value-added services, contests, ad games, blogs, newsletters, e-commerce and shop systems
Managed projects with multifunctional teams
Implemented CMS and shop systems

Jan 1999 - Dec 2000

2 years

Hamburg, Germany

Internet Consultant

Sold e-commerce and CMS software systems (Intershop, Vignette, VIP Gauss)
Developed and advised on shop and community systems
Evaluated and integrated online marketing and online payment solutions
Developed portals using content management systems
Participated in the evaluation group for the in-house CRM system
Planned and implemented a web-based shopping environment
Strategy meetings, project management and product development

Jan 1996 - Dec 1999

4 years

Lüneburg, Germany

On-site

Managing Director

Founded and led a multimedia agency with 3 employees while studying
Developed early online shop solutions, websites, and online documentation

Jan 1994 - Dec 1999

6 years

Lüneburg, Germany

Various Internet Projects

Consulted on and carried out international web art projects and gender studies
Projects at Universität Lüneburg, WebArtTransfer

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Information Technology, Media and Entertainment, Arts and Crafts, Education, and Food and Beverage.

Advertising

Information Technology

Media and Entertainment

Arts and Crafts

Education

Food and Beverage

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Marketing, Strategy, Information Technology, Sales, and Product Development.

Project Management

Marketing

Strategy

Information Technology

Sales

Product Development

Summary

Senior Interim Manager and Transformation Consultant with over 20 years of experience in digital transformation, programme and project management, business development, and marketing and ad technologies. Specialised in Retail Media, AdTech, MarTech, post-merger integration, change and turnaround management, and the successful delivery of complex international programmes. Experience includes MediaMarktSaturn, Eyeo, Seven.One Media, Swisscom, Goldbach and Google/DoubleClick.

------------------------ Senior Interim Manager and Transformation Executive with 20+ years of experience in Digital Transformation, Programme & Project Management, Business Development and Marketing Technology. Specialized in Retail Media, AdTech, MarTech, Post-Merger Integration, Change and Turnaround Management, delivering complex international transformation programmes. Experience includes MediaMarktSaturn, Eyeo, Seven.One Media, Swisscom, Goldbach and Google/DoubleClick.

Skills

Digital Transformation
Programme Management
Project Management
Business Development
Change Management
Escalation Management
Turnaround Management
Stakeholder Management
Project Leadership
Retail Media
Adtech
Martech
Programmatic Advertising
Marketing Technology
Google Ad Manager
Ctv
Dooh
Marketing Automation
Ssp
Dsp
Business Process Management
Process Optimization
Post Merger Integration
Vendor Management
Agile Project Management
Jira
Confluence
System Integration
Interim Management
Executive Consulting

Languages

German

Native

English

Advanced

French

Elementary

Education

Oct 1991 - Jun 2000

Universität Lüneburg

B.A. · Applied Cultural Studies · Lüneburg, Germany

Applied Cultural Studies:

Language and communication studies
Design and fine arts
PR and marketing
Business administration
By special resolution: computer science in culture

Oct 1987 - Jun 1990

Baugenossenschaft eG

Kaufmann · Property and Housing Management · Neustadt, Germany

Training as a property and housing management clerk at Baugenossenschaft Neustadt eG

Certifications & licenses

scrum.org

Statistics

Experience

Total positions 27

Experience in Advertising 26 y

Avg length 2 y 4 m

Longest experience 16 y 10 m

Global experience

Countries worked in 7 (Germany, Switzerland, Sweden, Austria, United Kingdom, +2)

Primary country Germany

Expertise

Recent roles Senior Business Consultant, CTV Monetisation - Livestreaming, Senior Business Consultant and Project Manager, Instore TV Ads, Senior Business Consultant, Post Merger Integrations

Main industries Advertising, Information Technology, Media and Entertainment

Main business areas Project Management, Marketing, Strategy

Qualifications

Highest degree Bachelor

Certifications earned 2

Member since

March 2023

Last update

November 2026

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Frequently asked questions

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Christian is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

Christian speaks the following languages: German (Native), English (Advanced), French (Elementary).

Christian has at least 33 years of experience. During this time, Christian has worked in at least 26 different roles. The average length of individual experience is 1 year and 3 months. Note that Christian may not have shared all experience and actually has more experience.

Based on recent experience, Christian would be well-suited for roles such as: Senior Business Consultant, CTV Monetisation - Livestreaming, Senior Business Consultant and Project Manager, Instore TV Ads, Senior Business Consultant, Post Merger Integrations.

Christian's most recent position is Senior Business Consultant, CTV Monetisation - Livestreaming.

Christian is most experienced in industries like Advertising, Information Technology, and Media and Entertainment. Christian also has some experience in Arts and Crafts, Education, and Food and Beverage.

Christian is most experienced in business areas like Project Management, Marketing, and Strategy. Christian also has some experience in Information Technology, Sales, and Product Development.

Christian has recently worked in industries like Advertising, Media and Entertainment, and Information Technology.

Christian has recently worked in business areas like Marketing, Project Management, and Strategy.

Christian holds a Bachelor in Applied Cultural Studies from Universität Lüneburg.

Christian has 2 certificates. These include: Professional Scrum Master- AI Essentials (PSM-AI) and Certified Scrum Master PSM I.

Christian is immediately available part-time for suitable projects.

Daily rate distribution

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Average rates for similar positions

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Daily rate avg. 809 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Median rate 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.