Christian Hildebrandt - AdTech Transformation Consultant

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Hamburg, Germany

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Experience

Apr 2025 - Jun 2026

1 year 3 months

Düsseldorf, Germany

Remote

Senior Business Consultant CTV Monetization - Livestreaming

Strategic consulting for the implementation of a CTV monetization concept in the livestreaming sector - sports
Consulting and support in selecting monetization partners
Strategic consulting and screening of ad technologies, their integration, and the implementation of an integrated business workflow
Stakeholder management and management support
Pricing, cost, and benefit analyses
Sub-project leadership for external and internal stakeholders and teams

Feb 2024 - Nov 2024

10 months

Ingolstadt, Germany

Senior Business Consultant and Project Manager Instore TV Ads

Strategic consulting for the implementation of a Retail Media marketing project
Overall project management for the international rollout of an Instore TV advertising concept across all international stores with more than 65,000 screens
Reactivation of a project in crisis status
Strategic consulting and screening of the international status
Development of an implementation and project plan for a CPM-based monetization concept, including technology harmonization
Review and development of the target vision for "Programmatic Instore DOOH"
Securing revenue, budgets, and project success until handover to ongoing operations
Team building and internationalization with more than 20 stakeholders and consultants

Oct 2022 - Feb 2024

1 year 5 months

Berlin, Germany

Senior Business Consultant, Post-Merger Integrations

Transformation and project management in Ad Technology and Post-Merger Integration for several company acquisitions
Strategic consulting and solution development for the C-level of Eyeo Holding
Crisis and escalation management in external stakeholder and partner management
Project management and coordination for the technology integration process
Integration strategy for the use of different marketing technologies, such as SSP, DSP, ID management, and marketing automation

Jun 2022 - Sep 2022

4 months

Munich, Germany

Senior Business Consultant Publisher Solutions

Communication and project management in Ad Technology and Publisher Management
Strategic consulting, solution development, and stakeholder management
Project management and coordination for various strategic projects
Integration strategy for the use of different marketing technologies

Sep 2021 - May 2022

9 months

Düsseldorf, Germany

Senior Consultant Identity Solutions

Consulting and project management in Identity Management / Addressability
Planning of the publisher integration strategy for identity systems such as LiveRamp
Planning and implementation of a post-cookie management solution, including CDP integration
Evaluation of identity solutions (NetID, LiveRamp, ID5, InfoSum)
Transformation of the business model from 3rd-party to 1st-party data solutions
Business process analysis and requirements management

Dec 2020 - Jul 2022

1 year 8 months

Gothenburg, Sweden

Senior Business Development Consultant

Market research and customer surveys in the field of reporting technologies
Development and consulting on market entry strategies for the D-A-CH region
Advising the executive board on the implementation of sales and customer strategies

May 2019 - Nov 2020

1 year 7 months

Munich, Germany

Senior Project Manager Video Ad Server

Project management for video ad servers, business and marketing systems
Project management and consulting in escalation and crisis management
Coordination and management of service providers (product, IT, ad tech, specialist departments)
Integration of the online marketing systems of Virtual Minds AG and the marketing automation systems of SQL-Services and Maanto Adsuite
Change, transformation and stakeholder management with more than 60 partners
Requirements management and process analysis
Usage analysis and vendor selection
Reactivation of troubled project areas and external service providers

Sep 2018 - Apr 2019

8 months

Vienna, Austria

Senior Consultant Online Marketing and Restructuring

Project management in the areas of restructuring, online marketing models, process management and business development
Strategy consulting, innovation management and change management
Consulting in the areas of sales and marketing, partner management, ad technology, business transformation, service and agile product development
Coaching, project management, personnel and service provider selection

Oct 2017 - Feb 2018

5 months

Cologne, Germany

Senior Consultant Online, Marketing and Digitalization

Advising the management in the areas of online marketing, online brand management, digital communication, e-commerce and retail media
Change management for marketing and agile project management
Digitalization and transformation of internal marketing workflows and technology
Consulting, service provider management and coaching in brand positioning (performance marketing, SEA, data management, social media)

