Christian Hildebrandt - Senior AdTech Business Consultant

Recommended expert

Available

Hamburg, Germany

Check rate

Experience

Apr 2025 - Jun 2026

1 year 3 months

Düsseldorf, Germany

Remote

Senior Business Consultant CTV Sales - Livestreaming

Under NDA

Strategic consulting for the implementation of a CTV sales concept in the livestreaming area - sports
Consulting and support in selecting sales partners
Strategic consulting and screening of ad technologies, their integration, and delivery of an integrated business workflow
Stakeholder management and management support
Pricing, cost and benefit analyses
Sub-project leadership for external and internal stakeholders and teams

Feb 2024 - Nov 2024

10 months

Ingolstadt, Germany

Senior Business Consultant and Project Manager Instore TV Ads

MediaMarktSaturn Retail GmbH

Strategic consulting for the implementation of a retail media marketing project
Overall project leadership in the international rollout of an Instore TV advertising concept for all international stores with over 65,000 screens
Re-activation of the project from crisis status
Strategic consulting and screening of the international status
Development of an implementation and project plan for a CPM / TKP-based sales concept including technology harmonization
Review and development of the target picture "Programmatic Instore DooH"
Securing revenues, budgets and project success until handover to the line organization
Team building and international alignment with over 20 stakeholders and consultants

Oct 2022 - Feb 2024

1 year 5 months

Berlin, Germany

Senior Business Consultant, Post Merger Integrations

Eyeo GmbH

Transformation and project management in the area of ad technology and post-merger integrations for several company acquisitions
Strategic consulting and solution development for the Eyeo Holding C-level
Crisis and escalation management in external stakeholder and partner management
Project management and coordination for the technology integration process
Integration strategy for the use of different marketing technologies (such as SSP, DSP, ID management, marketing automation)

Jun 2022 - Sep 2022

4 months

Munich, Germany

Senior Business Consultant Publisher Solutions

Seven.One Media GmbH – Pro7Sat1

Communication and project management in the area of ad technology and publisher management
Strategic consulting, solution development and stakeholder management
Project management and coordination for various strategic projects
Integration strategy for the use of different marketing technologies

Sep 2021 - May 2022

9 months

Düsseldorf, Germany

Senior Consultant Identity Solutions

IQDigital Media Marketing GmbH

Consulting and project management in the area of identity management / addressability
Project planning for the publisher integration strategy for identity systems such as LiveRamp
Planning and implementation of a post-cookie management solution including CDP integration
Evaluation of identity solutions (NetId, LiveRamp, ID5, Infosum)
Transformation of the business model from 3rd to 1st party data solution
Business process analysis and requirements management

Dec 2020 - Jul 2022

1 year 8 months

Gothenburg, Sweden

Senior Business Development Consultant

BurtCorp International

Market research and customer surveys in the area of reporting technologies
Development and consulting on market entry strategy for the D-A-CH region
Advisory to the board on implementing sales and customer strategies

May 2019 - Nov 2020

1 year 7 months

Munich, Germany

Senior Project Manager Video Ad Server

Seven.One Media GmbH – Pro7Sat1

Project management for the areas of video ad server, business and marketing systems
Project management and consulting in escalation and crisis management
Coordination and management of service providers (product, IT, ad tech, specialist departments)
Integration of the online marketing systems of Virtual Minds AG and marketing automation systems of SQL-Services and Maanto Adsuite
Change, transformation, and stakeholder management with over 60 partners
Requirements management and process analysis
Usage analysis and vendor selection
Reactivation of project parts and external service providers affected by crises

Sep 2018 - Apr 2019

8 months

Vienna, Austria

Senior Consultant Online Marketing and Restructuring

Purpur Media Vermarktungs GmbH

Project management in the areas of restructuring, online marketing models, process management, and business development
Strategy consulting, innovation management, and change management
Consulting in sales and marketing, partner management, ad technology, business transformation, service, and agile product development
Coaching, project management, and selection of staff and service providers

Oct 2017 - Feb 2018

5 months

Cologne, Germany

Senior Consultant Online, Marketing and Digitalization

Reflects GmbH

Advisory to the management team in online marketing, online brand management, digital communication, e-commerce, and retail media
Change management for marketing and agile project management
Digitalization and transformation of internal marketing workflows and technology
Consulting, service provider management, and coaching in brand positioning (performance marketing, SEA, data management, social media)

Jun 2016 - Mar 2020

3 years 10 months

Berlin, Germany

Senior Business Development Consultant

360Dialog

Business development and sales with selected clients
Advisory to the board on implementing technology concepts

Jun 2016 - Mar 2017

10 months

Hamburg, Germany

Senior Consultant Online, Marketing and E-Commerce

Block Holding

Product development in SEO, e-commerce, retail media, and online marketing
Use of innovative customer management solutions (mobile, in-store, online marketing systems, and technical integration)

Jan 2016 - Jun 2016

6 months

London, United Kingdom

Senior Strategy Consultant Programmatic TV

Honeycomb.tv Inc.

Advising the board and management in online marketing technologies and marketing automation in Programmatic TV
Development of a Programmatic TV platform based on ad server models, DMP platforms, and TV distribution and data platforms
Development of international growth strategy in the broadcasting sector
Consulting in ad technology and data management platforms
Consulting in market positioning and strategy in online marketing

Jul 2015 - Jan 2016

7 months

Munich, Germany

Senior Strategy Consultant Ad-Technology

BrainTalents

Consulting on ad technology and programmatic multi-channel strategy for Volkswagen AG
Strategic consulting on online advertising for Volkswagen AG
Consulting on ad technology and programmatic marketing for radio companies

Jan 2015 - Jan 2016

1 year 1 month

Zürich, Switzerland

Senior Consultant Business Development, Project Management and Strategy

Swisscom AG

Advising the CEO, Publigroupe, and COO Swisscom/Admeira as a member of the international advisory team
Development and consulting on business cases in digital strategy and ad technology as well as growth strategy
Business development in online marketing, cross-device and cross-channel marketing in the B2C and B2B sectors for the DACH region
Project work in data management, attribution, and targeting methods
Innovation management in ad technology, marketing automation, and online marketing

Dec 2014 - Jun 2015

7 months

Hamburg, Germany

Senior Consultant AdTechnology International

Adform

Consulting on ad technology and programmatic for the Austrian and Swiss markets
Business development with selected major clients
Sales and strategic consulting for market entry
Collaboration with SVP EMEA Publisher Management and CRO

Apr 2013 - Dec 2016

3 years 9 months

Copenhagen, Denmark

Senior Consultant Business Development

GlibHippo

Market development
Business development and sales for an international in-game video marketing network
International client management

Mar 2011 - Mar 2013

2 years 1 month

Küsnacht, Switzerland

Director Strategic Business Development

Goldbach Group AG

Design and implementation of an international programmatic online marketing strategy, taking agency and ad network structures into account, with international rollout
Overall project lead and stakeholder management for the end-to-end marketing automation system project
Strategic business development and project management in audience targeting, programmatic marketing (DSP, SSP, DMP, social media, video, mobile) and inventory expansion
Project lead for system harmonization and digitalization for Goldbach Audience in 6 countries (D-A-CH and CEE)
Project management in data-based targeting models for online, e-commerce, TV, radio, as well as in CMS and CRM
Trend scouting and business development
Team and service provider management, stakeholder management in DACH and CEE
Management of external service providers, contract negotiations and strategic consulting

Jan 2010 - Present

16 years 8 months

Hamburg, Germany

Freelance Consultant

Hildebrandt – Strategic Online Marketing Consulting

Ad servers and marketing technology
Targeting and data management
Marketing strategies
Programmatic marketing strategies
Change management, crisis and escalation management
Project management (classic, hybrid, agile)
Coaching, mentoring
Classic strategy and management consulting
Ad management, data management and CRM in e-commerce and marketing
Change management, trend scouting, coaching, mentoring and training

Dec 2009 - Dec 2010

1 year 1 month

Hamburg, Germany

Senior Consultant and Online Project Manager

Norwegian Seafood Export Council

Advising the MD of the Norwegian Seafood Export Council and the consul
Planning, project management and strategy for the overhaul of the German-language internet portal, including website management, CRM, CMS, web design, newsletters, SEM and social media
Further development of the portal and CMS structure, sitemap, design, concept, programming and online marketing guidelines, online brand and communications concept, app development and mobile marketing
Budget planning and selection of service providers
Management of service providers in PR, marketing, online, SEA/SEO with more than 20 team members
Innovation management for marketing tasks of the fisheries ministry and NSEC
Advising the NSEC headquarters, international stakeholder management
Advising the Norwegian Embassy in Berlin