Jun 2016 - Mar 2020

3 years 10 months

Berlin, Germany

Senior Business Development Consultant

Business development and sales for selected clients
Advising the executive board on the implementation of technology concepts

Jun 2016 - Mar 2017

10 months

Hamburg, Germany

Senior Consultant Online, Marketing and E-Commerce

Product development in SEO, E-Commerce, Retail Media and Online Marketing
Use of innovative customer management solutions (mobile, in-store, online marketing systems and technical integration)

Jan 2016 - Jun 2016

6 months

London, United Kingdom

Senior Strategy Consultant Programmatic TV

Advising the board and management in online marketing technologies and marketing automation for Programmatic TV
Project development of a Programmatic TV platform based on ad server models, DMP platforms, and TV distribution and data platforms
Development of an international growth strategy in broadcasting
Advising on ad technology and data management platforms
Advising on market positioning and strategy in online marketing

Jul 2015 - Jan 2016

7 months

Munich, Germany

Senior Strategy Consultant Ad-Technology

Advising Volkswagen AG on ad technology and programmatic multi-channel strategy
Strategic consulting in online advertising for Volkswagen AG
Advising radio companies on ad technology and programmatic marketing

Jan 2015 - Jan 2016

1 year 1 month

Zürich, Switzerland

Senior Consultant Business Development, Project Management and Strategy

Advising the CEO, Publigroupe and COO Swisscom/Admeira as a member of the international advisory team
Developing and advising on business cases in digital strategy and ad technology as well as growth strategy
Business development in online marketing, cross-device and cross-channel marketing in the B2C and B2B sectors for the D-A-CH region
Project management in data management, attribution and targeting methods
Innovation management in ad technology, marketing automation and online marketing

Dec 2014 - Jun 2015

7 months

Hamburg, Germany

Senior Consultant AdTechnology International

Advising on ad technology and programmatic for the Austrian and Swiss markets
Business development for selected key accounts
Sales and strategic consulting for market entry
Collaboration with the SVP EMEA Publisher Management and CRO

Apr 2013 - Dec 2016

3 years 9 months

Copenhagen, Denmark

Senior Consultant Business Development

Market development
Business development and sales for an international in-game video advertising network
International customer management

Mar 2011 - Mar 2013

2 years 1 month

Küsnacht, Switzerland

Director Strategic Business Development

Design and implementation of an international programmatic online marketing strategy, taking agency and ad network structures into account, with international roll-out
Overall project leadership and stakeholder management for the end-to-end marketing automation system project
Strategic business development and project leadership in audience targeting, programmatic marketing (DSP, SSP, DMP, social media, video, mobile) and inventory expansion
Project leadership for system harmonization and digitalization for Goldbach Audience in 6 countries (D-A-CH and CEE)
Project leadership in data-based targeting models for online, e-commerce, TV, radio, CMS and CRM
Trend scouting and business development
Team and service provider management, stakeholder management in DACH and CEE
Management of external service providers, contract negotiations and strategic consulting

Jan 2010 - Present

16 years 9 months

Hamburg, Germany

Freelance Consultant

Ad servers and marketing technology
Targeting and data management
Marketing strategies
Programmatic marketing strategies
Change management, crisis and escalation management
Project management (traditional, hybrid, agile)
Coaching, mentoring
Traditional strategy and business consulting
Ad management, data management and CRM in e-commerce and marketing
Change management, trend scouting, coaching, mentoring and training

Dec 2009 - Dec 2010

1 year 1 month

Hamburg, Germany

Senior Consultant and Online Project Manager

Consulting for the Managing Director of the Norwegian Seafood Export Council and the Consul
Planning, project leadership and strategy for updating the German-language online portal, including website management, CRM, CMS, web design, newsletters, SEM and social media
Further development of the portal and CMS structure, sitemap, design, concept, programming and online marketing guidelines, online brand and communication concept, app development and mobile marketing
Budget planning and service provider selection
Management of service providers in PR, marketing, online, SEA/SEO with 20+ team members
Innovation management for the marketing activities of the Ministry of Fisheries and NSEC
Consulting for NSEC Headquarters, international stakeholder management
Consulting for the Norwegian Embassy in Berlin

Mar 2008 - Dec 2009

1 year 10 months

Hamburg, Germany

Director Key Account Management International

Account and stakeholder management for the use of behavioral targeting and marketing attribution products
Analysis of customer structures and collaboration with decision-makers
Overall responsibility for managing national and international key accounts
Forecast management (revenue, sales, customer satisfaction)
Budget preparation and project management
Monitoring and guidance of project managers and consultants

Aug 2007 - Feb 2008

7 months

Paris, France

Senior Consultant and Online Marketing Project Manager

Planning, project management and strategy for the relaunch of the German-language internet portal in France and Benelux, including website management, CRM, CMS, web design, newsletters, SEM and social media
Development of the portal and CMS structure, sitemap, design, concept, programming and online marketing guidelines, online brand and communication concept, app development and mobile marketing
Budget planning and selection of service providers
Innovation management in B2B and B2C marketing and PR
Consulting for the NSEC Headquarters, international stakeholder management
Management of multifunctional teams and agencies

Apr 2005 - Jul 2007

2 years 4 months

Hamburg, Germany

Technical Account Manager Strategic Clients

Strategic and technical management of international stakeholders
Ensuring the highest level of customer satisfaction when using DoubleClick products
Special privileges to ensure optimal customer relationships
Collaboration with key account managers and support groups
Coordination of support issues and product enhancements
Documentation and management of international projects (targeting, attribution, 360° marketing)
Management of the support team in Dublin and delivery of workshops

Apr 2001 - Apr 2005

4 years 1 month

Hamburg, Germany

Senior Consultant and Online Development Project Manager

Planning and project management of the relaunch of the German-language internet portal for D-A-CH, Benelux and N, including website management, CRM, CMS, web design, newsletters, SEM and social media
Development of the portal and CMS structure, sitemap, design, concept, programming and online marketing guidelines, online brand and communication concept, app development and mobile marketing
Budget planning and selection of service providers
Website analysis and user management
Development of the overall online marketing and search engine marketing strategy
Innovation management in B2B and B2C marketing and PR
Consulting for the NSEC Headquarters, international stakeholder management
Management of multifunctional teams and agencies
Long-term project management over 6 years

Jan 2000 - Feb 2005

5 years 2 months

Hamburg, Germany

Key Account and Project Manager

Consulting, concept development and project management for online marketing strategies (display, email, SEM, SEO, cross-media, social media)
Development of multimedia and mobile applications
Sales and budget responsibility for medium-sized companies, ministries and industry in the DACH region and Europe
Consulting at executive and board level
Development of SEO, SEM, affiliate and partner programs, entertainment formats, interactive value-added services, competitions, ad games, blogs, newsletters, e-commerce and shop systems
Project management with multifunctional teams
Implementation of CMS and shop systems

Jan 1999 - Dec 2000

2 years

Hamburg, Germany

Internet Consultant

Sales of e-commerce and CMS software systems (Intershop, Vignette, VIP Gauss)
Development and consulting for shop and community systems
Evaluation and integration of online marketing and online payment solutions
Portal development with content management systems
Participation in the evaluation group for the company's internal CRM system
Planning and implementation of a web-based shopping environment
Strategy meetings, project management, product development

Jan 1996 - Dec 1999

4 years

Lüneburg, Germany

On-site

Managing Director

Founded and managed a multimedia agency with 3 employees while studying
Developed initial shop solutions, websites, and online documentation

Jan 1994 - Dec 1999

6 years

Lüneburg, Germany

Various Internet Projects

Consulted on and carried out international web art projects and gender studies projects
Projects at the University of Lüneburg, WebArtTransfer

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Information Technology, Media and Entertainment, Arts and Crafts, Education, and Food and Beverage.

Advertising

Information Technology

Media and Entertainment

Arts and Crafts

Education

Food and Beverage

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Marketing, Strategy, Information Technology, Sales, and Product Development.