Mar 2008 - Dec 2009

1 year 10 months

Hamburg, Germany

Director Key Account Management International

wunderloop GmbH

Account and stakeholder management for the use of behavioral targeting and marketing attribution products
Analysis of client structures and collaboration with decision-makers
Overall responsibility for leading national and international key accounts
Forecast management (revenue, sales, customer satisfaction)
Budget planning and project control
Monitoring and guidance of project managers and consultants

Aug 2007 - Feb 2008

7 months

Paris, France

Senior Consultant and Project Manager Online Marketing

Norwegian Seafood Export Council

Planning, project management, and strategy for the relaunch of the German-language internet portal in France and Benelux, including website management, CRM, CMS, web design, newsletters, SEM, and social media
Development of the portal and CMS structure, sitemap, design, concept, programming, and online marketing guidelines, online brand and communications concept, app development, and mobile marketing
Budget planning and selection of service providers
Innovation management in B2B and B2C marketing and PR
Advising the NSEC headquarters, international stakeholder management
Leading multifunctional teams and agencies

Apr 2005 - Jul 2007

2 years 4 months

Hamburg, Germany

Technical Account Manager Strategic Clients

DoubleClick / Google Inc.

Strategic and technical leadership of international stakeholders
Ensuring the highest customer satisfaction when using DoubleClick products
Special permissions to maintain the best possible customer relationships
Working with key account managers and support teams
Coordinating support issues and product improvements
Documenting and leading international projects (Targeting, Attribution, 360° Marketing)
Leading the support team in Dublin and running workshops

Apr 2001 - Apr 2005

4 years 1 month

Hamburg, Germany

Senior Consultant and Project Manager Online Development

Norwegian Seafood Export Council

Planning and project management for the relaunch of the German-language internet portal for D-A-CH, Benelux, N including website management, CRM, CMS, web design, newsletters, SEM, and social media
Development of the portal and CMS structure, sitemap, design, concept, programming, and online marketing guidelines, online brand and communications concept, app development, and mobile marketing
Budget planning and selection of service providers
Website analysis and user management
Development of the overall online marketing and search engine marketing strategy
Innovation management in B2B and B2C marketing and PR
Advising the NSEC headquarters, international stakeholder management
Leading multifunctional teams and agencies
Long-term project management over 6 years

Jan 2000 - Feb 2005

5 years 2 months

Hamburg, Germany

Key Account and Project Manager

CGT Werbeagentur / Salon Digital

Consulting, concept development, and project management for online marketing strategies (display, email, SEM, SEO, cross-media, social media)
Development of multimedia applications and mobile applications
Sales and budget responsibility for mid-sized companies, ministries, and industry in DACH and Europe
Consulting at executive and board level
Concept development for SEO, SEM, affiliate and partner programs, entertainment formats, interactive value-added services, competitions, ad games, blogs, newsletters, e-commerce, and shop systems
Project management with multifunctional teams
Implementation of CMS and shop systems

Jan 1999 - Dec 2000

2 years

Hamburg, Germany

Internet Consultant

d.d.synergy Unternehmensberatungen AG

Sales of e-commerce and CMS software systems (Intershop, Vignette, VIP Gauss)
Development and consulting for shop and community systems
Evaluation and integration of online marketing and online payment methods
Portal development with content management systems
Work in the evaluation group for the in-house CRM system
Planning and implementation of a web-based shopping environment
Strategy meetings, project management, product development

Jan 1996 - Dec 1999

4 years

Lüneburg, Germany

On-site

Managing Director

Bitwerk Webagentur GbR

Founded and led a multimedia agency with 3 employees while studying
Developed early shop solutions, websites, and online documentation

Jan 1994 - Dec 1999

6 years

Lüneburg, Germany

Various Internet Projects

Freier Berater

Consulted on and carried out international web art projects, gender studies
Projects at University of Lüneburg, WebArtTransfer

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Information Technology, Media and Entertainment, Arts and Crafts, Education, and Food and Beverage.

Advertising

Information Technology

Media and Entertainment

Arts and Crafts

Education

Food and Beverage

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Marketing, Strategy, Information Technology, Sales, and Product Development.