Project Management

Marketing

Strategy

Information Technology

Sales

Product Development

Summary

Senior Interim Manager and Transformation Consultant with over 20 years of experience in Digital Transformation, Programme and Project Management, Business Development, and Marketing and Ad Technologies. Specialized in Retail Media, AdTech, MarTech, Post-Merger Integration, Change and Turnaround Management, and the successful delivery of complex international programmes. Experience includes MediaMarktSaturn, Eyeo, Seven.One Media, Swisscom, Goldbach, and Google/DoubleClick.

------------------------ Senior Interim Manager and Transformation Executive with 20+ years of experience in Digital Transformation, Programme & Project Management, Business Development and Marketing Technology. Specialized in Retail Media, AdTech, MarTech, Post-Merger Integration, Change and Turnaround Management, delivering complex international transformation programmes. Experience includes MediaMarktSaturn, Eyeo, Seven.One Media, Swisscom, Goldbach and Google/DoubleClick.

Skills

Digital Transformation
Programme Management
Project Management
Business Development
Change Management
Escalation Management
Turnaround Management
Stakeholder Management
Project Leadership
Retail Media
Adtech
Martech
Programmatic Advertising
Marketing Technology
Google Ad Manager
Ctv
Dooh
Marketing Automation
Ssp
Dsp
Business Process Management
Process Optimization
Post-Merger Integration
Vendor Management
Agile Project Management
Jira
Confluence
System Integration
Interim Management
Executive Consulting

Languages

German

Native

English

Advanced

French

Elementary

Education

Oct 1991 - Jun 2000

University of Lüneburg

B.A. · Applied Cultural Studies · Lüneburg, Germany

Applied Cultural Studies:

Language and Communication Studies
Design and Fine Arts
PR and Marketing
Business Administration
By special resolution: Computer Science in Culture

Oct 1987 - Jun 1990

Baugenossenschaft eG

Commercial Specialist · Property and Housing Management Specialist · Neustadt, Germany

Training as a commercial specialist in property and housing management at Baugenossenschaft Neustadt eG

Certifications & licenses

scrum.org

Statistics

Experience

Total positions 27

Experience in Advertising 26 y

Avg length 2 y 4 m

Longest experience 16 y 8 m

Global experience

Countries worked in 7 (Germany, Switzerland, Sweden, Austria, United Kingdom, +2)

Primary country Germany

Expertise

Recent roles Senior Business Consultant CTV Monetization - Livestreaming, Senior Business Consultant and Project Manager Instore TV Ads, Senior Business Consultant, Post-Merger Integrations

Main industries Advertising, Information Technology, Media and Entertainment

Main business areas Project Management, Marketing, Strategy

Qualifications

Highest degree Bachelor

Certifications earned 2

Profile

Member since

March 2023

Last update

September 2026

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Frequently asked questions

Have questions? Find more information here.

Christian is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

Christian speaks the following languages: German (Native), English (Advanced), French (Elementary).

Christian has at least 33 years of experience. During this time, Christian has worked in at least 26 different roles. The average length of individual experience is 1 year and 3 months. Note that Christian may not have shared all experience and actually has more experience.

Based on recent experience, Christian would be well-suited for roles such as: Senior Business Consultant CTV Monetization - Livestreaming, Senior Business Consultant and Project Manager Instore TV Ads, Senior Business Consultant, Post-Merger Integrations.

Christian's most recent position is Senior Business Consultant CTV Monetization - Livestreaming.

Christian is most experienced in industries like Advertising, Information Technology, and Media and Entertainment. Christian also has some experience in Arts and Crafts, Education, and Food and Beverage.

Christian is most experienced in business areas like Project Management, Marketing, and Strategy. Christian also has some experience in Information Technology, Sales, and Product Development.

Christian has recently worked in industries like Advertising, Media and Entertainment, and Information Technology.

Christian has recently worked in business areas like Marketing, Project Management, and Strategy.

Christian holds a Bachelor in Applied Cultural Studies from University of Lüneburg.

Christian has 2 certificates. These include: Professional Scrum Master- AI Essentials (PSM-AI) and Certified Scrum Master PSM I.

Christian is immediately available part-time for suitable projects.

Daily rate distribution

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Average rates for similar positions

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Daily rate avg. 925 €

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Median rate 980 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 28 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.