Project Management

Marketing

Strategy

Information Technology

Sales

Product Development

Summary

Senior Interim Manager and Transformation Consultant with over 20 years of experience in Digital Transformation, Programme and Project Management, Business Development, and Marketing and Ad Technologies. Specialized in Retail Media, AdTech, MarTech, Post-Merger Integration, Change and Turnaround Management, as well as the successful delivery of complex international programmes. Experience includes MediaMarktSaturn, Eyeo, Seven.One Media, Swisscom, Goldbach and Google/DoubleClick.

------------------------ Senior Interim Manager and Transformation Executive with 20+ years of experience in Digital Transformation, Programme & Project Management, Business Development and Marketing Technology. Specialized in Retail Media, AdTech, MarTech, Post-Merger Integration, Change and Turnaround Management, delivering complex international transformation programmes. Experience includes MediaMarktSaturn, Eyeo, Seven.One Media, Swisscom, Goldbach and Google/DoubleClick.

Skills

Digital Transformation
Programme Management
Project Management
Business Development
Change Management
Escalation Management
Turnaround Management
Stakeholder Management
Project Leadership
Retail Media
Adtech
Martech
Programmatic Advertising
Marketing Technology
Google Ad Manager
Ctv
Dooh
Marketing Automation
Ssp
Dsp
Business Process Management
Process Optimization
Post Merger Integration
Vendor Management
Agile Project Management
Jira
Confluence
System Integration
Interim Management
Executive Consulting

Languages

German

Native

English

Advanced

French

Elementary

Education

Oct 1991 - Jun 2000

University of Lüneburg

B.A. · Applied Cultural Studies · Lüneburg, Germany

Applied Cultural Studies:

Language and Communication Studies
Design and Fine Arts
PR and Marketing
Business Administration
by special resolution: Computer Science in Culture

Oct 1987 - Jun 1990

Baugenossenschaft eG

Commercial clerk · Commercial clerk in real estate and housing management · Neustadt, Germany

Apprenticeship as a commercial clerk in real estate and housing management at Baugenossenschaft Neustadt eG

Certifications & licenses

scrum.org

Statistics

Experience

Total positions 27

Experience in Advertising 26 y

Avg length 2 y 4 m

Longest experience 16 y 7 m

Global Experience

Countries worked in 7 (Germany, Switzerland, Sweden, Austria, United Kingdom, +2)

Primary country Germany

Expertise

Recent roles Senior Business Consultant CTV Sales - Livestreaming, Senior Business Consultant and Project Manager Instore TV Ads, Senior Business Consultant, Post Merger Integrations

Main industries Advertising, Information Technology, Media and Entertainment

Main business areas Project Management, Marketing, Strategy

Qualifications

Highest degree Bachelor

Certifications earned 2

Profile

Created

March 2023

Last Update

July 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Have questions? Find more information here.

Christian is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

Christian speaks the following languages: German (Native), English (Advanced), French (Elementary).

Christian has at least 33 years of experience. During this time, Christian has worked in at least 26 different roles and for 24 different companies. The average length of individual experience is 1 year and 2 months. Note that Christian may not have shared all experience and actually has more experience.

Based on recent experience, Christian would be well-suited for roles such as: Senior Business Consultant CTV Sales - Livestreaming, Senior Business Consultant and Project Manager Instore TV Ads, Senior Business Consultant, Post Merger Integrations.

Christian's most recent position is Senior Business Consultant CTV Sales - Livestreaming at Under NDA.

In recent years, Christian has worked for Under NDA, MediaMarktSaturn Retail GmbH, Eyeo GmbH, Seven.One Media GmbH – Pro7Sat1, and IQDigital Media Marketing GmbH.

Christian is most experienced in industries like Advertising, Information Technology, and Media and Entertainment. Christian also has some experience in Arts and Crafts, Education, and Food and Beverage.

Christian is most experienced in business areas like Project Management, Marketing, and Strategy. Christian also has some experience in Information Technology, Sales, and Product Development.

Christian has recently worked in industries like Advertising, Media and Entertainment, and Information Technology.

Christian has recently worked in business areas like Marketing, Project Management, and Strategy.

Christian holds a Bachelor in Applied Cultural Studies from University of Lüneburg.

Christian has 2 certificates. These include: Professional Scrum Master- AI Essentials (PSM-AI) and Certified Scrum Master PSM I.

Christian is immediately available full-time for suitable projects.

Daily Rate Distribution

0 1 2 3 4

<€800 €800-960 €960-1120 €1120-1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Daily rate avg. 948 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 896 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.